they're real! lengthening mascara

they're real! lengthening mascara

beyond mascara

  • jet black
  • beyond brown
  • beyond blue

Out of stock

Award Winner

Bigger, bolder, sexier lashes!

they're real! lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!

  • 94% saw dramatic length & volume*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey


  • Glamour Beauty Award for Best Designer Mascara, 2017
  • Temptalia’s Reader’s Choice Award for Best High-End Mascara
  • Allure Readers' Choice for Best Mascara (department stores, specialty stores), 2014


8.5 g Net wt. 0.3 oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Beauty beyond belief!

Lashes don’t lie...or do they? Take your pretty positions: Hold the wand horizontally and give the brush a wiggle from side to side & base to tip for maximum volume, length and lift. Flip your grip. Hold the wand vertically & stroke upward to curl and separate. Layer generously, as you wish.

they're real mascara model


"They're real! mascara gives even the shortest lashes length, and all of the new colors can take you from boom to BAM!"

Reviews & Questions

Aug 25, 2017

Amazing mascara

Location: Hertfordshire, United Kingdom

Such an amazing mascara, it lengthens your lashes, without clumping them up! But it's so difficult to get off! I use jet black.

Jul 13, 2017

Too clumpy

Location: Pa

Purchased this mascara after my brand was discontinued. I have to say after all the reviews I was very disappointed. I felt that it went on clumpy and was not distributed among my lashes properly. I didn't like the applicator. That being said, I then purchased The Roller Mascara. This mascara is perfect. I have written a separate review for it. As a makeup junkie, I will use up They're Real, but can not recommend it.

Jun 28, 2017

The effect is obvious

mysterious lady
Location: SF

Elongation is very good, no caking, no fly legs, really fake really

Jun 27, 2017

Actually 👍

Location: SFO

My 👀 go from blah to 🙌 instantly! One quick 💅 and the lashes look 👧. June 27th-UAE

Jun 27, 2017

This actually does what it claims

Location: SFO

You don't want to put too much on, one gentle coat is fine and spend a few minutes combing them out with an eyelash comb. June 27th-UAE

Jun 25, 2017

I'm not sure about it...

Location: NC

The first time I used it I loved it. It instantly enhances my lashes and looks great. I have oily skin and it doesn't hold up well after a period of time :( It rubs off on my skin creates black areas around my eyes. I would use it for a night out but not everyday use. 2017-06-22

Jun 25, 2017

I'm not sure about it...

Location: NC

The first time I used it I loved it. It instantly enhances my lashes and looks great. I have oily skin and it doesn't hold up well after a period of time :( It rubs off on my skin creates black areas around my eyes. I would use it for a night out but not everyday use. 2017-06-22

Jun 25, 2017

I'm addicted!

Location: NC

My eyelashes go from blah to wow instantly! One quick coat and they lashes look bold and long. It does clump so don't use too much at once. Please don't get rid of this product :) 2017-06-22

Jun 24, 2017

Amazing product!!

Location: Sydney

It makes my lashes look so natural, longer lashes, easy to apply and i love it :) 2017-06-22

Jun 24, 2017

Awesome Mascara!!

Location: Sydney

Long lasting mascara that does not clump! :) Despite being non-waterproof lasts all day in humid/sweaty/stressful environments. 2017-06-22

Jun 24, 2017

Beautiful eyelashes

Location: UAE

Wonderful mascara i recommended this product 🙂 22/6/2017

Jun 24, 2017

gorgeous product

Location: UAE

Give beautiful color and wonderful length to the eyelashes 😍 22/6/2017.

Jun 19, 2017

My favorite mascara

Location: San Francisco

Love it. Love the blue. Can't live without it.

Jun 17, 2017


Location: Sydney

Perfect mascara.

Jun 7, 2017


Location: SFO


May 24, 2017

Good stuff

Location: Seattle, WA

This absolutely does what It claims. I have naturally long eyelashes to begin with and I don't wear a whole lot of makeup so it will take some getting used to for me because now my lashes are the first thing I see looking in the mirror. You don't want to put too much on because one gentle coat for me and some lashes were clumped together and I had to spend a few minutes combing them out with an eyelash comb. When this stuff dries, It does not flake off which is great for all day wear but not too great when you need to adjust your makeup a bit.

May 19, 2017

This product is magnificent!

Location: Canada

This mascara is the best mascara I've tried! I recommend this product to every person who's in need of long, bold eyelashes!

Apr 26, 2017

I Love This Product Very Much

Location: Malaysia

I love this product very much. My friend introduce this product to me and it work for me.

Apr 22, 2017

Perfect brows

Location: USA

Looks natural.

Apr 9, 2017

Fabulous product

Meg moo
Location: Uk
Eyes: Blue
Skin tone: Fair
Love that it's: “so easy to apply”

Lovely mascara. Easy to apply and really dies lengthen lashes. Just fab.

Apr 2, 2017


Mani Mehta
Location: Pleasanton

Great product, long lasting , best mascara

Mar 26, 2017

Nice product

Benefit Employee
Location: UK
Eyes: Gray
Skin tone: Fair

Nice product. My girflend was excited

Mar 12, 2017

Great product

Location: Sydney

I love this Mascara. This is my favourite product.

Mar 5, 2017

This is the best

Location: Pa

This mascara is the best, I do recommend this. Best mascara, buy it!

Feb 25, 2017

Good product

Location: Melbourne

bought the product on friend's recommendation and I am highly impressed with the product. Easy to use, hassle free product.

Feb 25, 2017


Location: Sydney

Love this product.

Feb 25, 2017

I so wanted to love this.

Location: New Hampshire

I purchased this product at one of their boutiques this week. I just couldn't believe it when I used it. My ten dollar Telescopic, that I purchase at drugstores works so much better. I did not get any lengthening from the Benefits They're Real mascara. Nadda. Hate writing bad reviews but for this price it doesn't do anything near what they claim.

Jan 28, 2017


Location: Sydney

Lasts a long time and gives definite length and volume. However it is very overpriced and does smudge easily!

Jan 6, 2017


Location: New York City

This is INSANE!!!! I LOVE this product it is worth every single penny!

Jan 1, 2017

Love, Love, Love!!

Location: United Kingdom
Eyes: Brown
Skin tone: Fair

This Mascara is beyond AMAZING! I love the way it makes my lashes look and it lasts all day! I have two incase I run out but I DEFINITELY recommend this mascara!

Dec 30, 2016

Best mascara truly a must have

Location: Essex
Eyes: Brown
Skin tone: Olive

I've tried so many other brands but was never satisfied. All the mascara that I've tried has been a bit disappointing, it doesn't matter how much the mascara cost. Now I think I have found the best mascara!

Dec 27, 2016

Love this

Location: Sydney

Love my brows

Dec 7, 2016


Location: Nottinghamshire
Eyes: Blue
Skin tone: Light

It was good, but do think its slightly over hyped, nothing groundbreaking.

Dec 6, 2016

The worst

Location: Michigan

I put it on and I was impressed at first. But after 2 mins I I couldnt stop my lashes from sticking together. And it's hard to separate them. More than one coat is a bad idea. And it's hard to get off. Lost a few lashes.

Nov 24, 2016

Worst Mascara Ever

Sparkle Princess
Location: Geelong

I purchased this mascara about a month ago after reading lots of amazing reviews. But after trying it for the first time the next day I was horrified by what it did to my lashes. My lashes were extremely clumpy and stuck together after just ONE COAT!! I tried pulling them apart with a lash comb but this did not help! i have tried it again and again hoping for better results but nothing changes. I have a $3 ALDI mascara that works so much better and I feel like this was the biggest waste of money.

Nov 24, 2016

Beyond Amazing colors!

Location: Ontario, Canada

When I first tried They're real mascara in blue, I was amazed, it made my eyes pop and gave dramatic length and volume to my lashes!

Nov 15, 2016


Location: Canada

I used this for the first time yesterday, and I love the way it made my lashes more dramatic! It was long lasting and made my eyes pop! I love that I could get my inner eye lashes easier, and I didn't get a mascara blob on the side of my nose.

Nov 10, 2016

Love that my lashes stand out

Location: Canada

I have short eyelashes and never even thought there would be a mascara out there to really lengthen my lasses, I mean how? I apply mascara to show I have lasses but with They're Real! Lengthening Mascara, WOW! Not only do I now have lases, I have longer looking lashes. I love how it's instant lashes and I don't even have to apply layer s and layers. My daughter's words "wow you have lashes". Love it! Try it with Roller Lash, the effect is lashtastic.

Nov 8, 2016

Great mascara!

Location: Salalah, Oman

I love this mascara! The brush is amazing and keeps my lashes from getting all clumped up.

Oct 21, 2016

Best mascara!

Location: San Diego, CA

This is by far the best mascara I've ever used! It stays on for the entire day, from morning until late at night. It truly makes your lashes look longer. It doesn't clump and goes on easily!

Oct 10, 2016

Best mascara by far!

Location: Ocean State

I'm a makeup junkie! It's a serious addiction, this mascara is lit....It gives your lashes great length without clumping. I can't count how many times I've been asked if my lashes are real. The only negative I have is I do feel it dries out and causes some flacking sooner than most.

Oct 10, 2016

My absolute makeup must have!!

Lola Loves
Location: London
Eyes: Brown
Skin tone: Dark
Love that it's: “gives me amazing lashes, Long Lasting”

I'd tried loads of mascaras before this one... and I'd always been left a bit disappointed. They took ages to get going (always clumpy for the first couple of weeks) and then as soon as they were making my lashes look good, they'd dry out and need replacing. This one makes my lashes look INSANE from the moment I take it out the box... it gives me lashes I didn't know I had and transforms the look of my whole face. I can't be without this mascara... I have to buy 2 at a time to make sure I never run out!!!

Sep 15, 2016


aly 03
Location: Atlanta, GA

This mascara is AMAZING!!!! The best one I've ever used in my life. Usually I feel like every mascara is the same but this one is definitely special. It makes my lashes look like falsies. I will definitely repurchase this mascara and to be honest I may not buy a different mascara ever again. I do recommend getting the black one though because when I tried one of the colored ones it didn't seem to have the same effect but that could just be me. Overall 10/10 would recommend <3

Sep 11, 2016

This product has great feture

Location: Melbourne

This product, is of high-quality.

Sep 8, 2016

Longer Lashes!

Location: Newport Beach, CA

Mascara makes my lashes longer and the formula is long lasting!

Aug 27, 2016


Location: Orange County, CA

This product is a god-send for those of us with thin, short eyelashes! I started using the original color (Black) and was delighted when the blue and Beyond Brown came along. I am a natural redhead and my eyelashes are auburn, so this brown - a TRUE brown, warm without any taupe - is so flattering. The blue is a week-ends only color, but I love it. Now let's talk about the texture. It glides on. You need only an eyelash separator after one good coat of mascara. Two coats are actually too much. My eye lashes actually stand out in selfies! I hope you try it and love it as much as I do!

Jul 25, 2016

Love the mascara, but has one major flaw

Location: Ohio

I fell in love with this mascara after a sample I received, so I decided to go ahead and buy the regular size. I loved it and really thought it was a great mascara, but after using about 1/3 of the product, the stopper came off from the tube and my mascara brush was covered in mascara, making it unusable. I contacted Benefit and they told me this was a common defect with the product and told me to return it to wear I got it from (I didn't, I don't keep those receipts). I Spent a lot of money for 1/3 of a tube of mascara. Be warned before buying you may end up in the same pickle. Needless to say, this was my last Benefit purchase.

Jul 20, 2016


Location: Calgary, AB

At work today there was an impromptu water fight, and naturally my #1 concern was my mascara and eyeliner pooling under my eyes. After getting pummeled by water balloons I went inside to check the damage and... nothing!! There was NO flaking, NO smudging, NOTHING! Best mascara I've ever worn, saved me so much embarrassment.

Jul 13, 2016

worse than a £5 mascara

Location: UK
Eyes: Blue
Skin tone: Fair

I was very disappointed with this product which shocked me as other reviews are great and the product has won awards. Admittedly, at first, it seemed to lengthen my lashes but after a while the mascara clumped on the brush and i had to use another want to separate out the lashes. Not only this but the makeup turned liquid in the tube after about 3 months of using it, meaning there was always too much on the brush to be able to use at all. I bought this product as a treat and thought it would last a while, however i have bought £5 mascaras that have been better than this!

Jul 9, 2016

Love, love, love!

Location: Leeds, uk
Eyes: Green
Skin tone: Fair
Love that it's: “lengthening”

As someone with short, straight, thin eyelashes...this mascara is a dream! I have spent years changing mascara to find my perfect one and this is the first I've ever stuck to. Love the new brown colour too, far better for my pale features. As for those who say it's tough to remove, coconut oil removes it in seconds!

Jun 24, 2016

Love the brush

Benefit Employee
Location: London

Love how the brush separates your lashes so well!

Jun 4, 2016


Location: Arizona

I am obsessed with this mascara. It is so great that I even invested in the Swarovski crystal edition! It is gorgeous I brag about it all the time. Everyone always wants to use my mascara and I have to pry it out of their hands! Love it! 20/10!!

Jun 3, 2016

Longer lashes in seconds

Location: UK
Eyes: Blue
Skin tone: Fair
Love that it's: “bold, lengthening”

Makes lashes a hundred percent longer and bolder. Although if too much is applied it can very quickly become clumpy. This is my everyday mascara and feel like I don't need to wear falsies daily with this product.

Jun 1, 2016

Love this!

Location: San Francisco

I really thought I loved my old mascara (no need to name names) but They're Real took my lashes to a whole new level! The lengthening, long lasting, and volumizing promises are real. <3

May 30, 2016

The best mascera!!!

Location: Rhode Island

I love this mascera and have been using it for 2 years! I have many allergies and have always used hypoallergenic make up. I am so happy I am able to wear this every day, as it does lengthen, uplift, and thicken my lashes. I never have flaking or smudging. Love, love this product!!!

May 26, 2016

Falsies in a bottle

Location: South Wales
Eyes: Brown
Skin tone: Fair
Love that it's: “jetblack”

This mascara really does perform the way it was intended. Expect Full long lashes, product does dry out quickly though which I've found is a problem with many benefit products.

May 20, 2016

This product is all that it says!

Location: The woodlands Texas.

Absolutely love this product! It's true to to its word! My lashes pop and I've had nothing but positive comments on my lashes!!! I'm not all about makeup everyday but I am always about my eyes my eyeliner and mascara and I love it

May 13, 2016

Love this mascara

Location: Santa Rosa, CA

This is the best mascara I've ever used. I don't wear a lot of makeup but I invest in a few awesome products and this is one of them. Also, I had a rough day and ended up crying a bit and was expecting to look like a racoon, but this mascara held up and gave me an even more glamorous 'wet look' afterwards haha. Between this mascara and the Boing concealer, these are my go tos. Thanks for making great products! Also, nice that you guys don't test on animals.

May 5, 2016

This mascara is awesome!!!

Location: Biloxi ms

I don't have very long eyelashes and this makes them look so long and full I love it!

May 4, 2016


Location: Martha's Vineyard

I ran out of my mascara and needed a new kind. This was recommended to me by a friend. I normally have very thin, fine, short, blond on the end eyelashes. Without mascara it looks like nothing is there. This mascara is AMAZING I get asked regularly if I have fake eyelashes on. I will never use another mascara ever again!! Well worth it! I can't say enough good things about it! You won't be dissapointed!!

Apr 24, 2016

Great product!

Location: Ireland

Really good

Apr 22, 2016

Really wanted to like this...

Location: North of Mexico, South of Canada

After everything I've read, I splurged hoping to find my Holy Grail of mascara. I was very disappointed. The initial application was great, but it was how well it didn't hold up over time that was the problem. I have very straight eyelashes that I curl, and this mascara does not hold the curl. By the end of the day, they are flat again. I also had issues with some smudging. Not a lot, but enough, combined with its inability to hold a curl to decide it is not worth the money. I can find drugstore mascaras that hold up better. Therefore, I am still on my quest for the "one" mascara that does it all!

Apr 21, 2016

My go to product for lashes

Location: London
Eyes: Brown
Skin tone: Medium
Love that it's: “like i am wearing false lashes”

Over the years i have used many mascaras, but this is my favourite it does not take long to create a dramtic look, it feels as if i am wearing lashes. My lashes look longer and thicker. Only down side is it takes more than a make up wipe to come of, but thats also a plus as it lasts all day.

Apr 19, 2016

My Eyelashes Look Good Until...

Location: London, UK
Eyes: Brown
Skin tone: Olive
Love that it's: “actually works!, true, honest”

I have been buying and using Benefit They're Real Lengthening Mascara since I was about 15 (I am 22 now) and let me tell you, people actually ask me "are those your real lashes?!". The product does what it says, and my eye lashes have always been one of my favourite features because of it... However, I have had an issue with this product every single time I buy it. There always seems to be a malfunction with the actual tube... After about a month or so of use, the part in the tube that reduces the amount of mascara that comes onto the brush/bristles seems to break. I get GOBS of product on the brush and have to wipe it off before I use it, or else my eye lashes all stick together because the product is so thick on it.

Apr 17, 2016

great colour

Location: dublin

I love the jet black

Apr 16, 2016


Location: ng

test good

Apr 14, 2016

Best mascara ever!

Location: Ireland

My number 1 mascara, this is my holy grail item from Benefit!

Apr 11, 2016


Location: Durham
Eyes: Green
Skin tone: Fair

This is pretty much the only mascara I bother to repurchase now. I absolutely love it. However, I definitely recommend the 'They're Real! Remover' to take it off as it can be very stubborn.

Apr 8, 2016


Location: DC

I picked up this mascara on a whim as a travel size on sale one day, Im always looking for different mascaras but theyre all pretty much the same. Im not a big fan of falsies as they never appear real unless you have on a boatload of makeup (which isnt realistic for every day wear). I saw it say it can lengthen and make fuller (but really what mascara doesnt claim that?) so I was hopeful but didnt expect too much. Imagine my surprise when it was exceptional! I couldnt locate it one day when I was running late and went back to another mascara and the difference was so obvious that I vowed to never go back and threw all of my other mascaras out. This has won my heart overall and I see why it is an award winning mascara. It is truly worthy.

Apr 6, 2016

Great Mascara!

Location: Texas

Great mascara, makes my eyelashes look like I'm using false eyelashes. Lasts all day. The only thing I didn't like about it was that it would clump sometimes, you have to put on just the right amount.

Apr 3, 2016


Location: Essex, UK
Eyes: Hazel
Skin tone: Fair

I have very short sparse eyelashes, and mascara always looks clumpy on me. But not they're real. I tried this for my wedding and my lashes looked lovely and long and fuller. Great product!

Apr 3, 2016


Location: Ireland
Eyes: Blue
Skin tone: Fair
Love that it's: “Long Lasting, lengthening, Jet black”

I currently own this in the colour 'jet black' have to say that it definitely lives up to its hype. I like to draw attention to my eyes when doing my make up and this mascara really helps with that. Frequently I combine it with the roller lash mascara for a more dramatic lift! Although pricy, it's worth it - hoping to add the blue mascara to my collection soon. As for getting it off I've had no need to buy the remover, my cleanser does a good job removing it but it lasts throughout the day - I rarely need to touch up.

Apr 1, 2016

best mascara on the market.

mia macaroni
Location: portland

this mascara first of all will survive anything i cried for an hour one day and this mascara did not budge, it also lengthens and thickens your lashes i'm always asked if im wearing fake ones with this mascara. definitely my favorite product

Mar 26, 2016

Best mascara EVER!

Kent Girl
Location: Kent, UK
Eyes: Brown
Skin tone: Fair
Love that it's: “long lasting; lengthening;”

I love love love this mascara. I have been using this for about 2 years - it's long lasting and gives me long fluttery lashes that I love.

Mar 20, 2016

Brown and Black

Location: Wales
Eyes: Blue
Skin tone: Fair
Love that it's: “lengthening jet black subtle brown”

I own this mascara in brown and black. The brown is for a more natural day when I feel like I don't want such a dramatic look and the black is for a more intense make up look. I think these mascaras are very good and do lengthen your lashes but there is always too much product on the brush meaning i have to wipe the wand before applying it to my lashes otherwise my lashes become clumpy and stick together. Besides that, there is nothing else negative that I can say about this product and I defiantly will be repurchasing both.

Mar 11, 2016

By far the best mascara I've tried!

Location: Phoenix

I don't know what took me so long to try this product! This is an absolute must have.

Mar 11, 2016

Beat Mascara ever!!!

Location: Cambridgeshire
Eyes: Blue
Skin tone: Medium
Love that it's: “So lengthening”

This is a fabulous mascara! I have it in black and blue. My eyes look much bigger when i wear this. Many people have commented on how long my lashes are, all down to this product x

Mar 9, 2016


Benefit Employee
Location: Nottinghamshire
Eyes: Brown
Skin tone: Medium
Love that it's: “non clumpy”

I love how long it makes your lashes and it doesn't clump either

Mar 3, 2016

I don't use anything else now

Location: Cardiff
Eyes: Hazel
Skin tone: Fair
Love that it's: “lengthening, bold”

This mascara just doesn't compare to anything else I've used. It's a little pricey, and every now and then I try a cheaper alternative, but I always keep coming back because the length and curl this gives is just incredible.

Feb 25, 2016

It's just ok

Location: Canada

This was amazing when it came out , this is my 3rd time buying it and it's just ok , I find the only thing good is that it stays all day , bad thing is that it's not water proof and my last bottle purchased doesn't seem anything like the others almost as if formula was changed , it will be my last , I'm really feel as if benefits quality latley is lacking

Feb 5, 2016

Finally, the lashes I deserve

Location: San Francisco, CA

I love this mascara! It isn't clumpy, but it gives me much longer lashes with a curl that keeps me from having to use the mediaeval torture device that is a lash curler.

Feb 3, 2016

One of my favorite mascaras!

Location: US

I love this mascara! Takes me to what I like to call my "full lash potential," makes my eyelashes super long and thick- amazing!

Jan 26, 2016

The best mascara I have ever used. They

Location: Bakersfield

Recommend it to friends and family who also love it.

Jan 15, 2016


Location: UK
Eyes: Green
Skin tone: Light
Love that it's: “perfect, Long Lasting, lengthening”

Simply the best mascara I have ever used!! Couldnt go back to any other mascara and cannot recommend it enough!

Jan 15, 2016


Location: Philadelphia

I consider this my "Top Shelf" mascara. Not for my daily work routine where my eyes are hidden behind glasses and I'm starring at a computer screen and no one cares what I look like. This is what I break out when I feel like getting pretty and looking HOT AF However it's so hard to wash off. Thats the only reason I didnt give it 5 stars. Makeup remover is necessary.

Oct 28, 2015


Location: Undisclosed

i had thought about buying this product before, however i opted for roller lash as it was new, i think that there real is a really amazing mascara, it applies really well [but can become clumpy if to much is applied] i never really trust the fact that mascaras are water proof but this one seem to be. when i bought it i was given a small there real remover and with that it comes of really easily.

Oct 20, 2015


Location: CT

This is great for my bottom lashes and it's waterproof! I love the brush too. I don't need to wear anything else if I'm wearing it =)

Oct 4, 2015

Best mascara!

Location: UK

This is the best mascara I've ever used and cannot go back to any other!!! The price was a little expensive, but it was worth every penny without a doubt. It stays on and makes my lashes long without getting clumpy

Sep 16, 2015

Beyond Blue is the Best

Location: California, USA

The beyond blue is the bomb!!! I was so happy to hear They're Real in colors.

Aug 31, 2015

Worth it!

Location: Somerset, UK

This mascara is quite expensive, yet it is definitely worth the money. It lasts all day and is jet black without flaking or fading as time goes on. My only issue, is that you need the They're Real Remover to take it off easily.

Aug 26, 2015


Location: California

I absolutely love this mascara! I love how the brush has bristles at the end of the wand so you can get every lash

Aug 26, 2015


Location: Northamptonshire, UK

I got this as a present and I am so happy with it! Wanted it for ages, and it lasts all day, and makes your eyelashes look so long. If you aren't careful it can go clumpy, but this is rare.

Aug 24, 2015

This product has great features

Location: Undisclosed

They're real mascara is beyond amazing and does keep your lashes long and curly. However, sometimes it can come across as a little clumpy. Usually, people often use a brow comb to take away the clumps but when done so , it is truly amazing and gives a lovely lift the the lashes

Aug 18, 2015

I love the They're Real Mascara in Brown. The Black is to...

Location: Los Angeles, CA, USA

I love the They're Real Mascara in Brown. The Black is to harsh for me but I love the brown!

Aug 3, 2015

Best mascara ever!!!!

Location: Buchanan, mi

This is simply the best mascara I have ever used!!!!

Jul 24, 2015

The best mascara ever !!!

Location: UK

This mascara is one of the only mascaras I have that doesn't smudge ! Its makes your lashes long and thick. Defiantly try this mascara.

Jul 18, 2015


Location: Undisclosed

This mascara is one of the best I have ever bought, it is a brilliant product, it lengthens, curls and thickens I can't get across how much I love it. I will definitely be buying it again!!

Jul 15, 2015

Its perfect!!!!

Location: California, USA

I LOVE the They're Real! mascara, I have been using it for years and now that it is available in colors I am BEYOND excited. I recently started using the brown They're Real mascara and I love it. When you don't want such a bold black color the brown is definitely more subtle and NATURAL looking. Definitely my go to mascara!!!

Jul 15, 2015

Mediocre product, too expensive, dissapointed

Location: Grimsby, North East Lincolnshire, UK

I usually don;t write reviews but this time I am so annoyed for spending almost £20 on this terrible product, I felt like I need to write one. This mascara does nothing for my eyelashes, the cheaper one I had is much better. It gives my lashes a mere wet look without any accentuation or making them bigger. A complete fail and the money I worst spent. Besides the fact that it doesn t look like I have make up with it, after removing it at night, surprise ! next morning, i still have a black smudged streak under my eyes! Poor quality product, if I had the reciet I would take it back !

Jul 14, 2015

Great Mascara!

Location: Australia

I've owned this product for a long time now, and I absolutely love it! Such an amazing mascara that adds so much length and thickness to your lashes! I'm not really a fan of plastic applicators in mascaras, but I must say that the 'They're Real' mascara applicator helps the products to apply evenly and separates well. The only problem I have with this mascara is that I find that during the day when I've applied it, the mascara seems to leave marks above my eye from my lashes. I don't know if this is just me, but its definitely an incredible product!

Jun 29, 2015

LOVE the blue they're real mascara

Location: San Francisco

When I pulled the wand out of the mascara I was worried the color would be too electric blue, but boy was I wrong. The color is gorgeous! Super wearable during the day, it looks perfect in office light. In sunlight it looks even prettier. I'm loving how it makes my green eyes greener.

Jun 26, 2015

Great for many things!

Location: Fremont, CA, USA

I used this mascara for a football game by brushing it underneath my eyes just like a real football player. I liked it because it was thick and long-lasting.

Jun 26, 2015

Great color, same great they're real! payoff

Location: San Francisco, CA, USA

Love this mascara, great payoff, no need to wear anything else underneath. The blue is really pretty and bold, but not toooo crazy or young looking.

Jun 25, 2015

The Best Mascara I Have Used – Ever

Location: Bay Area, CA

I am a bit late to the Benefit makeup scene, having never heard nor wanted to try their staples like They're Real and Benetint. However, now it has become one of my top makeup brands because of They're Real and Gimme Brow! I was really stuck between buying They're Real or the recent Roller Lash and beauty bloggers weren't consistent on which they liked better, so I just chose to older and more famed one in the end. No regrets! My lashes are not only sparse and short, but they are also straight. They're Real actually darkens it so much that I use one coat for a daily school/work look. Two-three coats make my eyelashes so voluminously dark and long that my father actually asked if they're real! I actually never thought that someone would ask They're Real's signature phrase and I would have to reply, "They're real!"

Jun 24, 2015

LOVE the Colors

Location: San Francisco, CA

I've always been a fan of They're Real Mascara however, recently I had the opportunity to try the new blue and brown shades and fell in LOVE! I wouldn't have thought that the blue would be such a wearable shade but it's the perfect balance of fun and yet still neutral enough to wear daily. The brown great as it is less dramatic than the black/blue but still offers the amazing formula! All shades are must haves!

Jun 24, 2015


Location: San Francisco, CA, USA

The color pay-off on the new blue shade of they're real is BEYOND! The blue is visible even on dark lashes! LOVE, LOVE, LOVE!

Jun 24, 2015

my blue heaven!

Location: San Francisco, CA, USA

I just got the blue mascara- it is great! In some light it is so vibrant and in others more subdued so it is like a sneak attack! I was a die hard black user but I'm excited to have the pop of color option.

Jun 24, 2015

Great new colors!

Location: San Francisco, CA, USA

I recently had the opportunity to try the new colored mascaras and I am in love with them! I wasn't wild about the idea of a blue mascara but it's grown on me and it's a fun way to add some color to my otherwise neutral look. Despite how bright it looks on the wand, the blue is subtle on my black lashes but really stands out when I'm in the sun. I also love the brown mascara, especially when I don't want to go the full black mascara route. Both are great shades and everyone should try them!

Jun 23, 2015

combined w/roller lash A+

Location: Virginia

2 coats of "they're real" and 1 coat "roller lash" perfect combo! I have never achieved such awesome long, separated, and defined lashes!

Jun 23, 2015

Blue for days

Location: San Francisco, CA

I remember the first time, I wore blue mascara. I was 12 and it was the coolest thing ever. Now I can relive that experience, except my lashes are longer and bluer. It's a gorgeous color payoff that is both bold and subtle.

Jun 23, 2015

This mascara BLUE MY MIND!

Location: SF

I am in blue mascara heaven. I have been using dior show 257 for YEARS to get my blue lash fix and was really curious how blue this mascara would be. It is SO BLUE. It shows up on both light and dark lashes and is super pigmented, so it's obvious you are wearing colored mascara. It's a really bright color that lasts all day. Plus, I feel like it comes off easier than black, which is great because I love they're real! but hate removing it. No mascara has ever made me happier.

Jun 23, 2015

beyond blue!

Location: San Francisco, CA

I love the beyond blue shade. You get the same volumizing effect as the original they're real, but the color brightens your eyes and makes them pop!

Jun 19, 2015

The best

Location: Tennessee, USA

This is hands down the best Mascara I have ever used. I would highly recommend it. I have purchased a number of tubes of it and it is consistent every time.

Jun 16, 2015

The best mascara I have ever used

Location: Dorset, UK

I'd heard so much about this mascara, curiosity got the better of me and I bought one to treat myself. I am so glad I did. It gives me the longest, curliest lashes I have ever had. One coat gives me great daytime lashes, two makes a perfect evening look. No clumping, defined lashes. Opened my eyes up wide. I would totally recommend this to anyone.

Jun 11, 2015


Location: Manchester, UK

I have this mascara in a smaller size as I got it in the bronze of champions kit. I really like how it lengthens and thickens my lashes. I find that it doesn't hold a curl very well and is abit tough to remove. overall I would defiantly buy this again.

Jun 10, 2015

Disproving the Skeptic

Location: Undisclosed

I am the mascara queen. Scratch that. I am the mascara ADDICT. It should recognized by doctors. Seriously! I will try any mascara and every mascara. After years of this, I finally narrowed down what kind of mascara works best for my long (but sparse) lashes. Plastic wands were my enemy, and anything with just length but no volume was a big no-go. Until I got this in a sample size from a Sephora order. And OMG.... this stuff is one of the best I've ever used. Highly comparable to my holy grail mascaras (Tarter Lights Camera Lashes and Diorshow Iconic Curl). This took those two mascaras and put them into one. The fluttery volume from the Tarte plus the insane curl from the Dior PLUS length!! I'm in heaven. After months of refusing to try this mascara, I don't know what I was thinking. Good job, Benefit!

Jun 4, 2015

Doesn't do what it claims

Location: England, UK

I was sold the product under the guise that it was waterproof (so no smudging), would lift my lashes and hold them, give them curl and make them longer - it did none of this. I hadn't had the product on for two hours and had two big dark rings underneath my eyes, that would keep returning throughout the day no matter how much I rubbed it away. My lashes had no lift to them and did not hold a curl, it didn't really look like I was actually wearing mascara if I'm honest. Overall I was promised an amazing product that completely failed to deliver any of the acclaimed benefits.

May 31, 2015

Not Worth The Price

Location: Undisclosed

For the price that I paid for it I was very disappointed,other cheaper mascaras were 10x better.Some people may like it but it makes my lashes look really spidery.

May 30, 2015

Fantastic product

Location: England

It's given me lashes to die for lol...very long lasting

May 23, 2015


Location: Mexico

Well, this mascara makes obviously your lashes suuuuper long, but not for me, i curl my lashes, but in the moment i finish putting the mascara, my lashes are down, i dont like it, doesnt work for meeee. :(

May 21, 2015

full lashes

Location: Montreal, QC, Canada

Love this Mascara. It gives me full lashes. You hardly need to use a curler, but I do use one when I want an even more VavaVoom look. The brush makes it that it doesn`t clump, and is perfect to get your corner lashes.

May 18, 2015

Good Mascara, a nightmare to remove!

Location: Reading, UK

The mascara is great. I have fairly short lashes but this makes the lashes look longer and thicker. It is very long lasting but is a nightmare to remove at the end of the day. Normal make up remover doesn't shift it (I've tried loads and its seems I am not alone). Having a quick internet search the best thing to do is wet your lashes with water and rub, then with damp cotton wool with a bit of baby or olive oil on them, sweep over the eyes and it removes it. Impressed with the mascara and will definitely purchase it again.

