boi-ing hydrating concealer is perfect for dark undereye circles and smooths out fine lines.

boi-ing hydrating concealer

sheer coverage, lightweight concealer

  • 01 - light
  • 02 - light / medium
  • 03 - medium

Out of stock


Hide & hydrate!

Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract (Formerly known as fakeup. Same shades, same great formula!)

*instrumental test on 10 panelists

  • Sheer coverage
  • Lightweight formula
  • Natural finish
  • 100% said it hydrates skin**

**results observed in a consumer panel survey 


3.5 g Net wt. 0.12 oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Goodbye, undereyes!

Start with a stroke of boi-ing hydrating concealer under each eye. Using your bling finger, pat gently outward to hide dark circles and fine lines. For extra hydration, conceal dry patches and imperfections all over the face.

How to apply boi-ing hydrating concealer.
boi-ing hydrating concealer comes in three natural shades.

shade finder

Sheer Coverage

Choosing the right shade is simple. Boi-ing hydrating concealer comes in three natural-looking shades: Shade 1 – Light, Shade 2 – Light-Medium, and Shade 3 – Medium. Happy concealing!

Reviews & Questions

Aug 26, 2017


Location: Texas

Whether I'm pulling another 12 hour shift or just working out at the gym, the Hydrating concealer never fails me! Thank you Benefit for making a lightweight, Hydrating, dependable concealer when I'm not really wanting full coverage! ☀️💘

Aug 14, 2017

Skin tones

Location: New York

The lack of options for darker skin tones is apalling.

Aug 3, 2017

Wonderful Concealer

Location: sydney, aus

This is close to perfect. I Don't like makeup much or at least the look of wearing it. This conceals well and brightens without lightening too much . It matches smoothes and conceals. Nice feel , soft on . Really good. the best concealer I've found . really easy to use. Love it!.

Jun 24, 2017


Location: Australia

loving it

May 22, 2017

Fake Up

Location: Alpharetta , Georgia

This is a great concealer. I don't need a lot of coverage. This concealer doesn't crease , last all day and brightens under eyes. It's my favorite and I have tried many.

May 21, 2017

Love this

Location: Sydney

Excellent product.Matches my skin tone perfectly.

Apr 22, 2017

Don't leave home without it

Location: Newcastle

I love this ! It's always in my handbag.

Apr 2, 2017

This product is excellent!

Location: Sydney

This product is very light. Love it.

Mar 28, 2017

Great concealer

Location: Australia

Amazing product to cover up dark circles. Matches my skin tone perfectly.

Mar 23, 2017

Perfect for dry skin

Location: Stockholm

I LOVE this concealer! I have really dry skin and it's hard to find a concealer that doesn't make it worse. I use this one for highlighting my nose, my cheeks, my chin and the middle of my forehead. That's also where my skin tends to get really dry so that my make up looks aweful, but with this concealer it looks great and my face feels hydrated all day.

Feb 8, 2017


Location: SFO

This is the best concealer ever.

Jan 25, 2017


Location: lawrence

I really liked this product. I don't recommend it for people with oily skin as it does moisturize and stays that way for a good 8 hours or more. This product did an amazing job covering up my dark circles and I even tried it on some blemishes on my forehead and cheeks. It did great not making the area appear crusty and made the blemish unnoticeable. Goes on soft and smooth and lasts.

Jan 6, 2017

satisfying purchase

Location: U.K.

I bought this concealer because I kind of got a bit bored of the one I regularly use and just felt like having another option. At first I was a bit skeptical because of its strange appearance but later was intrigued that the concealer has two separate layers: the outer layer which is the moisturiser and the inner layer which is the concealer itself. The second the employee tried it on my hand I felt like it was a match made in heaven! It glides perfectly and unlike most stick concealers, this one isn't cakey at all! It blends perfectly without creasing or anything. For people complaining that it doesn't do much for coverage, they should have obviously went for something more concentrated like Erase Paste. One of my fave concealers!

Nov 20, 2016


Location: UK
Eyes: Gray
Skin tone: Fair

It looks yellow! If you have oily skin then this is definitely not for you because, it turns different colours. First the concealer turned yellow under my eyes, then it turned Orange and i looked stupid. Its also really hard to blend when you're applying.

May 29, 2016

Crease what crease

Location: Oxfordshire
Eyes: Brown
Skin tone: Fair
Love that it's: “all day, hydrating, eye balm, perfect, cool”

I have never seen a product like this before, I have tried all known cheap concealers but as soon as I leave the house they crease and I look flaky. However using this it felt weird and had to wait to put some powder on but it did not crease at all and what's more it felt like it was working through out the day, I called it the eye balm and again this lasted all day. I don't even think I need powder with this product. I got the fair colour and it was perfect not to bright or highlighting it did what I wanted to hide the dark circles and make me look wide awake which it did.

Mar 10, 2016

Perfect for under eyes

Location: Tampa

I was skeptical of this product at first glance. I wasn't sure it was going to be enough coverage for my dark under eyes. I was so wrong. It's hydrating and gives great coverage. I live in Florida and I sweat a lot, this product never creases. The packaging is great too, it takes up just as much space as a lipstick.

Feb 19, 2016

Great concealer

Location: London, uk
Eyes: Green
Skin tone: Fair
Love that it's: “Hydrating and long lasting”

Great under eye concealer. Very hydrating and lasts a long time. Not completely crease proof but can be used alone without full make up for a natural look.

Aug 7, 2015

Hydrating and great product

Location: Perth WA, Australia

The fakeup concealer is a fantastic hydrating concealer for the under eye area. It still hides dark circles, but not as good as other concealers, though the fakeup concealer is not specifically designed to hide dark circles, but mainly hydrate the under eye area whilst still concealing. It has so much product in it to and will last a very long time. i use this almost every day and would recommend to anyone with not very dark under eye circles, i will certainly repurchase when i run out.

Jun 12, 2015


Location: Sydney NSW, Australia

Makeup is different for everyone. I was using boi-ing before this. This is very moisturising, easy to apply and use. It blends nicely with my skin tone- it does require a bit of powder to blend into the other areas I haven't used. It lasts AGES - I would not use anything else!

Jun 8, 2015


Location: Seattle, WA, USA

I liked this so much- I got a sample size and ordered the full size right away. It's hydrating and light and doesn't look caked on. I like it under my eyes though and not as much to cover a blemish.

Mar 17, 2015

Best concealer ever!

Location: Kent, UK

I get really dark circles under my eyes and this is the first concealer I have come across that doesn't crease up! Even after a busy day of wearing it, it still looks as good as it did in the morning! It's easy to apply and blend in and the hydrating ring is a brilliant concept on dry areas on the face. The concealer works well on the face but is definitely better on the under eye area. I don't think I'll be using any other concealer again!

