Last Thursday I had the pleasure of attending the Sarah Stevenson for Target Collection launch. I was so thrilled to be up close and personal with the beautiful clothing. From the laser cut detailing to the floral prints I was completely in love with every bit of it. I can confidently say that this Target Collection is one of my favourite partnerships to date. However, this post is not about the Sarah Stevenson Collection. When we arrived at the launch party to my surprise and delight I noticed that at the back of the venue there were two tables filled with the garden party inspired collection by Oh Joy! I had just recently watched a video about this Pinterest collection coming to target so getting to see it in person was such a treat! Between watching Oh Joy’s video for target and seeing this collection come alive in person, I am pretty sure I am going to have garden party every weekend this summer (even though I don’t have a backyard). The entire collection is carefully curated and full of bright colours, whimsical designs and my personal favourite…scalloped edges. Although not every piece from the collection was on display I am truly inspired by the Joy Cho for Target collaboration and her bright and joyful aesthetic.
For more about Sarah Stevenson for Target click here & for more about Oh Joy! for Target click here