May 17, 2015

I am such a mascara fanatic I could write my own page - I...

Location: Devon, UK

I am such a mascara fanatic I could write my own page - I have been searching to find the perfect one and every time a new model comes onto the shelf I purchase and regret it - ah but this time finally - "it's real love" - to be honest I did wince at the price as I have been so let down by other brands that are not cheap and claim to be the answer to my prayers and last a week or so - but I have to say one month down the line mascara is just as perfect as the day I bought it. From the brush to the packaging I love it - I can't believe that I have waited so long to try it. Thank you Benefit I am hooked!!!

May 13, 2015

Love it, but hard to get off.

Location: Iowa

They're Real! Mascara is really one of the best mascaras I have ever used. It really delivers. My eyelashes look fantastic, but I do find it hard to get off at night. Other than that, it is worth every penny.

May 3, 2015

It doesn't curl AT ALL

Location: NC

I bought this mascara yesterday and was so excited to use it, because I am a huge fan of Benefit cosmetics and all of my cosmetics are from Benefit. But when I used it on my lashes, it got longer but my lashes were so straight, it drooped even though I curled my eyelashes a lot before applying this. I guess this is just too heavy for my eyelashes. It was disappointing.

May 2, 2015

Amazing mascara!

Location: Undisclosed

I love this mascara, its great for lengthening and thickening your lashes. To get the 'full' look with lashes I use benefits Roller lash, and then use They're real after, it has little stubbles on the end of the wand which makes it great for getting the lashes in the corners of your eyes!!

Apr 29, 2015

So disappointed - waste of money

Location: Wales, UK

Having read and seen so many promotions about this mascara I decided to change from my usual and spurge on it. Big mistake as this is the worst mascara I have used in this price range. Lashes feel brittle, not separated as they should. So disappointed. A complete waste of money because it's so poor I can't just use it up and will have to buy another brand.

Apr 23, 2015

Strangely Addicted

Location: Exeter, Exeter, Devon, UK

I keep buying this mascara and I am not sure why. It does fan out my lashes. But it also smudges easily. I'm constantly having to go to the bathroom to wipe away under my eye. And yet I keep going back to it. I think its because although it isn't perfect, I still haven't found a mascara that can beat it.

Apr 18, 2015


Location: Bellingham, WA, USA

I tried this with and without a primer and with and without other mascaras but I just can't get it to work right! It's so clumpy then really hard to get off. Not worth it!

Apr 14, 2015

Great Mascara!

Location: Undisclosed

Does what it says on the tin - thickens and lengthens lashes, doesn't clump or shed. Having previously been very disappointed with several other cheaper mascaras I am personally now prepared to pay the extra for one that does what it claims.

Apr 8, 2015

Made lashes fall

Location: Fullerton, CA, USA

I have been using Benefit products for over 5 years now. Since I love everything that I have tried from them, I figured I would give they're real a try. I loved how it went on but as soon as I applied it, my lashes would fall, making them straight again. I gave it several tries but no success. I was very disappointed in this product :/

Apr 5, 2015

Not my favorite mascara

Location: Altoona, PA, USA

First, I want to say that Benefit products are absolutely wonderful and are definitely my "go to" brand. I have been a loyal fan for years. So obviously, when They're Real first came out I was very excited and couldn't wait to purchase the mascara. Previously, I had used one mascara after another and had never been happy ,so I was pretty confident Benifit would be my favorite. Well, while my lashes were longer and more full, they were thick and heavy. The consistency is more of a water-proof type. I had to wash my face and use ALOT OF eye make-up remover to finally get it off. The mascara did as promised, and maybe I am too picky, but I had used average store brand mascaras that were similar. Maybe I put on too many coats...I'm not sure, but that was my first, and only, product from Benefit I wasn't ecstatic about. I am still a loyal customer, but I wouldn't buy that mascara again.

Apr 1, 2015


Location: Undisclosed

This stuff literally is the best ever. People complement me all of the time saying "WOW, your lashes are so big they almost look fake!" I really really love this mascara. I keep buying more and more as I run out. THE BEST EVER! I repeat: THE BEST EVER!

Apr 1, 2015

"Are you wearing false eyelashes?"

Location: Oxfordshire

Hands down the best mascara I've ever used. Long-lasting, lengthening, dark, glossy, and the cause for about five separate "are you wearing false eyelashes?" questions. It is a toughie to remove if you're just washing your face, but if you use a proper eye makeup remover then it's absolutely fine. I've tried other mascaras, but none of them can touch They're Real.

Mar 31, 2015

not the best

Location: Sheffield, South Yorkshire, UK

not that good, gives me good length with okay volume, but very clumpy! I can get a better result out of my rimmel london mascaras. deffo not worth the money!

Mar 30, 2015

They're Perfect

Location: Undisclosed

This mascara delivers. It magnifies, plentifies, and doesn't smudge or budge. No other brand works this well!

Mar 30, 2015

Everything you could expect!

Location: Netherlands

After months of reading reviews - and always being aware of the negative comments - I bought a kit with this Mascara and OH MY GOD! It's absolutely perfect as everyone else reviewed. It looks like I'm wearing naturally-faked eyelashes and it doesn't smudge. Plus it lasts all day. Will be buying the full size soon! Only bad thing is the removal process but oh well...

Mar 30, 2015

I love this product

Location: Nashville TN

It does not flake or smudge under my eyes... my lashes thicken and look better than ever.... I use the old one as a liner and love that look also...

Mar 23, 2015

Not Fabulous

Location: Indianapolis, Indiana USA

I have had THEY'RE REAL! on my list to buy forever. Granted, it does thickly coat my lashes but I find that fibers or fuzzies seem more prevalent in my eyes since beginning to use the product. I am adament about removing my makeup and eye makeup each day. Even then, I find I have raccoon eyes following a shower when I thought ALL the mascara had been removed. A BENEFIT fan for over ten years, I think I will pass on this mascara during my next purchase. Please advise.

Mar 17, 2015

Best mascara I've found

Location: Kent, UK

I really love this product and the length, volume and definition it gives to my eyes. It has staying power too which is brilliant as it doesn't smudge or just come off during the day. It may seem a bit pricey for a mascara but it really is worth it as the impact it has is fantastic- a real false lash effect mascara. Some people complain that it's hard to get off but I've found with a proper eye makeup remover, rather than just water and scrubbing at your eyes, it comes off perfectly easily. The effect you get from just one coat of mascara is brilliant so you don't need to add more coats or it will look clumpy rather than stunning! I have repurchased this item a few times now and certainly will be doing so again!

Mar 12, 2015

Uhhhh No...This is DOLLAR STORE MASCARA!!!

Location: Columbus, OH, USA

I have noticed this site lists all the best reviews first and any negative reviews at the bottom. So nobody will probably even read this. But just in case, please don't waste your money. If it's on sale for $2-3 and if it's free shipping then maybe. This is below average mascara and does not do any of the things listed. The only thing that it is good for is staying on through the day as it takes me an hour to get it off at night!! I'm sadly disappointed and I'm considering on not buying anything from this brand again. $24 plus shipping is just not worth it!

Mar 6, 2015

Brilliant mascara

Location: Australia, NSW

I received this mascara as a gift and initially thought it was over-rated. However, as I used it more, I began to love it more. I separates the lashes nicely, gives length, volume and is highly pigmented. You only need 1 coat to achieve the 'falsie' effect! It's great for people who don't have much time to do their makeup in the morning and want instant results. Plus, for a non-waterproof mascara this is pretty long-lasting. I've been in the rain and shower and this has stayed put. Plus, it doesn't smudge or flake either. Like all Benefit products, it isn't as pricey as other high end products but its definately up to that quality. One of the best mascaras I've ever used. Love it and highly recommend!

Mar 4, 2015

It was good

Location: UK

It was ok not the best and was a bit too clumpy for me. Yes,removing it was hard but i did it. I loved the tip of the brush

Mar 2, 2015

It's great!

Location: Undisclosed

This is a great product and I would recommend it to anyone! It gives me lashes the length I've been looking for in so many other products! The only problem I have with it is that it's hard to take off. I hate how it feels like it's ripping out my eyelashes.

Mar 2, 2015


Location: New York

Heard and read so much about this mascara being UK no. ! best seller etc.. etc... So I bought it at the Benefit counter at my local Boots store. I specifically asked if it is waterproof, (as I hate waterproof mascaras) and I was told it is not. Great!! However, although it made my lashes look OK, it dries really quickly, so trying to apply a second coat, I found just made my lashes clumpy and stick together. The worst bit though, was trying to get it off!! NIghtmare. Would never buy it again.

Feb 28, 2015

Don't fall for it

Location: England, UK

Despite having an intelligently designed brush, They're Real did not work at all for my eyelashes. I understand that it can work for some people, but, like me, a lot of people have "followed the crowd" and wasted their money. There are a lot of cheaper substitutes, for example, million dollar lashes. I personally have short dark lashes which not not curl. They're Real caused them to clump and did not volumize them at all.- I believe roller lash may be a better benefit mascara for me.

Feb 26, 2015


Location: Hertfordshire, UK

I was not impressed with this mascara at all, it was very flakey and would stick to my brow bone! Ended up giving it to my sister to see if she liked it!

Feb 24, 2015

Perfection in a bottle

Location: London, UK

I love this mascara I am on my second bottle now and I just love it. It adds volume, length and it lasts all day; it is my holy grail mascara. Only problem is that its difficult to take off.

Feb 23, 2015

best thing that has ever existed

Location: Wales, UK

soo beautiful! long wearing and loooong lashes

Feb 22, 2015

Nice mascara

Location: Great Britain, United Kingdom

Really nice mascara, lengthens and curls the eyelashes and doesn't need many coats, but can clump if too much is applied

Feb 19, 2015

Adore this mascara!

Location: Sunderland, Tyne and Wear, UK

I use this mascara a lot and never tire of it! The brush is fantastic and really lifts up my lashes. Although I already have very long eyelashes this mascara adds amazing volume and separates as well as giving my lashes more length! It literally is the best mascara I have ever bought! Two coats though for the perfect result

Feb 16, 2015

Very disappointed with this, it started off well and made...

Location: West Yorkshire, UK

Very disappointed with this, it started off well and made my lashes look great, but after only 1 month of having It its drying up and its started pulling my lashes out and has resulted in a big loss of eye lashes.

Feb 14, 2015

Best. thing. ever.

Location: New Zealand

This mascara is absolutely amazing. I could never even think of trying another one! I used to use Dior when I could get hold of it (was hard to get in NZ back then...well for less than $60!) and tried other brands in between, flirting a little with Bad Gal but not completely sold. Then .... When Benefit released They're Real I got it shipped out and haven't looked back once over the years. It makes my lashes look amazing, it doesn't flake or clump, I only need one coat (well...if I really want to blow someone's mind I can go two coats) and it's so perfectly black. I'm always being asked what mascara I use as people love the look of my lashes, they stand out even through glasses. I'm so obsessed that I currently have three backups in my drawer so I never fear of running out and having to wait weeks for a new one to arrive from the USA. When ever I get a sample or mini in an order I'll gift to a special friend or co worker who then becomes as obsessed as me. This mascara has changed me...maybe for the worst, now, if I've forgotten to apply mascara I really notice it! Before it was meh no one will notice & I can survive the day without it, but now...yes they will & no I can't! There's been a few turn the car around and go back to apply moments as I just don't feel dressed for the day without They're Real on my lashes!

Feb 13, 2015

Lengthening, but clumpy

Location: London, UK

I like it but I have to separate my lashes every time I use it because the brush applies too much product

Feb 6, 2015

Absolutely WONDERFUL!

Location: PA

I received "they're real" mascara as a gift and I must say it was absolutely the BEST mascara that I have ever had or worn. I used one coat on both the top and bottom of my lashes and they were with full and long. I looks like I have lash extensions. I love this product and I will be purchasing more of it.

Jan 18, 2015

GREAT Lashes

Location: Chicago, IL, USA

I love this mascara. I have a health condition which leaves me with very sparse eyelashes. It is a constant struggle with creating the illusion that I actually have lashes and not embarrassing myself. I really like this mascara because it is super black, and makes my lashes longer and thicker. I actually look like I have something there as opposed to other mascaras. It last all day, and it pretty waterproof. I usually use a few coats, and it brings my eyes right out.

Jan 18, 2015

It is perfect

Location: Utrecht, Netherlands

I have a small sized one in a beauty kit and I just love it. It gives so much volume and if I had to use one mascara for the rest of my life, it would be this one.

Jan 15, 2015

Where do I start?! I cannot speak to the perfection that...

Location: Johnson City, TN

Where do I start?! I cannot speak to the perfection that is this mascara. I have never been able to find a mascara that does not wear off or flake throughout the day and land in nasty little black flakes under my eye making me look ghoulish (yes, ew!) . INSERT THEY'RE REAL MASCARA. I'm dying over how amazing this really is. I applied in the morning and when I looked at my reflection after my 8 hour teacher work day i was SHOCKED! It was as if NOTHING had moved and it looked as if I had JUST APPLIED! Already on a mascara high, I went to the gym and upon arriving home I was met in the mirror with, again, flawless lashes. Day after day I had these kinds of results! Now, I absolutely refuse to use anything else! This is it ladies. Do yourself a favor and try They're Real.

Dec 30, 2014

my absolute fav mascara!!

Location: St. Louis, MO

I'm SUPER picky when it comes to mascara (been using Lancome & Dior) and this is my new fav! Adds volume, defines, doesn't clump.. it doesn't even need a primer underneath. Sooo glad I got a sample in my Ipsy bag b/c I wouldn't want to be missing out!!

Dec 25, 2014

Unbelievably bad!

Location: Yerevan, Armenia

Are the reviews here written by real customers??? I had seen this mascara in the top ten on some websites, so I arrived here to check it out. I read the reviews and was thrilled to buy it. So I bought the mascara and paid for the shipping even more than the price of the mascara itself. I really thought that I was going to get something that was at least close to be worth it. I am disappointed!!! What it does is simply lengthening and NO VOLUME, NO THICKNESS, JUST SHALLOW LASHES!!! I could get this effect from a mascara that costs 1$ at a local store. Please see the before and after pictures and judge yourselves. I prefer my natural lashes! Very disappointed!

Dec 25, 2014

Everything I was looking for in one mascara

Location: Undisclosed

They're real! mascara is simply the most perfect mascara, I have ever tried! It makes your lashes longer and more defined. The brush is easy to use when applying the mascara and it also helps you to make your lashes curvy. I couldn't be more happier with a mascara!

Dec 25, 2014

Dream Mascara

Location: Portugal

I've been through so many mascaras over the years but this one is by far my favorite! What I love the most is the tip to help separate lashes. It's absolutely perfect and I will keep buying it.

Dec 23, 2014

No flaws at all

Location: Los Angeles, CA, USA

I have used many many many mascaras throughout my life and this one is by far the best!!!!!

Dec 22, 2014

Excellent product

Location: Undisclosed

This really does what it says. My favorite part about it, is that it doesn't make my eyes itch at the end of the night, and it doesn't get clumpy, or hard. I hate putting mascara on my lashes, and then they turn into weapons... this leaves your lashes really soft still, but it does lengthen them, and make them look awesome. I happened to stop in ulta and grab this in a kit for 39.99 it came with the brow definer, and a sample of the pore cream all benefit products, and I LOVED them ALL

Dec 15, 2014

Yes it does wonders, but at what cost..

Location: PA

I love love love how they're real! mascara makes my eyelashes look, but what it does to them afterwards isn't worth it. It really does basically make my eyelashes look like I have fakes on, but its SO hard to remove. I shouldn't have to buy a $20 remover just to her off my $23 dollar mascara. I mean, come on? It makes my eyes sore, and sometimes it irritates them if any of the flakes get into my eyes. It's a good product, but it could really use some improvement in removal process.

Dec 8, 2014

Pretty much will not leave the house without it

Location: New York, NY, USA

This is my go-to mascara. It doesn't clump or crumble/flake, the wand with the mace tip is perfect for getting those lashes towards the nose and, if you're feeling dramatic, your lower lash line. A friend recommended this mascara to me a couple years ago, and now I wear it daily and have in turn converted a couple others into users. There is a drugstore brand that is a close second to this, but for a few bucks more, you're better off going with the real thing.

Dec 8, 2014

This mascara does it all!

Location: North Carolina

I have tried, Estee lauder, lancome, tarte, clinique, too faced,loreal, trish mcevoy, makeup fofever, Mac, mary kay..... This is the best masacara i have ever purchased. I am a products junkie, but this is excellent. My quest for the best masaxara ends here!!

Dec 3, 2014

They're Real-ly An Amazing Mascara

Location: Raleigh, NC, USA

I have to admit, I was hesitant. I don't tend to use black mascara, because it stands out so much from my eyebrows and hair (I'm a redhead), but They're Real has been a staple in my makeup collection and bag for well over a year and a half. I bought it on my birthday after having a makeover at a makeup counter, and I was stunned. Without curling and doing a lot of complex tricks, my eyelashes looked like I had added extensions to them, AND thanks to the unique brush I'm able to easily put mascara on my bottom lashes without looking like a clumpy mascara wearing mess. The only problem I come across is it flaking off and getting in my eyes, but that might be because it's an older bottle (GROSS! I know, but I've honestly have been using the same travel size and full size for 18 months) or because I'm used to waterproof. I have found the ONE perfect mascara, and I don't feel the need to try anything else anymore.

Nov 23, 2014

Really good mascara.

Location: Alberta, Canada

I just bought this mascara, and took off one of my eye's mascara. The comparison between the two is amazing. I was using the smashbox full exposure mascara, but this is way better. My lashes look longer, and fuller.

Nov 21, 2014

These lashes ARE real...

Location: Wyomissing, PA

I VERY rarely write reviews, but I certainly will if the situation calls for it. I'm not going to waste my time explaining why...just look at the photos. They really are real...

Nov 17, 2014

Separates, curls and lengthens

Location: Australia

For me, this mascara does truly everything it promises. It makes my lashes look long and voluminous, and it gives that thickness and falsies look. The wand is definitely amazing for clumps, which rarely occur and it is great that there is never any fall out at all. My holy grail mascara.

Nov 14, 2014


Location: Baltimore, MD, USA

I am a teenager and my mom buys a lot of fancy mascaras from companies such as MAC and Bobby Brown that I use too but this is BY FAR the best!

Nov 2, 2014

Best mascara ever used

Location: Essex

I love this mascara, after seeing it advertised in my local Boots store almost a year ago i had to try it. It gives my lashes great length and is long lasting, Whenever i buy a new one it always seems to come out a bit clumpy at first but after it drys out a little bit it separates my lashes perfectly with long length and no clumps what so ever, which is a bit strange but even so i will never change mascaras after finding this one. I recommend this to everyone.

Oct 30, 2014

The best mascara ever

Location: UK

I love this mascara, it gives my lashes volume, lengthens them and just generally makes them look fab! It also lasts all day without the need to reapply. I would recommend this product.

Oct 26, 2014

The best mascara

Location: Southampton, Southampton, UK

I have the worst lashes, really long and hard to control and had tried every single mascara around, and this really is the best out there! Love it!

Oct 25, 2014


Location: Portsmouth, Portsmouth, UK

Absolutely love this product! No clumping, goes on smoothly, makes lashes look long and luscious. Definitely worth the money. Well worth it

Oct 21, 2014

Buy the sample mini version

Location: Stratford-upon- Avon,

I had the 4.0g mini they're real mascara and I loved it so when pay day came around I went and purchased the 8.5g full size, awful! The product feels wet and weak in comparison, it does not create the look achieved by one coat in the mini package. If there is a reason pray do tell Benebabes but I'm glad I did not purchase the eyeliner and mascara in time for doing the makeup for my friends wedding..

Oct 13, 2014

In love with this

Location: North Hollywood, Los Angeles, CA, USA

I can't believe how amazing this mascara is! I have natural long lashes, but I could never find a quality mascara that does't clump!! My long lashes look 10x longer and thicker. I put on about three coats and seriously no clumping!! It's amazing. I'm never going back to any other mascara ever again!

Oct 10, 2014


Location: London, UK

I bought this mascara after hearing/seeing great review of it, however I'm not convinced that it's 'amazing' and have been left feeling pretty disappointed and out of pocket. Benefit claim that this lengthens, curls, volumises, lifts and separates the lashed but I find that it makes them extremely flat (even after curling), straight, clumpy and sticks my lashed together - the spider lashed look is definitely not what I wanted to achieve! You're meant to apply this horizontally and vertically, but by time I apply it vertically it looks even worse than it did when applying just horizontally. I've tried this product at both home an various Benefit counters/stores (I don't know why they keep putting this on me) and it has never looked amazing. I've found that I can achieve the perfect lash look with other brands of mascara and for a lot cheaper!

Oct 5, 2014

scary good!!

Location: Clarksville, TN, USA

i was going to buy a different kind of mascara ,when i found it.i loved it at first sight.i bought the miniture sample bottle to see if i liked .I was so happy ,it made my lashes look gorgeous .i am so happy and pleased with the product ,that i have been using it for over a year. if you want outragous lashes this is the product to buy.

Sep 24, 2014


Location: Jönköping, Sweden

I've heard so much fuss about this mascara, and I was so excited to buy it. However, when I used it, my lashes weren't realistic. They looked clumpy, and my eyelashes weren't divided very well. But, the first coat is simply marvelous. Maybe I'm using it the wrong way? I've looked up tutorials. But it is still a really good mascara.

Sep 23, 2014

FAB addition to my Permed Lashes

Location: Dallas, TX

I do get chemical lift to my lashes and I wanted them to stay lifted between perms. I wanted the perfect thick, curling mascara and THIS IS IT! I also love it for how it adds incredible volume without adding a million coats! WORTH EVERY PENNY!! and I won't buy anything else.

Sep 22, 2014

allergic reaction

Location: Undisclosed

Sadly after hearing so many good things about this product I decided to try it and got an allergic reaction. Anyone with sensitive eyes or skin may want to sample this first. It made my lashes look great though. :)

Sep 20, 2014


Location: Brooklyn, NY, USA

I love they're real mascara. I can't believe how long it makes my natural lashes. Everyone keeps asking me what mascara I am using. I say they're real. Then they ask again. The only slight problem I noticed is that occasionally, I notice my natural eye lashes breaking. It doesn't concern me much. They will grow back. This is the best mascara I have ever used and I love the compliments I get when wearing it.

Sep 17, 2014

Best mascara in the 32 years I've worn make-up.

Location: Columbus, OH

This is, hands down, the best mascara I've ever bought. With a steady hand and light touch, every lash is covered because of the clever wand. Just be careful when you go in for your second round. I don't think my lashes need it but I can see it being desired in someone younger. My lashes look amazing. Super full, long and lush. This will be my go-to mascara until the day they stop making it. please never stop making it.

Sep 9, 2014

A good mascara

Location: CA

So far I like it, though it does make the lashes stick together a bit if I'm not careful. I'm pretty sure it is because it is so new and really wet still. Aside from that, I have no complaints. I'll update if my opinion changes.

Sep 7, 2014

Not good

Location: Hull, UK

After waiting through everybody raving about this product, I finally decided to buy it a couple of weeks ago. I've tried it multiple times and it's really disappointing. I expected my eyelashes to look really nice and flared out , like how they do with my Rimmel London mascara (which is a fraction of the price, and better). Instead, they looked flat, even after curling them. Although it was good in the fact that it didn't smudge. The next day I tried again, applying waterproof mascara underneath to hold the curl, this is a mascara that I have relied on for YEARS! When I applied this mascara on top it made my eye lashes go flat again, and all clumped together, not in the kind of clumpy way that you want. I tried using it again multiple times with multiple techniques. I've heard that the sample size is actually better than the full size, so maybe I should have bought that instead. I'm yet to use the they're real eyeliner that I also bought when I got this, but I really hope that it's not such a disappointment. I'm only 14, and I got a job a couple of months back and I'd saved up quite a lot of money which is why I got this mascara. This is the first ever product I've bought from Benefit and I really don't want to buy anything else from there now. Even if it had have been good, it's definitely over-priced.

Sep 6, 2014

Best. Mascara. Ever.

Location: Adelaide SA, Australia

I love love love this mascara. Its the best mascara i have ever tried. i am on my 2nd tube (first one was a deluxe sample) and i cant see myself ever trying any other mascara. I have really sensitive eyes and almost every type of make up even if its not touching my eyes make my eyes water and this doesn't irritate my skin or eyes at all. i have even slept in it (oops) and still wake up fine. there is a reason why this is a top seller. it does make your eye lashes look almost like they are falsies. it doesn't clump at all and coats every lash easily. The only way this mascara could be better is if it came in Brown.

Sep 5, 2014

Favourite mascara by far!

Location: Kent, UK

I have nothing bad to say about this mascara - it makes my eyelashes impossibly dark and long, without clumps. Only one coat on my top lashes is needed to completely change my eyes! If I'm going out I use it on my bottom lashes too, but end of the brush is great for just doing the outer corners during the day. I don't leave the house without it!

Sep 2, 2014

Very disappointed

Location: Sydney NSW, Australia

I've read many positive reviews about this product so I decided to visit Benefit shop at Myer in Sydney to test and buy this mascara. Lady at the shop used different brush when we tested it so it was hard to understand how this mascara really works on my lashes. I bought this product and then I tried "They are real" at home I was quite disappointed with this product. I don't know why it made my lashes stick together. Second coat just made things worse and my lashes stuck all together. I have long and thick enough lashes, so this result was quite unexpected. It probably works much better for some people, but for me it was nothing special.

Sep 2, 2014

Seperate and lengthen

Location: NZ

So many people comment on my amazingly long defined lashes which is down to the clever brush and very good consistency of the formula. Great price point and partners well with the new gel eye liner

Sep 1, 2014

best mascara ever

Location: Orlando, FL, USA

I am old enough to know THE PERFECT MASCARA! they're real is by far the best mascara I have donned my eyelashes with! I found as you get older your lashes do not behave like they used to :-( It took trying on about 5 of my used to be fav's and came upon a sample of THEY'RE REAL , my search is over. the brush is unique and it works. I get length, lots of length I get lift and just the right amount of volume. the "burr" at the end of the brush makes it easy to get at those small can't see ;em lashes and fab for the lower. You will love this product! I promise!

Aug 31, 2014

More expensive better look? I think not.

Location: Florida

Just came back from buying the they're real mascara, liner, and remover. To be honest...I am very disappointed. I was expecting a lot more than what everyone "hyped about". I am an artist and I can get the same EXACT look with just using Maybeline products. The mascara is alright, it does give you a fuller look but it clumps up A LOT. Personally as an artist myself I don't feel the quality of this product was worth the hype. This product is for someone who is "not good at applying makeup" because they cant get a really nice look with "cheap products". I am very disappointed, and I will admit. For someone like me who is an artist so has a lot of experience with makeup it really irks me that I can get the same exact look with my Maybeline products, I thought benefit was going to be something new since this was a first try on a first product of theirs. I am very disappointed as a first and I hope other benefit products show IMPROVEMENT and not just "this is better than the average cheap product". Debating right now whether I should waste my gas on returning this or not I may just wind up using it, but over all don't buy this if you are good at putting on makeup and can save a couple dollars or two. Its worth it, I wouldn't run out every month to spend over my budget dollars on something that I can get the same look with for about half the price. I was really excited for this product and now I am utterly disappointed. I could probably use my own Halloween makeup and get the same look STILL. This is a "benefit" of being an artist when you don't need expensive products to help make you look prettier.

Aug 29, 2014


Location: Undisclosed

Longlasting, and easy to put on. The brush doesn't get clumpy at the end like most other mascaras that I have used. Would highly recommened this product!

Aug 26, 2014

Believe the Hype!

Location: Calgary, AB, Canada

This is a great product and really worth the money you're going to spend. I turned 40 this year and started noticing that my lashes were looking a little lean. The fullness and length that I naturally had in my 20's and 30's seems to have taken a permanent vacation. They're Real! was suggested to me by a client who was experiencing the same problems with her lashes. She said it was the best mascara that she had ever used and her lashes looked amazing. Dark, long and best of all, no clumps that I could see (and I looked up close). After purchasing and trying, I agree, this mascara is fantastic. The brush is the stand out for me, although the formula isn't to shabby either. The brush can literally separate all of my lashes when I use it so that even the tiny ones get a generous coating of beautiful dark color. I use one coat for a more natural look and two if I want to add a little bling- a- ling. No clumps, no dreaded raccoon eyes at the end of the day, just long and lush lashes that consistently get compliments. In this picture I have applied two coats. Even with out any eye shadow or liner, my eyes really stand out because of my lashes. They should have called this product AWESOME SAUCE!!

Aug 26, 2014

Full review

Location: Undisclosed

This is a great mascara! Have a full review on my blog.

Aug 21, 2014

Lovely Mascara

Location: UK

I really like this mascara the brush is great I especially like the pointy bits on the end of the brush great for the little lashes and lower lashes. Another fab product from benefit

Aug 13, 2014

Great to use

Location: Yorkshire

Makes my eyelashes look so long without looking clumpy. Have had lots of compliments!

Aug 13, 2014

Lived up to its hype

Location: Killeen, TX

Let me just say I am the Queen of Mascara and own many in my harem and this one has been added to it. I already have long eyelashes as it is and this mascara truly lengthens them even further, voluminous and make my eyes POP!...I cannot wait to use it with the Benefit's PUSH-UP GEL LINER.. If I had to say the cons of this product, I will say that it does not give me the thickness/fullness that I would prefer nor as dark but it is still worth having overall.

Aug 9, 2014

Fantastic, my new staple product

Location: Swindon, Wiltshire, UK

I LOVE this mascara. Like many, I had seen the hype and was a bit cynical but this really does deliver. I'm not even a fan of plastic wands but Ive just been converted! This mascara does everything it claims to; lengthens, makes lashes look glossy and defines so well that it feels like you're wearing falsies. And it doesn't move. All day. Some reviewers have complained that it's hard to get off and it's true that it's more difficult than most mascaras but if you find a good eye make up remover it doesn't have to be a problem. Benefit have one but I use Olay eye make up remover which shifts it no problem, just massage cream over your eyelid and wipe off with cotton wool. The best thing about this mascara is that it doesn't clump or go goopy either. I would recommend this to everyone, it really is amazing!!

Aug 3, 2014

Best mascara ever.

Location: Peoria, Illinois

The brush is unique. No clumps and separates my lashes like no other mascara has done.

Aug 1, 2014

Dramatic Lashes with a Little Technique

Location: Alta Loma, CA

I've heard a lot of great things about this mascara. Beauty magazines list it in their recommendations. Sephora is always praising it. I see it on countertops and in blogs. So naturally, I was really excited to try it! I've learned that the best way to apply this mascara is to put your first coat on like normal. After about 30 seconds, hold the brush vertically and use the cluster of bristles on the end to hold your lashes up. Keep the brush there for a few seconds so the mascara holds the upward shape. After you do this, you'll look in the mirror and see bigger, thicker lashes that are longer and naturally curled along with bigger, brighter eyes. All day, you'll be checking yourself out in windows and windshields to see how it looks. You will not be disappointed.

Jul 29, 2014

Better than doll lashes

Location: Indiana, PA

I have been using lancome doll lashes for a few years. I was very happy for with it. I recently became a benefit girl and have been venturing out and try new products. I tried this mascara and am in heaven. It is the only thing I will wear.

Jul 26, 2014


Location: London, UK

absolutely love this mascara...its durable and stays on all day...doesn't smudge or anything and doesn't flake off during the day leaving you with panda eyes like other products. It doesn't clump up on your lashes

Jul 24, 2014

Makes lashes look lush

Location: Gloucestershire, UK

Great mascara which can be applied lightly for daytime or bigged up if needed

Jul 23, 2014

Ive never found any mascara that works...Until now

Location: Montreal, QC, Canada

I received a sample of this in my sephora birthday package and tried it out back in October. I could not believe how it made my short, and thin eye lashes look PERFECT. When I wear this product my lashes look full and so long! i get so many complaints on about them. Its an extra bonus that the mascara is not expensive either! I would recommend this to anyone. Ive never been so happy about a makeup before.

Jul 23, 2014

Great Mascara!

Location: East Coast

I received the sample size in my birthday gift from sephora last year. I ended up LOVING it so much that I asked for the full size for Christmas. However, I don't like the full size as much as the sample size. Maybe it is because of how small the brush is. However, I feel like the NYC sky rise Mascara is a dupe for this. The NYC isn't as good as They're Real! but it is very comparable.

Jul 22, 2014

Good but not great...

Location: Birmingham, West Midlands, UK

The concept of this product, it being 'gel based and reapplyable' is what appealed to me. However, although it did lengthen my lashes and lift them a tad, it does nothing for thickness and personally i found it did clump; therefore reapplying wasn't great. I will use it alongside another masacra for now, but will not purchase in future. Rather dissapointed overall. My natural lashes are long, thin, straight and dark. Hope this helps others to decide. Im happier with a high street alternative, that's waterproof too.

Jul 19, 2014

Finally the perfect mascara!

Location: Chino, CA, USA

I love this mascara i have for years tried to find a perfect mascara that would give me length and volume and this is the answer!!! i love the length it gives me and the volume!! its incredible! i have short eyelashes and i've always wished i had those luscious long eyelashes the some lucky girls have but this was an answer to my prayers! i will definately be buying more in the future!!!