Mar 8, 2015

really hydrating

Location: UK

Through out the day i always find my concealer tends to crease under my eyes looking unattractive and making me look even more tired! However i was so amazed when i brought this product as it just sorts out that problem completely! I would say that this concealer does have a particular orangey tone too it which i don't mind personally but you may want to consider. Although I do love the product and i plan to re buy it soon i do think it runs out really quickly, and sadly my last one broke in half, mid use!

Mar 5, 2015

Greater under eye/bag concealer!

Location: San Diego, CA, USA

I have ALWAYS had terrible dark circles under my eyes. I was a little weary of this product so never purchased it, until now! I was able to use a deluxe sample, and fell in love. It has great coverage and hides my circles so well you'd think its professional grade airbrush makeup when I use it in combo with playsticks. I think the outer circle of white stuff is a waste though.

Mar 4, 2015


Location: UK

It is good because i don't really have very bad dark circles but i think that medium is a tad to dark for me and i would want to get light so i can brighten up my eye area more.

Feb 14, 2015

Great for dry skin

Location: Manchester, UK

Tried a sample and loved it......bought 2 in case I ran out

Nov 4, 2014

I've always had a problem with dark circles and...

Location: Brisbane QLD, Australia

I've always had a problem with dark circles and everything has always looked like it's just sitting on top of darker skin. But this works wonders. It's moistening and completely fixes my dark circles.

Oct 31, 2014


Location: Undisclosed

After a long and busy week at work, I looked knackered by the end of it. Got home Friday, this was waiting for me. Tried it out, instant coverage! Then used Eyes Bright and it looked like I'd had the best night's sleep! Can highly recommend.

Oct 30, 2014

Younger every day

Location: Houston, TX

Once I started using Fakeup, people began to tell me how young I look, that I look even younger now than I did the last time they saw me. I think that's a pretty ringing endorsement for this concealer. It's incredibly simple to use, and so hydrating that it never gets caught in the fine lines under the inner corners of my eyes. I have never used such a fabulous concealer that is so error-proof.

Oct 27, 2014

Second Chance Well Made!

Location: Australia

I had my first sample size of this product in 01 Light thinking this would brighten up my under eye area - it didn't. Made me look pale and ashy. I had my second sample size but this time in the shade 02 Medium which was the perfect match. I thought I would give it another chance and use it as indicated - creased badly, not enough coverage and fades quickly. But, I found the moisturizing outer ring which led me to continue the second chance. I'm glad I did because I now (still have it) use it as a base and then use a different concealer that is more pigmented and concentrated. I've noticed a difference on my dark circles as they used to be a bit dry but the apple seed extract and Vitamin E in the outer ring really did the job at keeping the area hydrated. There was no creasing or fading at all. I have oily/combo skin and this little tip worked like a charm!

Oct 23, 2014

My fav concealer so far

Location: London England

I have been using fake up for almost 3months now and it's going much better than I expected. I am a bit hooked especially compared to other under eye concealers that I have used in the past. I use it over my foundation and last a good 8/9 hours and creases just a little but hey ho. It's going to be hard to beat in my eyes Lasts ages I use it with foundation and without Easy to apply Brightens& hydrates I think it's benefits best product so far for me

Sep 4, 2014

Perfect camouflage

Location: Australia

Love this product, goes on easily and does not dry out under the eyes!!

Aug 29, 2014

Great product for lightening dark circles.

Location: Undisclosed

I use this to lighten the dark circles under my eyes, I would highly recommened this product as it has good coverage and lasts a long time too. Great value for money!

Aug 28, 2014


Location: Cheshire, UK

This concealer is good, not amazing. it's very moisturising but the overall coverage is not great. Goes on well under make up, although I have to apply it 15 minutes before applying foundation as it is very much like Vaseline. If your under eye bags are quite dark I would not recommend as the coverage is not fantastic.

Aug 22, 2014

Both amazing and diappointing

Location: UK

It's hard to know what star rating to give this, because I am very pleased but very disappointed simultaneously. I'm pleased because after 10+ years of looking for a concealer or foundation that matches my skintone enough that I don't have to plaster my entire face in order to blend in the only area I need covered- under my eyes. The light shade of fakeup matches my skin 100% perfectly. I can put a dot of it anywhere on my face and it doesnt even need blending. I am so happy! BUT....there are negatives. 1. Coverage isn't great under my eyes and I still have to put my old foundation on underneath in order to get good cover. 2. Apparently it's "crease controlling"....but this creases under my eyes like nothing ever has!! I've never experience creasing before with any foundation I've ever used- it's never even been an issue on my radar. Yet this one creases within minutes in the main folds, and even creates small creases to the outer edges from smiling. I'm only 26, I don't have wrinkles yet, it just creases and gathers from smiling. 3. It doesn't last long. I find that by lunch it's already fallen off and I have to re-apply. To help this I've had to spend further money on a primer, and have lucked out on finding a great one that not only helps it stay on longer but also helps with the creasing (although can't fix that completely). 4. It's so expensive for the quality and the amount you get. Almost £20 for a tiny stick, smaller than a lipbalm! Yes a little goes a long way because of the moisturising part, but it will run out within a month (maybe two if I stretch it) and I'm only using it under my eyes. So all in all, I'm not impressed with the fake up...but I still get giddy looking in the mirror outside and seeing how well it matches my skin colour. I'll be using it to find a different concealer/foundation to colour match to when I've almost run out, as I won't be buying it again if I can help it. I'd like to point out that I don't have difficult skin, not too dry or too greasy- just normal, although I know all products work differently on each person. I've always found all concealers/foundations (even cheap ones) stay on fine and provide good coverage, they just ever perfectly match my colour. If this was cheap, I wouldn't be quite as disappointed- but it's a lot of money for a small, and ultimately, inferior concealer.

Aug 14, 2014

Very hydrating but not great coverage

Location: Sunderland, Tyne and Wear, UK

I have very dry skin so I have found this product amazing, it is so moisturising and hydrating which has been very beneficial to me. Unfortunately the only downside is that the coverage isn't great, I do suffer from dark circles and it didn't cover them as well as I would have thought.

Aug 5, 2014

This product works better than liquid concealers.

Location: Waterloo, IA

I have puffy bags under my eye which I have tried to conceal with liquid concealers. Using fakeup not only concealed the puffiness but also the redness near my nose. It glides on easily so as not to stretch the delicate eye area and is moist enough to hydrate instead of drying out.

Jul 19, 2014

AMAZING touch up product

Location: New Zealand

I use erase paste with a tiny dot of highbeam and set with powder on my undereyes and it looks amazing in the mornings but can look quite dry later on and I find I cant use more erase paste to touch up later on - enter FakeUp! When my undereyes need a little pick me up during work or while I'm out I swipe this on, tap it in, and it is amazing! I dont love it on it's own but using it this way is awesome, takes all the dry (sometimes cakyness) away and also adds an extra hit of concealing and brightening and I instantly look more awake. Can't stress enough how fantastic this is used in this way. I keep this in my handbag at all times with my hello flawless powder and mini dandelion powder - my perfect 3 touch up products!

