boi-ing industrial strength concealer hides dark circles and covers hard to conceal blemishes.

boi-ing industrial strength concealer

our original full-coverage concealer

  • 01 - light
  • 02 - light / medium
  • 03 - medium

Out of stock


You name it, boi-ing hides it!

Our original boi-ing industrial strength concealer hides it all! This “stay put” full coverage concealer covers everything from heavy-duty dark circles to blemishes & discoloration. (Formerly known as just boi-ing. Same shades, same great formula!)

  • Full coverage
  • Ideal for blemishes & dark circles
  • Cream formula
  • Matte finish 


3.0 g Net wt. 0.1 oz.



Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.


Boi-ing it on!

Double the complexion trouble? Boi-ing industrial strength has got you covered! Dab this cream concealer underneath each eye then gently pat outward to blend. Move on to concealing any other problem areas on the face, like blemishes or discoloration. Tuck an extra boi-ing in your purse for touch-ups on the go!

how to apply boi-ing industrial strength concealer.
boi-ing industrial strength concealer comes in three natural looking shades.

shade finder

Full Coverage

Choosing the right shade is simple. Boi-ing industrial strength concealer comes in three natural-looking shades: Shade 1 – Light, Shade 2 – Light-Medium, and Shade 3 – Medium. Happy concealing!

Reviews & Questions

Aug 20, 2017

covers well and lasts long

Location: Texas

This concealer is the best! I have fairly clear skin but I always have 2- 4 acne spots that get really pink, and they stand out against my pale skin. This concealer covers them completely! It's blends well and stays on the whole day! I would highly recommend this product'

Aug 10, 2017

Great Coverage

Location: North America

I have had acne and dark circles for most of my life. Boi-ing industrial covers them both! I use shade 01 for under my eyes and shade 02 on blemishes. A little goes a long way with this product- it is best to apply in small, dabbing motions with a small foundation or concealer brush. I do need to touch it up sometimes but that usually after hours of wear.

Jul 27, 2017

Concealer number 4

Location: Colorado

I went into Ulta today and to my surprise concealer nbr 4 was gone. Really disappointed nothing is featured for darker WAS my favorite :(

Jul 14, 2017

Works Great - long lasting

Location: HTX

I have started using this for a little over a week and this stuff works great. Gets rid of redness and covers your blemishes very well and lasts most of the day. I used to use IT Bye Bye Redness and the Benefit Industrial Strength concealer is so much better.

Jul 5, 2017

What a change

Location: Baltimore Md

I have been using this concealer for years. I recently ran out and 2 days ago I went to the cosmetic store to get another however I saw that the product has changed and they no longer carry my shade. I usually get a number 04 since I am a light skin African American woman and that shade best fits me. Well they now only go up to shade 03 so I got that one to try. It is way too light and I will be returning it. I probably won't be able to wear any make up today and I now have to find a replacement brand for consealer which sucks because I loved this one.

Jul 4, 2017

Blend-able & Buildable.

Ermi Firzana
Location: Malaysia

As a student, i don't have much time to apply make up in the morning. But with this concealer, it was enough to lighten up my face for class. Its easy to blend & its buildable so you don't look too patchy. All in all, it takes no time to hide those little flaws ;)

Jun 20, 2017

Great features

Location: Kuala lumpur

Can't wait for it launching ?

May 18, 2017

Great Coverage!

Location: Somwhere...

This was the first Benefit product that I bought. It gives amazing coverage on both acne and dark circles. I do however find that if I didn't sleep well it kind of settles in the bags under my eyes. However, if it does this I gently pat it back out with my ring finger and usually won't need to do it again that day. I have no major complaints and it does what it says.

Apr 22, 2017


Location: Sydney

My favorite product. I like it so much.

Apr 22, 2017

Good at covering blemishes

Location: London
Eyes: Brown
Skin tone: Light
Love that it's: “Full Coverage”

I really like this concealer for covering pimples, would not really recommend under the eyes as it can look really cakey and dry

Apr 2, 2017

Nice product

Location: Sydney

This is one of my favourite products. It suits me well.