Jul 19, 2014

My favourite

Location: New Zealand

I tried a sample of this over a year ago and loved it to bits, but as it was quite expensive I've been looking for something cheaper, but nothing compared!! I found some that looked good once I put them on but after a few minutes the curl would be gone. So I've gone back to this and so glad I did! I always dab the end of the wand on a tissue so I don't get really chunky inner lashes, then wiggle the wand from the roots of the lashes right up to the ends, while slowly blinking. LOVEEEEEEE!!! ERMAGOSH <3

Jul 16, 2014


Location: England, UK

Heard so much about this product however I was really dissatisfied this product smudges easily after a couple of hours especially the lower lashes. I have resorted to applying a waterproof mascara for the 2nd coat!! I also purchased your gel eyeliner which is very good though.

Jul 16, 2014

Lashes look so thick,dark and long they look FAKE!

Location: Chicago, IL, USA

I'm skeptical about ALL mascaras I try. And Ive found "ok" mascaras( I think I just settled for what I could find). But when I tried my first sample of There REAL mascara I was blown away!!! My lashes look so long, dark, thick, and they dont flake like "Other" brands. I LOVE this mascara I literally live by it and swear by it. I have finally found the one! XO

Jul 9, 2014

Eyelashes have never looked so good!

Location: Undisclosed

I love this as people always comment on how long my eyelashes look! My eyelashes are really lightly coloured and with the Benefit The're real mascara you would never know! Highly reccomend this!

Jul 5, 2014

I was disappointed in the product.

Location: Wales

I may have been expecting too much of the product because my lashes are very sparse and short. The product does make them look thicker and slightly longer, but I expected a more startling result.

Jul 5, 2014

Favourite Mascara

Location: Greenock, Inverclyde, UK

The best mascara I have used-possibly ever. Loved that it fanned my lashes out rather than clumped them together which I find happens with most mascaras as I have very thick eyelashes. Would highly recommend this to anyone on the fence as it is 100% worth the money.

Jul 2, 2014

Not worth it!

Location: Perth, Perth and Kinross, UK

I love all things benefit but this mascara just isn't for me. I have not applied any for three days, and I've cleaned my face every day, but my eyes still run black when I step out the shower. It clumps up as soon as you put it on and it's truly impossible to remove. I'm disappointed that I spent £20 on mascara that just isn't as good as what I would normally pay £10 for.

Jun 30, 2014

natural eyelash enhancer

Location: USC

amazing. seriously. yes the price is a little high compared to drug store mascaras but the difference is so obvious once you try it. makes my eyelashes super long and natural looking - i've had the same bottle for almost a year and still not clumps! love it.

Jun 28, 2014

Love it!

Location: Sheffield, South Yorkshire, UK

I've always had trouble with finding makeup that does what it says and doesn't irritate my sensitive skin, but I had this mascara put on as part of a face date, wore it all day and thought it was perfect! Not only does it not irritate my eyes or leave them feeling tired at all, I do see a huge difference in my eyelashes when I apply this mascara. It is a little tough to remove, but I find that isn't really a problem because it's outweighed by all the positives (this is also helped by the new makeup remover specifically for this product). So all in all, I love it and don't think I would ever choose a different product as long as this one is on sale :)

Jun 26, 2014


Location: Minneapolis, MN, USA

I recently went swimming with this product on and was very hesitant about if it would run and smudge, but neither of those things happened! This mascara stayed in place the whole day and I did not have to worry about looking like a raccoon. This is my favorite mascara.

Jun 26, 2014

They're real mascara

Location: Denver, CO, USA

Great mascara....but it would be nice if it were waterproof. It does run.

Jun 17, 2014

So disappointed

Location: England, UK

I love benefit and use many of their products on a daily basis so was eager to try this mascara. When I put it on, I didn't notice a dramatic difference considering the mascara claims to do wonders for the lashes but thought I'd give it a chance. Unfortunately, the worst was when I took it off. It smeared all over my eyes and took ages to remove. This mascara disappointed me so much as I love benefit and had heard great things about it. Sadly, this wasn't the case for me.

Jun 16, 2014

Loooong lashes

Location: Santiago, Santiago Metropolitan...

It's pretty amazing how the lashes get bigger with this mascara, the effect is very impressive. I totally recommend it.

Jun 13, 2014

They're Real! Mascara

Location: Sydney NSW, Australia

Say goodbye to Bad Gal, Benefit's award-winning mascara and hello to their newest lash addition, They're Real! It is rare that I find a mascara which stands out from the rest and does what it claims to do, however They're Real! mascara actually does exactly what it claims and more. From the very first application to lashes I noticed that its lovely jet-black and slightly glossy formula lengthened my lashes and accentuated their appearance in just seconds. They're Real! Mascara offers a very subtle curl and separates lashes to give the appearance that you have more. Its clever formula does not clump lashes or leave an awful mess on my eye socket when I blink because it dries quickly. The scent is light and does not irritate or affect my sensitive eyes which is something I look for in a mascara. I am obsessing with Benefit They're Real! Mascara and will certainly purchase this product in future. Tip: Do you have tiny lashes? They're Real! Mascara wand has a rounded tip which is perfect for coating small lashes to accentuate your eyes.

Jun 12, 2014


Location: Scotland, UK

I bought this product in Macy's at Xmas time when I was NY and paid $26 for it. (Quite Expensive). When I got to duty free in Heathrow it was advertised at £16.50!! I wanted to cry! Any ways- this product is amazing!! I then lost my mascara on a night out (boo):( I then had to use cheap mascara for a while until I bought it again. Angels sang when I bought it again my eye lashes looked amazing. My girls have given me compliments on my lashes! After one stroke of the brush my lashes are very extended they look fake. I LOVE this product! Can't wait until pay day to buy more benefit products <3

Jun 11, 2014

Best mascara ever!!

Location: Colorado, USA

This is by far my favorite mascara! It's easy to use, it comes off easy with soap and water. It really lengths my lashes while darkening them and adding volume! I get so many compliments when I have this mascara on, I really do have to tell people" they're real" because they think I have falsies on! A must-have for any mascara lover!

Jun 5, 2014

Not so happy

Location: London, UK

I spent a while in the past trying to find mascara that would not leave marks under my eyes or on the eyelid. Unfortunately nearly no brand offers mascara sample, so I had to buy to see if i am happy. After a while I found the one, which i have been using for 2 years. After hearing so much about Benefit products I decided it was time to change and bought this new mascara. I was very disappointed as it let marks on my upper eyelids all the time. It might be just the structure of my eyes but after trying to wear it for a week, i gave up and returned to my usual brand. Wish I could get my money back.

Jun 1, 2014

El mejor rimel que he probado

Location: Cancún, Quintana Roo, Mexico

La primera vez que me la aplique no me gusto, pero vi el pequeño video de explicación de como aplicarlo y desde ahí es mi rímel favorito, las pestañas me quedan larguísimas y como si fueran postizas, parece imposible de creer pero a mi me funciono de maravilla.

May 30, 2014

Amazing Mascara!!!!!

Location: Staten Island, NY, USA

I have tried so many different mascaras throughout the years and this one beats them all. I have never seen my lashes so long. My daughter had bought this first and I was so amazed by her results that I just had to try it. This is the first mascara I have ever used that did not clump! It stays on, does not flake and washes off easily with coldcream and water. Best mascara you can buy!

May 30, 2014

Good product, but dries out quickly

Location: Ontario, Canada

I really like this product. I have short lashes and this product can lengthen and plump them up. The only issue I have is that it dries out too quickly. Compared to other mascaras in general, I'd say this dried up in half the time.

May 29, 2014

This mask is perfect. I'vThis product is the best!

Location: Florida, USA

This mask is perfect. I've used many other various brands and I am in love with this. Lengthens and adds volume to lashes and remains perfect throughout the time of use. Where I live the temperature is high almost throughout the year and this mask surprised me, for it was perfect even in the heat. Love Benefit, and recommend their products. It's all good. Note 1000.

May 29, 2014

Not as good as I had hoped

Location: Undisclosed

I was really looking forward to this mascara but was so disappointed when it came. It clumped as soon as I put it on and made my eyelashes go really dry and brittle. I have mascaras much cheaper than this one that I would choose over this.

May 24, 2014

This product has great features

Location: Australia

I just love this mascara it looks so natural I just wish you would bring it out in waterproof

May 23, 2014

not impressed

Location: St. Louis, MO, USA

Wanted to check out the hype, so purchased the sample size of this product, but I was not impressed. It's not a good mascara for messy appliers such as myself and didn't do too much for volume. I will stick to my tried and true that is half the cost. I've tried many Benefit products and this is the only one I was not sold on and will not be repurchasing.

May 18, 2014

Perfection, my favorite!

Location: Austin, TX, USA

I can't go a day without this stuff. The packaging is perfect and the price is well suitable for what you're going to get! I never curl my lashes, and this product still makes them look curled. The lashes are individually coated with mascara that adds length and volume. I absolutely HATE clumpy mascara, and this one is clump free if you wiggle the wand at the root of your lashes and pull up. I also love applying this to my lower lashes. I take the point of the mascara and apply it to my outer lashes. The only fault is when you don't curl your lashes, the curl doesn't really last and becomes a little drab. Other than that I love how natural and perfect they make my short lashes look. This is the best mascara in the world.

May 17, 2014

smudges very easily

Location: Los Angeles, CA, USA

it's a shame they don't have a water proof version. I don't know what everyone is talking about how this is hard to take off. It literally glides right off with soap and water. And that's why I was so disappointed, after 1 hour of wearing it I had smudging! I give it two extra stars because its a good brush. The bristles on the tip really help with doing bottom lashes. Other than that, I will not purchase this again :(

May 13, 2014

Took me a few uses

Location: Belgium

I had such high hopes for this product. When I finally got my hands on it I was so excited to try it out. Guess what, first time I used it it looked horrible! But I wasn't going to throw 30 dollars away so I kept using it. After one week my lashes looked amazing! I think the formula just needed a little while to set. Overall I'm happy I got this mascara because I've had so many compliments on my lashes :)

May 6, 2014

Great product - but hardening!

Location: United kingdom

This applies beautifully and is very aesthetically pleasing. But I have a few problems with it: 1. It hardens my lashes! Every time I apply this my eyelashes feel brittle and if they're about to snap off. 2. It's a pain to remove! It's so difficult to get off your lashes! Almost as if it's water proof.

Apr 28, 2014

A Terrific Product

Location: Jamestown, ND, USA

I LOVE this product. Since I found it I continue to purchase the mascara so that I don't run out. My eyelashes are not very long but "They're Real" helps a lot. It works better on my lower lashes (because they are longer!) but I use it on both. Even before I take it off in the evening it looks good. I highly recommend it.

Apr 27, 2014

Best mascara I've ever used

Location: Norway

I bought this mascara while I was waiting for a flight in London. Let me just say that it turned out to be the best mascara I'd ever purchased. I've tried so many different types, looking for mascara that matched up to my high standards. This is the first one that did that. It dramatically lengthened my lashes, while effortlessly curling them (I thought I could only get that effect with a curler!). The long bristles on the end of the brush make it easy for me to bring out the hard to reach lashes. I highly recomend this product to everybody!

Apr 25, 2014

Great mascara, horrible to remove!

Location: England

The first few days of wearing this mascara are great! Eyelashes look longer and amazing! However trying to remove the mascara is awful, I use lancome eye make-up remover and it was hard to remove even with this! Then my eyelashes clumped together and quite a few of them fell out! I love the mascara but hate what it does to my eyes!

Apr 24, 2014


Location: Philadelphia, PA, USA

What an amazing product! I rarely wear mascara as I touch my eyes through out the day but upon receiving this mascara, I changed my ways. My lashes have never looked so long and full. Strangers think they are my real lashes! I tell everyone to use this mascara. I would love it even more if it came in water proof, then I could keep my lovely long lashes going when I am swimming. Even my co worker uses this mascara and we always thought she just had great lashes. Great product.

Apr 24, 2014


Location: West Midlands, UK

I love this mascara. I have short stumpy eyelashes that never get noticed so when a friend told me about this I thought I'd try it out for myself. It's a bit expensive if you're not use to Benefit make up, or high end products but it's definitely worth it. My lashes actually are getting compliments now. They look fuller, longer and also more curled up. Would never go back to any other mascara now.

Apr 23, 2014

Fantastic mascara

Location: Melbourne VIC, Australia

They're Real is one of the best mascaras I've ever used. My lashes are long and thick without mascara but very fair and They're Real increases the fullness and coats them perfectly. I have purchased it several times before and I find it doesn't last as long as other mascaras, but it's still fantastic. Love!

Apr 22, 2014

Best and only mascara I will ever use! Lengthens...

Location: Spokane, WA, USA

Best and only mascara I will ever use! Lengthens dramatically, very volumizing and creates the illusion of having falsies on. Great price for an amazing product!!

Apr 19, 2014

Awesome mascara!

Location: Australia

I don't usually buy short bristled mascaras but I fell inlove with this one! It is definitely worth the purchase.

Apr 13, 2014


Location: Uk London

Now this mascara wasn't brilliant, it wasn't really that hard to apply because the wond is quite small, however I really don't think it's any better than a regular mascara you can pick up from the chemist. If your going to try this out start out with a sample/ travel size mascara.

Apr 9, 2014


Location: Scotland

I LOVE this product! It is the best mascara I have ever purchased, every time I have this on everyone comments on how big my lashes look and that they do look fake! Will definitely buy this over again!

Apr 6, 2014

Difficult removal & breaking lashes

Location: Ohio, USA

I also had heard all the rave reviews and hoped they would be true. Unfortunately that wasn't the case for me. I do love the brush, the small bristles are great & my favorite for lashes, but the mascara had no lift. It simply seemed to coat the lashes. But the worst part was the removal, I've never before had lashes break off like they did with this. And two days & countless careful washes, I still had the mascara on. Sadly won't be purchasing again.

Apr 6, 2014

It really lengthens and lifts!

Location: Corona, CA, USA

My natural lashes are none-too-impressive. This product really transforms my lashes. Cool tip: I pair this with Badgal Lash and I get the best of both worlds they have to offer. No joke. Benefit should really make these two products a dual - it'll change the world.

Apr 6, 2014

My deserted island One Must Have

Location: Pennsylvania, USA

If I were on a deserted island and could only have 1 makeup? Hope it was They're Real! Bad Gal doesn't compare, at all, and I don't have any issues with removing it (or my eyelashes with it), being too clumpy, and it doesn't end up smudging either. Looks great at work where I wear a lighter look with makeup. Love. Love. Love my They're Real!

Apr 4, 2014

You won't regret buying this mascara!

Location: MO

This is a pretty amazing product. The brush won't clump your lashes and it really packs a punch in terms of color, volume, length, and definition. My main recommendation is to do coats right after one another or your lashes can start to get a little clumpy. The brush is also great on smaller bottom lashes and distributes an even, perfect amount of product. I will definitely purchase this one again!

Apr 2, 2014

Simply Fabulous

Location: Barnsley, South Yorkshire, UK

This product is amazing and I cannot give it enough praise. Just like all my products from Benefit I really cannot fault it. I also bought this on behalf of my boyfriend for mothers day, his mum wanted something to highlight her eyes. Just like me she loves it! All I can say is carry on bringing out the great products that you do as they are fantastic.

Mar 31, 2014

Best mascara I've ever used!

Location: UK

Quite simply the best mascara I've ever used and the only mascara I've ever bought more than once! It lifts my eyelashes perfectly so gone are the days of the eyelash curler. My lashes stay lifted all day and the mascara doesn't flake off at all. My eyelashes look elongated and thick, everything I've ever wanted from a mascara but never got until now. The mascara really lasts, I wear it daily and only need to replace it every 6/7 months. Well done Benefit, I'm so glad I found They're Real. Now please hurry up and make a waterproof version!

Mar 30, 2014

Love the volume and length

Location: San Antonio, TX, USA

Love this Mascara! Really adds volume and the brush is amazing! Would prefer it not to dry out so fast (after about 4-6 weeks), but still the best mascara I've tried.

Mar 29, 2014


Location: Happy Valley, PA

I was hoping to like this product, but I just can't. I learned how to use the wand, and it separates my lashes nicely, but beyond that, I'm not a fan. It's clumpy, and I often have to try to remove globs of mascara that try to bunch my lashes together. I have really long lashes already, and with this, they get the gobs of extra on my skin, and I have to remove most of my eye makeup to get it off. Understand, I'm trying to put on as little as possible, but even minutes later, it can still be wet and get on my skin. And finally, it burns my eyes. As soon as I get home from work, which is an 8 hr day, I have to take it off, or I'll be in tears. I'm glad it works for others, but I'll be switching back to my old standby.

Mar 26, 2014

perfect :D i LOVE it! <3

Location: Perth WA, Australia

i use A LOT of mascara, and this is the best! I layer it on thick. mega-thick! and it always looks great. It also never irritates my eyes, which is rare for an eye product with such a dense pigment! i love it!

Mar 19, 2014

It's everything you ever looked for in mascara

Location: Israel

Love this product, best mascara i ever used :) very recomended

Mar 18, 2014

This product contains sulfates, lashes fell out.

Location: Milford,CT

I was looking for a mascara to lengthen, volumize, curl and define my lashes. My friend who has tried several different mascaras recommended They're Real. Considering the cost was $23 and it is made by a prestigious brand, I did not read the ingredients though I should have. The first time I tried it, my naturally long, dark lashes really popped. It looked like I was wearing false lashes. However, after a few hours I noticed my lashes felt very stiff. I took it off before bed with make-up remover. The following morning, when I washed my face I noticed several lashes fell out. That never happens when I buy other mascaras which are half the cost. After reading the ingredients I saw that it contains Sodium Laureth Sulfate, a very harsh, drying, toxic chemical. I do not use any hair or skin products containing any sulfates. I have to discontinue use as I want to preserve my lashes. I will go back to my drugstore brands which contain Collagen and oils to condition and nourish my lashes.

Mar 16, 2014

I absolutely love it!

Location: England

This mascara is by far the best i have ever tried! With other mascaras i usually find that it transfers onto my upper cheek leaving me looking like a panda, but i have not found that with this! It stays put all day and holds the curl magnificently, I could not recommend this enough!

Mar 15, 2014


Location: Undisclosed

i found that it goes everywhere when you put it on, this doesn't happen with any of my previous or current mascaras not good!

Mar 9, 2014


Location: Columbus, Ohio

I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom of the box. I'm sold. Game over. I don't see myself every buying another mascara. They're Real! makes my lashes long and thick and with no flakes! Just amazing. It also helps that the wand is like perfection. The end is great for getting those thin lashes and the design certainly helps separate the lashes.

Mar 9, 2014

The BEST Mascara EVER!

Location: Charlotte, NC

I have been using this mascara for maybe a year now? It is the best of the best. I've tried high end products, such as Dior, but nothing compares. It's never flaky, or smudges after wearing on top or bottom lashes. My mom loves this mascara as well, she has watery eyes and once it's on it stays on and does run.

Mar 5, 2014

Was a loyal customer until now..

Location: Colorado

I work as a television reporter, and I'm always looking for a great mascara to bring out my eyes on air that isnt too expensive. I thought I had finally found it when I bought this mascara. It lengthened and volumized liked nothing else I'd ever used. I was a loyal customer of only this brand for about a year. However, the last two tubes I have bought, the top that cleans off the mascara before use, has come off within a matter of a week, causing me to have to buy a new one. And not only that, the product started to clump and fall underneath my eyes making me look like I had dark freckles. If it had only happened once, it wouldnt be an issue. But this is now two tubes (over $50) of this product. Obviously the quality of the product has been compromised somehow. Will not be buying again.

Mar 3, 2014

Best mascara in the world

Location: Copenhagen, Denmark

This mascara look so beautiful when you apply it according to the directions. It keeps looking amazing all day and it makes my lashes look amazing. It doesn't clump and makes my lashes look way longer than normal, but it still has a natural shine to it. It's worth every penny and I can't wait for a waterproof edition of it.

Mar 2, 2014


Location: Montreal, Canada

I ordered this supposed to be 'wow' mascara.... can't say, it is dry out, like an very old one. Very deceiving......

Feb 27, 2014

Defective =(

Location: Morrison, CO

I really like the mascara, a friend introduced me. The problem is that the inside, that takes the excess product off the brush has broken inside and I just purchased it a week ago. Since I am new to the product, and it is pricey, how do I get a replacement??

Feb 25, 2014

Great for blondes, gets close to lashline

Location: Ireland

Love the wand, it is very effective. As a natural blonde I was very impressed at how close to the lashline this product gets! On the first few uses it smudged a bit due to wetness but dried out a bit after about 2 weeks and then had flawless application! I often get asked if I'm wearing falsies. Full review:

Feb 24, 2014

Best Mascara on the Market

Location: Woodland Hills, Los Angeles, CA, USA

I wear this mascara without even curling my eyelashes because it gets the job done. The best mascara. I will only use this product.

Feb 22, 2014

long lasting

Location: Cornwall, UK

This mascara is great but I find that when removing makeup it does take a little more time than other mascaras. I also have fairly long eyelashes so I find I have to apply less the than usual with this product because it does tend to clump on my lashes easily

Feb 16, 2014

We have a winner!

Location: San Diego, CA

The brush is so perfectly shaped, it's great for separating lashes, and it really gives them a boost. For being a "non-waterproof" mascara, this product sure acts like it! It's difficult to remove, but then again, the product lasts ALL DAY without flaking or wearing out. If i go to a sad movie and I end up shedding a tear I don't have to worry about a mascara dilemma. How do they do it???? Magic. I would love to see this product in a purple or iridescent, like something to replace the discontinued Prrrowl.

Feb 16, 2014


Location: Livermore, CA, USA

I received this as a sample from ULTA and I just have to say , Oh My Goodness, this is hands down the best mascara on earth! I have tried many high end mascaras and nothing even compares to "They're Real". Especially the results on my bottom lashes. They were so long they were tickling my cheeks. I have already posted on Facebook, to let all of my friends know they need to try this product. I don't usually bother writing reviews, but I believe that this product is worth telling people about. I will now be a forever customer!

Feb 15, 2014

Best Mascara

Location: London, UK

I have tried so many mascaras, high end and drug store ones but I just felt like sharing that this one is the best one I have ever used in my life. Before I purchased it I red so many positive reviews and feedbacks and my expectations were very high. Guess what?? Yes it did do the magic and met all my expectations. I was pleasantly surprised and I will never use any other mascara. I have never been so big fan of Benefit overall but I am looking forward for trying all their products. I do recommend this mascara to everyone, no matter if you have long,short or curly lashes.

Feb 13, 2014


Location: England

This has got to be the best mascara I've ever used. I can't believe how long it makes my lashes look. This is a must have in your makeup bag!!!!!!

Feb 6, 2014


Location: London

After using this mascara, I have found that no other mascara simply compares. It lengthens your lashes, and separates them so they don't look clumpy, which is a massive hate of mine. I love the plastic applicator to.

Feb 5, 2014

Pulls out/cracks off eyelashes during removal :(

Location: St. John's, NL, Canada

This mascara looks great when it's on - but is a nightmare to take off! I've been using it for about two weeks now and every night when I wash it off, I lose several eyelashes! It doesn't matter how I wash them off: with/without eye makeup remover, with a facecloth, or just splashing with my hands; a few eyelashes are pulled out or cracked off. This has never happened with other mascaras before. I have very fine and short eyelashes as it is, so I'm ditching this product STAT. So upset I wasted money on this product and lost about 20+ eyelashes in the process.

Jan 31, 2014

I used to love this mascara!

Location: Detroit, MI

I used to swear by this mascara! I got all of my friends to start using it and we all love it! However, the last two bottles that I bought within the past month have both been extremely clumpy. I went to Ulta to buy another one hoping it was just a bad bottle .... but the second one was bad too. When one of my friends told me hers was clumpy as well, I began to ask others that I know use it and I have heard a lot of clumpy-talk. I am soooooo bummed because it really gave me the best volume, length and shine without clumping or flaking :(

Jan 28, 2014

Super Amazing Mascara

Location: Springdale, AR, USA

I was skeptical of this product and afraid to try it out but when I finally took the plunge I was so pleased. I love the wand. I can get it right down on the base of my lashes and it never smears onto my eyelid. It coats my lashes so well. And the ball tip volumizes and polishes my lashes so well. However, if I did not have a lash/brow brush, I would hate this stuff. It clumps my lashes together and makes them very spidery. Once I brush out my lashes they're gorgeous and perfect and super long and defined. Furthermore, it says to apply however many coats I wish to achieve desired look but I cannot do more than one run through of the wand and ball tip without them all sticking together and looking awful. Thankfully one coat is all I need. It never smudges or runs and I love that it's not waterproof and that I can still wash it off at night with nominal effort. It's a great product I just wish it didn't clump so horrendously.

Jan 28, 2014

The Perfect Party Mascara

Location: Anaheim, CA, USA

I call this my "party mascara" or my "im going out mascara" simply because it is the perfect mascara for a long night out. It gives my short flat eyelashes so much length and volume! It also gives my eyelashes a beautiful curl. I always brag about this mascara to my girls, because it is amazing!

Jan 28, 2014

One of the worst

Location: Arizona

Bought this mascara at Sephora for ~$25. Had to be good right??? Not so. It made my lashes stick together in big clumps that looked quite horrible. Tammy Faye Baker anyone?? And what's with that picky end thing? It certainly didn't help separate the lashes & trying to cover the bottom lashes was a lost cause -- a big mess. I've been wearing mascara since I was a teenager (50+ yrs) so do know how to apply it. Plus it's so hard to remove. Don't like to scrub my eyes that hard. Even with makeup remover it is very difficult to remove. Will go back to my tried and trusted drugstore brand that looks waaaay better. Lesson learned. Won't be buying products from this company again. This mascara ended up in my trashcan very quickly.

Jan 25, 2014

Not so happy. I've used this mascara apprx 15 times and...

Location: San Diego, CA, USA

Not so happy. I've used this mascara apprx 15 times and it's already broken. The little thing that scrapes the mascara wand is either broken or ??, because when I take the mascara out of the tube all I get is a bunch of glop. I'm sure this is probably just an anomaly of this particular tube but I'm still out the cost, plus shipping. Oh well....

Jan 24, 2014


Location: Texas, USA

Omg this mascara is my favorite!!! I love it so much!!!

Jan 22, 2014

Not as amazing as expected.

Location: Atlanta, GA

I had high hopes for this mascara, probably too high. I had used Bad Gal mascara and loved it, and thought this would be even better given all the hype around it. I've been using this one for a week now and I am just not impressed. It does lengthen my lashes... But they have been clumpy and spider-like. My lashes don't look as full as they do when I use other mascaras. I do like that the mascara is easy to clean off, but doesn't smudge or run underneath my eyes like a lot of other brands. Overall, a good mascara, but I expected more given the price and the hype.

Jan 19, 2014

Looks great, but an absolute nightmare to remove.

Location: Manchester, UK

I loved this mascara at first, it made my eyelashes look amazing, however it has always been very difficult trying to remove it and the amount of eyelashes that have fallen out in doing so is ridiculous. The other benefit mascara is far better, just a shame that that one is not waterproof. Definitely won't be buying it again... just not worth the money.

Jan 19, 2014

They're Real Mascara.

Location: England, UK

This Mascara Is Excellent If You Want Separate Long Lashes, First Time I Used It I Hadn't Read The Instructions So Didn't Think It Was As Good, But The Second Time I Used It, I Used It Both Horizontally & Vertically, And This DOES Make A Difference. It's Very Durable & Doesn't Run Or Smudge. Only Fault Is The Hefty Price Tag As I May Have To Only Use This For Special Occasions.

Jan 17, 2014

at first I liked it

Location: Undisclosed

I went to sephore to buy this mascara because I heard a lot of hype on youtube so I wanted to try it . I bought the travel size at first I liked it but when I started using it more the less I liked it first it started of by clumping and smearing on my lower lashes and when I try to epremove it wouldn't take off. Also I think it was the masa area that made half of my eyelashes fall off because this never happend to me before, I'm going back to my drugstore mascaras .

Jan 14, 2014

Absolute must have!

Location: England

I absolutely love this mascara! I have had so many mascaras in the past but I have to get this one every time now! I'm not a fan of false eyelashes (mainly because I'm rubbish at putting them on!) ... So this mascara is perfect for me. It really defines my lashes, lasts all day and generally just does the job! The only downfall is the price.

Jan 14, 2014

Best mascara I have ever known!

Location: Kingston upon Hull, UK

i cannot go back to any other product after this. this is the best on the market.

Jan 14, 2014

Like it but not overly impressed

Location: London, UK

i think this is a lovely mascara however i found that the brush is too finely combed for me. usually once i have applied a layer of mascara i apply a few more for added length but have found i cannot do this with this product. once my eyelashes are stuck in to once place they are stuck..and will not move unless you wash off the mascara..If i apply anymore on top it does not make a difference. i would prefer a bigger brush. i have washed my old thicker mascara brush from my previous mascara and will be using that to apply my benefit mascara instead. so hopefully that will be better for me personally :)

Jan 11, 2014

Pretty awesome lashes

Location: Tonbridge, Kent, UK

I love this. I find I do not need to use heated curlers or normal curlers with this product. lasts all day and night. Will occassionally reapply if going out after work for slightly longer/thicker looking lashes. Had lots of compliments at work too :) I love that I get the length without the clumps or looking like spiders like other mascaras used to do. Can be slightly difficult to remove on occassions but just leave the cotton pad/wipe on your eye and gently press down before wiping away. May need to do this couple of times but works perfectly for me without being harsh :)

Jan 10, 2014


Location: NJ

LOVE love love this mascara. I received it with my birthday gift from Sephora, and as soon as a used it all up, I immediately bought a new one, and I plan to keep purchasing them! :)

Jan 9, 2014

Amazing Effect

Location: England, UK

I love this mascara so much! It gives such a natural yet different look and it is worth the money. It doesn't come out in lumps at all! The brush is perfect for getting the natural look many girls love but also the adventurous, glamorous look many girls want. Recommend this definatley!

Dec 29, 2013

I LOVE this!

Location: Virginia

Ok I'm going to be honest. I got a sephora birthday card in the mail, placed an order (which also recognized my birthday) and chose the benefit travel size package (can't remember what it's called) and it had this mascara in it. I liked it ALOT the first time I used it and actually went into a sephora the next week when I was at the beach (I live no where near one so go nuts when I find one) and brought the bday card and picked out the same bday reward just so I could get this mascara again! So yeah, I doubled up on the birthday reward but it was for this stuff right here! The brush is just....I dunno..user friendly? The reason I gave it 4 stars is because, like other mascaras for me, I find that I need to leave them SLIGHTLY open for 24 hours to get the consistency I like. Most of them, this included is slightly too liquidy for me...but once it firmed up a bit...I LOVED it!

Dec 28, 2013

Best Mascara Ever!

Location: Horsham, West Sussex, UK

I have used this product for just over a year now, and i cannot fault it. The wand is brilliant, and i love how my eyelashes go from small to big in only a few strokes! Even if i want a slightly less toned down look for my lashes, this product still manages to do this as well for me!

Dec 28, 2013

Long lasting

Location: Undisclosed

I recently received this as a Christmas present, this is a long lasting mascara and give's you full long lashes but I have had mascara's that give me long lashes simalar to this. The mascara brush has the little brush things at the end to get to the eyelash hairs in the Corner of your eye, which is perfect! This mascara stays on all day and is very good.

Dec 27, 2013

Shame about the price!

Location: Grimsby, North East Lincolnshire, UK

I bought this mascara before a recent holiday and I do think it does what it says on the tin, my eyelashes do look lovely afterwards. unlike others I don't have a problem getting it off and I just use basic face wipes! My problem is how quick it dries out, my sister has also said the same, I've been buying a new one every 3-4 weeks, this wouldn't be a problem if it was a bit cheaper!

Dec 25, 2013


Location: Undisclosed

This mascara is pretty amazing, it lengthens my eyelashes more then what they already are. The only bad thing is it hardens my lashes which makes it hard to take off . If you don't like when mascara hardens try bad gal it doesn't do it as much.

Dec 24, 2013

this is THE best mascara ever !!!!!

Location: Mittagong NSW Australia

this is THE best mascara ever !!!!! I have tried pretty much all of them from the most expensive to the least and this beats them all. No clumping, no smudging, no mess. The brush lets you get into the corners with out making a huge mess. The brush never clogs. It so good I got 2 for Xmas.

Dec 16, 2013

Love it!

Location: Atlanta, GA, USA

I love this mascara! It makes my asian lashes super voluminous. I highly recommend! check out my tutorial using this:

Dec 9, 2013

Never Comes Off!

Location: Kentucky

This mascara made my lashes longer than I ever thought possible! It's fantastic and once it dries, it will never come off! Even after I've taken make up remover and basically scrubbed, it stays on my lashes, which is a little bit of a bad thing, haha. All in all, it is a great mascara, but I prefer the bad gal.

Dec 9, 2013


Location: The Netherlands

When I bought They're Real I was so happy, I heard so many great things about it. But when I used is.. I was totally dieing, like, it was just perfection. Pure perfection! I've tried a mascara wich had pretty much the same brush but omg, They're Real is just the bomb. Maybe it's a little more expensive than other mascara's but when you try this you'll never ever want to switch!