Jul 16, 2014

wanted to love this but...

Location: London, UK

I really liked the look of this product, especially with how moisturising it is and all the good ingredients. Unfortunately, I found it to be just a little too greasy on my eye area..kind of like putting Vaseline around your eyes. I didn't feel the balm really sank into the skin but left more of a greasy look. I'm sure for someone with really dehydrated skin around the eye area this would work great - but unfortunately it just isn't for me. Sure my mum will be happy with it!

Jul 6, 2014

A product that works

Location: Europe

This is a product that is worth the money. First off, the concealer came in beautiful packaging and a beautifully decorated little concealer tube with clear instructions on how to get the best usage from it. This already shows to me that benefit cosmetics care about the quality of their products and don't want to rip their customers off. I was quite skeptic about buying this product at first as nothing I have used so far has actually concealed my reddish dark circles. The concealer immediately covered most the redness under my eyes leaving me looking refreshed. I also noticed that the product moisturised under my eyes and left them soft once I had washed my face that evening. The durability of the product is fantastic and keeps those pesky circles covered all day! I found, however, that under my eyes looked a bit shiny but I'm sure that can be fixed with some powder or by being blended into foundation. I do suggest that you wear this concealer with a tinted moisturiser, bb cream or foundation as in some lights the concealer can stand out and not look as natural. I'm hoping that this concealer has long term benefits on my dark circles and I shall continue to use this product and see if I get any results. I am urging you to buy this product because it's fantastic and I'm sure that you will love it!

Jun 22, 2014

super hydrating

Location: Australia

I think this is a really clever product. It is super hydrating which is lovely on my mid-30's wrinkles and still gives decent coverage. I have quite dark circles so I like to blend a tiny bit of Boi-ing in 01 over the top and find that fakeup creates a great base for it. It doesnt settle in wrinkles (which is nice!) and doesn't get cakey which is just great.

May 30, 2014


Location: St. Louis, MO, USA

This is the best concealer ever! I love the packaging that makes it easy to use! I just swipe and blend with my fingers. You can build coverage easily as well. The outside of the stick is nice and moisturizing, so if its blemishes that you are covering they don't look dried and scabby and cake face like. I know some people are saying that this creases, but it doesn't as far as I have noticed. I love this product! I have tried so many concealers as I do not have the best skin. I usually end up tossing a product after a few tries and have never re-purchased a concealer. I already have bought a back-up so that I won't ever have to be without this product! This is my very favorite Benefit product!!!

May 23, 2014


Location: Australia

This product creases like CRAZY!! It covered my dark circles a bit, but not to a substantial amount. I do enjoy how it hydrates underneath my eyes when they are dry though. The concealer in the middle has nice coverage, but the hydrating circle limits the amount of coverage from the concealer. Don't get this concealer if you have bad under eye circles like me, invest in erase paste instead.

May 13, 2014

Beautiful formula

Location: Portland, OR, USA

I love this concealer for my sensitive, young skin. It's super moisturizing all day long at school and afterwards. No exceptional results in terms of under-eye circles, which I do not have very severely. No complaints, except that the cap comes off the tube in my bag. I roll the product down before closing it so I only have to swipe it on my hand to "clean" it, but the latch isn't totally reliable. Not anything to worry about; that only happened when I crammed it in a pouch that got squished.

May 8, 2014

Best product for under eyes and quick cover up

Location: SF, CA

I use this daily under my eyes. The extra emollients are great for the evil crow's feet. I also will use it to hide red splotches. Easy item to add to your or handbag.

May 2, 2014

Excellent coverage lasting all day

Location: UK

I have searched for years to find a concealer that covers my dark circles and this is it! it lasts all day without caking and look so natural and blends with my skin tone perfectly! I found other concealers to be too yellow in tone.

Apr 18, 2014

very hydrating not very concealing

Location: Undisclosed

i love how hydrating this concealer is, also because i have dry skin but i wish it was a little more concealing, it does leave my skin feeling a little sticky and oily. but i still love this concealer and after a few coats its pretty good :)

Apr 17, 2014

high quality!!

Location: Long Beach, CA

I got this as a free sample with my last order, and I'm almost 100% sure that I will order it next time! Besides being a pretty darn good concealer it just feels good on your skin because of the vitamins. I normally use boing and eye bright, but might convert to this because of the better feeling on the skin and the easier application with the roller. Good stuff!

Apr 11, 2014

Muti-tool in one!

Location: Alberta, Canada

Great combination of moisture & concealing power! Face does not dry out from using it and it covers up minor blemishes effectively!

Apr 6, 2014

Great for eyes, not so much for blemishes

Location: England, UK

I recently added to my ever growing Benefit collection with Fakeup. I do get dark circles under my eyes which this product does well at covering up and hydrating the eye area. However I also have Erasepaste and I think that does I much more convincing job of hiding the dark circles. In terms of blemish coverage I don't think fakeup does the best job, but then Benefit do recommend Boi-ing for darker blemishes so I'll be sticking to that for any imperfections.

Apr 4, 2014

This product is awesome

Location: Paris, France

The most perfect concealer in the world, it is so perfect and hides everything you want to hide like dark circles, pimples... I will buy it again and again !

Mar 22, 2014

Perfect for dry skin

Location: Copenhagen, Denmark

Love it! My favorite concealer, so amazingly hydrates the dry skin around my eyes, that it basically became wrinkle free. I got medium shade with is perfectly matching my skin tone (and not one shade lighter how i normally would choose). Covers my dark circles and skin soaks up the shininess that you can see, if you try it on your hand.

Mar 19, 2014

A Great Product :-)

Location: Kaitaia, New Zealand

I find this product actually works well and it does what it needs to do. It covers all my imperfections, especially around the eyes. I would purchase this product again but because you don't need to use to much it will last me for awhile.

Mar 16, 2014

this product is a must

Location: England, UK

this products is amazing! I've tried many concealers and i have not liked one as much as 'fake up'! What I look for the most in a concealer is for it to look very natural and 'fake up' definitely is! It also hydrates skin perfectly like it states, helps when I also have a few blemishes around my nose which are really dry however I mainly use it for under eye circles and for my eyelids! I use colour light even though I have slightly tanned skin but it works for me as I like a really brightening affect!

Mar 13, 2014

Doesn't hold up very well

Location: Englewood, NJ

I was really looking forward to receiving my order of FakeUp. I am spending long days trying to audition for theatrical work; I'm up before dawn, making my way to various auditions, and waiting long hours to either be "seen" or not, depending on the day and how many other people show up. The sample I tried was wonderful -- it was lightweight and creamy, didn't settle into the lines under my eyes, and lasted through a whole day of commuting, waiting and (sigh!) being sent home unheard. The stick version (why not a cream formula in a tube?) does not hold up as well. It doesn't last as long, faces away by mid-day, and lets the creases abd curckes show when it does. I wanted to love it -- but I don't.

