Bold Is Beautiful


Be a hero for girls around the globe… just by booking a brow wax! During the month of May every time you get a brow wax, we donate to charities that improve the lives of women & girls. Make a difference in your community because helping looks good on you, gorgeous!

See what we've already raised worldwide!

Our charity partners


Going bigger, bolder… and further! What started in four countries has since expanded to 17 countries and this year the Bold Is Beautiful Project will be partnering with over 30 charities worldwide. From marching in the streets to giving women a confidence boost or showing girls they can achieve anything, we're putting big dreams & bold moves on the map!

Bold is Beautiful map

A legacy of laughter

In 1976, Co-Founders Jean & Jane Ford introduced a totally new “feel-good” approach to beauty. Beyond long lashes & lipstick, the sisters served up beauty advice that encouraged women to feel strong, confident and bold. The Bold Is Beautiful Project is taking that philosophy around the world by partnering with charities that foster women's empowerment through education, access to wellness and financial self-sufficiency.

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Thanks gorgeous!