Dec 6, 2013

LOVE IT! Best mascara I've ever used!!!!

Location: Fort Worth, TX, USA

Love this mascara! Users need to practice with the wand to get angles just right, after that , They're Real Mascara is AMAZING and does everything that it advertises. I'm very impressed with the mascara and would refer to anyone, along with the tip of practicing with the wand. I used to layer mascara to achieve the look I wanted. They're Real Mascara helps me achieve the look I want without having to layer. Although, on nights out I layer with Badgal lash mascara and my lashes look so great they almost look like falsies!

Dec 6, 2013

Good mascara

Location: London, UK

This mascara worked quite well for me. it lengthened and curled my lashes. Even when the actual mascara inside had ran out I still continued to use the brush with other mascaras and it worked almost just as well. The only problem i have with this mascara is the price as i got it from my sister i haven't actually purchased it. However I believe I will purchase this item in the foreseeable future.

Dec 4, 2013

Worst Mascara Ever!

Location: Dallas, Tx

Thankfully I got the mini as a gift with purchase so I didn't have to spend any money on this. OMG! Does anyone else have a problem getting this stuff to work on their opposite eye? It works fine on my left eye as I am left handed. But when I put it on my right eye, that's where the problems come in. My outer and inner lashes clump together and trying to get the eyelash comb through them is next to impossible because it dries too quickly. I was late to work this morning because I was fiddling with my eyelashes trying to get them unstuck! I finally pulled off some of the excess with my fingernails and that did the trick. I have naturally long eyelashes so I didn't see anything remarkable with this mascara. There's nothing that my regular stuff won't do.

Nov 30, 2013

At last - the perfect mascara

Location: Dorset

I have to confess to be a real mascara junkie and over the years I have spent a fortune looking for "the one". You name a designer make up brand and I guarantee I have tried their mascara! None of them have lived up to my expectations. I stumbled across the Benefit counter at my local department store and after reading about this mascara decided to give it a go - what had I lose? It was bound to be rubbish I thought but I'll give it a go and its cheaper than the other mascaras I had been buying. The first time I used it, I have to admit I did combine it with another mascara and the results were not great. My lashes are dead straight and I need to use curlers and then a good mascara to hold the curl. I decided to experiment on a non-working day using just They're Real Mascara. I have not looked back. I have to say this is by far the best mascara I have ever used. Never have I felt so good about my lashes. I will be buying again and am now looking at other Benefit make up.

Nov 29, 2013

Full, long lashes.

Location: Melbourne VIC, Australia

I purchased this product because of all the hype surrounding it and I was not disappointed. This mascara doubled the length of my already fairly long lashes and only needed one to two coats. The only downside is that it is difficult to remove and rather than coming off on a makeup wipe, it smudges all around my eyes which can be annoying. I need to use heavy duty eye makeup remover to remove all of it. Aside from this small fault, it is an amazing mascara.

Nov 25, 2013


Location: •Toronto, ON, Canada

I've tried virtually all of the drugstore mascaras and this mascara is definitely the best! worth the money!

Nov 21, 2013

Great Mascara

Location: Undisclosed

I had been wanting this mascara for as long as I can remeber. I've never had a high end mascara before, so when my mom bought me this I was so excited! I really like this mascara. It's nice and easy to apply, and it separates and elongates your lashes. The cons I found, was it's easy to over apply. I don't mean that it gets clumpy, because the brush is amazing separating clumps. I mean that the lashes get thick and covered in too much product. I'm sure their are ways to avoid this, but it's just something that I found that was a slight struggle. This product definately gives off a false eyelash look. I, being in high school, really enjoy nice long and voluminous lashes. This product claims to curl your eyelashes. I'm not sure if it successfully does this. I would recomenD still using a lash curler. My favorite thing about This mascara is it's brush. I love the "spikes" part at the top, this really gets every lash.

Nov 17, 2013

Horrible Mascara

Location: Cincinnati, OH, USA

I got a sample of this mascara from a retail store for my birthday. It has to be the worst mascara I've ever used in my life. It clumped up and made my eyelashes stick together. I looked like I had spiders growing out of my eyeballs. It was that bad. Plus, the mascara dries far too quickly. There was no way to try to separate the lashes after the horror. Just awful. I'm glad I didn't spend money on it. I can't believe Benefit actually thinks this is a credible product to sell to people. I'm wondering if a recall is imminent.

Nov 16, 2013

New Favorite

Location: Undisclosed

Absolutely in love with this product! I have recommended this the several of my friends, and now this is all we use! I have not experienced any clumping, smudging, or wearing off. So happy I found this!

Nov 15, 2013

The Perfect Mascara. Absolutely PERFECT!

Location: Boston, MA

I always like how my lashes look in mascara. I DON'T like how under my eyes look after I've worn mascara for a while! I have tried every waterproof formula known to man (or it feels like it) and had yet to find a mascara that stayed put all day. Enter they're REAL! by benefit. I received a sample from a cosmetics store, and I tried it. First, I tried wearing it while riding my bicycle to work. No raccoon eyes. I was impressed. Then came the ultimate test-walking in the snow. I had flakes hitting me in the eyes and I arrived at work looking like I just put the mascara on! I am completely sold!

Nov 14, 2013

Clumpy, flaky, and wimpy!

Location: Chicago, IL

Clumpy, flaky, and wimpy (and those are not suggestions for new names for some of the Seven Dwarfs!); they describe this mascara! I had high hopes for this product after reading the positive reviews but, after using this mascara, I will continue to use my usual mascara, instead. Perhaps if this mascara was manufactured in a waterproof formula, it would apply and adhere better? However, it applies in clumps, then it flakes, and as the day wears on, the mascara wears off, especially if the wearer has oily skin! The only positive I found is the brush, since the bristles at the tip of the wand make application to the lower lashes easier. Otherwise, I think that they need to go back to the "drawing board" with this one, and develop a thinner, smoother formula, with more longevity, such as is found in waterproof formulas. Pass on this one; it doesn't deliver what it promises, in my opinion.

Nov 12, 2013

Amazing, i can cry!

Location: Sanford, NC, USA

This mascara is the best!! I have tried them all it seems and I was not confident until I put this one. My eyes water, and sometimes I cry and most mascaras if my eyes water, or I cry burn and just make everything worse!! You can get sweaty, your eyes can burn, you can cry and this mascara stays and doesn't burn your eyes. It also makes my eyelashes look AMAZING!!!

Nov 7, 2013


Location: Undisclosed

BEST MASCARA! I have to say having this be the "birthday gift" from Sephora is pretty brilliant. I got the little one of it for my birthday and fell IN LOVE.. its a MUST HAVE.. im not the one to buy expensive make up.. It was my first "high end" end buy and let me tell you what, that's about to change.. this mascara is everything! it lasts all day doesn't clump one bit it evenly spreads the lashes its just amazing.. I just got the mascara, professional, coralista lip gloss, and high beam for 36$ !!!!!! best buy evaaaa! if youre thinking about purching, just do it you WONT regret it! LOVE LOVE LOVE!

Nov 5, 2013

I do like this mascara but i honestly cannot say that it...

Location: Undisclosed

I do like this mascara but i honestly cannot say that it works any better than the rimmel london one i was buying for less than half the price...

Nov 3, 2013

Best. Mascara. Ever.

Location: Fort Worth, TX, USA

I was a devote follower of Bad Gal Lash, until I tried They're Real. The formula, the brush, everything about this product is absolutely perfect. My lashes look amazing and I don't have to hold my hand at such odd angles to coat every lash. It has truly helped me realize that I actually have more lashes than I thought! Love it :)

Oct 27, 2013

Seriously, They're real...

Location: West Drayton, Greater London, UK

Having tried many mascaras before & returning back to the same old routine of using 2 mascara to achieve what I wanted, I discovered "They're real". Was sceptical at first but had a special offer to try it & couldn't refuse. Since then I have bought another & absolutely love this mascara. Truely does say & make your lashes exactly as it says.

Oct 24, 2013

This is probably the best mascara I've ever used! I've...

Location: Undisclosed

This is probably the best mascara I've ever used! I've actually had people ask me if my lashes are fake while wearing it.

Oct 17, 2013

Went on smoothly, did not clump or smudge! Love it

Location: Undisclosed

Went on smoothly, did not clump or smudge! Love it

Oct 15, 2013

Simply THE BEST!

Location: Zagreb, Croatia

As Tina Turner sings I'm applying my mascara and just can't believe my eyes! Literally THE BEST mascara I've ever had. I've tried many brands, expensive and cheaper (from YSL to Avon), and no other mascara I've tried compares to this one. I have very thin and shrot lashes, when I'm not wearing mascara you almost can't see them at all...but after I tried this mascara I definitely saw major difference. People (mostly women) have asked me what mascara do I use, and of course I share it with them. I used to bought it in Sephora, but since it has moved away from our market, web shop is the only way I can buy it now.

Oct 11, 2013

Got it, then dried up when I opened it on the first day....

Location: California, USA

Got it, then dried up when I opened it on the first day. So disappointed. Might get another one, but this made me think twice.

Oct 4, 2013

great mascara!

Location: Buffalo, NY, USA

I first tried this mascara about two months ago when a friend gave me one of her extra samples she'd gotten and never used. i'd been buying drugstore mascara for years and i never really thought there was going to be much of a difference. the first time i tried this mascara, i could not believe how long it made my lashes! i do have pretty long lashes naturally but the product made them darker and even extended them. i was honestly surprised in the difference it made in my lashes. i've since bought the full size and am most likely never going back! my only problem with the product is that it can be a bit tricky to get off- almost like a waterproof type, but I found with the right remover it's not too bad. it also comes off pretty well in the shower. overall loved the product! I'm definitely buying again!

Sep 27, 2013

Was disappointed....

Location: New Castle, DE

I was so excited to try this due to the commercials and all the hype but was disappointed. I thought it was supposed to curl your lashes. I followed the instructions and frankly I've been applying mascara for many years and know how to do it. I kept trying to get my lashes to curl with it like I can with cheaper brands and even after applying 4 coats it still didn't curl. I finally applied a 5th coat of the cheaper brand I'd been using and my lashes curled. Very disappointed that I spent all this money and it didn't work like I thought it was supposed to.

Sep 24, 2013

Love this Mascara!

Location: Liberty Lake, WA, USA

I've been a one mascara girl for 36 years! Until the gal at Sephora dropped this mascara into a bag with a bunch of samples....I had actually just bought a brand new mascara, but when I tried, They're Real, that was it! It is the absolute best mascara, I love the brush, my eye lashes are beautiful every single day! I never thought I would change the brand of mascara I've used all these years, but I have!

Sep 23, 2013

Great but could be better

Location: Essex, UK

Love this Mascara it really does what it says, but have the same problem what some other people have mensioned in thier reviews, that it doesn't come off very easily even when i wash my face wih cleanser etc there is always a small amount left.

Sep 22, 2013


Location: England, UK

I was always tempted to try this mascara and as soon as i did, i instantly knew i was never going back to another drug store mascara or even any other high end brand. Having ridiculously long lashes anyway, this makes my lashes look even more beyond real! And i have received quite a few compliments on wearing it. Many people worry about it being 'clumpy' but this is very easily brushed out when applying the mascara. I'm on my third bottle and if your not sure about purchasing this amazing product, just got for it!

Sep 21, 2013


Location: Winnipeg, MB, Canada

I was depressed because I was at a point where it seemed like all my eye lashes were falling out for whatever reason, and any mascara I was using was not doing me any favours. I went on a trip and wanted to save room in my makeup bag. i decided to pack a sample size of They're Real mascara that I had received at Sephora with points, and that was the smartest decision I made. After using it one time, I was AMAZED and wowed by the noticeable transformation!! I went from having sparse lashes to looking like I had false lashes, and NO other mascara has ever done that for me. This mascara gave me fabulous length, tons of added volume, curl, everything. It was a miracle in a bottle for me, and I immediately went out and bought a full sized bottle after using the sample size for only 4 days. It know I can count on this stuff guaranteed!! I would recommend it in a heart beat!

Sep 19, 2013


Location: Spokane, WA, USA

Okay, I never do this, but I have to -- it's a girl thing! This is my new favorite mascara! It hasn't clumped, smudged under my eyes, or flaked off (unless I forget to take it off before I go to bed) over the course of a normal day. Yep, I'm pretty much a believer. So if you ladies out there are tired of looking like you've been beat up all day long, then try out this mascara. Yes, it's more expensive than anything you'd buy at Walgreens, but, for me, well worth the extra money if I can end the day NOT looking like I've gone 10 rounds with Floyd Mayweather (who am I kidding...30 seconds is all I'd last, because I'd fall to the ground and play possum, he'd be confused for a split second--then take pity on me and go for the KO)! And no, I did not get paid for this endorsement!

Sep 14, 2013

love this produce

Location: Charleston, SC, USA

I think this mascara gives me the best lashes. The product will not clump my lashes. It makes them longer and thicker. I just love it

Sep 14, 2013

Definitely the best mascara I've ever used! Every time I...

Location: Dublin, Ireland

Definitely the best mascara I've ever used! Every time I wear it, somebody asks me an I wearing fake eyelashes, this mascara is a must buy!!!

Sep 11, 2013

Bye bye straight lashes!

Location: Northern Ireland, UK

I'd heard so many people rave about this and I wasn't sure whether to give in and try for myself, but, I'm so glad I did! My eyelashes are really straight and blonde which I HATE. I use an eyelash curler before and for once a mascara that holds it whilst adding length but looking natural. I also love the brush it really helps separate lashes :)

Sep 9, 2013

Best Ever

Location: Undisclosed

I tried many brands mascara this give me the perfect look I highly recommended this mascara it is really good

Sep 8, 2013

Great but hard to remove!

Location: York, UK

This mascara is amazing - you don't need many coats before eyelashes look huge!! My own problems is that I have quite straight eyelashes and nearly always have to use lash curlers, but the mascara is quite 'heavy' and doesn't hold the curl. The other problem is that it is really hard to remove - I use facial wipes and then a facial wash and there's still a bit left - I hope this is addressed soon because it seems I'm not the only one with this prob! Apart from that, it's amazing :-)

Sep 3, 2013


Location: San Jose, CA, USA

This mascara gives you long, full lashes with just one coat. It never chunks or crumbles. What more could you ask for?

Sep 3, 2013

The Best Mascara on the Market

Location: New York, NY

I received a sample from Sephora in my birthday gift from them and tried it. OH MY GORGEOUS! Right after the first stroke on my eyelashes you could see the difference in the length right away! I have received compliments all day!!! I of course went out an bought it today from Sephora! I love Benefit and you have out done yourselves this time!!!!

Aug 29, 2013

Best mascara EVER!!!!

Location: Wiltshire, UK

I just want to say thank you benefit for this amazing mascara, I can't stop telling people about how fantastic it is. I got married at the being of August and it looked as good at the end of the night as it did at the start, even with all the crying I had been doing during the day (happy tears of course) and the best bit NO panda eyes not even a single bit of mascara out of place. This really is the best mascara ever and a make up bag must have.

Aug 28, 2013

Holy lashes!!

Location: Houston, TX

Before I received this item as a sample, I have used the same mascara for the past 6 years. I was hesitant to try it because I already knew what I liked. I finally decided to give it a shot. WOW!!! My lashes looked incredibly long and full. I naturally have long lashes but they are not very full. This mascara gave the illusion that I had fake lashes on. Like the name says "They're Real!" I loved that they were so light weight and I hardly applied any mascara onto my lashes. The only downfall is, when I was washing my face, the mascara ran all over my cheeks and the tops of my eyelids and it was very difficult to get off with regular face wash. Regardless, I will definitely be purchasing a full tube of this mascara on my next trip to the beauty supply store!

Aug 27, 2013

i n c r e d i b l e

Location: Southampton, UK

i absolutely love this mascara. i was a bit reluctant to buy it at first as im not one for the plastic brushes and much prefer the fat thick bristly brushes - HOWEVER i decided to give it a go after my mum told me how good it was. i couldnt believe it when the consultant held up the mirror to show me the result. i bought it straight away and havent turned back since - absolutely incredible and worth every penny.

Aug 27, 2013

Best mascara in the world!

Location: Gloucestershire, UK

I love this mascara and wouldn't buy any other. It gives you long, separated, curved lashes, with no clumps. I would recommend this to a friend.

Aug 21, 2013


Location: fairfield, ct

i have short straight lashes and always have to curl them. most mascaras after curling my eyelashes look good for a few minutes, but eventually fall flat in an hour, but not they're real. it makes your eyelashes so volumized, but at the same time you could just use a little for the day look. best mascara out there.

Aug 21, 2013

My #1 go to mascara!

Location: San Antonio, TX USA

This is hands down the best mascara I have ever tried! it goes on smooth not clumpy, and comes of easily with make up remover, stays on all day, and the best part is the wand! the rounded tip is perfect for the edges of lashes. I will buy this over and over again.

Aug 18, 2013

So Impressed.

Location: Philadelphia, PA, USA

I've never used a better mascara. This mascara not only lengthens my lashes, but they never get clumpy! The tip at the end of the wand is AWESOME to get an extra punch of length. Definitely a holy grail product for me.

Aug 15, 2013

very happy with this Mascara

Location: Liverpool, Merseyside, UK

Bought this mascara with the miniature one free. I have tried many mascaras, in the past and thought I would give this one ago. I have short eyelashes and fair, and found this made them thicker and longer, like some other mascara's I have used in the past. The only difference is the mascara seems darker, my eyes look more awake and more alive, I think the little brush at the tip makes a big difference.. Overall I am very pleased and would highly recommended especially to older people like myself :)

Aug 13, 2013

The Best Ever

Location: St. Louis, MO, USA

I love this product. I have long thick lightly curling lashes, but they lack color. This product makes my lashes beautiful, full, and enhances the curl without weighing them down or being too thin. I also love how easy it is to apply, the brush is great, no major skill needed for perfect lashes.

Aug 8, 2013


Location: Jamestown, NY, USA

Best mascara I've ever tried. It was the first mascara that I went "WOW" when I put it on. My only slight complaint is that sometimes it smudges by the end of the day and I don't think that there is a waterproof version (correct me if I'm wrong, but I can't find it anywhere) But, I do have pretty watery eyes and would normally only be able to wear waterproof mascara so this mascara is amazing because it (pretty much) stays on my eyes and it's not waterproof. Would recommend!

Aug 8, 2013

Best mascara EVER!

Location: Paducah, KY

This is by far the best mascara I've ever tried (and I've tried many since I'm 41!). The wand is unique and really allows you to coat every lash. The formula lengthens as the wand separates. I don't even have to use my eyelash curler when using they're Real! which is a bonus for travel, as I do that a great deal for my job. The only issue I have is that sometimes the mascara gets clumpy on my lashes, but I'm thinking that may be because I put too many coats on.

Aug 5, 2013

Best mascara ever!

Location: Glasgow

This was my first ever benefit product and I feel in love with it, my lashes are quite long and this mascara makes them look even longer! I would definitely recommend everyone to try this you will honestly love it!

Aug 3, 2013

Long, sexy lashes!

Location: Undisclosed

This mascara is amazing! I have a few mascaras but this one is my number one favorite. It work so well. It also makes your eyes look so defined and smokey that i don't have to put eyeliner on. The only downside is how expensive it is. This mascara is amazing I highly recommend to go get it if you don't have it

Aug 2, 2013


Location: New York, NY

Well, I think I just found a HG mascara- this stuff is AMAZING! The brush is awesome, it gets every little lash, and it separates them beautifully. And it gives you BIG HUGE Barbie lashes! I love it - I just wish it was waterproof, but so far, no smudging. I'm really, really happy with this!

Aug 1, 2013

Perfect Lashes :}

Location: Wakefield, South Kingstown, RI 02879,...

Looking online, I had seen pictures of this mascara on other people and thought it looked clumpy and thick, as well as a little too dramatic. However, I received the sample size along with Watt's Up, which was the product I really wanted to try. I put on just one coat of the mascara and I loved it. I think more than one coat would make it look very clumpy and a little too over the top, but one coat was perfect. I can't stop looking at myself in the mirror. My eyes look huge and gorgeous, and my lashes look soft and fluttery. Love it!!

Jul 30, 2013

Not a mascara I would recommend

Location: Loomis, Ca

I would not suggest this product. It made my eyelashes stick together. My lashes look like tarantulas. Was a very sticky mascara and felt like I was putting on cement glue. A lot of money for a poor product

Jul 30, 2013

I loved that this product is long lasting, and does not...

Location: Undisclosed

I loved that this product is long lasting, and does not flake! I also really love that it keeps my eyelashes looking perfect all day! My only issue is that the long-lasting feature is ridiculously strong. It has too much staying power. I washed my face in the shower, and my face (under my eyes) felt sticky, so I used face wash and eye makeup remover, and it still would not all come off. I am literally still wearing it right now. Also, the brush can be a little too spiky feeling on the skin (so just be gentle when applying from the base of lashes to the ends). Other than that though, I actually really do love this product. My eyelashes are naturally very long and thick, so it makes it hard to find mascara that doesn't clump. This is amazing, and I love the construction of the wand. Additionally, I never curl my eyelashes (I have a natural slight curl to my lashes), but this product actually slightly curled my lashes, and gave them that extra pop! Overall, I will likely purchase more !

Jul 29, 2013

I love this mascara! The wand is so unique. It really...

Location: South Milwaukee, WI, USA

I love this mascara! The wand is so unique. It really gets to all of your lashes!

Jul 27, 2013

Best mascara that I have tried so far !!

Location: New Brunswick, Canada

I am a cosmetician and I love trying all sorts of new makeup. When we started selling this brand at my store, I absolutely fell in love with it. This mascara is by far the best that I have tried in all my life. The brush is great to fix the lashes on the corners of the eyes and it is completely clump-free. Another great thing about this brand is that they do not test on animals! (I did my research). This is now my everyday mascara, I've been using it for over 3 months and still completely in love with it.

Jul 27, 2013

Very disappointed

Location: Uk

Love Benefit products but was so disappointed with this mascara. Firstly and most importantly after it dried it still smudged onto my brow bone and looked liked I had another set of lashes. When at work I was constantly going to the ladies to check for smudging. Secondly and like so many other reviews it's really hard to remove. I use a dual phase eye remover which is really good but even this cannot shift this mascara in one go. In the morning I still ad traces under my eyes. On a positive side this mascara made me eyes look amazing. I just wish Benefit could do something about the smudging. A few of my friends have said the same.

Jul 26, 2013

Best mascara ever!

Location: Atlanta, GA, USA

I got a sample of this mascara from Sephora, and I've been hooked ever since. With only ONE COAT, my eyelashes are to my eyebrows. No clumping, no flaking, so smudging - just perfection. FINALLY!!!

Jul 25, 2013

Almost Perfect!

Location: Baltimore, MD, USA

This mascara truly is amazing. I loved how my lashes looked. and the brush is a genius design. it really helps separate your lashes! My only downside is that it doesn't volumize as much as other mascaras do. which is why this mascara is almost perfect. maybe a 3rd coat on my outer lashes will do the trick for volume. otherwise, with2 coats, even though it;s not as volumizing, it gives your lashes a very cute, playful, daytime look. I did a Youtube video comparing this mascara to another one! you can see the difference it made to my lashes. here is the video if you would like to watch. :)

Jul 25, 2013

Holy Grail of Mascaras!

Location: Los Angeles

This makes my puny little lashes look long, thick, and volumized. I think the brush is absolutely fantastic. The bristles are hard, so it really separates the lashes. And the end of the brush is amazing at getting at the very outer corners of the lashes, giving me a doll-like effect. It makes my already big eyes look more open and so much more appealing. It gives innocent big eyes, but still sexy. I am never switching mascaras again now that I've found this baby.

Jul 25, 2013

simply the best

Location: Le Claire, IA, USA

this is the best mascara i have used ever and i am 57 years old so i have used a lot of various brands!!!! my eyes POP when i wear it.

Jul 21, 2013

I can't believe it

Location: Undisclosed

I got this as a random sample from Sephora and I felt like it was a gift from the heavens, I am so glad I have this product in my life! One coat s all it takes to make my eyes POP. This is definitely worth the splurge.

Jul 20, 2013

What a pity

Location: Midlands, England

I bought this to try as I have allergies to most make up and extremely sensitive eyes. I know the mascara doesn't claim to be hypoallergenic or for sensitive eyes but sometimes I react to hypoallergenic yet can wear others that are not marketed as hypoallergenic. When allergic to a product my eyes get itchy, sore and they start watering - the tears feel as if they are almost acidic in nature as my eyes hurt so much. This happens within 15 minutes of trying eye make up. If I am reacting due to sensitivity rather than allergy then my eyes feel gritty, they start to stream with tears, they feel as if they are sticking together every time I blink and I just feel uncomfortable to such a degree I have to remove the make up. Unfortunately I usually get an allergic reaction and a sensitivity reaction at the same time, particularly with eyeliner and mascara - I have a little less of a problem with eyeshadow. So, as my favourite mascara is now out of production I have been trying to find a new one for a long time and, having tried expensive, inexpensive, hypoallergenic, dermatologically tested, waterproof or not - and seemingly infinite combinations of these, I thought I'd try this 'They're Real' after hearing good reviews. Sadly, I found that I got both types of reaction to this mascara, allergic and sensitivity based. I'm well aware that the product does not state it is hypoallergenic not is it indicated in any way to be good for those with sensitive eyes so, whilst it didn't suit me this will be different for anyone else with allergies or sensitive eyes as others may not react to the same things I do. Unfortunately even for the short time I had the mascara on I had other issues with it, unrelated to my reactions above. • I found it hard to apply without it clumping (and I'm 45 and have applied mascara daily for about 30 years so its certainly not inexperience that caused the problem. It may be the brush at fault but my feeling is that it is more to do with the rather gluey texture/viscosity. • After applying one coat I thought it looked alright but as with many first coat a second was needed to reach the sections I'd missed catching with the brush. I was unhappy to see that as soon as I put on a second coat my lashes began to clump and look very thick and heavy. I know that is the fashion at the moment, for very thick, long lashes that almost look fake but its not a look I expected to get with two coats (however, that might be a plus to many younger than I!). • I found that I did like the extra length that was very obvious but it was not good enough to overpower the really thick effect on my lashes - whilst they looked thick it was an uneven thickness that made it obvious that I was wearing a lot of very thick mascara and it appeared very badly applied (I'm not boasting at all but I apply mascara enough to not look as if a ten year old had put it on for me). • I didn't notice any curling effect whatsoever and I thought that a pity as I don't like using eyelash curlers. • I mentioned that I am sensitive to lashes feeling as if they are sticking to each other (top sticking to bottom when I blink) but this mascara didn't seem to dry at all and it made my lashes more sticky then anything else. • Finally, this mascara says its long lasting but testing it in this heat I found that even after only ten minutes or so it was beginning to bleed onto the skin on the perimeter of my eyes. I know it's not marketed as waterproof but after ten minutes, even in this heat, it really shouldn't be expected to start to melt of the lashes and onto the surrounding skin - should it? Is that too demanding of any mascara in this weather? I really wanted to like this as I know what a quality brand this is, but it just doesn't agree with me; not I with it.

Jul 19, 2013

In love!

Location: NY

I got this product as a sample with another purchase at Sephora and I absolutely LOVE it! I usually buy drugstore brand mascara but now I truly know what I have been missing. They're Real makes my lashes look pretty darn fabulous.

Jul 11, 2013

Great, but not amazing

Location: Undisclosed

I was super excited when I got this. I've encountered this mascara through my sister and tried it, but the results on me were not so amazing as everyone puts it to be. So I tried it again since even the guy at Sephora recommended it to me. I was like Okay, maybe I didn't curl them long enough the last time I tried. My eyelashes grow straight down so it just kind of cruel how the formula weighs them down even when I curl. It works wonders for people who have precurled lashes, but not for us grow-straight-and-stay-straight-no-matter-what people.

Jul 9, 2013


Location: Uk

This is honestly the best mascara I have ever used! It really does look like I am wearing fake lashes and ever since I got this mascara, I have received lots of compliments on my lashes. Love it!

Jul 9, 2013

Love/hate relationship

Location: United Kingdom

Bought this mascara a few days ago and have so far had a very love/hate relationship with it! The bad side is that I feel that it clumps my lashes together, making them look quite spidery as well as taking a long time to dry. However, if you have the time (and patience!) to separate the lashes with an eyelash brush or something then it does make your eyelashes look pretty and fluttery. I'd recommend this mascara to someone who maybe had a bit more time to spend on her make up in the morning than I do! Definitely not the right product if you want to just stick it on and go.

Jul 2, 2013


Location: Atlanta, GA

I was lucky to get this in a sample - hands-down, best mascara I have EVER used! I get so many more compliments now.

Jul 2, 2013

Good if you want long lashes, it delivers.

Location: Alaska, USA

I tried it before I bought a full size .... I can say it clumps on my lashes & doesn't want to come off. I have a really hard time getting all the mascara off & finally after 3 trys its all good :( Sad about it, I wanted to love it.

Jun 26, 2013

AMAZING - False lashes without the glue!

Location: Plymouth, UK

This mascara does exactly what it says...FALSE LASH EFFECT...with mascara!! Doesnt clump adds volume and length whilst staying defined! Worth the price 10000000%

Jun 25, 2013

Best mascara in the world!

Location: County Durham, UK

This mascara is amazing! I was a bit precautions about buying it because of the price however I was very pleased with the product! The mascara is better than any other one out there! It lengthens, volumises and curls you lashes astonishingly leaving your lashes looking huge without clumps or uncomfortableness. Never the less the mascara doesn't last very long however I just use the brush with another mascara until I get a replacement as the brush is phenomenal!

Jun 22, 2013

Enhances but gloopy

Location: Undisclosed

A review should be truthful.. so... I love benefit make-up but when I bought this I noticed that the mascara it's self was a hard one to use, it is very gloopy and if you don't do it right you will end up with awful eyelashes.. however I have learnt to use my old mascara brush after applying this to separate my eyeslashes and ONLY THEN, does it do what its supposed to.. it does, provide longer lashes and they do definitely look false, which I think is nice.. but only if you separate them without the orginal brush. Ill still use it as if does provide long lashes.

Jun 21, 2013

My new favorite!

Location: Undisclosed

I was using two different mascaras to create length and volume. I decided to go ahead and try this one, and i am so happy i did! this mascara works better than any other mascara i've used. my eyelashes look so full and long! This is a great mascara that does exactly what it says it will do!

Jun 16, 2013

My favourite mascara ever by far

Location: Wigan

This really does work wonders for my lashes as it gives the best length and volume compared with others that I've tried. The brush is the best too as it doesn't clump and combs well through each Lash.

Jun 12, 2013


Location: Louisiana

By far the best mascara I have ever used! I will recommend this to everyone!

Jun 10, 2013


Location: London, UK

The brush shape is so great to use especially for long eyelashes. Easy to apply once for natural look for work but then add an extra layer or two for a more glam evening look.

Jun 10, 2013

Surprisingly amazing!!

Location: London, UK

I didn't know whether to buy this or not at first because I didn't think it'd work on my short, thin lashes. This mascara is truely amazing, as long as you curl your short lashes this'll make them so much longer, and add tons of volume! My favourite mascara without a doubt

Jun 8, 2013


Location: London, UK

I've been using this mascara for roughly 3 days now. It was okay at first; my eyelashes looked thicker and curlier but it did clump a lot. But from day one I noticed it is REALLY difficult to actually remove the mascara. Anyway, I've just started to put my makeup on this morning and after using a makeup remover for whatever wasn't removed yesterday, I noticed clumps of my eyelashes all over the wipe! I literally lost over half my eyelashes, I'm in pieces. This has never happened to me with any other product I've used. My eyelashes look awful now.

Jun 7, 2013

I love this mascara

Location: Idaho

I love this mascara, keeps the curl w/o the flake.

Jun 4, 2013

Can't stay away from it!

Location: Liverpool, Merseyside, UK

Hands down the best mascara I have tried. Most mascaras I have tried are good at one main thing (lengthening, volumising etc..) but this is just an all round good mascara! Adds volume, lengthens, lasts all day without smudging at all. Just finished my third bottle and am definitely going to buy it again when I have the money- worth it. Once you try this you won't want to go back to any other.

May 31, 2013

I have really long eyelashes, but that doesn't mean I'm...

Location: Denver, CO, USA

I have really long eyelashes, but that doesn't mean I'm lucky because when they're not curled, I look like snuffaluffagus from Sesame Street. This Mascara gives great volume, and length, but it weighed my long lashes down, I have to re-curl after applying it. It's a great product, just not for me.

May 30, 2013

Best Mascara I've Tried

Location: Southern California

Accidentally stopping in front of the Benefit makeup counter and being introduced to this mascara was the best thing that could have happened. I've been asked more than once in a day if my lashes are fake. My mom and I both love it so much!

May 29, 2013

LOVE it!!!

Location: Iowa

This is the best mascara I've ever tried - without a doubt! I'm used to getting clumps with other mascara, and this looked so natural - but SO PERFECT at the same time! I love the length it gives me!!

May 29, 2013

Best. Mascara. Ever.

Location: Australia

Love love love They're Real! Lengthens and curls my annoyingly short lashes :-) The brush defines lashes really well too. This mascara covers all bases!

May 24, 2013

Great purchase!