Mar 13, 2014

Great Product!

Location: Texas

This concealer is light weight, doesn't crease, blends well and conceals the dark circles under my eyes! It's also a great eye shadow base. This product has definitely earned a permanent spot in my makeup bag!

Mar 11, 2014

The best I've used so far!

Location: Essex, UK

I suffer with really dark under eye circles and also due to my age(!) quite dry, crepey skin under the eye area. I have tried countless concealers and always been left disappointed until I tried Fake Up. It is so moisturising, glides on really well and has the best coverage of any concealer I've tried so far - its not perfect, I don't think anything will totally cover my dark circles, but its the closest thing I've found. It doesn't crease or look heavy or cakey and lasts fairly well. The only con for me is that it does tend(due to being so moisturising) to make my mascara on my lower lashes migrate during the day. I don't use a waterproof mascara so perhaps will try one and see if this improves. Overall I'm really pleased with this.

Mar 9, 2014

Not for me, But a Fabulous Product

Location: Columbus, Ohio

I received a mini of Fakeup with a POREfessional purchase. I also picked up some Boi-Ing that day, so I was interested to see how they compared. Not I have acne prone, oily skin and redness is a real issue for me. That being said, I didn't expect this concealer to work for me. I was correct. The moisturizer is WONDERFUL but not the best option for oily skin. I have been suggesting this product to all my friends who have drier skin and less issues with acne. If that sounds like you, this might be a great option!

Mar 7, 2014


Location: Undisclosed

When I got this product, I was super excited to try it out. Unfortunately, this concealer didn't really cover up my dark circles or any of my blemishes. I felt like the concealer didn't really do anything at all. Well, I thought that the name would go with the product but it really didn't like I hoped.

Mar 5, 2014

fakeup - awesome!

Location: North Carolina

blends well, covers great, feels so gentle and soft when applying.

Feb 25, 2014


Location: Berkeley,CA

I have never written a review before although I use a lot of Benefit make-up but I was just looking at my eyes with this product on them and I had to write! I am 48 and have dark eyelids and mild dark circles under my eyes. I have used many other concealer products on my eyes and none of them have worked until Fake-Up! It feels good, conceals immediately but doesn't make me look like a ghost or completely mismatched to the rest of my skin. It blends in immediately and only makes me look better. You can use it without any other makeup or as a base for eyeshadow. If you have my dark circles issue- get this product!!

Feb 9, 2014


Location: Fort Lauderdale, FL, USA

Very good at hydrating and crease controlling...but does not help much if you have severe dark under eye circles such as myself.Other than that it does what it says.

Feb 4, 2014


Location: Irvine, CA, USA

I am a MAC user and I didn't like their concealer so I tried Fake UP and fell in love with it. It totally hydrates and never creases. I recommend it!!!

Jan 28, 2014

Perfect Lightweight Undereye Coverage

Location: Springdale, AR, USA

I love Fake Up. It's very lightweight but still effective. I apply it in a Y under my eye and blend outward. It brightens my undereye and camouflages any darkness. It never creases and the moisture is amazing. I use It's Potent as well so my undereyes aren't super dark as is. This product lasts forever too. I go through 2 bottles of foundation before I run out of this.

Jan 23, 2014


Location: Mexico

Tenía muchas expectativas; sin embargo a mí todavía se me ven las ojeras y encuentro producto acumulado en los pliegues al pasar las horas.

Jan 22, 2014

FAB for the aging girl

Location: Minneapolis, MN

I am that hybrid: an aging girl with oily skin. At this point I need moisture -- but too much lotion under the eyes & I'll have make-up debris smears/mascara litter, and isn't THAT attractive?! (not.) I love this product, which makes my undereyes look creamy and perfect all day, w/out that ashy gravel-pit look to the pores after you've powdered. Hey, the next best thing to BEING creamy & perfect is APPEARING to be creamy & perfect! Kudos.

Jan 3, 2014

This product was a great addition to my make up...

Location: Maine, USA

This product was a great addition to my make up collection! It really does help with creases and is very light. It gives just enough coverage, not too much not too little. I would definately reccomend this product!!!

Jan 2, 2014

Not the best

Location: London

I think fakeup is good as its hydrating and does not set in the creases of my eyes and has lovely and easy to use packaging however it doesn't last covering up my dark circles and the colour range is bad as I am fair and the lightest shade is much too yellow for me. Also yes the moisturising ring does moisturise and feel silky on my skin but makes the concealer applicate very sheer and does not hide my dark circles. I do think it is a lovely product but is too expensive for what it does.

Dec 23, 2013

Best concealer for a natural glow

Location: Undisclosed

This is a must have if you want to look natural.At first when you apply it,it might seems that it doesnt covers anything and that the color looks chalky.But wait a few moments and youll see that it covers all your dark circles AND looks like you havent even put on makeup!I chose the medium color and works super well on me,but it might not have the best coverage though.Anyways SUPER moisturizing and comfortable on skin and is long lasting!Amazing product!

Dec 8, 2013

so easy!

Location: Undisclosed

This is so easy to apply and blend. It truly is hydrating which is wonderful for my sometimes dry skin. But it is not oily or leave my face shiny. And how could I forget, it covers those dark circles! Great product!

Dec 5, 2013


Location: Undisclosed

This concealer is great for under the eyes. It hydrates my skin and you can't even tell that you have a product on your skin<3 it also doesn't bother my SUPER sensitive skin<3 definitely buying this again

Dec 4, 2013

This product is wonderful!

Location: Corydon, Indiana

I love, love, love this product. It i s moisturizing for the delicate skin under my eyes , covers well and does not settle in fine lines. I have found a new staple for my makeup drawer. Thanks Benefit!!

Nov 29, 2013

It's good

Location: Sydney, Australia

This product is better than most concealers as it feels very hydrating. However, it is not really crease proof, not even for the first six hours as stated. I would still buy it though, because while it is not completely crease proof, it is still better than other concealers out there.

Nov 20, 2013

Didn't last long.

Location: England, UK

I loved the product itself, amazing texture, coverage, no orange tones etc. Bought it in May, didn't use it whilst abroad all summer, ran out by September. I would've liked a higher product: surrounding serum ratio, then it would've lasted longer.

Nov 3, 2013

Works great for very fair skin too!

Location: Airdrie, Scotland

I'm always wary of concealers as I have very fair skin (I could walk on to a vampire movie without needing makeup), but I took a chance on fakeup and I'm so glad I did. It really does the job, makes your skin feel so smooth with no creases and works really well for even my skintone. I carry this with me everywhere now!