Mar 31, 2017


Location: uk
Eyes: Blue
Skin tone: Fair

This is an average concealer. It is not as light as I would like for my fair skin. Its a natural colour when applied. Also the consistency was quite wet and seemed to bring out wrinkles under my eyes. Wont be using this again. Doesn't compare to the benefit it stick. Please bring this back.

Mar 23, 2017

Covers anything

Location: Stockholm

It's really great for covering pimples, blemishes and dark circles. I don't even have to blend it, it's like a chameleon or something. It just fits me perfectly.

Mar 10, 2017

Product is great

Location: Ashburn,va

I like this product

Jan 30, 2017

Amazing! Does what it says on the tin!

Location: Portsmouth
Eyes: Blue
Skin tone: Light

Gave a great coverage on scars that I usually find very difficult to cover up, it has a nice texture, very smooth when it was applied yet it did not feel heavy on my skin. Love love love!

Jan 28, 2017

Long lasting

Location: Sydney

Not quite as much coverage as I need; its good for circles under the eyes but it does near nothing for blemishes/pimples.

Jan 6, 2017

great for coverage

Location: U.K.

I got a mini 2-in-1 "Boo-ing" and "eye bright" almost a month ago and it is now part of my essentials to throw in the bag before going anywhere! This is great for any SOS because it does a great job as an under-eye concealer as well as concealing any blemishes anywhere! This duo never fails me.

Oct 29, 2016

This product has great features

Location: Usa

As an Arch Expert at the Brow Bar for Ulta, I must say I can't imagine doing brows without it. It covers up the redness from my clients all the way, and they love it too! I can't use any other concealer with my services. It's like my clients never had redness on their skin to begin with.

Sep 7, 2016

Amazing. I love it!

Location: New York

This helps cover my blemish and makes my skin look even. Love it.

Aug 21, 2016


Location: England
Eyes: Blue
Skin tone: Fair

Just lasts and conceals amazingly!

Jun 27, 2016

Amazing as a treat

Location: Newcastle
Eyes: Green
Skin tone: Light
Love that it's: “A good coverage”

This product is great if your off on a night out and need full coverage, the only reason I can't score it 5* is because I have acne and it does seem to irritate it so I have to use it on special occasions not as a every day make up essential as it is heavy. I don't find it cakes at all and it's brilliant if u have a spot that just doesn't cover

Jun 27, 2016

Amazing concealer!

Location: West Yorkshire
Eyes: Blue
Skin tone: Light
Love that it's: “easy to blend, great coverage”

I love this concealer! My friend give me it for my bday and I love it, it was so easy to blend out and work with. Definitely recommend it!

May 26, 2016

Cover me up

Location: South Wales
Eyes: Brown
Skin tone: Fair
Love that it's: “goodcoverage”

Lovely Concealer and it really does cover well, however product dries up quickly even when stored correctly which is a shame as it needs replacing often. Would air with caution if you have dry skin though as may look cakey and settle into fine lines and dry patches if not used with a heavy moisturiser.

May 14, 2016


Location: Beirut, Lebanon

I've tried tons of concealers from different brands and I find this one by far the best. For those who have oily skin underneath and all around your eyes, this product is perfect for you. It totally gets rid of the oil and it gives you a great complexion, as well as concealing the dark circles underneath your eyes, of course. I would definitely recommend this product for just about everybody so if you're looking for the ultimately perfect concealer, boi-ing is the one for you. ;)

Apr 13, 2016

Great Coverage

Location: Scotland
Eyes: Blue
Skin tone: Fair
Love that it's: “creamy, Full Coverage”

This concealer is great for covering blemishes and I don't know what I would do without it! It lasts all day, and a little goes a long way.

Apr 4, 2016

Too Oily

Location: Chicago

Yes, it has pretty great coverage, but it's very oily and I wouldn't recommend wearing it if you already have oily skin, or if it's summertime. Wipes off incredibly easy... On everything.