Location: London, UK

After years being faithful to another mascara, I decided to give this product a try. I am always frustrated at products which give you EITHER volume or length and this product was one of the few which promised to do both. And it delivered! I am not a big fan of the brush, because it is not an actual "brush", as I think I would prefer, but the result is really great: after just one layer lashes were full, much longer and coverage is great as well. I did not build up on it but based on the light texture I do not think that would be a problem in terms of smudging, clumping or anything. It lasted the whole day and at another occasion a whole night out as well, flawless. Definitely will be purchasing it again.

May 23, 2013

amazing but problematic

Location: london

I got this mascara for my birthday, and i love it! it makes my lashes super thick, glossy and long, and a few people have asked me whether i am wearing fake eyelashes, it's that good. I was diappointed, however when the de-clumper inside the tube broke somehow- it lost the auction needed to take off excess mascara from the wand, so I have the wipe off the unneeded colour myself before applying which is time consuming and annoying, especially since I have had it a month. A little disappointing, but still a great product, maybe not worth the price.

May 15, 2013

my lashes appear twice as full. And no flaking. love it!!

Location: california usa

my lashes appear twice as full. And no flaking. love it!!

May 9, 2013

I LOVE this mascara, it makes my eyes pop and look thick...

Location: Sydney NSW, Australia

I LOVE this mascara, it makes my eyes pop and look thick and long and black the only issue I have with it is that its not waterproof :(

May 2, 2013

IF I could add a sixth star I would!

Location: Chicago, IL, USA

This mascara is the bomb. My lashes are very thick (really TOO thick) and lots of mascaras make them clump together. But not They're Real! I have always had problems with curling my lashes and this seemed to do the trick! I have already gone through a bottle and am on my second one. Favorite mascara by far.

May 1, 2013

Looks lovely at first but smudges

Location: Newcastle

I LOVED this mascara the second I put it on. It made my lashes look amazing and gave them length and volume. Perfect for a night out and I also love this look during the day. However... I kept finding that throughout the day I was getting black smudges and spots on my browbone where my lashes had been touching and the mascara had rubbed off, it looked awful! I do not have oily skin, my skin is actually very dry so I do not understand why this was happening! I was really upset that I loved the look of the mascara so much but by the end of the day I looked like a clown :( it was also a total nightmare to get off!

Apr 28, 2013


Location: Seattle, WA

I love this mascara! It's hard for me to find a mascara that works for me because my eyelashes are just picky. This works perfect for me! It lenghtens, volumizes, and seperates my lashes perfectly!

Apr 27, 2013

The Best In A Long Time..

Location: Concord, MA, USA

This product is the best mascara I have ever used! It lengthens, blackens, and adds extra volume to your lashes! Before they're real! I had many mascaras but none of them can add up to this one!

Apr 27, 2013

A splurge turned neccessity

Location: Nashville, TN, USA

I stood at sephora for thirty minutes trying to figure out if I wanted to spend my money on BadGal Lash or a volumizing Mascara from Tarte which had better reviews (Imagine that crazy person standing there with two tubes of mascara and a smart phone)... I absolutely LOVE Benefit and really wanted to stay with the brand but I wanted to be sure that my birthday splurge was spent the right way. I finally asked the rep at the counter which she would prefer out of badgal and tarte. She picked up the trial size of they're realy and said I like badgal, never tried tarte, but I LOVE they're real. She told me about how great it's worked for her and I HAD to try it. I went home and put on a coat... GORGEOUS my lashes were longer than I'd seen them in such a long time! no clumps, seperated, and just perfect, honestly. Then I chose not to take it off before I went to sleep, because I wanted to see how it would wear under less than perfect situations... I woke up this morning with out a flake. This stuff is magic...

Apr 23, 2013

in love

Location: Boston, MA, USA

This is probably my most favorite mascara and I have used SO many! I love how it increases volume as well as curling my lashes. It's not clumpy and leaves my lashes looking very long and gorgeous :)

Apr 17, 2013


Location: Charleston, WV, USA

This mascara is definitely one of the best 3 mascaras I've ever tried!!!! Typically im a maybelline girl, and i love the clump crusher by covergirl. but i got a sample tube of they're real from my best friend and i absolutely loved it!! after using it for awhile and being really satisfied i decided to cave in and pay the price for this mascara. the only reason i gave 4 stars is because its really pricey for a mascara. this mascara is wonderful! I use it curl my lashes first,then put on 2 coats of theyre real, then layer clump crusher overtop for about 2 coats, then finish off with one last layer (mostly just to use the spiky brush and brush out my lashes) of theyre real. this mascara volumizes and separates but gives crazy crazy length. :) definitely reccomend !!!!!

Apr 16, 2013


Location: New York, New York

I was blessed with long thick natural lashes so a great mascara has never been a priority for me - if I was dolling up, any old drugstore brand I can find lying around in my makeup bag would do. No longer. I received "they're real!" as a part of a gift set for the holidays and EVERY time I've worn it I've been complimented on my lashes - even frequently asked if I have extensions. (aptly named I guess?) Ladies, this is the real deal. I don't know what they put in this magic tube but it perfectly thickens, lengthens, and separates without looking clumpy (huge petpeeve). I like buying smaller tubes vs full size (sephora has them! -$10) because a fresh mascara always looks better.

Apr 16, 2013


Location: Los Angeles, CA, USA

I have tried all of the top rated mascaras at Sephora and I am ALWAYS looking for something better. This mascara makes my eyelashes perfectly long, curled, and full without clumping. I didn't even realize that was possible. It also stays on all day at work without rubbing off leaving black flakes under my eyes, which almost all other good mascaras do. I never write these reviews, but I had to share because I am so impressed!

Apr 9, 2013

They are REAL!!

Location: Phoenix, AZ, USA

Absolutely amazing mascara that brings out the lashes you never knew you had. I gave it a 4 out of 5 only because sometimes at the end of the day I notice some black shadow under the outer edge of my eyes. But that being it's only flaw, I still love it & will buy it again!

Apr 9, 2013

The perfect mascara

Location: UK

I've been on the quest for the perfect mascara for years and I've finally found it! Its exactly what I want in a mascara, it lifts, separates and lengthens lashes, gives dramatic results and is long lasting too. Quite simply, it's THE perfect mascara.

Apr 7, 2013

The Best Macara I've Ever Tried!

Location: Undisclosed

This product does wonders for your lashes! It lengthens them, separates them, volumizes them, and makes them jet black! I LOVE this product and I am almost finished with my second tube and will continue to repurchase this :) I love the wand and the formula, everything about this mascara blows me away every time!

Apr 6, 2013

SO long lasting

Location: New York, NY, USA

OMG! I heard such good things about this mascara so i was delighted when i purchased it. It last SO long. Like too long. Not even my strongest makeup remover can get it off. BUT... i love the volume it gives me and it works wonders on bottom lashes!

Apr 6, 2013


Location: Undisclosed

I usually hate mascaras with plastic wands: I either feel they clump really badly or they just don't do anything. I'd heard so much about this mascara, but I never really thought much of it until I saw a little £9.50 sample in boots, and I decided to pick it up, nothing ventured nothing gained, hey? IT'S AMAZING! I seriously couldn't live without it, purchased full size straight away and take the mini with me in my bag. I used to have several mascaras "on-the-go" at any one time(one for length, one for volume, one for de-clumping) but this is all I need!

Apr 4, 2013

Probably the best mascara ever

Location: Michigan

My lashes are naturally long and thick, so I consider them a feature that NEEDS to be played up to the max. After reading various tips and tricks for They're Real, I decided I wanted to try it. Oh man, it did not disappoint. My lashes were FANTASTIC!!!!!

Apr 3, 2013

So easy to use! Well worth buying

Location: Ireland

I am so glad i bought this product. The brush is so good and is really easy to make ur lashes pop and explode with volume and to top it all off clump free!

Apr 3, 2013

Wonderful Product

Location: Undisclosed

I absolutely love this mascara! It makes my eyelashes so long and voluminous! I deffinately recommend this mascara to anyone who wants to try it out! I absolutely love Benefit products and i would LOVE to try plenty more! Thanks for making such great products! :)

Apr 2, 2013


Location: Undisclosed

This is an absolute must-buy! I have stayed faithful to this particular mascara since the moment I first tried it at a Benefit counter in a local Boots store. As a Boots employee, I am always excited and willing to try new things on the make up counters and this I must say has been the most amazing and surprising. It is the only mascara I've ever used which has done it's job - increasing the length and volume of your lashes to 'wow' length. I've indeed had to say 'They're real' to alot of people questioning my bold lashes! Amazing amazing product. 5/5.

Apr 1, 2013

best one ever

Location: hull

My daughter bought me a miniature size "they're real' for mothers day. i have very fine eye lashes & have always struggled to make them look thicker & longer. after years of buying n trying many different makes & types of mascara i can now say i have found the perfect one. 'They're real' makes my lashes look just that,REAL, fuller longer & thicker,its amazing.As well as the benefit of lovely looking lashes it lasts longer doesn't smudge or clump. I am so happy with my miniature i will definitely be buying the full size from now on.I love it. I tell every one my lashes are REAL.Its a must for anyone who cares about the way they look.

Mar 31, 2013

This Product is Amazing!

Location: Madison, Wisconsin

I was at Macy's in Chicago, and I stopped at the benefit counter. I was buying posietint and they said if I spent $35 I would get a free eyeshadow. The guy said I might like they're real. So he applied it to me and I was a little unsure, but I decided to buy it. I tried it with my normal makeup and i am in LOVE! It does not rub off, get clumpy, or straighten my lashes! I just didn't like the way the counter guy applied it. It's perfect!! And, not an awful price for higher end makeup :D

Mar 30, 2013

I'm beyond WOW!

Location: Tulsa, OK, USA

I'm a 44 yr old natural redhead and usually stay away from black mascara as it looks harsh on me. This product was suggested to me last minute at the checkout yesterday so I bought it. In 24 hours I have sweated and cried with it on and it withstood with very little being wiped away. I do not like mascaras for many reasons. The brushes are to big for my non existent lashes, can't seem to find a perfect brown, waterproofs seem to go grey on me, and my eyes tend to water when I apply it. I'm kind of fascinated by it. Its not waterproof, but its definitely water resistant easily removed with coconut oil. The color is so pretty and doesn't seem harsh to my face. I just read here on the site that it is glossy. maybe that is why it looks good on me? The brush, I'm still trying to decide. If it were a tad bit smaller and the end bristles weren't so stiff, I would have given it 5 stars. My eyelids are very sensitive right now due to some bad purchases and allergies. I did have to do a little clean up, but I think once I get used to it, it will go on seamlessly. There was no need for my eyelash curler, I was able to build beyond belief with NOOOO clumping, and it made my lashes really long all the while separating them. This is my first Benefit purchase ever and because I was so impressed I came to the site and registered. I also think my daughters should try it out. LOL, they love black mascara and have lashes like mine. Would I purchase again and recommend? Yes.

Mar 27, 2013

Best mascara.

Location: Cork, Co. Cork, Ireland

Lengthening, volumizing, the perfect mascara. My lashes dont feel heavy, looks like im wearing falsies. Leaves a gorgeous curl at the end of my lashes, and the wand helps me get all the little ones. Literally amazing, not clumpy, the best mascara.

Mar 26, 2013


Location: Winnipeg, MB

I had received a free sample of this mascara from sephora for my birthday; and oh my god!! I am IN LOVE! I am going to be buying a full-sized tube within the next 2 days for sure! At the bare minimum I wear mascara to work. I wore this, and people were asking me if I had changed what type I was using! It was a noticeable change that I am happy about. The formula is light, easy to apply and the brush really does all the hard work for you! Totally recommend this product! Worth every penny!

Mar 25, 2013

Best mascara in the world!

Location: England, UK

Separates and curls your lashes, makes them look full and dramatic but still suitable for everyday and lasts long! I haven't had to wear false eyelashes with this mascara at all! Don't think I'll ever buy a different mascara!

Mar 25, 2013

Absolutely Love It!!!!!!!!!!!!!!!!!!!!!!

Location: Connecticut

I absolutely love this mascara! I have spare to medium lashes and after a few strokes....and I kid you not!!!! I look "as if" I am wearing false eye lashes....You get it all with this mascara, volume, length and curl! What can a sista ask for!!!!!!!!!

Mar 23, 2013


Location: UK

This is amazing it has everything in it I highly think that anyone who is looking for a amazing mascara should get this because it is very long lasting it seprates and curls your lashes it gives a lot of length to your lashes this is so good and it is worth the price

Mar 22, 2013

Long lovely lashes, But...

Location: UK

Fantastic results, This would have been perfect if a) it didn't end up under my eyes and make me look like a panda. I even tried powdering the underside of lashes - and b) if I could actually get the stuff off with eye make up remover. I have some other make up remover which removes every other brand of mascara I have ever tried - but not this. Have to use baby oil as I can't justify splashing out on another bottle of eye make up remover when I have a full one left.

Mar 22, 2013

Don't Read The Reviews, JUST BUY IT!!!!!!! :)

Location: Undisclosed

I NEVER write reviews on anything!!!! But, this mascara is the BEST so quit reading the reviews and JUST BUY IT!!!! You won't be disappointed, I PROMISE!!!!! :) This is the BEST mascara I have ever used and I will continue to buy it!!!!! It is now a part of my regular morning routine!!! Good bye drug store mascara's and hello BENEFIT THEY'RE REAL! MASCARA!!!!!!!!

Mar 22, 2013


Location: New York, NY, USA

I was having great expectations from this mascara because of all the positive reviews about it. I got the mini version at the local makeup store and it did not work for me. I have thin, flat and not so noticeable lashes. I usually curl them with a curler before applying mascara. I don't see much diference between "they are real" and a drugstore brand mascara. It does cover the lashes and make them a bit more noticeable. But IT DOES NOT curl them up, nor make them appear longer. My lashes are flat and just covered in mascara. I'm sticking to my favorite one.

Mar 20, 2013


Location: Panorama City, Los Angeles, CA 91402,...

So, I herd so many great things about this mascara, i searched about it and watched reviews on YouTube. So my boyfriend bought it for me one day and i tried it and i was really disappointed, my lashes are normal, they are not long or that short, and they are not that curlie, but it still didnt work for me, everything was just a mess.. I think you have to try this before to see if it works for you! i still love benefit though! :)

Mar 20, 2013


Location: Manchester, UK

I did initially think it went on a bit thick for my liking but after I got used to it I really liked the drama and definition of it. Since I've been using it I've been asked on several occasions if I was wearing false eyelashes or that they looked incredibly long! (One of them being my boyfriend - which is a revelation!) I would 100% recommend to buy this and it is much better than 'badgal'.

Mar 20, 2013

The perfect mascara!!

Location: Aiken, SC, USA

I purchased this mascara in the smaller tube months ago at an ULTA since it was on sale and all the employees were talking about how great it was. I do not usually stick with one mascara for too long because I have very short and think eyelashes and most mascaras either clump together or look even shorter than they did without mascara. So I am never fully satisfied with one brand. After trying this mascara I fell in LOVE. The brush takes a little getting used to but now I actually love my non-existent eye lashes! With this mascara they are long and thick without having to curl them or put in much extra effort and the look can last all day. It may be a little bit more expensive than what I would normally pay for mascara, but it is SO worth it and I will never use another mascara again! Beyond grateful to have fond something that actually makes me less insecure about my eye lashes!

Mar 20, 2013

Love at lash

Location: New Glarus, WI 53574, USA

I love this mascara. I don't even need to use eyeliner because I am able to get the product all the way to my lash line with the top of the wand. I have red/blonde eyelashes and like being able to cover them from base to tip. I gave a sample size to my mom and she loves it as well. I think Benefit has a new customer now.

Mar 18, 2013

Say 'good bye' to barely there lashes!

Location: Chicago, IL

I will be the first to admit that I suffer from thin hair. My hair, eyelashes and eyebrows all got the wrong gene. Since wearing make up at age 12, I have battled for 15 years trying to find the perfect solution to sultry luscious lashes. Well today, my prayers were answered. My miracle in a tube for solving my lash dilemma is 'They're Real!" My lashes are the longest they have been and thickest too without looking like spider legs, eeek! What girl likes spiders, um NONE! Ladies, if you want your lashes to look full, long and beautiful then 'They're Real' is your new best friend!!

Mar 17, 2013


Location: Saffron Walden, Essex, UK

i absolutely loved this Benefit product! i am only 12 but love makeup and this made my lashes so volumptuous and long with just one coat!!! tip: do a thin coat of BADgal mascara first for beautifully long thick lashes

Mar 13, 2013

Pretty good....

Location: Sacramento, CA, USA

Much more lengthening and separating than volumizing or curling. Definitely not for someone with sparse lashes. You can't get away with more than MAYBE 2 coats unless you thoroughly comb through the mascara, otherwise it starts to look super clumpy. I may repurchase this, but only to use in conjunction with a more volumizing mascara. If I had to choose, i'd definitely go with Bad Gal Lash over They're Real simply because it's much more natural looking, and also volumizes, lengthens, and holds a curl better.

Mar 13, 2013

Dramatic eyelashes

Location: Glasgow

I love the thickness it gives to my eyelashes, they look very dark and curled. The only thing is that it's very hard to take off at night and leaves me looking like a panda in the morning...quite annoying.

Mar 12, 2013

:( did not work for me

Location: Los Angeles, CA, USA

I can not write a positive review based on my experience :(..but perhaps this is useful for some one, i have very straight eyelashes and almost every mascara i have used since the age of 16! makes them flat and the mascara clumps!!! so when this product came out i was very excited..i said finally a mascara that works!!! to my surprise, it made my eyelashes flat and it looked like a REAL mess. over the years i have found only 2 mascaras that curl,separate and lengthen my very straight eyelashes!!! it took me over 15 different mascaras to find a mascara that works for me ;). so if you have straight eyelashes and u need to curl them, this mascara will only make them fat :( ..but i love BENEFIT!

Mar 12, 2013

Great for sensitive eyes

Location: Orange, CA, USA

I was given a sample of this mascara and was surprised how fantastic this product was. Super easy to apply and it lenghtened very nicely. No fancy brush just easy.

Mar 12, 2013


Location: Exeter, Devon, UK

Tried this today at Boots, while popping in to buy the 'Porefessional' and loved it! It is so amazing! It does just what it says, full, long, no clump eyelashes, really is the best I have ever tired! I will be buying this every time it runs out! :)

Mar 11, 2013

My Perfect Mascara!!!!!

Location: San Antonio, TX, USA

Thank you for making my lashes sooooooooo beautiful ! I bought this item to try it out, as my lashes at 60yrs.old are thining. Well I'm sold with They're Real. Just bought my new one again. Just Loved It!

Mar 10, 2013

Love it!!!!!

Location: IE

This mascara is so good it gives my lashes the perfect amount of volume and length don't think just buy!!!

Mar 10, 2013

amazing for separating and length

Location: Chelsea, London, UK

This mascara is great for lengthening and separating. It leaves no clumps what so ever. My friend asked me if my lashes were real. It's also super long lasting. The only thing I would say is the little 'bobble thing' on the end of the wand that's meant to catch every lash isn't that useful because when you take the wand out its covered in mascara anyway so you can't see it. But I am defiantly buying another one. I would really love if it could come in brown because I love to use the bad gal in brown for every day.

Mar 8, 2013

Not for shy eyes!

Location: York, UK

Fantastic mascara. Really bold look, the eyelashes look long and thick. If you want to really emphasise them, this is the mascara to go for. Also it lasts all day long and is easy to apply. A bit costly but in my opinion it is worth it. (To Benefit: Very nice formulation, why not trying to make it less reliant on synthetic ingredients?)

Mar 6, 2013

Outstanding in a crowded field

Location: New Orleans, LA, USA

they're real! mascara is the best mascara I have ever used, and from this 50-something mascara junkie that is quite a compliment! I have long but thin lashes, so the magical brush works with the creamy-dreamy formula to build and help hold the curl for beautiful, long-lasting results. It's fun to do starry, clumpy lashes or perfectly separated ones depending on my mood, and this formula is perfect for that kind of flexibility. It stays put until it's time for bed, and it's as easy to remove as it is put on. I like this!

Mar 5, 2013

Not a wow for me!

Location: Ontario, CA, USA

After hearing all the hype about this mascara, I finally decided to go out and purchase it. Sad to say but it didn't do anything for me that it claims to do! I have long but thin lashes and point straight forward. I have a hard time finding a mascara that wont weight my lashes down. I read review after review of girls who said they have the same problem as i do (which is why i bought this mascara) that mascaras weigh their lashes down but this one didn't. I was so disappointed! this mascara weigh my lashes down faster than any other mascara i have ever tried. I wish i could have positive things to say but FOR ME this didn't work wonders, so if you have thin straight lashes that get weight down by mascaras I wouldn't recommend this for you. You can always try it and if it doesn't work for you return it and get your money back as I will be doing!

Mar 4, 2013

Love it!

Location: lincoln, england

my favourite mascara ever! have tried cheaper mascara but it just doesnt compare. Stays put all day. Worn it everyday for 4 months and still hasnt run out but will be buying another one soon. Doesnt make your eyes itch and makes your eyelashes look so long, volumised, and curled.

Mar 2, 2013

Great Mascara, obviously lengthens lash

Location: Southend-on-Sea, UK

This is a great mascara that gives your eyelashes an obviously lengthened look. can become a little 'clumpy' over time- i'm not a regular make up wearer so my mascaras last but having had this a year it seems to be getting a bit thicker (clumpier) now unfortunately. Perfect for people who wear make up everyday though :)

Feb 28, 2013

Gorgeous, false lash effect BUT.....

Location: UK

So the first thing to say is that I absolutely love the effect of this mascara. However I agree with other reviewers that you need to move fast if you don't want your lashes to clump in an unattractive fashion But that's not my gripe. The BUT and it's a mahoosive one is that it's nigh on impossible to get off. I use an oil cleanser that removes the heaviest make up and it just doesn't touch this stuff. It was so hard to remove that I actually had to go and buy new eye make-up remover to see if that worked. It did, but only after several panic-inducing minutes of soaking. Even more upsetting is the fact that when I finally removed the pads, several eyelashes (on each eye) came with it, which, when you don't have the most luxurious lashes in the first place, was horrifying So, summary, if you have the toughest lashes in the world, go for your life. Unfortunately, for me, the substantial downside outweighs the upside. Into the bin it goes - money wasted....

Feb 27, 2013

Best mascara ever!

Location: Oxford, UK

I had seen this in the shops and often thought of buying it, but didn't get round to doing so. Then I was lucky enough to recieve it as a Christmas present- and I have not looked back since! I'm lucky in the fact that my lashes are naturally thick,dark, curled and quite long, so when I put a couple of coats of this on, they look really stunning. I've been using it every day for about a month, and my lashes still looked amazing! I was even asked by a collegue today if I had fake lashes on! I won't get any other mascara now!

Feb 22, 2013

Worse than my cheap stuff

Location: Lake Charles, LA, USA

I have been hearing the hype about this mascara for a long time. I bought a kit that had it in it and finally got t try it I am glad I waited b/c I got raccoon eyes, clumpy lashes not good at all.

Feb 22, 2013


Location: Undisclosed

Sooooo I headed over to my local Sephora to pick up this much hyped mascara thinking...really. how life changing can it possibly be???? Well while it may not be life changing, it is everything it's been said to be. My thin barely there 51 year old lashes look gorgeous!! I used one coat of a volume boosting mascara first, then applied this and VA-voom. It clumped a little bit, but nothing my eyelash brush couldn't handle. My search is over, THIS has earned a permanent place in my make-up routine.

Feb 22, 2013

Does exactly what it says

Location: United Kingdom

I wore this on a recent night out, one of my friends kept looking at me and then asked if my eyelashes were fake to which i replied no. Haven't you got lovely long lashes was her reply, she couldnt't get over the fact they were real. One of my favourite mascaras as it doesnt clump and the little ball on the end of the wand makes it so easy to apply to the corners.

Feb 20, 2013

Lush mascara

Location: Leeds, West Yorkshire, UK

I really liked this mascara, it gives amazing length and thickness, which I love as i'm addicted to mascara. With other mascaras, I found that i'd sometimes want to wear false eyelashes for more volume, but this mascara takes away that want as it gives great volume to your lashes! The only criticism I have is that it clumps a little, but even that's not really a massive problem.

Feb 20, 2013

so so disappointed

Location: London, UK

I was persuaded by the sales consultant to try this instead of my usual Bad Gal. What a mistake. This mascara is wet, cakes and clumps on lashes on second coat (because it is so wet), does not give the lift and extension it promises and should not be recommended to Bad Gal users because it is so different. I always curl my lashes but the wetness of this product weighs them back down again. It might be different for people with naturally long thicker lashes. I was so disappointed in this because I love the Benefit range.

Feb 19, 2013

Possibly the best mascara you'll ever buy!!

Location: Adelaide SA, Australia

This is the most fantastic mascara ever! I always recommend it for all my friends. When wearing it I've actually stated multiple times "They're real!" which is kinda ironic. I could not actually believe how great this product was! I wasn't expecting such great results. I'm definatley buying this again and I use it all the time! Would definatley reccomend this mascara, it's one of the leading Mascara's in Australia. I can't think of a single fault with it.

Feb 15, 2013


Location: Columbia, SC, USA

It isnt a day that goes by that i DONT wear this!!!!

Feb 14, 2013

smudges, nearly impossible to remove

Location: London, UK

This mascara looks great on my lashes, however after an hour or two of wearing, it starts to smudge on my eyelids. Also, it's VERY difficult to remove... Even after I've used facewash at night, I normally have to use eye make-up remover two or three times. And then in the morning, after my shower, there are STILL traces of it smudged around my eye and then I end up using eye make-up remover AGAIN in the morning. That's excessive. There are plenty of other good mascara brands out there that come off easily when washed. And we all know how sensitive the eye area skin is - I don't think it's good to have to use so much product to remove this mascara.

Feb 14, 2013

Big disappointment :(

Location: Jeffersonville, West Norriton, PA...

I needed a mascara that Ulta didn't carry (my normal buxon by benefits cosmetics) I did so much research on these 2 others that Benefits carries and I went to Ulta and bought the "they're real, mascara" and I was so disappointed. It was very watery and it just globbed my lashes, no separteing, just clopping my lashes together and I was mortified! Everyone had so much good to say about this product, it was rated #1 besides the lancome which Ulta didn't cover and its way too much $$$ for mascara. Not that the ones I were looking at were cheap either but not as expensive as lancome. Anyway, thanks the lord I bought a travel size of "Bad Gal Lash" mascara and the brush was so nice and thick and long and the mascara itself was such a nice texture it was like I was wearing my favorite (Buxom from beneftis) I deffinently seprated and gave me lots of volume, I barely had to touch the curler. So before you spend that extra 5 $ for the other one "There Real" I wouldn't waste my money or time that it takes to get it off your lashes. Highly disappointed :(

Feb 12, 2013

Who needs glue?

Location: United Kingdom

Ever since I purchased this mascara I haven't had to mess on with false eyelashes because this product does exactly what it says, gives me amazing long and clump free lashes. I use one coat for the day time and then add a couple more for the evening and bam my eyes become the focal point and at least one person a night asks me which eyelashes I have on!

Feb 11, 2013

Absolutely loved the product! The money spent on this is...

Location: UK

Absolutely loved the product! The money spent on this is really worth it, i recommend this to everyone, seriously it is the best mascara out there!

Feb 10, 2013

Doesn't do what it says on the tin.

Location: Undisclosed

I am a mascara addict: I wear it daily and really like thick, long lashes with dramatic full look. I talked with two girls at Boots who swore by this mascara, so I bailed from Lancome to try it. I am really disappointed. It really didn't provide the volume or the length that I had with Lancome (Hypnose). The length was ok but I can stretch my eyelashes out far more with the Lancome. Additionally, re-applying shortly afterwards was tricky as the mascara had hardened and second application resulted in the eyelashes clumping together. I use mascara A LOT and I am really sad that this mascara did not do what it said on the tin :-(. I don't know if this is connected but my eyes are very sore this morning and I am a pretty tough cookie re: cosmetics.

Feb 8, 2013


Location: Undisclosed

I am such a mascara junkie. Whenever I see a mascara that I haven't tried, I always pick it up. I normally only wore drug store mascara, but then I got a few samples of this mascara and I am seriously in love with it. I don't ever want to run it because its my favorite and I wear it ever day. I do plan on getting the full size one very soon tho. Its amazing and I think everyone should give it a try.

Jan 31, 2013

Perfect!! ♥

Location: England

I really love this product, it's good for everyday!! I like how it came with a small one to. It curls your lashes and makes your lashes dead long. It's wearable for day time too!! :)

Jan 30, 2013

THE best mascara!

Location: Undisclosed

This mascara is the best I have ever used, the price seems steep at first but it is definitely worth it. It really does make your eyes stand out and looks like you have false lashes on! I barely need to put any on for my lashes to be coated and looking long. It also stays put a very long time, no need to put layers on, 1 will do for the whole day/night. 5* product, would recommend to everyone!

Jan 29, 2013

Best Mascara!

Location: New South Wales, Australia

i am in love with this mascara, it is so lengthening and i always get compliments when i wear it, the formula is perfect and this is the first time i have actually liked a rubber brush applicator. Thankyou They're real

Jan 27, 2013

Not fake looking!

Location: Davie, FL, USA

I love this mascara. I have tried every brand. The best part is that you can wear it without any makeup on and you will look really good. The only down fall is that you need good makeup remover when taken it off. But overall I rate this to be a perfect ten..

Jan 27, 2013

The best one so far in my life!

Location: Boston, MA

I'm an asian. My eyelashes usually either very thin or pointing down! This is the best mascara i have even used... Why do we have to pay $30 from another expensive fashion brand? This one is way far the winner... Thank you...

Jan 26, 2013

Just love it.

Location: Italy

This is THE mascara. It's amazing, it makes your lashes look so volumized and your eyes so big! Love it <3 Absolutely worth the price.

Jan 26, 2013

I absolutely this mascara

Location: Norwich, Norfolk, UK

I absolutely love this product, it does exactly what it says. I have spent years trying to find a mascara that doesn't clump, smudge or make me end up with panda eyes!! I have been thoroughly converted to Benefit cosmetics - reasonably priced, lasts a long while and easy to use. I'm bit too old to be called a Benefit Babe, but girl will do nicely,

Jan 25, 2013

The best mascara ever!

Location: Perth WA, Australia

I love this mascara, and wont use any other :) The only way it could be improved is if it also came in different colours (eg blue) or with glitter!

Jan 25, 2013


Location: Perth WA, Australia

I have tried many mascaras in my time and I've always had some kind of problem with all of them. They're Real lengthens, volumizes, curls, separates and darkens my lashes all in one mascara! Since wearing this mascara people have always commented on my lashes saying how long, black and beautiful they look. The brush is amazing and coats every single one of my eyelashes. I don't want to use any other mascara ever. My everyday makeup is never complete without a wand of this mascara!

Jan 24, 2013

Best Mascara EVER!!!

Location: Madrid, Spain

Really love this product! I have tried lots of mascaras, but They are Real, is the Real Best one... Lasting and ultra black! love it!

Jan 22, 2013


Location: Victoria, Australia

they're real! is easy to apply and super effective. My lashes looked noticeably longer. they're real! also lasted all day with no flakiness and with no smudges under my eyes. I found that I needed to avoid shutting my eyes tightly just after applying, as if I did the mascara transferred (just a little bit!) from my top lashes to my under eye area, leaving a whole lot of little lines. Blinking was ok - in fact that resulted in the mascara transferring (again, just a little bit) to my bottom lashes, which was convenient as I don't usually bother applying to my bottom lashes, so just that tiny bit was perfect. they're real! needs a little more than normal cleanser and water to remove - definitely need to get out the makeup remover!

Jan 22, 2013

After almost 30 years ... I think I found it!

Location: Milwaukee, WI, USA

It took forever, but finding this mascara was worth the wait. It is exactly what I have been looking for. My lashes are insane ... long, curled, beautiful. Thank you sooooooo much!

Jan 22, 2013

there real

Location: Luton, UK

This product is so good! i brought she' s so jet set and had a little size one and i had to have the big one ! great product

Jan 19, 2013

Leaves my lashes short lashes thick & long!

Location: London, UK

I was bit reluctant in buying this product because they all say the same thing about amazing lashes. When I tried the mascara, what a big surprise! No clumps, separates my lashes beautifully and elongates them like no other mascara has ever done! Love love LOVE this product! Will most definitely be buying more of my make-up from Benefit Cosmetics.

Jan 19, 2013

One word the BEST mascara ever

Location: Undisclosed

I am in love with this mascara its so.... worth $23 dollars ! No other mascara can top this one!

Jan 18, 2013

Spoiled me!

Location: Easley, SC, USA

I am so, so in LOVE with this mascara. I received it as a sample and had to buy the full size. I am constantly disappointed with mascaras but "they're real" did everything I wanted it to do especially CURLING my lashes are thick, and long but stick straight. This helped that. I have been asked on more than one occasion "How did you apply falsies so flawlessly?!" and "what brand of lashes are you wearing" no one can believe it when i tell them. Honestly don't think I will ever buy another mascara after this.

Jan 13, 2013

Long Lasting

Location: Greater Manchester

I bought this mascara not knowing much about it only the brand. I must say its defo been worth while. A lot of people have commented on my eyelashes whilst wearing it. Its very long lasting and smudge proof..... I shall purchase again

Jan 12, 2013

Amazing but hard to get off

Location: England, UK

This mascara is reallly good, I love it, but it's really hard to get off, probably because it is waterproof, which is a reason why I don't wear it often but for the rest it's really good!