Oct 30, 2013

Not enough coverage

Location: Michigan

The slightly darker circles under my eyes were still too obvious when using this product. It is too sheer for me. Also, while I am a daily eye cream user with no issues, for some reason this product leaves a greasy looking sheen under the eyes. I don't like it at all. For more coverage with less shine, try the Boiing concealer.

Oct 26, 2013

Does not drag in dry skin!

Location: England

As we are getting further and further into these colder months (fabulous...not!) I have had bad dry skin under my lip and has been very sore and red. I need a mouisturising concealer that would not drag on the skin. This was it! I apply a little to the affected area and dab it to blend. I will not being using another concealer again!

Oct 24, 2013

Amazing for under eyes!!!

Location: Ireland

I love this product I use it daily for my under eye area it's great for covering dark circles and really hydrates my skin. I have very sensitive eyes and fake up works really well for me I love it

Oct 22, 2013

Best concealer ever!

Location: Sydney NSW, Australia

Its the best concealer I have ever used because it doesn't cake on and also doesn't dry out the area like other concealers. Really good for under the eyes!

Oct 18, 2013

Fake ujp is fantastic for older skin; no creasing and...

Location: Undisclosed

Fake ujp is fantastic for older skin; no creasing and under eyes look young and bright . I would recommended for all ages for brighter younger look skin.

Oct 15, 2013

loooooveee itt

Location: New Zealand

i love this product feels so silky but yet dose not crease! i set it with my mac powder and the combo looked like it was flawless !

Oct 13, 2013

Nice but Not so Nice.

Location: Atlanta, GA, USA

I've been using this product for a couple months now, and It's pretty nice. Although this product runs out fast, makes my skin appear way too dewy, and the coverage is okay. The only nice things I have to say for this product is that it hydrates my skin and that It gives me a slight highlight. I like this product and I wish I could give it a better review but I would recommend the Boi-ing concealer as your concealer of choice,

Sep 22, 2013

I love this so much! It is perfect for hiding anything,...

Location: Hobart TAS, Australia

I love this so much! It is perfect for hiding anything, and it is so hydrating! It's one of my favs!

Sep 3, 2013

Not great for oily skin

Location: San Jose, CA, USA

This is a great concealer, but if you have oily skin I would suggest boing instead.

Aug 28, 2013

Covers well and feels nice...

Location: Cape May, NJ 08204, USA

I really like this product! It does everything it says, feels great, moisturizes, doesn't crease. There are only two down sides I see to this concealer; the tube DOES NOT last long and I'm not sure if its what you want to be covering blemishes and acne with. I feel like I just got this a month ago and its already almost out, given I use it at least 5 times a week so it may be that I liked it so much I just over used it. As far as the acne and blemish covering goes, I have combination skin and a few break outs every once in a while and I used it on some spots. while it did cover for the most part it seemed like too much moisture to be putting on something you're trying to dry up ;). Overall good product and I will most likely be purchasing again.

Aug 23, 2013

I absolutely love Fake Out! It moisturizes and conceals...

Location: Undisclosed

I absolutely love Fake Out! It moisturizes and conceals at the same time. It glides on and covers well.

Aug 19, 2013

Pieces of hard plastic in it!! Ouch!

Location: Sheboygan, WI, USA

I recently got two tubes of this product. While using it directly under my eye, I felt a sharp scratch and there it was, a small piece of plastic right in the middle of the concealer! I had to remove it digging and leaving a hole in the tube... couple of weeks later... there is another one! Same tube! same Oooooouch!!! really mad!

Aug 7, 2013


Location: Texas

I love this stuff that I bought TWO so I don't ever run out - It is perfect for my aging tired looking eyes - Feels so good on too - Covers my dark circles very well - Thanks BF

Aug 6, 2013

This product is perfect for anyone.

Location: Dallas, TX, USA

Fake-up is hydrating and has amazing coverage at the same time. I would recommend this product to anyone. It is truly an amazing product that all women and girls should have.

Aug 6, 2013

One of my favorites

Location: San Diego

This is a product I will always continue to buy. I have some fine lines under my eyes and fakeup doesn't make them stand out and hydrates the undereye. I love the brightening effect of erase paste but for my fine lines fakeup does the job better. It's awesome to throw in your purse if you need to touch up!

Aug 1, 2013


Location: kuwait

i really love this concealer , i have dark circle, i wanted something that can cover them up without using a corrector and also can use it without any makeup on , and fakeup did it i'm so in love with it and its so hydrating . one of my favorites :)

Jul 26, 2013

Great product, but needs more shade selections!

Location: San Francisco, CA, USA

I really like this product, but had to buy medium and dark to produce the perfect shade, which meant twice the cost! The texture is perfect and very emollient. I have very dry skin, so it is a challenge for me to find a concealer that doesn't make my dry fine lines look worse. Fakeup melts right in an looks very natural after I mixed medium and dark of course!

Jul 15, 2013

last for 6 hours, must be used with powder

Location: Qatar

When I first used this concealer I didn't like it. It was greasy and it didn't hide my dark circles. However, I stopped using it for almost a month and then I tried to use it with loose powder and the result was AMAZING, it doesn't cake or crease and it last for 6 to 7 hours. It's light weighted and I recommend it for daily uses. I apply the product under my eyes and then I blend it out with a sponge and then I apply loose powder above the concealer (Hello Flawless powder worked too). Furthermore, I liked to to keep it in my purse because it's easy to carry and to fix my foundation. I think that Benefit must increase the amount of the product for this concealer. My final grade for this product is B+

Jun 30, 2013

Fakeup is good, but not a holy grail product

Location: San Diego, CA, USA

this concealer is definitely a buildable light-medium coverage concealer. when i first bought this, i hated it. it wouldn't cover anything and it looked greasy (not grand for oily people). now this was how i felt when appling it like the benefit people said too. i sort of just put away the product and didnt use it for a week. then, i thought, maybe it will be better if i apply it with a concealer brush. thank god i did! when applied with a brush it looks really nice! medium coverage (all i need) and it brightened my eye area, without looking greasy. doesnt cake or crease! although, you will need a powder or it will slide, i have combo skin. you will need to do a few touch ups like normal, but overall, pretty good. i like it, but am open to try other products.

Jun 24, 2013


Location: Undisclosed

I've tried to find a concealer that would look natural but still cover up my flaws, i've tried everything and the only one that fits the description perfectly is "fake up". i have very dry skin especially around my eyes but with "fake up" it covers all my dark circles and leaves my skin moisturized and flawless! It works amazing for blemishes to! i can not recommend this product enough i bought it yesterday and today i went to school and told all my friends to buy it! It looks even better with "professional" underneath and works seamlessly with the "hello flawless oxygen wow foundation" It doesn't look like there's a lot in it, but there is,trust me! you can reapply this all day ( not that you need to it lasts for ages ) and it wont look 'cakey'. I love all the benefit products but this one is just everything i want in a concealer! The only thing i would say is that if you have very bad blemishes you may need something heavier! BUT I LOVE FAKE UP!