Apr 3, 2016

Really is Industrial

Location: Essex, UK
Eyes: Hazel
Skin tone: Fair

When needed this is a thick concealer that covers blemishes,scars and dark circles well. Use sparingly though as can become Cakey if too much used

Apr 1, 2016

Okay but not worth the money

Location: Surrey England
Eyes: Green
Skin tone: Light

I purchased this about 2 months ago in the 'how to look the best at everything' samples palette ( light ). I'm really happy with the whole palette and I like that you get 2 shades of the boing concealer however I have very dark circles under my eyes and although it claims to be 'industrial coverage' it will not cover my under eyes, it is also very thick and cakes easily. It is quite good on other areas of my face but I brought it for my under eyes and it doesn't do a very good job for that.

Feb 20, 2016

Amazing coverage

Location: Middlesbrough
Eyes: Hazel
Skin tone: Light
Love that it's: “Creamy and covers blemishes”

I love this concealer it's great for covering my spots and matches my skin perfectly. It doesn't cake up but sometimes can slide about my face on top of my foundation

Oct 22, 2015

Depends where you use it...

Location: Glasgow, Glasgow City, UK

I bought this concealer when I was looking for something with a higher coverage for my wedding. I bought this and began using it a few months ago. I have combination/oily skin plus a couple of dry patches especially where I have blemishes. When applying I followed my usual make up routine; primer, foundation, concealer, powder etc. and found that within a couple of hours I had 'bald patches' wherever I had applied boing. How annoying!! I've now changed up my routine and started applying this before my foundation (after primer). I also have begun applying it with a stippling brush rather than my fingers. I now think about it more like a colour corrector rather than a concealer and I have a different concealer that I use for touch ups once I've applied my foundation. I really like how creamy it is for covering my blemishes and the peachy undertone covers red patches fantastically! Took a couple of marks off since it slides about on top of foundation and the price is a little on the high side but all in all, a good product as long as you know how it works best for your skin.

Oct 18, 2015

It's p e r f e c t

Location: Arlington, TX, USA

As an Arch Expert at the Brow Bar for Ulta, I must say I can't imagine doing brows without it. It covers up the redness from my clients all the way, and they love it too! I can't use any other concealer with my services. It's like my clients never had redness on their skin to begin with.

Oct 7, 2015

Not so great for under eye area

Location: Los Angeles, CA, USA

Maybe this concealer works better on larger areas of the face, but for the eyes it does more damage than good. I've stopped wearing it altogether because after two hours or so my eyes look wrinkly, cake-y and like I just splattered on this concealer when I only used a tiny bit. I started using lemon aid and Benefit's erase paste (combined with a primer, too) which seems to work better underneath my eyes.

Aug 24, 2015

Covers up really well

Location: Milton Keynes, Milton Keynes, Milton...

I have brought this concealer 4 times now because it is the first concealer I have found that can cover up my freckles and spots. 01 is also a perfect match for my skin tone. However this concealer has to sit on my face in a very specific way. If I touch my face (where I have put the concealer) it shifts around and shows my freckles very noticeably. I put my foundation on first & then concealer but I might switch it around. Also it sometimes cakes my face up. For the amount of money it runs out quickly but I honestly don't mind about that. However apart from all that, I love this concealer & I'm going to my nearest benefit counter tomorrow to buy a new one.

Aug 15, 2015

By far the best concealer i've ever used!

Location: Dorset

I've always been very sceptical about concealers and have always found that the usual high-street brands are not very true to my skin tone and dry out my blemishes, however this product blends so discretely under my Oxygen Wow foundation (which I also love) and doesn't dry out at all! It's easy to apply with my finger or a small brush and can also be topped up a little in the day if I need it. Overall, I am extremely satisfied with this product and I don't think i'll ever use another concealer again!