Jan 11, 2013

God's Gift to Eyelashes

Location: San Antonio, Texas

This mascara is literally God's gift to eyelashes! It really makes my average eyelashes look like they've got a lot of va-va-voom! I love it! The mascara brush has some tiny prongs at the end of it that make it really easy to get into the corners of your eyes, and grab those little lashes that you otherwise can't reach. If you put it on too thick, it does get pretty clumpy, so use it with a light hand, and you'll love it too! I also like to blast my eyelash curler with warm air from my hairdryer for a few seconds before curling my lashes and using the mascara -it adds lots of extra volume. I definitely won't be switching mascaras any time soon!

Jan 10, 2013

love love love

Location: uk

love this and benefit make up its so cheap for what it does amazing!

Jan 10, 2013

Wish I had read the reviews

Location: Wisconsin

This mascara does give you incredible length on your lashes; however, my lashes ended up being almost spider-leggy. The mascara did not thicken or define them at all. When I do use this mascara, I have to make sure I have extra time to go through my eyelashes with my tweezer and separate them all. The formula is runny, so I'm not sure why it ends up so gunky on my lashes. I do have naturally longer lashes, so I just wish this mascara added any sort of thickness or definition.

Jan 9, 2013

EXCELLENT - The only one for me

Location: Alabama, USA

This is the best mascara I have ever used. People frequently ask me if my eyelashes are real. I do have long eyelashes, but they are light and thin. This mascara separates and the brush finds eyelashes I didn't even know I had.

Jan 9, 2013

Best Mascara out there!!

Location: Fife, Scotland

I have tried loads of different brands of mascara over the years, Mac, Yves St Laurent and Clinique and nothing compares to this.. It makes your lashes nice and luscious and long and it's great for doing the lashes on your bottom lid due to the design of the brush... 10/10

Jan 8, 2013

Amazing Lashes!

Location: Portugal, lisbon

I tried it out because my mom bought it and I was so impressed that I bought one for mysel! It spreads the lashes really well and gives them that long feeling and look without gettings those little excess balls of mascara.

Jan 5, 2013

Best mascara I've ever used.

Location: Undisclosed

This is the best mascara I've ever used. I'm naturally endowed with very long, thick lashes, and I'd been on the hunt for a mascara that would show them off and give them that extra "mmph" for a while when I came across this. It makes my lashes look amazing...both longer and really thick. It also doesn't clump!!! I've tried at least 7 different high-end mascaras and a handful of cheap ones and this is by far the best one. I will not be switching mascaras any time soon. Thank you Benefit for another great product!

Jan 5, 2013


Location: High Point, NC, USA

I received the smaller size in this mascara as a free gift several months back and after one use knew I was going to purchase the full size. I have short eye lashes... not long luscious lashes, but after 2 coats of They're Real!, I have beautiful long lashes!! I gave this 4 stars instead of 5 for the simple reason, after a little over a month of use, the mascara began clumping... :(

Jan 4, 2013


Location: Chicago, IL

This mascara does not and I repeat does not do as advertised. I was excited when I finally broke down and spent $23.00 on a mascara. Then I was angry at myself for being gullible. You get better results from drug store brands.

Jan 3, 2013

I was told it was the best in the world...

Location: Auburn, NH, USA

I've officially used this mascara for a week. I felt that was an ample amount of time to use it. My eyelashes are thick, long, and stick straight out. I always try mascaras that curl but that never work, I always have to use an eyelash curler. I tried this product on a whim, like I do every mascara. My favorite I've ever tried had always been any by Dior. Anyways, the day purchased this I hopped home to try it. I didn't curl my lashes prior and I was very underwhelmed by its performance. I was told it was top selling in the world so I expect fireworks or something, but they looked like they normally do. But, I didn't give up. I tried again the next day, this time with the help from my eye lash curler and was instantly in love. My lashes were defined and noticeable. I enjoy this mascara very much. My only complaint is that when it gets to nighttime, the mascara seems to get that is annoying but not worth not using the product. Overall, I'm satisfied with this product.

Jan 3, 2013

This product is amazing !

Location: Slovakia

I read so many positive reviews about mascara They're real and when I saw Benefit shop in London, I went in and bought one. After first time I used it, I was so shocked how it's working ! It's amazing mascara, which gives to your eyes beautiful look and stunning effect. You can't live without this mascara ! I'd give her 11 points of 10 ;) Try it and be beautiful !

Jan 1, 2013


Location: NY

I really love this mascara, makes such a HUGE difference to my little eyelashes, really fans them out and makes them look beaut!defiantly my HG mascara, i have got all my friends addicted to it, after letting them use it :)

Dec 31, 2012

Fabulous mascara to add the your beauty regiment

Location: Wilkes-Barre, PA, USA

I was a little skeptical at first. I guess I have a hard time switching to something new when it comes to makeup. I heard of benefit cosmetics, but I never used their products. I take my makeup very seriously. Why pay the money if it doesn't do the job. I decided to use benefit after the makeup artist suggested it at sephora. I'm so happy I listened. I ABSOLUTELY love love love this product. My lashes are long to begin with and I used to achieve good results with other mascaras but haven't been able to lately until now! Benefit made my lashes beautiful once again! It elongated them, added volume, and made my eyes pop. I don't care how much I spend on my cosmetics as long as i love them. Benefit is definitely affordable and a great product for your money... It's worth every penny! I plan on buying this product again once I run out.

Dec 30, 2012

this product is amazing

Location: uk

it is amazing product makes your eye lashes look verry long and they look fakee but they are real but then my eye lashes feel verry short from when i start using it.

Dec 29, 2012


Location: Devon, UK

Definitely prefer this mascara to the previous one. So easy to create a great look and separate lashes, so not all clumpy, with the small bristles on the end.

Dec 28, 2012

Its... ah.. OK

Location: Los Angeles, CA, USA

Ok, so I used to use just some cheap CVS mascara. I have always been fairly happy with it.. I mean it costs $8 and it lasts all day. Cool. Well, I thought "I want to try something more high end to see what the rave is all about". I first tried Clinique's mascara and it wasn't all that. I recently received They're Real for Christmas and decided to give it a try. So far, I have used it 3 times and have been a little disappointed. It kind of rubs off on my eye lids and it DOES NOT last all day. Yeah my eye lashes are not very long, but CVS mascara lasted all day and did not go off on my eye lids. I also noticed that my eye lashes look long, but spidery. It is kind of like clamped together. I read one of the reviews that said you may need some practice or else this will occur. SO, I will keep trying it. Maybe I will perfect it and totally love it! Over all, it's ok. I will keep you posted if I notice a change as I get more experienced.

Dec 28, 2012

Does not live up to expectations.

Location: Undisclosed

Tried this a few times now, it's rubbish. Does not live up to the name as it made my lashes incredibly clumpy even when I used the end bit as instructed. My lashes are fairly long and naturally curl anyway but this just brought them down, lost the curl completely!! However i have used it over false lashes and it enhanced them nicely but as a mascara alone I would not recommend.

Dec 26, 2012

It's amazing

Location: Brighton, The City of Brighton and...

I love the benefits real mascara. It makes your eye lash really long and beautiful. I it is also good for presents.

Dec 25, 2012

Almost the perfect mascara

Location: Paris, Texas

I wavered between giving this four and five stars. I've settled on four, which I'll elaborate on shortly. Let me preface by saying: this is FANTASTIC mascara. It has everything you need: volume, length, color, and curl. It's not waterproof entirely, but it is water resistant and it won't immediately come down your face in a muddy wave if you walk out into a misty day. The pros of this mascara: 1) As I mentioned, everything you need - volume, length, color, and curl. It pumps up the volume of your lashes plenty; not as much as a specialty volumizing mascara but it does the job and it does it well. Same for length; it adds on there to add drama and definition. The color seems to be a little short of blackest black, but that's not necessarily a bad thing since it could mean that people with slightly lighter hair could get away with using this. Curl is self explanatory! 2) Water resistant. I like that this isn't a full on waterproof mascara. I avoid using waterproof because it's always so hard to remove and I manage to lose way more eyelashes than I like. I've never had trouble removing this mascara with eye makeup remover and it will also come off with water if you're willing to take some time and soak the lashes. 3) Doesn't irritate my sensitive eyes! This is a biggie because I have extremely sensitive eyes and skin and it kept me from wearing mascara for many years. 4) Lasts all day easily. 5) Doesn't flake off. Now for the cons of this mascara: 1) You have to do some practice to learn to apply it properly. If you apply it improperly, I can almost guarantee your lashes will turn into 5 or 6 spidery clumps with mascara heavily caked on them. Once this stuff sets, it's set and it's pretty much impossible to separate the lashes without just removing all of the mascara (and probably the rest of your makeup at the same time!) 2) Can be prone to stickiness. I've noticed on some especially humid days, this stuff does get a little sticker as the day goes on and you have to keep an eye out for the lashes sticking together. 3) Very sharp applicator! Be careful and don't jab yourself in the eye - the spiky little applicator of this is very unforgiving and you could end up with a nasty little scratch on your eye if you're not careful! All in all, this is the only mascara I currently use. Despite its few imperfections, this is definitely the most balanced mascara I've had the pleasure of using and I don't leave the house without it. My older mascaras just lay about and gather dust these days! This is definitely a worthwhile investment for your makeup kit.

Dec 23, 2012

Not worth the hype

Location: London, UK

i have tried this on a couple of times now because I never really liked it and kept hearing glowing reviews so kept giving it a try out! The thing is, my eyelashes are very long anyway and I prefer a more dramatic look so much prefer BadGal lash which focuses more on thickening and defining. It's not that this doesn't work because it does, but not as much as you're led to believe. Well not for me anyway.

Dec 22, 2012


Location: Undisclosed

I was about to invest in some faux eyelashes until i came across theyre real . one coating and my lashes were long as ever !!!! i really love this mascara and its completely worth the money . INVEST INVEST INVEST !

Dec 22, 2012

Best mascara EVER

Location: Sarasota, FL, USA

I have tried just about every mascara out there and this is by far the best! It lengthens, builds and separates lashes amazingly! People always ask me if I have fake lashes on, nope They're real!!

Dec 22, 2012

Good for volume

Location: Staffordshire, England

i saw the ad for this and thought it must be amazing but I have naturally long, thick dark lashes and im sorry benefit but it just didn't deliver the false lash effect! It clumped a bit and flaked off after 7 hours of wear. However I loved the black colour but it didn't give that 'WOW' effect which i was hoping for so I won't be buying another tube1

Dec 17, 2012


Location: Ireland

Love this product.So easy to put on.Makes my lashes look so long,curly,volumised.........JUST PERFECT!!!!!!!!!!!

Dec 13, 2012

This isn't just a mascara it's THE mascara!

Location: Barcelona, Spain

If you are still trying to find the perfect mascara that REALLY does what it claims to do, with this one you can't go wrong! Even with one coat you can see a huge difference, it lengthens, for real but not only that it also curls to the point that I don't use my eyelash curler anymore. With it my lashes are more defined and it seems I have more! If you are like me and you LOVE, LOVE dramatic lashes, you can add several coats without fear of clumps or end up just with only five lashes =) I'm totally in love with it! Another must have from Benefit <3

Dec 12, 2012

Great Mascara, but had its flaws

Location: New Orleans, LA

I have been using they're real! mascara for a few months now, and so far it has worked amazing! Great volume and lasts a long time! The only problems I have is that the mascara gets a little clumpy after a long while in the bottle and it can be difficult to take off sometimes. Both problems are easily fixed though! This mascara really looks great when you take your time because it can really lengthen, volumize, and curl your lashes. I love it!

Dec 12, 2012


Location: UK

Cannot fault this mascara, everything about it is perfect :) deffo worth £18.50

Dec 11, 2012

They're long !

Location: United Kingdom

I was unsure wether or not to buy this product because it is a little pricey. So I friend lent it me to try. I honestly didn't want to give her it back it makes my lashes so long and thicker! It easy to use and works miracles! I know it's a little pricey but until you try it you won't realise is amazing deal plus you get a travel sized one free! I defiant repurchases !!!

Dec 8, 2012


Location: London, UK

Until I tried this product, I have never had such long lashes! Everyone compliments my lashes and some guess they are extensions. But I am proud of the fact that they aren't. I have read the reviews- good and bad. I understand that a minority of people find it difficult to use and some say it creates a mess- but I have no clue what they are talking about! Trust me, if you want longer, volumised lashes then this is the mascara for you! It is somewhat hard to get off but that is purely because it's supposed to be long lasting- which it is!. Try using an eye make up remover instead of soap to get it off. I use this EVERYDAY and the formula is so shiny and creamy- it lasts a long time, and makes my eyelashes sooo black. Don't get put off by the price, you will want to buy it again and again! The brush is stiff, which is great for really gripping those lashes to REALLY seperate and elongate them till their maximum! The tip does wonders for the corner lashes! I use curlers- even though I dont need to, to give the ultimate lift! Helpful tip: If you curl your eyelashes AFTER applying mascara, PLEASE make sure you wait until the mascara has dried to avoid pulling out eyelash hairs! ewww XX

Dec 7, 2012

By far the best mascara EVER!

Location: Chichester, West Sussex, UK

I normally go for cheap drugstore mascaras, but i thought why not i may as well go on a spree and treat myself...and it totally paid off! Having light auburn hair and a pale complexion means my eyelashes are very very fair and appear thin and not full in volume at all. They're Real Mascara provides not only brilliant length, but makes my lashes appear full and lustrous! When I first saw it i was hesitant about the price, but it was totally worth it! People have actually asked me "have you got fake lashes on" and my reply..." they're real, honest!"

Dec 4, 2012

They're Real fo sho' !

Location: Kuala Lumpur, MAL

I was totally skeptical with the product name and never ever ever cross my mind I would love this! It just holds the curl for more than 12 hours on my Asian lashes. Not clumpy for the traditional two coats, spreads lashes really well and the blackest black.. ah, I just fell in love!! Already in my re-purchase list!

Nov 30, 2012

Best mascara out there!!

Location: Southampton, UK

After having eyelash extension for quite a few months, I decided to stop having them done, as it was getting fairly expensive and started irritating my eyes. I decided to go back to the mascara I previously used - max factor big fake lashes RRP £3.99. During the time I has eyelash extensions, they had apparently changed the formula and was pretty much rubbish now! I tried a few other mascaras, but I was not happy with any of them. However, I then thought I'd give this one ago, being a bit cautious, because of the money, but OMG... I love it!!! I prefer it to eyelash extesions themselves (and its still cheaper)! It is so easy to apply, the results are obvious & long lasting!! The product is definitely worth the money (especially as at the time I got the mini handbag version of it free with it, in October). Almost 2 months after buying the product, it is still going & has yet to run out.. even more of a money saver to me!!! Love it, highly recommened!!!

Nov 25, 2012


Location: Birmingham, West Midlands, UK

This is actually the best mascara available! It makes my lashes so long and volumised and thickened people asked me if I'm wearing falsies! I will NEVER be buying another mascara, this is all I need! You don't need a lot of the product so the tube will last ages! Mines lasted since April!! Thanks so much Benefit! Yet another perfect buy and product!! :D x

Nov 25, 2012

Best Mascara I've ever tried

Location: Undisclosed

This mascara is without a doubt the best I've ever used/tried. Before this particular mascara, I used the Bad Gal mascara - which at the time I believed to be the best. When "They're Real" came out I knew I had to try it! I received it for my birthday that year, at first I wasn't too sure about it but it grew on me and now I couldn't live without it! The price tag may scare some people, but it lasts a while and it's definitely worth the cash! :)

Nov 21, 2012


Location: Worcestershire

I love it! You don't even have to apply that many coats, it just thickens and lengthens them in one stroke! I find that it makes me look awake as well, by applying it to my bottom lashes it makes my eyes automatically appear bigger! Definitely recommend. xxxx

Nov 21, 2012

The best mascara I have ever used.

Location: Cardiff, UK

It is the mascara beyond belief. it does everything it states it will do, it lengthens, curls, volumizes, lifts & separates lashes for the most amazing natural looking lashes and definitely revealed lashes I didn't know I had. I know I will not be buying any other mascara in the future as this is the best mascara I have ever used.

Nov 16, 2012

Exceeded my expectations!

Location: Undisclosed

Let me start off by saying, I've read through many reviews of this mascara, and there have been some naysayers out there. The look it gives is EXACTLY what I love on my eyes. It makes lashes super long, and the color is absolutely brilliant. It replaced my old holy grail mascaras. The brush gets into the inner corner lashes- something many others don't. Definitely worth buying!

Nov 11, 2012

Fabulous mascara -- love it!!

Location: Detroit, MI, USA

This is THE BEST mascara I have ever used. It lengthens and thickens, so it keeps my eyes looking fierce. The jet black color is nice too for a more dramatic look. People always ask me if I'm wearing fake eyelashes when I use this mascara. The $25 price tag is WELL WORTH it :) Thanks, Benefit!

Nov 11, 2012

Vavavoom lashes!

Location: Germany

I received a sample after my last purchase. It does take a while to apply perfectly. Be careful and whipe off any excess otherwise your lashes will stick together and you end up looking like you only have four eye lashes. Use only a little and you will have long amazing looking lashes!

Nov 8, 2012


Location: Rugby, Warwickshire, UK

I'm 20 years old and have been changed for good with this wonderful mascara. I can't describe how good this mascara is my eyelashes feel soft when I have taken the mascara off due to the beeswax and I get such a great look with one layer. Looks great everyday for work and great with another layer for a night on the town. For a quality product don't worry about the price.

Nov 6, 2012

A little disappointed

Location: Birmingham, West Midlands, UK

As a massive fan on benefit, I try to make sure that I try each product at least once and usually end up falling in love with all of them. I bought this mascara with hopes of it becoming my all time number 1 mascara. Even the lady at the counter (who was not a benefit rep) said how amazing it was. I had very high hopes! When I first applied it it seemed nice and gave a visible curl to my lashes. It certainly didn't need a second coat, the first coat seems thick enough every time. When it comes to applying the mascara to the lower lashes, it just looks awful. They clump together and even using the very tip of the wand doesn't help. After about half an hour I noticed how 'tight' my eyelids felt, as if something was pulling on them. I've never had this sensation with a mascara before and it is certainly not pleasant but this mascara actually hurts my eyes, presumably due to the thickness of the formula. Even though it gives a nice effect on my upper lashes, it isn't worth the discomfort. All in all, it does do what it says and does noticeably lengthen & curl lashes but the formula is just too thick!

Nov 5, 2012

Mascara of my dreams!

Location: Luthermuir, ABZ

They're real! is one amazing product. I work in an office as a reporter ,constantly on the go and I have always loved full lashes and sometimes the office can be hot so it is great that this mascara stays in place, stays comfortable (ie no flakes etc) for my 8-hour working day. I love how quickly it buiilds lashes with very little product required and it also doesn't smell which is nice as sometimes mascaras can smell a bit chemical-ly I love they're real! It is now my go-to mascara.

Nov 4, 2012

Product is exactly what is says on tin

Location: Isle of Wight, UK

Product made my lashes look long but real and when applied there is a notable difference. Would recommend to all.

Nov 2, 2012

Excellent but pricey

Location: London

Very good just a bit expensive i personally think it's worth it.

Oct 30, 2012

Love it! The brush is great!

Location: Boston, MA, USA

I wear mascara every single day, even if I don't put on anything else. I've tried a bunch of other mascaras including three shades of the benefit bad gal. Even though I do really, really like bad gal plum, They're Real is awesome. 5 stars. It's really thick but it won't clump. It lasts all day. Today I even went out in the rain a few times and it didn't smear all over my face. Definitely worth the money as far as I'm concerned.

Oct 29, 2012

yes, they are real

Location: Indonesia

nothing more to say but... this is the best mascara i've ever had! it curls, volumizes, lengthens, and ... everything you read on its packaging. i'm in love with the result and the wand. it's different from other mascara. only 2 swipes, no need to curling my eyelashes first. Amazing!

Oct 28, 2012

I will be sticking with Bad gal lash from now on!

Location: UK

Was bought this as a birthday present by a very generous friend who loves this product so I was excited to try it having been addicted to bad gal lash for years! First time I applied it, the wand was awkward to use but it did make my lashes longer than normal so was reasonably pleased and held hopes that with practice the wand would make it better. But the more I've used it the clumpier and messier this product gets. I end up with mascara on my eye lids, my lashes stick together so it appears like I have four thick lashes and I would avoid using it on bottom lashes as it makes them look ridiculous! I've had this product a week now and its not growing on me at all. Mascara is my staple beauty product, I've worn it everyday for almost ten years and I've tried multiple mascaras - this is the worst by far. Collection 2000's the big fake at £3.99 is far superior to this disgrace of a product at £18.50! Improve it or scrap it please! One disgruntled birthday gal!

Oct 28, 2012

Literally Amazing

Location: Essex, UK

I love this mascara. It makes my lashes soo long. All of my friends use it now. My only down point is, as with most Benefit products, there isn't enough colors available. I like brown mascara, but I can settle for black when it works so well!

Oct 19, 2012

Great for lashes.... wish the tube lasted!

Location: Aberdeen, Aberdeen City, UK

Lets be fair. Its a great mascara. It does what it says its going to to, but the adverts are fake lashes and they don't need to be at all. Because the results are stunning. However, to get the look I want I have to put on more than one coat... I like my lashes to be SUPER defined, so about 3 coats per eye- although this means I don't have to reapply at all again all day However, I still have to use a fair bit and this means the tube doesnt last as long as you'd hope. Got mine on the 4th of September and its already running out a bit- which is really upsetting. I heard so much about the longevity of the product both on you and in the tube and they're right about both to an extent- lasts ages if you only want ONE coat, but its far too natural for me with one coat, and doesnt give the "false lash" effect promised on one coat. Gutted, otherwise it'd be 5 stars.

Oct 14, 2012

miracle in a bottle

Location: London, UK

its: -amazing length -separates and curls -jet black -the ONLY mascara that does not go on eyelid -dries fast but enough time to play with only problem is that its a bit clumpy but nobody notices

Oct 12, 2012


Location: Queensland, Australia

When I first started working for Benefits, This was my must first buy. And Not a regretful one either!! My eye lashes are short and some what stubby, and this mascara is my rescuer! It lengthens, thickens and volumizes in 2 easy strokes, not to forget with a beautiful curl too! Lasts all day like a waterproof mascara through the tears of laughter from the fun I have at work, but yet is easily removed when emulsified slightly with warm water but benefits make up remover works best!! Its a must!

Oct 11, 2012

Hi, I'm a mascara addict!

Location: Wales, UK

I really am addicted to mascara - there isn't many that I haven't tried but this is the only one I use now. I bought it as soon as it came out and fell in love with it after the first use. My eyelashes aren't as thick & long as they used to be but they're real really does make them look longer and thicker which is great cos the thought of putting fake eyelashes on scares me! I also love the brush - it curls your lashes without getting mascara all over your eyelidand the end helps separate lashes. Wonderful mascara - wouldn't be without it now

Oct 7, 2012


Location: Kuala Lumpur, Malaysia

I really loved how this mascara lengthened, volumised and separated my pretty average straight lashes. But it didn't hold my curl and smeared after a couple of hours. I really hope benefit would make a waterproof version of this mascara because waterproof mascaras hold curls better for the majority of customers whom are asians and if there was a waterproof version I would totally dedicate myself to this mascara! Benefit, please take into consideration of creating a waterproof version of this product, thank you.

Oct 4, 2012


Location: Staffordshire, UK

As another avid Benefit fan I was really excited about this product. I found that it gave my lashes a long and separated look but by no means outstanding. I hated the 'plasticky' feel....a lot like a waterproof mascara which I really don't like. It is also really difficult to remove which, again, put me off. I much prefer good old bad gal and have now reverted back to this.

Oct 2, 2012

Best Mascara I have tried!

Location: San Diego, CA, USA

I have been searching a long time for a mascara that lasts and looks great for day time wear and is glam enough for night! Love this stuff!!

Oct 2, 2012

Not worth the money, Not for sensitive skin BEWARE

Location: Undisclosed

This product gave me an allergic reaction. My eyes were extremely itchy all day. I do have sensitive skin but I use other drug store mascaras just fine. I would think that if I pay THIS much for a mascara I should be able to wear it without suffering! The results were not good enough to suffer through the itchiness. If you have sensitive skin or eyes please think twice about spending money on this.... I'm very disappointed Benefit!

Oct 2, 2012

If I could marry mascara...

Location: Derbyshire, UK

Honestly, WOW! I'm not usually a huge fan of 'expensive' make up, but when it comes to Benefit I seem to find myself breaking my rules pretty often. This mascara is by far my favourite product, and it does actually achieve 'unreal' looking results. I have actually been asked multiple times if I'm wearing false eyelashes. It's THAT good. Definitely worth the price.

Oct 1, 2012

Pros & Cons

Location: Portland, OR, USA

I was so excited to try this product when I first heard about it. I read the reviews and thought this had to be my next mascara! It does many of the things it promises. Such as lengthening and thickening. I read reviews about it being a long wearing formula but much to my dismay it is not. Less than half way through my work day I get dark smudges under my eyes. It doesn't seem to last as long as promised. I find it VERY important that mascara NOT smudge what so ever. Looks like ill be going back to Estee Lauder's double wear. That is the only mascara I can find that will not smudge under your eyes.

Sep 30, 2012

Ladies search no further, this is THE BEST mascara

Location: Caldwell, ID, USA

This is the best mascara that I have every used. When asked the question if you were stranded on an island and you could only choose one item of make-up what would you choose? My answer has always been mascara, My new answer will be they're Real mascara. I will stop wasting my money on trying to find the perfect mascara because I have now found it!!!

Sep 29, 2012

One of the best Mascaras I've used in a long time.

Location: London

This mascara is excellent - it really does give you long lashes without clumping. The mascara is also super long wearing, and doesn't smudge or flake very easily. I love it. The price tag is worth it - I've used too many rubbish Mascaras in my time, so this one is for keeps.

Sep 28, 2012

Best Mascara Hands Down!

Location: Grand Forks, ND, USA

I am in love with this mascara. Its pretty Amazing and well worth the money. Best mascara out today! I Love Benefit!

Sep 22, 2012

Terrible product

Location: Undisclosed

My mum bought this mascara on the recommendation of how good it was but she found she couldn't get it off easily, it made her eye lashes lumpy and dry/irritated. She passed it onto me and I have used it and found the same plus it has made the corners of my eyes sore. This was an expensive mistake, beware!

Sep 17, 2012

Love it

Location: London, UK

I have had my eye on this since it came out but have gone through so many different mascaras i thought it wouldn't be any different. I took the plunge and i'm very happy i did! It makes your lashes look so long all day too! Would recommend to anyone, it may be a bit pricey but it's worth it.

Sep 16, 2012

This mascara is a gift. <3

Location: London, UK

I've always been searching for the perfect mascara and I actually think i've found it, my eyelashes are so long and thick and no other mascara could ever do this for me, thanks benefit!

Sep 12, 2012

THE best mascara!

Location: Dallas, TX, USA

I've used a lot of mascaras, and I've become quite a snob. This is the best mascara I've ever used, hands down. It lengthens, volumizes, darkens, and separates my lashes beautifully! I love They're Real! I literally refuse to use anything else, unless I am completely, seriously all out.

Sep 12, 2012

really works!!

Location: Ciudad de México, DF, México

Im from Mexico and I can say that is one's best purchases I ever made!!!, I love it!!! really looks amazing!!!, it really makes lashes look bigger and darker!!! :D

Sep 7, 2012

Most Amazing Mascara In The World

Location: Liverpool, Merseyside, UK

Just like any other girl I have searched everywhere in order to find the perfect mascara. Now I have Benefit They're Real Mascara! This mascara does everything you expect and more. It is a reasonble price and a great value for money. If you're in doubt about purchasing this mascara I definitely recommend you should purchase it, as you will be amazed by the results! It is well worth the price and the mascara lasts a while, as you only need to use a small amount to make your lashes look amazing. It fans out and separates your eyelashes without clumping them at all. Also, it make them appear so much longer, thicker and darker. Once you have applied the mascara it doesn't smudge or flake off all day. The brush is one of the best parts about this mascara, it's great for separating you lashes and spreading the amount of mascara evenly, also the brush has a rounded tip which is perfect for applying the product to your bottom and inside eyelashes. Another thing I like about this mascara is that when you wear it, it doesn't weigh your lashes down and it looks natural and not too overdone. Also, the packaging of this product is really nice and the tube itself is a shiny metallic colour in a nice shape. I cannot fault this mascara in any way. BEST BEAUTY BUY EVER!!!!!!

Sep 5, 2012

shipping sucks!

Location: High Prairie, AB

I would love if my order came in!!! it was suppose to be in on August 29th & its september 5th now and i still havent recieved it ! I really wished the shipping was faster because i really wanted to wear this mascara for the firest day of school! I live in canada so it should've been in already!! >:( #verymad

Sep 3, 2012

Amazing, out of this world lashes!

Location: England

Like many girls, I have gone through many different mascaras, many of which are just copies of each other, and don"t actually do anything but clump your lashes together. For my birthday, my mum got me the anniversary set of this mascara, so it came with a mini version too. All I can say is it's amazing, my lashes were dark, twice their size, fanned out and volumised. It doesn't curl them so much, and using the tip of the brush isn.t the best idea if you don.t want clumps, but the first time I wore it, I got so many compliments, I couldn't believe it. As a result, I don't feel the need to wear so much eye make up now, and they are as good as false lashes. Best mascara so far, well done Benefit! x

Aug 30, 2012

Worth the price

Location: London, UK

I have short eyelashes and am constantly trying out new mascaras that promise the earth. This Mascara has got me so many compliments, and really does look like you have false lashes on, don't normally like these rubber brushes, but so so glad I tried this, only downside is a tube doesn't last very long - Just bought the anniversary special though with a free mini tube! Love it!

Aug 29, 2012

Every woman should own it!!!!!

Location: London, England

Amazing, it does what it says. I have bought 100's of different mascaras to get that long and full effect so was quite skepital when i tried it but WOW it really does work!!!! everyone must try as they will all buy :-)

Aug 27, 2012

amazing, waterproof,beautiful

Location: England, UK

I am only 14 but i love it, i have had lots of other mascara's in the past but all off them smudged and looked horrendous by the end of the day so when my mum bought me they're real mascara i had no idea that it would be this good. It gives me long lasting beautiful lashes with extreme volume which look so full without one smudge by the end of the day. I LOVE IT and would recommend it to anyone wanting a fabulous mascara

Aug 25, 2012


Location: New Jersey, USA

Omg this is the BEST, mascara EVER!!!!!!!!! I am a mascara addict and I'm always buying and trying different mascaras looking for the one and I finally found it!! I loved it so much that I posted about it on my FB. It's my lash crack! Thanks for making such an amazing product, looking forward to trying your other products as well.

Aug 23, 2012

:( really really really DISSAPOINTED

Location: galliano, Louisiana

I had high hopes for this product. The description sounded like exactly what I needed and want it!!! lengthens, curls, volumizes, lifts & separates lashes for a spectacular "out-to-here" look. Unfortunately, the product didn't do either of those things for me. I hate to say this, but maybelline the falsies volum express work wayyy better that this marscara this the second product i purchased from here and :( not so good hello flaweess suck too

Aug 22, 2012

Best Mascara I`ve used

Location: England, UK

I have short eyelashes, but this mascara makes them look so much longer! It looks like I have false eyelashes on, I don't need to curl them anymore, and it stays looking good all day. my only criticism is that it is very hard to remove, even after washing my face and using make up remover. But the result is worth it! I`d recommend it to anyone :).

Aug 21, 2012

They're amazing and real!

Location: Dublin, Co. Dublin, Ireland

I got this product in July, and I was really sceptical about the promises it made, and if it didn't work, I was after spending a lot on a craip mascara. Well when I applied it in Starbucks, it was just... amazing! All of the women I was with in London kept on saying how amazing, dense, and long my lashes look! I have to say that if you don't wipe the brush off the side of the bottle then you will have a bit of clumpiness. I layer this under a waterproof mascara for a stay all day look. Also, because of using benzoyl peroxide around my face, some of it gets on my eyelashes, and bleaches them. Well I have jet black hair, so I have little blonde hairs on both my upper and lower lashes. But they're real's formula makes sure my lashes are jet black. Well worth the price, thanks Benefit for an amazing mascara!

Aug 14, 2012

Not good for me

Location: New York, État de New York, États-Unis

I was so excited when I stepped in benefit and saw this product on the shelf, with a big 'BESTSELLER' sign on it. I asked a benebabe about it and she raved about how awesome this product was. Since i loooove benefit, i just had to get it. My previous mascara was BADGAL lash, which made me convinced this product would be great. When I got home and tried it on I was SO dissapointed. It was clumpy, dry (even though brand new) and made me look like I had gross spider lashes. I will just stick to BADGAL lash now.

Aug 13, 2012

best mascara ever!

Location: Karachi, Pakistan

i used the deluxe size first but then i got the full size because its amazing!!! two coats n u r ready to gives length and volume simultaneously!

Aug 10, 2012

Brilliant but a nightmare to remove.

Location: Leeds, West Yorkshire, UK

I love this mascara. At first I was sceptical about spending so much on a mascara but it really is worth it. Lashes look amazing! Only had it a week so can't comment on how long it'll last. Only downside and reason I only gave it 4/5 is that it's really difficult to remove even with eye make up remover.