Jun 21, 2013

Just what i was looking for

Location: Undisclosed

Fake up is perfect for those pesky dark circles. It conceals very well, brightens your eyes, and it feels lightweight and smooth. It's easy and quick to apply. Great new product, love it!

Jun 16, 2013


Location: England, UK

I get really dark circles under my eyes and this covers them so well! It applys easily, hardly creases and blends in really well with my skin. I would not go with out it!

Jun 6, 2013

Not worth the price tag

Location: Hamilton, New Zealand

Ohh I was so excited waiting for this to arrive to me in New Zealand. I had done my research , read the reviews and was really hopeful it would do the trick. I have darkish circles and I found the coverage just wasn't enough, in fact you can barely notice the product. I think, it'd be a great product for those who don't need the coverage, but maybe to use it as a freshen-up mid day or if you're heading out at night. Wish I hadn't bothered and stuck with my current one that I can get from the chemist not the other side of the world Gorgeous packaging though!

Jun 3, 2013

This is exactly what I want

Location: Toronto, ON, Canada

When I first saw this product on the website, it looks amazing. I used Confession concealholic kit before and it works pretty good. But since it has been discontinued I will have to find something new. But when I actually saw it in the store, I was pretty disappointed because I think the package (the silver and pink thingy) looks kinda cheap as if I bought it for five dollars from some no-name brand. But anyways I bought it and the first time I used it, I used it for my blemish to test its ability for concealing. And OMG this is like magic. I actually think it works better than boi-ing and erase paste because it wouldn't clot and looks like if you have painted your face badly. It looks SUBTLE. Yet I can't really see any imperfections from the mirror. I haven't tried it under eyes since it works for my blemish so well, it should work for the dark circles BETTER. Now it becomes my favourite <3

Jun 1, 2013

So easy to use!

Location: Victoria, Australia

This is the perfect under-eye concealer! It's so easy to apply - just a swipe from the inner corner of each eye, then blend. It lasts all day, is comfortable, and the circles under my eyes are significantly faded away.

May 22, 2013

Underwhelming and poor coverage

Location: Seattle, WA, USA

I was very excited when my local Ulta finally had stock of Fakeup. The BeneFit rep walked me through how to apply it. She enouraged me to try it on the red areas on my cheeks and forehead along with my undereye area. I don't know if it's the oily moisturizer or what, but this stuff doesn't perform. It breaks down in heat, makes my foundation wear off and settles into creases. I am taking my tube back.

May 14, 2013

Claims not to settle


I understand that products work differently for people but this just did not work for me and I was so excited to finally get this. I applied this, just one swipe on each eye from the inner corner to the outer corner (after applying benefits porefessional primer) and then i pressed it into my skin with my ring finger, i then gave it about 30 seconds and then i set it with a loose mineral powder. Well this product creased on me and it settled into my lines. My wrinkles are pretty deep set but that's the reason why I primed it first. Maybe I have to try different ways to use this but even with the moisture ring and coverage, this concealer was NOT worth the price tag, which sucks because deep was a PERFECT match, it was moisturizing and has nice packaging.

May 13, 2013

Best Concealer I Ever Used

Location: Chicago, IL

I have had under eye circles my entire life and was never able to find a product that really worked and did not add a ton of creases under my eyes. This product is absolutely fantastic!!!! I could not believe it. Never used Benefits products before and this product is simply amazing and I can't wait to try something else. I used everything from expensive creams to drug store types and no results even came close. Great coverage, looks dazzling and NO CREASES in fine lines. Simply awesome. Can't say enough. People say I look young for my age but the concealers were killing me. No more. I thought Benefits products were for younger people but I think I was wrong. Works for me!

May 12, 2013

OMG its fantastic!

Location: Essex, UK

Athlough I dont go to bed too late, I struggle with under eye circles! Fake up is AMAZING! It conceals, making you look even more awake, its light weight and transportable, it makes my skin feel ultra smooth and is extremly hydrating! GET IT NOW!!!!! xxxx

May 5, 2013

Love it!

Location: London, UK

I bought this amazing concealer yesterday and so far it has been really good. I have always had a dry under eye area so the fact this concealer is hydrating is perfect. It goes on really smoothly, hardly creases and is a really good colour match. Nothing bad to say about it.

May 4, 2013

Still doing it's job after a long work day.

Location: North Charleston, SC

I never really used a concealer except maybe back in high school for a few pimples, so I can't compare to anything else. However, I am 24 now, have two boys (4&5), and have a full time job working at Lowe's. I am also a night owl. So, I rarely get 8 hours of sleep a night. I have just grown used to having tired looking eyes. This concealer brightens my eyes and hides the tiny crease I have under my eyes. I also have redness at the corners of my nose and it drives me nuts! Foundation doesn't cover it, but this concealer does! Not only does this look beautiful once you apply it, but it stays on. I work very hard at Lowe's on the sales floor. I am constantly lifting and moving heavy objects. It gets VERY hot after a few hours. At the end of the day, this concealer is still hiding those little marks. I also live in SC and this concealer survives the humidity. I have pretty clear skin everywhere else on my face, so I can use this alone or with light Hello Flawless foundation. Either way, this blends into the skin perfectly. BTW, I fell in love with this on day 1......which was yesterday.

Apr 30, 2013

Mascara runs a bit

Location: Vancouver Island, BC, Canada

I like this concealer but I notice tiny dots of mascara in my undereye area. Never had that problem with other concealers. Unfortunately, becasue of that I will not repurchase. In my line of work I have to look put together. I constantly worry about those tiny mascara dots appearing.

Apr 25, 2013


Location: Undisclosed

I bought this product on a Tuesday, and the first day I used it i was impressed. Usually I use Boiing, and I wanted to try something new because that product doesnt last me as long. After day two, through out the day I noticed new little bumps on my face. By Wednesday morning I was broken out in little hives. I'm not sure if the product was the overall cause, but this was my only switch in my daily routine!

Apr 24, 2013

Lovely Under Eye Concealer

Location: Chelmsford, Essex, UK

I was a bit skeptical about this product as I've never really liked any under-eye concealers I've used before. However this has quickly become a part of my daily routine. It feels a bit thick when I swipe it under my eyes, but once its been blended in a bit it feels really nice and keeps my eyes looking bright and awake all day. I found it really long-lasting and nicely moisturizing for the delicate eye area. I noticed that throughout the day that the skin around my eyes don't look red, puffy or tired as it usually does by mid-afternoon.

Apr 22, 2013

One of the best concealers out there

Location: Bangkok, Thailand

Not only does it conceal, it also brightens up your overall complexion. Having oily and sweaty skin, I suggest you stay in air-con room all day. Works amazing on people with normal or dry skin. Recommended for people who needs that extra glow under the eyes!

Apr 22, 2013

Easy for on the go, but not long lasting.