Aug 6, 2012

worth the extra $$

Location: Texas

This is awesome mascara! It makes long thick lashes. I try to be frugal and this is more expensive than the drug store, but it is worth it. It also stays on through workouts and I live in Texas heat.

Aug 4, 2012

#1 Benefit product!!

Location: Wales, UK

If I could only purchase one product from Benefit (most of my make up products are Benefit!) it would be this!! I don't even have to curl my lashes anymore :) HOWEVER - I don't find that a tube lasts me very long :(

Jul 29, 2012

Doesn't do exactly what it says on the tin....

Location: Glasgow, Scotland

This is a good mascara, although at 1st I was not keen, I felt it was thin & took a while to dry. However I persevered with it & have grown to like it. I wouldn't say it make my lashes look like I have infills or fake lashes on, but it did offer a little more definition. The brush is handy too

Jul 26, 2012


Location: Glasgow, Glasgow City, UK

This is the best mascara ever used! In comparison to the amount of money i have spent on cheaper mascara's it is totally worth the money! Lasts all day, looks amazing, curls eyelashes ( didn't need to use my curlers ). Its just FANTASTIC ! BUY IT NOW !

Jul 25, 2012


Location: Los Angeles, CA, USA

When I bought the product, I wasn't sure about it at first as I thought it would be like every other mascara I have tried. BUT IT'S AMAZING! I wore it out and everyone thought I was wearing fake lashes and I had compliments all night. I got home, and they still looked as amazing as they were when I first applied the product, THE BEST BENEFIT PRODUCT EVER! don't bothered with any other mascara, this one will truly work for any lashes, where you want a natural look or false lash look this mascara really has it all. BUY IT NOW AND YOU'LL NEVER REGRET IT. <3.

Jul 22, 2012


Location: Turnberry, Scotland

This is the BEST mascara I have ever used (and I've been wearing mascara for over 30 years). It goes on like a dream, not clumps, no sticky bits, no mess. I have always had to wear waterproof mascara but not with this one. Great staying power and no smudging. Truly amazing and at a great price - well done Benefit - what's next?!?

Jul 21, 2012


Location: Illinois

I love, love, love! A couple of swipes and perfection!

Jul 18, 2012


Location: Ciudad de México, DF, México

I have always been dissapointed the way mascaras act on me. Thye smudge or run under my eyes and after a few hours of wearing them I look like a racoon!!!! Well, all that is gone wiht They're Real!, it is fantastic the way they stay and don't run all over my eyes and at the end of the day they look as if I had just applied the product. I am so happy I can now wear a mascara that I know will stay! Benefit, I am your greatest fan ever!!!!

Jul 18, 2012

Great Product

Location: Brisbane QLD, Australia

This is a really great mascara, the wand is a wonderful design, with quite thick, plastic bristles but they're not flimsy, and then bristles on the tip for getting into harder to reach areas like the inner corner of your eye. It thickens and lengthens and holds a curl wonderfully. Probably the only downside is that it is a little liquidy in consistency for my liking, but other than that it is excellent and I will definitely repurchase this time and time again!

Jul 14, 2012

Best mascara EVER!

Location: Toronto, ON, Canada

This mascara is hands-down one of the greatest products I have ever used! The wand is perfect for discovering all those little lashes you never knew you had, giving you so much more volume and length...not to mention curl! I also found the product to be long-wearing, and it did not make my lashes feel rigid, like many other volumizing mascaras can. Even though it is not waterproof, it makes up for that in so many other ways!

Jul 13, 2012


Location: Undisclosed

This mascara is amazing !! makes my lashes long and beautiful. My friend suggested it to me as she has it and ever since i got it I have loved it !!!!!!!!!!!!!!!! xxx Its luxurious and just plain brilliant !! :)

Jul 12, 2012

It does what it says on the packet

Location: Greece

This product is amazing, it really does make lashes look fuller, thicker, longer AND it curls them. Slight downfall is that it may smudge on your eyelid when worn in hot weather. Do not let that deter you though. The brush is really effective and easy to use and you can have a natural or really 'made-up' look. It truly is a wonder product.

Jul 8, 2012

I absolutely love this product!

Location: Undisclosed

This product is absolutely amazing! I use it everyday and my eyelashes look fantastic. I definitely recommend this product!

Jul 4, 2012

They really are real

Location: Pembroke Pines, FL, USA

The first time I used this product, my husband thought that I was wearing fake eyelashes. It is simply wonderful.

Jul 4, 2012

Makes my eyelashes even longer

Location: Staffordshire

I have really long eyelashes anyway, but this mascara really makes them stand out even more, as my eyelashes are one of my best features & this helps me to really show them off. It may seem expensive but you have a lengtheing mascara, volumising mascaring, curler and seperator all in one. It does work for people with long eyelashes too, so buy it & bin those falseies :)

Jul 2, 2012

Maxium results, minimal effort!

Location: North Lanarkshire, Scotland

I purchased this product yesterday & quickly applied it before work this morning! In seconds my lashes were longer, more defined & I had a bright eyed & bushy tailed look! A couple of coats more & it would be volume-tastic! Love it!

Jun 28, 2012


Location: Cardiff

Bought this product just a few weeks ago after using bad gal for years. This is the best mascara i have ever used. I gives amazing results, my lashes look thicker, longer and has that false lash effect as promised. Would highly recommend x

Jun 25, 2012

awesome but dries fast!

Location: roseville, ca

At first I was obsessed with this mascara..I didn't have to do my usual 3-4 coats to get the dramatic lashes I like, 2 coats and I was out the door!! However, after about 3 weeks I noticed it was drying quickly! That is the one downside to this product. I would buy it again but I am not as excited for it.

Jun 24, 2012


Location: Undisclosed

the most amazing mascara in the world completly gives the false lashes effect get it now its worth every penny!!! GET IT NOW!!!!!!!!

Jun 23, 2012

Probably the best mascara I've bought.

Location: Scotland, UK

I used 'Get Bent' for years and when it was discontinued I tried BadGal. I liked it, but it didn't suit me anywhere near as much as Get Bent. I bought this and WOW!! I've got naturally long lashes, but this puts them in a league of their own - it makes me look like Bambi! It's easy at first to end up with messy, clumpy lashes but if you give the wand a slight wipe round the top of the bottle and take it easy when applying (only one coat needed) then it works a charm! Lasts all day too, doesn't flake or crumble off around your eyes and comes off easily.

Jun 22, 2012

I have actually taken other mascara's out of people's...

Location: Undisclosed

I have actually taken other mascara's out of people's hands and given them this one. I've not have one disappointed swapee yet! It's amazing definition and people always ask me if I"m wearing fake lashes. Just perfect! I wish it was in different colors though (I can't recommend it to blondes because blonde hair and black mascara-no go)

Jun 20, 2012

I was very pleased! Fav mascara!

Location: Grande Prairie, AB, Canada

I am a big mascara junkie and benefits new mascara was a must buy! I recently bought it and it is now my favourite mascara of all time! It doesn't weight down lashes and still gives them a slight curl! This is definitely for people who want MAJOR volume and still a lot of length! Love it!

Jun 19, 2012


Location: California

I was soooo skeptical about They're Real. I was a die-hard BADgal fan and nothing was going to change my mind, or so I thought. Well, I bought the They're Real Mini out of curiosity (such a good idea, to sell miniature testers!) and I am beyond happy I did! In one sweep from base to tip, my lashes look long, deep black, highly voluminous, and the CURL. I didn't realize mascaras could curl like this- I don't use a curler because I never thought I needed to, but the intense effect of even a subtle curl is amazing- I look so much more awake! In two or three or ten sweeps, you start building an intense false lash look that you can keep separated or clump to your heart's delight. It is NOT waterproof, I went in the shower with it and when I came out it was mostly off my lashes and under my eyes. However, since it isn't advertised as waterproof this isn't a problem. It doesn't sweat off or mark onto my lids unless it gets totally wet. Five stars! I'll be getting a full size ASAP. Good job again Benefit <3 x

Jun 18, 2012

Are you wearing fake eyelashes?

Location: Minneapolis, MN, USA

A coworker asked me at the end of the day "Are you wearing fake eye lashes!?" It lasts all day and looks as fresh at the end of the day as it does at the beginning. It doesn't smudge. No need for primer. Get it.

Jun 15, 2012

Allergic Reaction

Location: San Francisco, CA, USA

I love most things Benefit. I buy all of my makeup there, except the mascara. Then there was all this hype about They're Real, and so I decided to try it. One night I forgot to completely scrub it off, and for the next week my eyelids and the skin under my eyes was peeling, red, infected, and tender to the touch. This mascara is not easy to wash off (requires scrubbing in the shower), but so little was needed to set of the allergies. I still love all other things Benefit, but I think I'll stick to buying my mascara somewhere else.

Jun 14, 2012

Actually got asked if I had falsies on...

Location: Newcastle Upon Tyne, Tyne and Wear, UK

Fantastic mascara, much better than Bad Gal which I'm not a fan of. Brush is brilliant, little spiky bit on the end to concentrate on the outer lashes and nice big brush for the rest of your lashes! Two coats and you will be amazed. Doesn't flake either, nice consistency. Lasted me about three months which is fine as you're meant to bin a mascara at this point anyway for hygiene. Onto my second purchase.

Jun 13, 2012


Location: Amsterdam, NL

I have tried just about every mascara out there that claims to give false eyelash effect ! THIS ONE DOES ! its truly amazing - no clumps AT ALL i urge you all to buy it !!!

Jun 12, 2012

not that great

Location: Santa Cruz, CA, USA

i was very excited when i got this mascara but it wasn't as great as i thought it would be,it didn't' look like false lashes.I also wish it also had more volume

Jun 9, 2012

This is the MOST AMAZING mascara!!! The very unique brush...

Location: Los Angeles

This is the MOST AMAZING mascara!!! The very unique brush on this mascara will lift, curl, lengthen and thicken your lashes in an instant! It's everything you ever wanted in a mascara.You can lengthen your lashes with the tip of the brush! If you want people to stop you in your tracks and ask you if your lashes are real, go and get a tube of " they're real!" NOW!!!! "remove it makeup remover" is the best oil-free eye makeup remover to remove your mascara!

Jun 9, 2012


Location: england

Bought this when it came out its great collegues of mine thought i had fake eyelashes on! defo a must have! :)

Jun 9, 2012

amazing product, best mascara ever!

Location: Surrey, UK

this is hands down the best mascara I've ever used!

Jun 9, 2012

I do like this mascara, but not more than a lot of other...

Location: NY

I do like this mascara, but not more than a lot of other department store brands. I think it is a good one though.

Jun 9, 2012

One of the best mascaras out there!

Location: Seattle, WA, USA

I was floored by this product. A BeneBabe at my local Macy's sat me down for a new look, and when she showed me my lashes after using They're Real I think I was speechless for once in my life! I have very thin eyebrows and eyelashes due to thyroid problems and I was amazed how full and thick my eyelashes looked! This product is amazing, it's like falsies in a bottle! I immediately said "I need to buy this" and I now wear it almost every day, and I am constantly spreading the word on how awesome it is. The only things I would write as not perfect is that washing it off can be a little difficult, it requires some special attention when I wash my face. If you aren't careful with application it CAN be clumpy, but I blame my unskilled hands more than the product.

Jun 8, 2012

It is a good mascara but i was expecting more since...

Location: Undisclosed

It is a good mascara but i was expecting more since everyone says its perfect

Jun 8, 2012

Waste of $22 + tax

Location: Fredericksburg, VA

I usually am one to spend alot on makeup, and have a "you get what you pay for" type of attitude when it comes to makeup. However for years I have been using Maybelline Mascara. When It occured to me that I spend so much on high quality foundations, primers, eyeliners and shadows that I should try a different mascara. I saw great reviews on this website, and found this product in a local cosmetic store. The recommended it as well. Unfortunately I was NOT at all pleased with this product. I felt my lashes looked stubby, not defined, long or volumous at all. I wish I had kept my receipt to return this product. Instead I threw it out, and went back to my $8 Maybelline. Would advise to NOT BUY this product.

Jun 7, 2012

I have tried many mascaras in my search for amazing...

Location: Melbourne, Australia

I have tried many mascaras in my search for amazing eyelashes, but this is by far the best! I was using it just for going out as it really looks so much better than other mascaras I've tried, but I'm going to start using it more everyday. I have just ordered two more so that I don't run out!

Jun 6, 2012

They ARE Real!

Location: Vancouver, BC, Canada

I've had is product for a couple of weeks now, and let me tell you this: IT IS AMAZING! It curls my lashes, volumizes, it doesn't clump, long wearing and much more! With One of my sets of lashes they won't curl for the lift of me... But after I tried this mascara, BAM! I never knew I had these lashes! Benefit, good job! I would love if you came out with a waterproof formula!

Jun 4, 2012

Love the length!

Location: Charleston, South Carolina

I decided to try they're real! since its one of Benefit's latest products. I love how it lengthens my lashes and make my eyes "pop." I've been applying it as stated in the directions and personally have not had any problems with smudging. I would say that it is longer lasting than the mascaras I've been purchasing at drugstores.

May 31, 2012

Expected more

Location: Hoofddorp, The Netherlands

I've used this mascara for a while now and it looks okay, but so far nobody has mistaken my lashes for false ones. It does what a mascara should do: color your lashes. But I don't experience any special effects and the mascara SMUDGES! Oh yes it does! Usually halfway through the day either my colleagues tell me I have panda-eyes or I see it in the mirror and have to wonder how long I've been walking around like that.

May 30, 2012

Please make a sample size!

Location: London, UK

I've been thinking about buying "They're Real!" mascara but after reading others' reviews I'm in two minds about it. There seem to be loads of pros and cons. I wish Benefit would make a sample size as I feel it is too expensive to buy as a tester. I would buy a smaller size for around £5 so that I can try the product for a while and see if I like it. Any chance of this happening?

May 28, 2012

Just so-so.

Location: Austin, Tx

It's a mascara,that's all. No brown or other colors to choose, no fantastic effects, not superior to my Lancôme or HR mascara.But it is better than my other mascara such as Estée Lauder.

May 25, 2012

i love this because the look so fake! for good results,...

Location: Undisclosed

i love this because the look so fake! for good results, start at the roots make a circular motion with the mascara, then zigzag out a few times! if you just blink on top of it, it clumps the tincyest bit! but its amazing

May 21, 2012

Absolutely Fabulous!

Location: London, UK

I do have naturally long lashes but still this mascara gives me gorgeous full looking lashes which really are spectacular! The mascara is thick, and if your not careful during application, you could be left with a spidery looking effect. However because of its consistency it is great for layering in order to give maximum volume and length, which lasts all day and night! I am often lazy when it comes to removing my make-up, but I recommend using benefits "remove it" makeup remover with a cotton pad to gently remove it, as I have found it to be a little resistant to other high street equivalents.

May 19, 2012

Not so hot

Location: Melbourne, VIC, Australia

I had previously purchased a 'I'm Glam... Therefore I Am' kit which came with the BADgal mascara, and after falling in love with it I thought I would try They're Real! to see if it really lived up to its expectations. Sadly, it did not. The mascara is very clumpy and does not go on smoothly, but in a sticky mess instead. So, I think I'll continue my love affair with BADgal.

May 15, 2012

I've been wanting to try this product, as I have many...

Location: Undisclosed

I've been wanting to try this product, as I have many mascaras that I love. I bought it and love it! It really does a great job with all of its claims. The first day wearing it, my hair dresser even noticed and asked about my lashes! The only reason I didn't give this product 5 stars is that it makes my top lashes smear on my eye lids (near my brows) as the day goes on. I know this is because my lashes are longer with the product, but the smearing happens every time I wear it. I love it, so it's going to be a staple in my makeup bag, perfect for an evening out :-)

May 14, 2012

Great for short lashes

Location: Toronto, ON, Canada

I am a Badgal mascara fan, so I bought this on a whim hoping it would be better than the Badgal. Sadly, They're real didn't impress me enough to have me pay that extra 4 dollars every time. Although I can see how this mascara works wonders for people with really short lashes (my friend bought one too and she loves it), my lashes are long enough that they only get kinda spidery and clumpy looking. Though I must say that even though its a little clumpy, it does not flake and get under the eyes like so many other mascaras do. And it lasts all day looking exactly as when you first put it on. Still, Badgal makes my lashes look more natural and soft, so I will be sticking to Badgal for sure.

May 13, 2012

Have to convince people my lashes are real!

Location: Houston, TX, USA

This product is just plain amazing! Ever since I started wearing this, I've had to convince people that my lashes are real!

May 11, 2012

Nothing Better!!!!

Location: Bensalem, PA, USA

I was a skeptic, until I tried the product. It's AMAZING!! It doesn't move. My eyes water so I've tried a lot of different brands of mascara looking for something that wouldn't give me "raccoon eyes." Even brands that claim to be "waterproof" ran down my face when my eyes would tear. They're Real! goes nowhere until I decide to take it off. No harsh eye makeup removers, all I use is a face wipe to take They're Real! off and, nothing is left behind. This is the best mascara ever!! The brush is also dynamic. There is no clumping, flaking, it's build-able, every lash is coated and, it really does look like you have false lashes on. This will be the best mascara purchase you've ever made. It was mine and, will continue to be. Love it!!!!

May 11, 2012

I have this in my beauty arsenal for its awesome eye...

Location: Quezon City, Philippines

I have this in my beauty arsenal for its awesome eye wakening powers. But seriously, it does lengthen, thicken, and curl. The only reason why I gave it 4 instead of 5 is because it works better if I curled my lashes with a curler first. Why? Since it gives it a more professional look. But alone, it also does curl (just not as dramatic as I would like), and interesting enough, it's able to lift the lashes instead of weighing it down (like MUFE's smoky lash). It wears for the entire day but eye makeup remover is a must when it's time to get some sleep (water and soap ain't enough).

May 10, 2012

Great mascara

Location: London, UK

Brilliant mascara, I have used a lot of different brands but this is by far the best. I hope benefit bring out this mascara in a waterproof version as I work out side so waterproof would be ideal. Xx

May 9, 2012

Not All That...

Location: New York, NY

I really wanted to like this mascara...but all I got were clumps. :( Very disappointed

May 9, 2012

Love this product!

Location: California, KY

Love that you can wear this mascara to get a beautiful natural look or build and get that fake eyelash appearance. I especially like how it doesn't flake! I am prone to sensitivity with many mascaras and have had no problems with this one!

May 9, 2012

Beautimus...that's a word...

Location: France

I LOVE this mascara! The wand is perfect because it prevents the lashes from clumping together, and they really do lengthen and curl with this. My trick is to blink while I'm applying it so that the mascara goes all the way from base to tip, and yes, I have been asked where I "buy" my lashes ; )

May 9, 2012

Huge let down. Another fail for Benefit's mascaras

Location: Houston, Texas

Like many others, I had high hopes for this mascara. I happened to get the last one once they became available at my local Sephora, and I could hardly wait to get to the car and apply it. At first look, I was really excited, because the brush is just the kind I prefer. The product seemed to be just the right creamy consistency, too. Unfortunately, after applying it to my clean, curled lashes, there was even less volumizing or lengthening effect than I get with their BadGal lash (impressive, because I formerly believed BadGal to be the worst prestige mascara out there, hah!). This mascara left my lashes clumpy more than anything else. Additionally, I found it to be exceptionally prone to running. The slightest yawn with a tear, walking to the car in very hot weather, or, God forbid, breaking the smallest sweat, and there I am: a raccoon. They're Real was just a huge waste of $22, and another failure, in my opinion, for Benefit's mascara line. I kept using the mascara for about 3 weeks longer, thinking maybe I was just in too much of a rush the first time, but no amount of practice made the product any better. Something else I found impressive was just how FAST the product dried up. I used it 3-5 times a week for that time, and when I finally gave up, after those 3 weeks, the product was so dry that it flaked when you pulled the wand out. I'm pretty meticulous about keeping my makeup tightly closed to prolong use, so this was an unacceptably short time of usable product. Hopefully Benefit will make it work one day, as they are my favourite, most used prestige brand (easily 90% of my product is from this company), but that day has certainly not come yet. If you're looking for a prestige brand mascara to use, I've yet to find a Clinique mascara I didn't like; their waterproof is especially impressive!

May 8, 2012


Location: san francisco

Since i bought this mascara, pretty much weekly people have asked me "are those your real eyelashes??". I tell them yes and they cant beleive it! love this product!

May 8, 2012

I was looking for a new mascara and bought this one since...

Location: Paris, France

I was looking for a new mascara and bought this one since it's a best seller. It's great for the length and the volume. And NO smudge which is GREAT! But the brush is difficult to use so I always end up with too much mascara which doesn't look pretty at all...

May 8, 2012

I don't understand all the rave

Location: Undisclosed

I really wanted a good mascara for my wedding day - one that would give the same illusion as fake eyelashes. I am very particular and wish to do my own makeup, but I do not want the hassle and stress of putting on fake eyelashes. I asked a number of friends for recommendations and the top recommendations were Cover Girl's Lash Blast, Dior's Show, and Benefit's They're Real. I fell into a makeup dilemma and decided to use it as an opportunity to purchase Cover Girl's waterproof Lash Blast, but in the meantime, I also ordered Benefit's They're Real to try for my wedding (about a $20 difference). I would say - save your money. Everyone's opinions I asked preferred the Lash Blast better. If you try to build with "They're Real" you just get thick clumps... with the Lash Blast, you get individual long, thick lashes. As my review states, I do not understand the hype over this mascara. I was disappointed but will probably use it for an everyday mascara - but, will never buy it again because I can get a cheaper mascara for everyday that I would actually like better.

May 4, 2012


Location: Undisclosed

This mascara is pretty normal when it comes to volumizing and all that stuff. I like the little spiky end for my outer lashes. However, it smudges all over the place! I put it on, went out with my friends so I was laughing really hard (when I laugh, I cry). And it smudged everywhere. I know its not supposed to be waterproof, but even the non-waterproof mascaras I have dont smudge this bad when i laugh. I wanted to like this, but it's not for me.

Apr 29, 2012

Suits ALL Ages

Location: London, UK

I bought this product for my mum and she's in her early sixties (still v glam) and she is amazed! She's found eyelashes she never knew she had, Thank you Benefit for making a gorgeous Mum V happy!!

Apr 28, 2012

Thick and clumpy

Location: Uk

I was really excited to try this product, having loved Benefit makeup for years. I expected high quality but all I got was clumpy, spider leg lashes. I've very fine eyelashes which don't really improve with regular mascara so, parting with the best part of £20, I whisked my purchase away. Making sure my eyelashes were scrupulously clean, I flicked a coat through my lashes. It was slightly lumpy so I tried another coat. Big mistake! I ended up trying to apply it 4 times but each time it dried too fast and clogged my eyelashes up. I told the girl at the Benefit counter who, despite me spending £££ with her, seemed totally disinterested. I'm sticking with my £3 mascara which doesn't do this!

Apr 27, 2012

Best mascara ever! And I know my mascaras!! Tried it on a...

Location: UK

Best mascara ever! And I know my mascaras!! Tried it on a recommendation from another mascara loving friend and was immediately convinced! Love it!!!

Apr 27, 2012

Quite good!

Location: Madrid, España

I was quite impressed the first time I got it tried on me, my eyelashes are short and this transformed them, especially after using Magic Ink eyeliner. No wonder it's become one of your top sellers. My only doubt will be whether there will be other They're Real! (brown, waterproof...). Let's hope so!

Apr 26, 2012

Pricey for what it is!

Location: Somerset, UK

Don't get me wrong, the product is OK, but for the price OK isn't really good enough. I have had two of these, and for the first week it's amazing, but it dries out really quickly. I have found this with BAD GAL Lash to. I am not a Benefit basher, I love the products! If this was £5 it would be great but for the price I expect it to last a little longer.

Apr 26, 2012

A must buy gift!

Location: Chelmsford, Essex, UK

I buy They're Real as a gift for people and they are always super happy with this Mascara - although quite a lot of the time I'm just under strict instruction to buy this product as it's the 'only thing they want'!

Apr 26, 2012

Amazing mascara!

Location: Cardiff

Best lashes I have ever seen and even my boyfriend noticed the change! LOVE LOVE LOVE They're Real!

Apr 26, 2012

This product definitely creates spectacular lashes

Location: Cambridge, UK

This mascara creates gorgeous lashes and I always use it for nights out to create a dramatic 'falsies' effect. I can definitely see a difference in my eyelashes and others have commented on how long they look! In the day, however, I find the mascara is a bit too heavy as it makes my lashes look spidery and the texture of the mascara is such that it never seems to fully dry, leaving my eyelashes feeling sticky. Sticky lashes during the day are really annoying, but if you're looking to vamp your lashes for a night out it's great product and does exactly what it says on the tin!

Apr 23, 2012

Really love this mascara, looks really good on, only...

Location: Undisclosed

Really love this mascara, looks really good on, only downside is it is a little stubborn when taking it off. But overall I was really impressed!

Apr 23, 2012

Lasts all day!

Location: Birmingham, West Midlands, UK

I love this mascara! Really lengthens my lashes and doesn't clump. Lasts all day without smudges under my eyes but comes off easily with eye make up remover. Best mascara I've ever owned!

Apr 22, 2012

Not all!

Location: Ireland

Don't get me wrong,I LOVE benefit!! It's probably my favouite make-up brand! But this mascara is just not good..I'm not sure if it's how i appy it but i really dont think so! It's clumpy and seems to make my lashes look shorter...I'll be sticking to my maybeline falsies for now!

Apr 20, 2012

amazing!!! a girl must-have! love the brush giving...

Location: manila,philippines

amazing!!! a girl must-have! love the brush giving precise application. another glamorous product of benefit. two thumbs up!

Apr 20, 2012

I had hight hopes for this mascara since I read alot of...

Location: West Covina, CA

I had hight hopes for this mascara since I read alot of raves about it. I have stick straight stubborn lashes that only seem to cooperate with waterproof mascaras. No non-waterproof mascara has worked to maintain the curl on my lashes after I apply it and this was no different. I love the brush but the mascara slowly pushed my lash curl down and I ended with stick straight lashes. I'm hoping a waterproof version is in the works. I would definitely try that one.

Apr 19, 2012

Never used a better mascara!

Location: Undisclosed

This is the best mascara I have ever used! Lasts all day, really easy to apply and doesn't clump. You don't need to apply much at all to achieve volumised and lengthened lashes. I can wear this mascara all day and it won't smudge. Even through rain, it remains perfect. When I first started wearing this mascara, I got many compliments and someone asked me if I was wearing fake lashes! After wearing this mascara, I could never use another one because I love it so much! Have told all my friends because it is so amazing. Thank you Benefit!

Apr 18, 2012


Location: Undisclosed

this mascara is just my absolute fave!!! everything i want in a mascara and NEED!!

Apr 17, 2012

Worth the money!♥♥♥♥♥

Location: Undisclosed

Amazing mascara got this for christmas and i absolutly love it! If you apply it lightly its perfect for every day and then add aibit more amazing for nights out. Seperates my lashed make them look big bold and curly! DEFINATLY WORTH THE MONEY ALL ROUNDER MASCARA!♥♥♥

Apr 13, 2012

Hoping for a waterproof version soon.

Location: West Covina, CA, USA

I had hight hopes for this mascara since I read alot of raves about it. I have stick straight stubborn lashes that only seem to cooperate with waterproof mascaras. No non-waterproof mascara has worked to maintain the curl on my lashes after I apply it and this was no different. I love the brush but the mascara slowly pushed my lash curl down and I ended with stick straight lashes. I'm hoping a waterproof version is in the works. I would definitely try that one.

Apr 13, 2012

love this stuff, never liked the idea of false eyelashes...

Location: cork,ireland

love this stuff, never liked the idea of false eyelashes too much mess, but these give the same effect and no mess, no clumps and it doesn't run!!!

Apr 13, 2012

I can't gp out without this mascara on, anything less...

Location: Undisclosed

I can't gp out without this mascara on, anything less than full lush lashes and I feel naked. Wish it was a little easier to remove but worth it to hold all day with no running.

Apr 13, 2012

Might aswell throw away my fake lashes now :) This...

Location: port glasgow

Might aswell throw away my fake lashes now :) This mascara does exacly what i need. A little bit of patienct when applying and your on your way to perfect lashes, FAB!!

Apr 13, 2012

goopy and next to impossible to remove

Location: Houston, TX

I was so excited to try this mascara and while it is great for volume and length, it definitely leaves clumps. It is also very hard to remove and leaves flecks around my eyes. I also once used a lash curler after applying this mascara and it made a huge mess on my face, like i had taken a q-tip, stuck it in the mascara, and gooped it along my lashline.

Apr 11, 2012

Holy cow I can not believe how great this mascara is! I...

Location: San Diego, CA

Holy cow I can not believe how great this mascara is! I was wearing BadGal before and I don't think I will be turning back. This makes my lashes full and pretty which was something I was secretly wishing for. Please never get rid of They're Real!

Apr 10, 2012

lovee it!!

Location: Los Angeles, CA

i absolutely love how it makes my eyelashes look longer but clumping..its simply perfect!! sucks that it got stolen along with all of my other makeup in my makeup bag... =[

Apr 9, 2012

Best mascara ever

Location: Scottsdale, AZ

I have only been using Benefit for a couple of months now, and I wish it has been longer. I love, love , love this mascara. I have always used Dior show, which I thought was the best mascara out there, however, they're real beats it hands down. A couple of friends have asked me if I'm wearing fake lashes. Buy it.

Apr 5, 2012

Does not volumize

Location: Undisclosed

I just bought this today and will be returning it because it gives me zero volume whatsoever. I expected huge lashes and what I got was not really any better than store brands I've tried. And I paid 22 bucks for this? Not only that but its irritating for some reason and I had to flush my eyes. Sorry, but I'm not impressed. For something that promises large lashes, this product didn't come through. My old mascara was better, so unfortunately this is going back to the store. Even doing every volumizing tip in the book did not help me achieve any fullness with this mascara. Too bad because I .was. super excited to try this :/

Apr 4, 2012

Long Lashes but Lots of Flecks

Location: NY

If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I have tried wipeing it off on the end of the tube but then it accumulates & gets gummy. I tried wipeing it off on a towel/tissue but then I saw how much of the product was wasted. Forget using the end of the brush to reach small inner lasher or lower lashes because there is just too much mascara. The second problem is that this mascara flakes like crazy!! And after 10 or 15 min., not just by the end of the day. I've been using a coat of clear mascara over this mascara to help alliviate the problem of "dalmation eyes" - black spots all around my eyes. This product does lengthen lashes like no other lengthening mascara I have ever tried but, in my opinion, the minuses outweigh the one plus.

Apr 4, 2012

Good Stuff!

Location: las vegas, NV (SinCity!)

Have you even been asked if you could only have 1 piece of make-up for the rest of your life, what would it be? Mine would be mascara! I am a mascara FREAK! I have tried tons of different mascaras (from drugstore brands to professional), and this is by far the best I have ever used! I really like BadGal too, but I think I like this one better! It lengthens, separates, and thickens (without clumping if you wipe a little off the brush). I apply 1 layer for a casual look or multiple layers for a more dramatic look. In my opinion, this product is a must have! Thanks Benefit!

Apr 3, 2012


Location: Canada

It lengthens, thickens, separates and makes your lashes very black. It's the perfect Mascara!

Mar 29, 2012

Awful. :(

Location: Seattle, WA, USA

This mascara made my eyes sting. It did seem to make the lashes bigger but the stinging was not worth it. It was also clumpy and I could not put more on after it was dry (ie, reapply in the evening). Thankfully, the Sephora people took it back and I got the mascara I love... BAD GAL! :)

Mar 28, 2012

Finally I have lost my benefit cosmetic virginity lol don...

Location: Undisclosed

Finally I have lost my benefit cosmetic virginity lol don't get me wrong but I was kinda dying to try benefit products and when they're real mascara came out I was going crazy for it but no benefit outlet in my country.. but anyhow I got it as a gift. Usually I love those mascaras which give my lashes a nice curl and length. volume is not a big issue for me as I have heavy but small lashes. This is such an amazing product it is giving me all volume, length and curls…The best part it has got an instruction manual in the packaging which is something new for mascaras. The mascara brush is kinda different but it works so differently and nicely. It ensures to get all the lashes and cover each and every corner of my eye. I must add that it is better than any other I have tried so far =) Yes it is not even water proof but this one is as hard to take off as the ones which are water proof. It gives my lashes great definition, separation and curls just two coats of this mascara and you can get wonderful big thick lashes…….It does not flake, crumble and smudge =) My lashes have never been this long. I simply LOve it!

Mar 27, 2012

Must have for Every Gal

Location: UK

I have tried nearly every Mascara on the market. While I was not very impressed with the Bal gal Mascara (i felt it left me black under my eyes). This mascara is great it does exactly as it says gives the impression of false eyelashes without being over the top. It is i deal for everyday wear and then add extra layers to create a dramatic effect for night time. This is one of the best mascaras on the market.

Mar 27, 2012

The will smudge

Location: San Jose, Ca

When I bought this mascara I was told that it is water resistant. I was super concerned about this because I have contacts and just went through a horrible breakup and would cry uncontrollably for no good reason. I was home packing up his stuff and burst into tears, thinking that my makeup was ok I finished things around the house. To my surprise I had black streaks down my face I had to completely redo all my makeup. When I was not crying my eye lashes looked great but it did smudge and flake. WATERPROOF PLEASE!!