Location: San Francisco, CA, USA

I usually love benefit products. This product didn't help my dark circles very much because frankly it is NOT long lasting. I believe the best part about it that it is so easy for on the go. You can put it on in the car, bus, train even while you are walking. Longstory short I would definetly not repurchase Benefit's fakeup concealer, you are better off with Benefit erase paste.

Apr 21, 2013

after trying just about every concealer on the market i...

Location: Grimsby, North East Lincolnshire, UK

after trying just about every concealer on the market i decided to give this a go i figured if it cost more it's bound to be good.....i wasn't disappointed!! easy to apply and i noticed a difference immediately, i am definately sticking with this one : )

Apr 16, 2013

Tried it. Loved it. Highly recommend it.

Location: Undisclosed

I don't typically write reviews for products and I rarely buy products when I try new things/receive samples BUT I received a small sample of Fakeup after I got my eyebrows waxed at a Brow Bar and decided to give it a shot. I got the medium shade which was perfect for my skin. I have olive skin with yellow undertones and the color blended smoothly and seamlessly. I thought about buying it...then I realized it had the moisture ring around it and thought this would be weird. I was wrong. I bought it and love it! The lipstick-like packaging is perfect for application and the moisturizing ring and color are creaseless and mix really well together. Conceals my dark circles and mixes well with my foundation. I love this product.

Apr 13, 2013

Good concealer and but dissolves mascara

Location: Munich

Usually I am a loyal erase paste customer as my only concern is the darknes under my eyes, but as the first wrinkles start to show I wanted to try something different. FakeUp is a good concealer with medium coverage (works on my under eye darkness) and is soft to the dry and sensitive skin around my eyes - this is due to the "gel" around the "color" core. And here comes the problem: the formula is so creamy/slippery that it literary dissolves my mascara - an I mean major panda-eyes!!! But still it gets worse, - it kind of melts together with my they're real mascara (usually hard to get off) into a slipery mess comparable maybe to organic cream eyeshadows - it slips and slides but you won't get if off your skin without a heavy duty oily make-up remover!!! And this is a huge NO-GO! for me, it probably would work if the ratio of concealer/balm would be the other way around though, I think.

Apr 13, 2013

Good coverage, non greasy

Location: Surrey, UK

I was recommended this product after looking for erase paste, which has been discontinued. The beautician explained to me that the balm around the edge is to stop any creases around the eyes. I don't have too many creases (but we know they appear with a fit of the giggles!!) but this does stop the crack that you see in some cheaper concealers. While this product is a little pricy, I really think it's worth the money.

Apr 9, 2013


Location: Dallas, TX, USA

Well during the scavenger hunt promo for this stuff we were supposed to go and color test to see how it looks...Well the people tried to help me and my sister as much as they could BUT the colors DID NOT match up the medium was WAY too light and orange-y and the deep was way too dark of a brown for both me and my sister and we have VERY different skin shades...1 part of the scavenger hunt was to buy this...I was like NO! NOPE not going to waste money I don't have. We tried to think who we couldve given it to but came up with no one.. I'm glad I went to test this. The ladies at sephora AND macy's said I would've been better off with getting the hello flawless foundation... If your in between shades I wouldn't run to get this...Maybe a leisure walk but def not run...

Apr 4, 2013

Love Fake-Up

Location: Richmond, VA, USA

I have tried a lot of different under eye concealers even and I have never found one that looks as good an hour after applying it than it does right at application. The hydrating aspect of Fake-Up is great as the delicate eye area needs all the moisturizing it can get. I have read of some people having trouble with under eye makeup running because of Fake-up and I would like to offer a tip: set your concealer. You should set any concealer you use whether it is under your eyes or on your face. Setting the concealer with a light translucent powder will keep your concealer from moving and help it last longer. Don't cake a ton of powder on just lightly dust the powder over your concealer and it will last all day. Dusting powder over your under eye concealer will also help keep your under eye makeup from traveling down your face. I used to have that problem with eyeliner but ever since I started dusting powder under my eyes and I haven't been having that problem since. I hope this helps.

Apr 4, 2013

Benefit does it again

Location: Michigan

I have never been disappointed with Benefit Cosmetics. Years and years ago, I took a chance on Dr. Feelgood, and I've been hooked on their products ever since. Fakeup does not disappoint. I love how smoothly it applies, I love the moisture, and the coverage is wonderful. I wish the product to vitamin E ratio was a little more even, but that's just splitting hairs. The product is darn near perfect, and I look forward to putting it on every morning.

Apr 3, 2013

Great Results thats all!

Location: Ireland

I was always using boi ing concealer but since this product has been released I cant stop using it! Its so hydrating and nourishing on my skin, especially since my skin is rather dry.I would really recommend this product its worth buying

Apr 3, 2013

convenient quick concealer

Location: New York

works as a great under eye concealer while also providing a mositurizer for your undereye area as well.

Apr 2, 2013


Location: New York, NY, USA

I personally like concealers that come in stick form for practical reasons. Swipe, dab and done. Not a lot of concealers come in stick form so when "Fake Up" was released, I was excited to buy it. "Fake up" offers good coverage with some hydration. This is were the product "shines" being able to incorporate some moisture along with the concealer. HOWEVER, I understand what some other reviewers have mentioned. It's a good concealer, but I think it's the PROPORTION of color/moisturizer the reason why people are not getting "enough coverage". After a couple of swipes, I find myself dabbing with my pinky the colored portion to get more of it, since I feel like I have enough moisturizer applied already. It's all relative depending on how bad your circles are. But I guess if you have darker circles, u might want to put on more than another person. I am keeping it because it's a good alternative when I don't have lotion around (I have dry skin and I always have to put lotion on before makeup/concealer)

Mar 28, 2013

i really like it

Location: Lucerne, Switzerland

It doesn't have the most coverage but still really good. I like it because it's hydrating and just a good product.

Mar 27, 2013

I want to like it, I do!!

Location: Undisclosed

Tinted moisturizer is to foundation what Fakeup is to concealer. After years of searching for the perfect concealer that wouldn't dry my skin out but would still cover up what I needed covering I fell for Boing. I went to go re-stock and the Benefit gal.. (and don't we love the Benefit gals!!) recommended Fakeup. It does moisturize but I feel it falls short in coverage. It doesn't blend in well on my skin as there is more vitamin E than actual makeup and it made my eyeliner smear more than normal. I am not writing a bad review, it just isn't for me and I regret not going with my Boing.

Mar 25, 2013

Great Product

Location: Jamestown, ND, USA

This product does just what it says it will. My eyes look bright and not tired. I really like using it as I am considered a senior citizen but there is no way I want to look like one! I've enjoyed using Benefit products.

Mar 25, 2013

love it!

Location: riverside,CA

i love this!! you cant really see my dark circles and it doesn't dry up! love that it doesn't go on in between my fine lines under my eyes!

Mar 22, 2013

Better than I thought!

Location: Wigan

This is a great concealer! It is brightening and doesn't crease. I was worried that it would look greasy under the eye due to the moisturiser but it doesn't. It also gives good coverage.

Mar 21, 2013


Location: UK

The only concealer i have ever found that matches my skin tone,conceals my dark circles but most importantly doesnt even look like i have any concealer on! Most concealers i find look cakey or chalky,this glides on and is easily blended in. Thank you Benefit!

Mar 17, 2013

Does its job nicely

Location: Madrid, Spain

As usual, the first thing that catches my eye is the packaging, and, for one, what I see, I like. Of course, I know better than just liking what I see and not going one step beyond, which is seeing the qualities of the product, the colour and how good it will be for my skin, whether it will respect it or it will cause any adverse reaction. What you usually find in the concealing department is just colour, and that's quite alright, but this one seems to offer a novelty, which is the hydrating ring. Now, I suppose the hydrating ring will be suitable for absolutely all skin types, even the most sensitive ones; my skin doesn't seem to react unfavourably; therefore, personally speaking, so far so good. It can be worn solo or combined with other concealers; the girl who tried it on me used the light shade and combined it with Boi-ing in light/medium, and I thought it looked quite alright. At home, I usually mix it with just a little bit of Erase Paste in medium. Be that as it may, the coverage is quite satisfying. You can wear it under or over your foundation; that is entirely up to you. I recently turned 41, but I hardly have lines or creases. Wrinkles from long sun exposures? Certainly not, since sun exposures in the beach or in swimming pools are something I find really boring (I have my bath, I dry myself a little bit with a towel and go back home), and I find those cubicles where you get a suntan through UVA rays to be utterly horrid. What could I possibly use Fake up for, then? Some lack of sleep, which seems to leave a slight darkness in my under eye area. This conceals that lack of sleep and adds a little radiance. So, no one would think I haven't had 8 hours of sleep. And it also adds a little radiance to my make up.

Mar 16, 2013

Excellent for under eye concealing

Location: Rancho Cucamonga, CA

This the concealer I have been searching for! It is very hydrating and perfect for my moderate under eye bags and dark circles. It goes on very smooth and feels silky! The best part is the fabulous coverage without the concealer camping out in my fine lines. I would say the coverage is comparable to Boi-ing only much more hydrating making it perfect for the eye area. It goes for about 4-6 hours before needing a retouch.

Mar 15, 2013

I was super excited when this product came out, every...

Location: Jacksonville, NC, USA

I was super excited when this product came out, every under eye concealer that I have used sets in the little lines and just come off throughout the day, unfortunately this product failed me again, I tried putting it on over and under my reg concealer and I have tried it alone, and it still settles in the fine lines, it also seems to greasy that it smears my eyeliner that is on my bottom lid, very disappointed!!!!!

Mar 5, 2013

This goes on so smoothly and is very moisturizing! Set it...

Location: Little Rock, AR, USA

This goes on so smoothly and is very moisturizing! Set it with a little concealer powder and it will last all day! And as alway with Benefit it has such nice packaging! Check out my video for a more comprehensive review!

Mar 5, 2013

good but..

Location: Undisclosed

Great for quick touch ups, but not very long lasting.

Mar 3, 2013

great under eye concealer

Location: Megara 191 00, Greece

I bought it 3 days ago. I'm really impressed with it. It highlights the unde reye area it it looks like skin. I touch it and it feels smooth and not at all oily. I cannot claim that it doesn;t set on finelines at all,but it happens at the end of the day (at least on me). I have dark circles but not huge problem. It worths trying it

Feb 26, 2013

Incredible Concealer

Location: Monument, CO

I was super excited for this concealer, I wanted something that wouldn't crease around my mouth and nose, but also didn't look cakey, it did not disappoint! The light shade, despite looking like it would be too light for my skin, blended in and matched perfectly! After a long day of work, the skin under my eyes felt super soft and looked radiant! This a new must have, I will not leave home without it.

Feb 7, 2013

Okay for the short term - would not repurchase

Location: Raleigh, NC, USA

I purchased it today at my local department store and I actually had the sales assistant apply it on me so I could feel it out. I was impressed with the texture and it did look good initially. Unfortunately, within the hour it sank into the fine lines around my eyes, looked cakey, and it no longer concealed much. I tried using my finger to blend it out since I was out shopping, but that didn't last long. Since I had the sales associate apply it for me, I can't even say that maybe I used it incorrectly and that I should give it another shot.

Jan 31, 2013

skin polish

Location: Radville, SK S0C, Canada

Incredible smell!!!! Clean and beautiful looking skin fresh!!!!

Jan 30, 2013

Perfect for on the go concealing.

Location: San Francisco, CA

fakeup is great for masking a late night or lack of sleep - it's easy use applicator let me apply on the go and quickly concealed my dark circles.

Jan 30, 2013

LOVE it and Must-have

Location: San Francisco, CA, USA

This new concealer is perfect for hiding the dark circles under your eyes and to give you the appearance that you had a full 8 hours of sleep. Also, the moisturizing ring around the concealer leaves your eyes feeling fresh and revitalized to take on the day. It's easy to apply and has become a new staple to my cosmetic essentials.

Jan 30, 2013

LOVE it and must-have

Location: Berkeley, CA

This new concealer is perfect for hiding the dark circles under your eyes to give you the appearance that you had a full 8 hours of sleep. Also, the moisturizing ring around the concealer leaves your eyes feeling fresh and revitalized to take on the day. It's easy to apply and has become a new staple to my cosmetic essentials.

Jan 30, 2013


Location: Secret Headquarters

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Jan 30, 2013

Very kind around wrinkles.

Location: San Francisco, CA

It's official, I am a woman of a certain age. A life well lived in the sunlight means fine wrinkles around my eyes, and most concealers settle horribly in them throughout the day. Not Fake Up, it glides on easily, blends perfectly, gently hides dark circles (I use the light shade even though I am a medium, for a little extra brightness). Never settles into my wrinkles or makes my undereyes look puffy. Love at first swipe!

Jan 30, 2013


Location: San Francisco, CA

I work for Benefit and currently wear boi-ing concealer every day under my eyes and to cover imperfections on my complexion. My skin gets very dry hanging out in an office all day, so by mid-day and after work I glide on a little bit fakeup to rejuvenate and add moisture to the skin. It's transparent so it won't cake over my existing concealer. Definitely a new fave.

Jan 30, 2013

Abracadrabra! Undereye circles be gone!

Location: San Francisco

I've been cursed with dark eye circles and am always on the lookout for a better undereye concealer - and fake up may be the one! Just one swipe under each eye and blend (I like to use my concealer brush to buff it in) and voila! I love how quick and easy it is to use, and it's also really moisturizing so it doesn't dry out or crease as the day wears on. LOVE, LOVE, LOVE!

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Thanks gorgeous!