Mar 26, 2012

It makes my lashes beautiful

Location: Los Angeles, CA, USA

I have short, thin lashes and the benefit mascara makes it look thick and lush. It does not clump up and goes on smoothly. I won't buy another brand after using this mascara. I use the Bad Girl Mascara. It really is worth the extra money.

Mar 26, 2012


Location: UK

This mascara is wonderful! Does what it says but I think there's better drugstore ones! HOWEVER, if I'm lucky enough maybe one day I'll repurchase this product. It's just that I don't feel the need to buy a £18 mascara as I have so many! Maybe I'll buy this when I run out' not sure, but I love this product A LOT!

Mar 22, 2012

Not Good!!!!

Location: San Diego,Ca.

I feel like I was taken!!! The cost is high and it does clump. It does not separate... Meaning it does not do any of it's claims! A drug store brand works just as good... If not better. Sure this mascara would be fine if you bought an eye lash comb to use after applying it, but that's not what the claim states. Save your money!!!! It's not worth spending it on this mascara .

Mar 20, 2012

I bought "They're Real!" when it first came out. I found...

Location: Dallas, TX

I bought "They're Real!" when it first came out. I found the brush to hold a bit too much product, which made my lashes clumpy. I learned to wipe off some of the excess, which resulted in amazing lashes! I loved it. Well I ran out, and told myself that I couldn't justify the expense. So I bought a drug-store brand. BIG MISTAKE. My lashes looked short and stubby. I bought another brand, and another. And now I've spent more than I would've if I had just bought "They're Real!", in the first place. I learned my lesson - yes this mascara is worth the price.

Mar 20, 2012

Holy cow!

Location: Denver, CO, USA

I have tried many, many mascaras and this one seems to be perfect. It is volumizing and lengthening without getting clumpy. I can do one or two coats for a nice natural look or go all out for big, thick lashes. You must buy this. You must.

Mar 19, 2012


Location: Dunedin, New Zealand

I love this product! i wont use another mascara ever again. people even ask me if im wearing false eye lashes when im wearing it, I love it

Mar 16, 2012

Best Mascara!!!

Location: Birmingham, AL, USA

This is the best mascara I have ever touched! No need for false lashes with this stuff!! I will definitely be a repeat offender.

Mar 15, 2012

It does what it says! Curls, lengthens, volumises and...

Location: England, UK

It does what it says! Curls, lengthens, volumises and lifts the lashes. I won't be wearing false lashes anymore! Goodbye to eyelash curlers. Best mascara I have ever used and I've gone through the whole make up counters when it comes to mascaras. Brush is perfect, feels great on and doesn't irritate eyes. All my friends are out to buy it. PLEASE DO NOT DISCONTINUE IT. From a happy Benefit camper. :)

Mar 14, 2012

I always use waterproof mascara but I decided to give...

Location: Toronto, Ontario

I always use waterproof mascara but I decided to give this one a chance and I have to say is not what I am looking for in a mascara but it is pretty good. The eyelashes look full and super long. The brush is one of my favorite brushes I ever tried. In general very good but not for me.

Mar 13, 2012

Very disappointing

Location: London, UK

Having been an avid fan of Bad Gal Lash I thought I'd try the new They're Real mascara. I cannot get on withe the brush, my eyelashes are nearly always clumped up and am having to correct any mistakes. I won't be buying it again - I'm sticking with Bad Gal Lash.

Mar 13, 2012

Doesn't live up to the hype!

Location: england

Having read these amazing reviews about this mascara I decided to part with my money for this mascara - that was a mistake! I really don't know how other people think this product is amazing as it didn't really do anything for my lashes, except clump them. Surely someone must agree or are all the reviews on the site only positive? Gem

Mar 11, 2012

Too hard to remove

Location: Australia

I was super excited to try this mascara when it first came out, and when I first applied it I instantly fell in love. The problem is that no matter how hard I try to wash it off, it smudges under and all around my eyes and takes a lot of effort to remove. Also I noticed that once I apply the mascara it irritates my eyes. I was sitting in class the other day when I noticed tears started streaming from the corners of my eyes for no reason, to make matters worse when I wiped the tears away the mascara smudged and it took forever to get off. I don't think I'll be buying this again. I'll just stick to BADGal Plum mascara.

Mar 10, 2012

This mascara is absolutely amazing, its my favorite of...

Location: Undisclosed

This mascara is absolutely amazing, its my favorite of all time, I had used a lot of mascara's previously but I've never found one as good as this, it gives the lashes a really false and full on look and the brush manages to get in all the corners and makes them look amazing!

Mar 9, 2012

awesome lashes

Location: South Yorkshire, UK

I'm in my late forties and this mascara makes my lashes look as long and healthy as they were in my early 20's........... it is absolutely fantastic..... friends even thought I'd got lash inserts.......Amazing!!!!!!!!!!!!!!

Mar 9, 2012

I love the different brush and the bristles at the domed...

Location: Sao Paulo

I love the different brush and the bristles at the domed tip, they're great to apply mor product for a dramatic effect and to reach the little lashes at the corners.

Mar 8, 2012

Wonder Worker

Location: England

With a quick flick of the brush, you get what any other mascara would dream of doing. Its actually amazing - 'false lash look' doesn't do it justice really. It adds so much needed definition to my eyes, and if you spend a little bit of time, with slow strokes, you can really work the brush and just have perfect lashes. A must have!

Mar 6, 2012

Will never use anything else again

Location: WI

Seriously, this stuff has it ALL. It makes my lashes: Big without being clumpy, so long and curly they almost curl back to touch my skin, dramatic, flawless, and buildable. (that is, you can swipe on one layer and be pretty understated...then build and build and build for More Lash!!)

Mar 6, 2012

you have to get this!

Location: England, UK

I don't really wear make-up that much but I needed some mascara as mine had run out, my friend had just had a birthday and a friend and I had got her Benefit eye shadow which looks lovely on her! But anyway, so when I was at the counter the sales lady introduced this mascara. I went straight back when I needed some and woow! I have worn fake lash's before but this is so great .... no glue! Just make sure you use a curler, I would tell everyone to try it I will never go back to other brands :) love it .. my eyes look beautiful x

Mar 5, 2012

This product is the best out there

Location: Manchester, UK

They're real mascara is amazing, I have very short natural lashes and struggle to find a mascara that makes them look long, I resort to using fake eyelashes which I hate applying. Having heard people rave about They're Real I had to try it for myself and wow!! It makes my lashes look so much longer and fuller, I wouldn't use any other mascara. The best thing is that I don't feel like I have to wear false eyelashes now because they look so good! well done Benefit, this is your #1 product!

Mar 2, 2012

I only bought the sample size for 10 dollars of this. I...

Location: Chicago

I only bought the sample size for 10 dollars of this. I think i will ONLY use this on special occasions when i need something "heavy duty" for my lashes. Its very clunpy and thick. I can't use it every day because its also very hard to get off of my lashes at the end of the day. I am interested in trying some of the other mascaras Benefit has

Feb 23, 2012

Dries out very quickly, very crumbly...

Location: London, UK

Was expecting great things from this after reading about it but I was really disappointed. It dries out really quickly, so it becomes very clumpy when you put it on. I've also noticed that because it dries out, it then makes your eyes look really black through out the day... not impressed, will be going back to MAC!

Feb 22, 2012

Love it!!!

Location: Philadelphia Sub.

I never spent 22$ on mascara before, but let me tell you its well worth the price! I was recommended this in sephora and I first tried it on today, the formaula is clump free and the brush picks up every lash to make them long, full and GORGEOUS! <3 best investment ever! I have attached a picture of my real eyelashes with this mascara on...take a look!

Feb 22, 2012


Location: Warrington WA1, UK


Feb 20, 2012

This is the most amazing mascara on the planet.I am a...

Location: Undisclosed

This is the most amazing mascara on the planet.I am a mascara junkie (I currently own around 10 mascaras) so I was really excited about this product coming out.This mascara is really good at seperating lashes and giving them length and volume.I love the brush because it picks up lashes and makes them more defined.

Feb 18, 2012

Amazing :)

Location: Undisclosed

I have been looking for a product that works really good and this stuff is amazing, it lasts all day and makes your lashes look long and bold. I say try it out and you will never go back to your old one.

Feb 18, 2012


Location: UK

This mascara is the best out there! It has also made me want to try other Benefit products and see if they are just as amazing :D

Feb 16, 2012

Never again!

Location: Undisclosed

Let me just start by saying that I do LOVE Benefit Cosmetics! That being said...this was the absolute WORST mascara I have ever used! It was so clumpy. It made my lashes look awful! I threw it out after the second use. I do not recommend this product.

Feb 15, 2012

The product is great it adds length and also thickens my...

Location: West Yorkshire, UK

The product is great it adds length and also thickens my lashes the only down side is that it lasts for no longer than a few weeks , during the first week it worked really well and by the end of the seccond week the product was non existant and i had to go buy more mascara , i would expect this from a cheap drug store mascara but unfotunatly this isnt.

Feb 14, 2012

Ruins your lashes.

Location: Bucks UK

Don't get me wrong, when I first saw and tried on this mascara I had the same 'WOW!' reaction as everyone else. It certainly does do what it says on the box, volumizes, lengthens... Perhaps not lifts and curls though. Oh and it is most deffinitely clumpy. I am also extremely unhappy to say that it has left my lashes in a terrible state. Massive clumps of my lashes are missing where they have been ripped out from me taking the mascara off. I removed it properly and even use oil based makeup removers to try and ease the scrubbing needed to remove it. I was left with severe 'panda eyes' where the mascara had almost stained my skin and once I'd got that removed my skin was so sore from scrubbing it looked terrible. No I do not have sensitive skin either which is why I was so upset with how my face had looked, after all, I had only done what any girl does. Take her makeup off at the end of the day. I certainly would not waste my money on this product. My lashes as pretty much non existant now, I'm having to not wear mascara full stop at the moment in hoping that this will give them a chance to grow back. Don't ruin your lashes like mine have now become!!! :(

Feb 13, 2012

This is the best mascara I have ever used

Location: Lexington, KY, USA

This mascara adds volume, and length without having to use 10 layers.

Feb 10, 2012

I have been a huge fan of BadGal Lash and have never...

Location: Montana, USA

I have been a huge fan of BadGal Lash and have never liked anyother mascara until I tried this! Wow! It is just as fabulous and I love them both!!

Feb 10, 2012

I love this product a friend gave it to me Just because...

Location: melbourne fl

I love this product a friend gave it to me Just because well My lashes looked great everyone should use this product love it

Feb 6, 2012

really great mascara but dries out fast

Location: Hope Valley, Derbyshire,UK

I really liked this mascara it did lengthen and thicken my eyelashes really well! Probably the best thing about it is that is stays as beautiful as when you first put it on ALL DAY!:) which is really unusual, I don't think I've seen another mascara that does that. One down side though is that I found it a bit hard to put on as it's really thick and it's quite easy to make you eyelashes look clumpy if you don't put it on carefully. Also it dried out really really quickly...which was annoying, and I screwed the lid on really tight every time to make sure air didn't get in but it still dried out. I think it lasted about a month. Also, I don't think it's necesserily that much better than cheaper mascaras, i'd say the only thing actually better was that it stays on so well.

Feb 4, 2012

really works...

Location: London, UK

i always used to buy Bad Gal mascara, because i loved it! but on impulse i tried this one and this mascara does exactly what it claims too, my eyelashes are lovely and long and i get lots of compliments on them. the only thing i find is that its quite sticky, whilst it's good to have a mascara that lasts all day long, i find it incredibly difficult to take off in the evening (i like that bad gal is a little bit lighter and easier to remove) but thats my only little niggle with this mascara really! best lash lengthener i've seen on the market!

Feb 1, 2012

they're real and they're spectacular

Location: NY

what a mascara!! the brush is so awesome- it singles out every lash to legnthen and define and the ball on the end helps to get the little hard to reach lashes in my inner corner. this is a holy grail mascara for me. i also like how it is shiny!

Feb 1, 2012

Absolutely the best mascara I've ever used. My lashes...

Location: Undisclosed

Absolutely the best mascara I've ever used. My lashes have never been this long! It's awesome! *****

Jan 30, 2012

They are for real!!!

Location: Western Australia, Australia

I have honestly never owned a mascara that makes my lashes stand out as much as they're real, & believe me I have tried many! I get so many comments on my lashes now, which I never got before! I love the colour & how the brush just glides the mascara on without clumps & bumps! I'm terrified that I'll run out of it so I now always make sure I have a second one tucked away in case I need it! A 10/10 mascara! :)

Jan 29, 2012

Thick sexy lashes

Location: London

This is the very best mascara I have ever used - I was given it as a free sample and never would have previously paid this much for i CANNOT live without it. Lashes are thick, long and sexy, and I was asked if my eyelashes were fake a good few times :)

Jan 29, 2012

Best I've Ever Had

Location: Undisclosed

I don't wear a ton of makeup but because this mascara does such a good job providing volume AND length, it definitely is my go to for a quick fix. I am a loyal Benefit customer and it's because of products like this which never disappoint. If you're looking for a great mascara, look no further!!

Jan 29, 2012

All you will ever need!

Location: Australia

I have been looking everywhere for a great mascara and have finally found it! It is so easy to put on and it doesnt clump on your eyes! Highly recomended great product. All you ever need is this mascara forget the others!

Jan 29, 2012


Location: London, UK

I am a mascara/fake lash junkie... But thanks to this new mascara i will never ever need to buy fake lashes again. It holds true to all it claims, and it will not disappoint! Im not sure how or even if Benefit can top this mascara in the future! Thanks Benefit :) x

Jan 29, 2012


Location: Venezia, Italia

Mascara favoloso!! Fa delle ciglia fantastiche!! dura anche 2 mesi e più perfettamente!!

Jan 26, 2012

First mascara to make my lashes curl

Location: Raleigh, NC

I have tried soo many mascaras in an attempt to find one that would make my lashes look both long and full. While I may have been semi-satisfied, this product beats out them all. My eyelashes never curl without the use of an eyelash curler . . . until now. My eyelashes look gorgeous, full, and curled without multiple coats (and even before the curler). Now I just use the curler a few minutes after applying to really make a statement. My only con would be the obvious non-waterproof formula. Once wet, it smudges a lot, but it does stay on the lashes. You'll definitely need to invest in a good eye makeup remover to get it all off.

Jan 23, 2012

The Best Mascara on the Planet

Location: West Yorkshire, UK

I am a Benefit geek and only use their products, so when the new mascara came out i couldnt wait to try it. I was dubious that it would really be able to make my eyelashes look like false ones, but wow, I have never used a mascara likeit! This is proof that Benefit really do make the most amazing products on the planet!!! Thank you Benefit for making me feel beautiful!!!

Jan 21, 2012

It´s incredible, my lashes never were so longer. My tip,...

Location: Spain

It´s incredible, my lashes never were so longer. My tip, I put a little translucide powder on my lashes before using they´re real, the result... espectacular

Jan 19, 2012

Best mascara ever!

Location: London

I am seriously impressed and so is my sister-in-law who got it for Christmas from me...infact I think I am going to buy one for every girl I know ;-)

Jan 19, 2012

I love it, I used to wear fake eyelashes on a night out...

Location: Undisclosed

I love it, I used to wear fake eyelashes on a night out now I just build up my eyelashes using this mascara and it has the same effect. Day to day wear it is really good, makes my eyelashes look longer and thicker. Since using this product my natural eyelashes have become thicker too!

Jan 17, 2012

The name doesn't lie!

Location: Chicago, IL, USA

This product is absolutely uplifting! This product really does make you're eye lashes grow enough for a noticeably longer look. No fake lashes needed! I've gotten several compliments from friends when we go out. It makes a difference, I'll continue to buy this product until Benefit comes out with something to top it...

Jan 13, 2012


Location: Belfast, UK

I was dubious about using this product at first, due to my obsession with the Badgal mascara. However that finally ran out and so I decided to try this. I was not disappointed. To begin, I love the sleek, smart packaging. The product itself is very good. It really is eye opening! It gave me lovely, dark eyelashes which were long and curled. Extra application extanded my lashes even further. I would say this product is designed for length rather than volume. The specialised bottom eyelash part was very good. It also didn't give me the unwanted spidery lashes. I would recommend this product to those looking for long eyelashes, and have already got my friend to buy it!

Jan 13, 2012

Mascara doesn't get any better than this. Love it, love...

Location: Los Angeles, CA

Mascara doesn't get any better than this. Love it, love it, love it.

Jan 13, 2012

It's fantastic! Quick and thick lashes. My only qualm is...

Location: Whitehorse, YT

It's fantastic! Quick and thick lashes. My only qualm is it's not waterproof (though it is smudge proof) so fab!

Jan 9, 2012

OMG! Finally a mascara that I'm not allergic to!!

Location: Undisclosed

I have very sensitive skin, eyes, nose, you name it.. and This mascara doesn't make me swell, itch or anything. On top of that, my eyelashes look STELLAR! I have long eyelashes naturally, and these make it look like out of this world. This is the first day with it and so far so good, I put it on at 6 am, and its 9 pm now and it doesn't even feel like I have mascara on! LOVE LOVE LOVE LOVE IT!

Jan 9, 2012

Not what I expected

Location: Ashland, OR 97520, USA

I do love Benefit, but this product did not do what Bad gal lash will do 10X better. I was disappointed when my lashed did not look longer and fuller and curled. I honestly was upset when it started clumping on my lashes after the tube was only a week old.

Jan 7, 2012

im 55yrs old and i have never had eyelashes i used this...

Location: columbiana ohio

im 55yrs old and i have never had eyelashes i used this product and was amazed. was with my friends and kept seeing something on my nose {was concerned it may be a nose dropping lol} and realized it was my eyelashes they were so log i had nevr seen them that way. i love this mascara and i recommend to eveyone.

Jan 3, 2012

Looks like fake lashes!

Location: England

I bought this mascara today and it's worth every penny. Lasts all day and my lashes look so long and think that they could be fake! Everyone should buy this! Took a bit of practice to apply properly and avoid clumping, but definitely worth the extra effort.

Jan 2, 2012


Location: Essex, UK

I bought this after using the BAD gal lash mascara, which I found really good and I was unsure about how they're real would compare to it. At first, I found the mascara brush wasn't defining every lash, like i would desire it to do. But then, I discovered the trick of using this product; tilt the outer end of the brush down when using. Plus, I think the end of the brush, which catches all the small lashes, is a great feature that both drugstore and professional make up brands do not feature. The overall result is a very happy customer with very long lashes!

Dec 31, 2011

Brings out the beauty in lashes!

Location: Chicago, IL, USA

This mascara works on my two daughters and I. I have thin lashes, and my daughters have thick and yet it works on all of us. This mascara really does have every feature, and it is long lasting, doesn't clump, or leave any residue. If you are looking for a new mascara, go with this one! It brings out beauty in thick and thin lashes, and it is jet black. This is the ideal mascara!

Dec 29, 2011

They REALLY are real!!

Location: Milano, Italia

This product is amazing. I bought it a couple of days ago and I put it on yesterday for the first time. I hadn't seen my best friend for the past week because he left for Christmas. Yesterday we met and one of the first things he said was: are you wearing FALSE lashes??? It works. It totally does what it claims for a good price. I recommend it to you all!

Dec 23, 2011

Best Mascara EVER! I talk about Benefit on my fB page all...

Location: Indiana

Best Mascara EVER! I talk about Benefit on my fB page all the time. By my suggestions I have turned at least 3 friends onto this Mascara. 1 Girl said her husband wants her to wear it all the time! I always joke that I should get a commission (= When I am Sephora looking at makeup I end up talking to other customers about Benefit Cosmetics ~& they leave with Benefit! I absolutely love Benefit Cosmetics (=

Dec 16, 2011

They're real

Location: California, USA

I recently bought this mascara and let me start by saying Love it. My lashes are straight and long but they needed to look thicker and curly. Anyhow with this product it does all that! TY Benefit. The only drawback is that it smears so by the end of the day I end up with the racoon eyes . If it was waterproof or smudge proof I would buy it again:( Other than that, can't complain.

Dec 13, 2011

Forget Eyelash Extensions ...

Location: Ottawa, ON, Canada

I have the ultimate review for this product; I have been using they're real! religiously for about 3 months...recently I received a gift certificate from my mother for eyelash extensions, so I took advantage of the free pampering and had them applied. I walked into work the next morning confident someone would notice my Bambi-eyes but was quite disheartened when I didn't receive even one compliment. Disappointed, I asked my office-mate if she noticed, and she told me that since my eyelashes were always long and full...the eyelash extensions weren't even noticable. Save yourself the hundreds of dollars, and simply buy this mascara! It's been a God-send. Not to mention it's pretty water-proof as tears, or whatever escapes the eye, simply beads and runs off the mascara. Amazing, amazing!!!

Dec 10, 2011

ive been a die hard mabeline great lash user and i just...

Location: sacramento, ca

ive been a die hard mabeline great lash user and i just converted to this. amazing

Dec 9, 2011

The Holy Grail of Mascara

Location: Pittsburgh, PA

I have used a lot, A LOT, of mascara in my lifetime, including "BadGal Lash" and haven't stuck with any of them. After purchasing "they're real!" on a limb, I think all of that is about to change! Even after just one coat of this mascara, I found my lashes obviously lengthened and volumized! I think I'll be repeating the purchase of this mascara for a long time. Thank you Benefit!

Dec 6, 2011

Really does make your lashes like never before.

Location: Pittsburgh, PA, USA

I have naturally pretty long lashes. They're fairly dark as well, so I had put off buying They're Real for months after it first came out, because I wasn't sure if it would really make a difference to my lashes. But once I tried it on a whim, I fell in love. It actually made me lashes look unreal! My favorite part of this mascara is the brush, it does something right and doesn't make my lashes clump together like so many mascaras do to me. All I can say is I wish Benefit would come out with this in a brown color too.

Dec 5, 2011

Rather disappointed, I'm afraid

Location: Los Angeles, CA, USA

I tried this mascara twice, once when I got it and then again recently, with the same results. First of all, I will say the one thing I do really like about They're Real! is the brush. It is a unique and excellent design. As for the mascara itself, well, the first coat goes on very nicely but any additional coats do tend to clump a bit. I have very fine lashes and need at least two coats. With Badgal lash, that doesn't happen or more specifically, I can work out any clumps with its brush but I cannot do that as easily with They're Real!, I'm disappointed to say. HOWEVER, I would even overlook that small flaw but the main reason I don't like this mascara is that it is unbelievably hard to remove. I'm a soap-and-water gal, but I can't get this stuff off with soap. Not even close. I used some eye makeup remover and while it does get it off (eventually), I had to scrub and scrub which the delicate skin around the eyes doesn't like at all, and even then, more mascara kept appearing under my lower eyelashes! By the time I finally got it all off, the skin around my eyes was a bit inflamed and red, and it burned when I put my eye cream on. Sorry, but I think I'll stick to Badgal lash, which is the best mascara I've ever used and comes off easily. I wish they'd incorporate the new brush design into Badgal, but worse comes to worst, I'll wash (with industrial strength detergent) the brush from They're Real! and use it. I have become a diehard Benefit fan, but I'm afraid this mascara is one product I'll stay away from.

Dec 1, 2011

hands-down the best mascara i've ever tried

Location: San Francisco, CA, USA

i usually switch mascara brands every few months but now i think i've found my match with they're real! the formula perfectly coats and extends my lashes, but the BEST part is by far the mascara wand, which seems to catch each individual lash. best of all the applicator is PERFECT for bottom lashes without smudging.

Nov 30, 2011

LOVE this new mascara!

Location: Wenatchee, WA, USA

I had been a devout user of a different brand of mascara and so was hesitant to try this one out, but after reading tons of reviews I decided to go for it! I was NOT disappointed! (and let me just say that I am TOUGH on mascara). This formula creates volume without being too thick or goopy. It does NOT flake through out the day. It is pretty darn water resistant. It lengthens, curls just enough and volumizes without getting clumpy. It really is the perfect mascara. One of my concerns was the type of brush....these things were a fad a while ago (the little spiky rubber brushes) and I was not really a fan...HOWEVER, this particular brush is fantastic! It doesnt poke, and it is very very effective. Having the bristles at the end is a god send! Finally! I am so glad that someone decided to do this. If you are on the fence, I highly recommend this. And it is a good value when you consider the cost of other mascaras of this caliber.

Nov 28, 2011

I LOVE this product!!

Location: Phoenix, AZ, USA

I couldn't wait for this product to come out. I was in the store waiting for it. I am not disappointed. I love the way the end of the brush is shaped. It really separates the lashes making them look longer and of course, fuller. I have sparse lower lashes and this mascara gives me the look of full lashes that I was looking for. Thank you for this great product. I love everything I have ever tried from this company.

Nov 23, 2011

Nothing better!

Location: Maine

I thought that the Bad Gal was awesome but when I saw this one coming out I HAD to try it! SO happy I did, I will never use anything else! I usually do two coats for a more dramatic pop and it's awesome, separates my lashes and makes them look so full! Try it, you won't regret it!

Nov 19, 2011

The rich formula

Location: GA

I am 53 years old and TRUST me I have tried a lot of mascara's! Mascara is the one makeup I have loved since my early teens. With that being said I have also tried many different ones. They're Real Mascara is the BEST I have used. I love the rich formula, I love the brush and I love that I can get the length and fullness from one mascara (It usually takes me using two different ones to achieve the look I want). I can honestly say this mascara has become my favorite and I would highly recommend it to anyone.

Nov 16, 2011


Location: la

Love, love, love this mascara! It curls and separates my lashes. They look so flirty and great. I used this product with Big Beautiful Eyes and have had fantastic results.

Nov 14, 2011

Definitely not hot

Location: Nashville, TN, USA

Wasn't lengthening, wasn't volumizing. First, I had to put on quite a few coats to even build it up, and it wasn't looking that great already. And then it looked like tons of little pieces hanging off of the ends of my lashes - which happens sometimes, in which I can usually just let it dry and brush them off - and when I tried to get them off after letting the mascara dry for about 7 minutes, my lashes just clumped together. I'm glad I tried it, but it wasn't for me.

Nov 13, 2011

Amazing Product!

Location: Undisclosed

This mascara is by far the best mascara I have ever used! I get many compliments all the time about how long my eylashes are. I have recommened this to my friends and they all love it!

Nov 13, 2011

Good brush design, product smudges

Location: Australia

First look at the brush and i fell in love with it, swipes every lash u have! Down fall - this product smudges and leaves a grey mark near the bottom of my lower lash line. Its depressing because it always smudges no matter how much or less you put on. I use the total moisture facial cream daily, could it be a clash??? Shrugs Till the ladies improve the formula, i might give "they're real" some time out

Nov 12, 2011

Absolutely the BEST mascara EVER

Location: Frederick, MD

I love love love this mascara... better than Dior Show which I used to think was the mecca of mascare. I have honestly had men and women stop me in public and ask if my eyelashes are real. This stuff is no joke. Buy it. I would be very surprised at anyone being disappointed.

Nov 11, 2011

Terrible Reaction

Location: West Chester, PA

I was so excited to try this mascara when I bought it. The packaging is so pretty and the product promises sound fabulous. I never mind spending money on good products so even though I felt the $22 was steep if it worked as well as stated I would buy it again. However, I first tried it when we traveled out if state for a wedding. I liked how it looked on but almost instantly I noticed that my never sensitive eyes were itchy which lasted all night. I took it off after the wedding that night and woke day. up the next morning with the worst pink eye I have ever experienced that lasted over 24 hours. A few weeks later I tried the product again and got the same result except worse. I would

Nov 11, 2011

The best mascara

Location: Ohio, USA

I have very small eyes and short eyelashes, so without mascara... hardly visible eyes. With allergies, watery eyes, it was difficult to keep on mascara. Bought "they're Real" this summer and no matter what the weather...sunshine, cold and windy, pollen, those watery eyes keep coming, but this mascara stays. Absolutely no run, comes off with eye make-up remover. Love, love, love this mascara.

Nov 10, 2011

Didnt work for me

Location: Miami, FL, USA

So i got this mascara after seeing so many reviews ! And honestly it didnt do anything for me except make my lashes a dark grey . I was very disappointing!

Nov 10, 2011

false look

Location: Medford, OR

This is the bast mascara I have ever bought. This is a false looking lash with absolutely NO clumping! It lengthens and thickens and looks absolutely flawless. Its worth the $22.

Nov 6, 2011

Really works!

Location: Bruxelles, Belgique

As soon as I tried it, I knew I gotta have it! This is the best "fake lashes effect" mascara out there! It is truly amazing and I swear your lashes look like fake ones (in a good way of course!). And I love the brush!

Nov 5, 2011

It really is amazing. Lengthens lashes to the max. I feel...

Location: Canterbury Kent

It really is amazing. Lengthens lashes to the max. I feel so flirty when I'm wearing it.

Nov 4, 2011

I love love love it !!!! It's a great mascara, one of the...

Location: Germany

I love love love it !!!! It's a great mascara, one of the best I ever used!! Really beyond belief! :-)

Nov 3, 2011

Best Mascara EVER

Location: Midwest US

I'll never use another mascara! It's not advertised as "waterproof" yet it STAYS PUT like it IS. I don't need an eyelash curler anymore, this fantastic brush lifts, curls, separates and even catches the tiny corner lashes (I apply holding brush horizontally, then rolling up and out). I get awesome length with no clumping or flaking, too. The black has a gloss that defines lashes (as opposed to matte black mascaras) so there is no need to add extra coats for volume. The brush end is a great design for my skimpy lower lashes. I never imagined my lashes could look so long, especially so easy and fast. The ad for this is not exaggerated. I think the ad could say even more about how great They're Real is. It has everything I want in a mascara and my lashes really do look like they're my own. Great stuff, Benefit!

Oct 31, 2011

Does what it says :D

Location: Bringelly NSW 2556, Australia

Have to say, I put this mascara through its paces today. I applied it at 9am, went shopping, out for lunch, came home did some house work, had a nap for an hour or so, and put dinner on. Its now 7pm and its still on and looking great! I live in Rural Australia, and Im 9mths pregnant, with weather conditions and changing skin types, I have that this has stayed put and still noticeable. What I also like is that my lashes feel soft and not clogged with product. I like to have very defined lashes that stand out and I feel this does the trick. I do wished there was a Waterproof version of this product as it would help during summer. I didnt think I could love a mascara more then Bad Gal Lash which I have been using for years, but this one seems to be my new staple :D

Oct 31, 2011


Location: Downers Grove, IL, USA

I loved this mascara. I have had trouble finding a mascara that won't bleed and I LOVE this one.

Oct 29, 2011

They're Real! mascara extends my lashes out to the...

Location: San Francisco, CA

They're Real! mascara extends my lashes out to the fullest! It gives a voluminous look without appearing kitschy.

Oct 26, 2011


Location: New Jersey

This product is so worth it instead of buying drug store mascara. I have really long lashes not using anything but as soon as I put this on they were totally defined, long, and full of volume. I will be using this mascara until they discontinue it, which I hope is never! LOVED IT!

Oct 23, 2011

They're really Unreal!!!

Location: Rockville, MD, USA

This is the first mascara I've ever used that actually does what it says it should. I was seriously skeptical at first because I've worn falsies and know what they look like and no mascara I've ever used comes close. But, like all Benefit products, my skepticism was turned to true believer after the first application. It's absolutely incredible. Hands down the best mascara I have ever used (coming from a former Bad Gal user!). PS. it looks amazing layered with falsies for an ultra glam look ;)

Oct 20, 2011

amazing! My lashes look like fake ones, just one thing I...

Location: Vienna, Austria

amazing! My lashes look like fake ones, just one thing I do not like: I got colour on my upper lid after a "12h-working-day". That is why I have to give 4 of 5.

Oct 19, 2011

This is hands down the most amazing mascara i've ever...

Location: Undisclosed

This is hands down the most amazing mascara i've ever tried. I've been on the search for a Mascara that does it all and I finally found it in They're real! My lashes did literally look like falsies, but in a pretty way. My new fav. NEVER STOP MAKING THIS!

Oct 18, 2011

Totally worth it!

Location: Arvada, CO

I was skeptical at first but had to give it a try b/c of all the good reveiws and it really IS fantastic!! It'll give you those sexy long and luxurious lashes you want quickly without having to spend forever applying multiple coats (like with my other mascara). I love the tip of the brush, it get those hard to grab lashes and really makes the length pop. It doesn't clump or flake, last all day & doesn't get on my eyelids. AND BEST PART it isn't hard to remove like some were saying n I was afraid of. I had no problem removing it with my Almay eyemakeup remover pads (just cheap drugstore remover, nothing fancy) LOVE IT!! =]

Oct 18, 2011


Location: Undisclosed

Definitely my favorite mascara of all time! I even wrote a review about it here

Oct 14, 2011

My favourite mascara ever, and I have tried many! Creates...

Location: Northampton, UK

My favourite mascara ever, and I have tried many! Creates beautiful long lashes, even the teeny tiny ones.

Oct 13, 2011

I Really Like it!

Location: Brooklyn, NY

This mascara gives amazing length and definition to my lashes. I don't see much for volume which is disappointing. I also notice you need to work quickly as this formula dries fast. Be sure not to apply too many layers or it can give a spidery effect. I do like how it lasts all day without smudging or flaking. I would buy again.

Oct 11, 2011

OMG! It's a HOLY GRAIL Homerun!!!