Jun 29, 2015


Location: New York, NY, USA

I love love love this concealer. By far the best ive used. I have a really deep scar on my nose and nothing ever covers it. So i tried this and my scar is 99% gone and it looks so natural it doesnt dry out during the day either which some concealers do. i havent tried another concealer since.

May 23, 2015


Location: UK

This product is amazing when it comes to blemishes, i rely on it so much when i'm going on a night out.

Apr 23, 2015

Best Concealer EVER

Location: Exeter, Exeter, Devon, UK

This is the best concealer I have ever used. Its really hydrating- a lot of concealers dry out my skin but this is the opposite. Its so easy and smooth to apply. It lasts a long time. In the summer I only need to put a little of boi-ing instead of a load of foundation. I find my skin glows with this concealer. Such a good texture.

Mar 20, 2015

Great concealer

Location: Central Oregon Coast

This is a great concealer that hides all of my imperfections! I received it with my Big Beautiful Eyes kit and the mini concealer brush is perfect for it! I also have this in the larger size in no. 1 and to be honest, shades no. 1 and no. 2 both blend very well with my skin tone. I have light/medium skin so I thought the no. 2 shade would be too dark, but it blends so well, you never see the lines. I would recommend this for all skin types.

Feb 23, 2015


Location: London, UK

It has great coverage and blends well, also lasts a really long time even if I'm out all night which is great, doesn't look cakey, and matches my pale but quite pink skin colour. Overall just a great product, would definitely recommend it.

Feb 22, 2015

Not my favourite

Location: Great Britain, United Kingdom

This concealer is not really for me, the lightest colour was still a bit dark for my skin and it was hard to apply and looked thick and cakey on the skin which drew attention to the areas I was trying to cover, this is the only product from benefit I've been disappointed by :(

Feb 16, 2015


Location: New York

Gives a lot of coverage but dosent look cakey. its great for putting over a sheer foundation. Lasts as long as the day takes you even without primer. Great when i have to go to school and i have no time.

Jan 17, 2015

Allergic reaction

Location: Undisclosed

At first I thought I found a product to cover the dark circles under my eyes, by the second day of use my under eye area was puffy and itchy. On the third day I had a full blown allergic reaction, it looked like I was punched in the face, my under eye area and eyelids were swollen and covered in a rash, so bad I had to call in sick to work. I ended up having to go to the doctor and get a steroid cream. This has never happened with any other cosmetic I have tried. On day six now, and the swelling and redness has still not gone down. The first day of coverage was great, then it just went down hill for me, that why I gave only 1 heart.

Jan 12, 2015

prior "non-industrial strength" formula was better

Location: Ankeny, IA

I have always NEEDED under-eye concealer and knew my search for the perfect concealer had been successful when I finally found the Boi-ing Concealer. I have used it everyday for years, all by itself, without any type of foundation. I have LOVED the results - very natural looking, great skin color match! I didn't realize the product had changed to the INDUSTRIAL strength formula until I purchased some a few weeks ago. I thought this would be a plus, however, it is now thicker and super visible when applied. It makes my eye area look wrinkly and cakey. Now I will have to search for yet another consealer! SOOO disappointed!

Dec 8, 2014

Not the best..

Location: North Carolina

First, I love benefit! BUT.. this concealor for me, is soo peachy/warm to conceal under eye, you have to come out with more beigey colors in your concealors. As far as coverage, it is not full coverage. I wouold say light to buildable, meduim at most and does not highlight. I usually use girl mets pearl, but with concealors I personally like one that highlihgts and conceals

Dec 7, 2014


Location: Undisclosed

My pimples tend to get really red and noticeable when I have some, and boi-ing makes them disappear. The shade 03 (medium) is a perfect match to my skin, it blends well, lasts a long time, and it doesn't crease. My under eye areas don't really need concealing, but I went ahead and dabbed a small amount of boi-ing anyway, to even out my skin tone. That was the brightest my eyes have ever been. I have to say, I'm impressed! Just a tip: set the area where you just put concealer with powder if you're going to apply and blend a liquid cheek tint (like Benetint) afterwards because it may fade a bit. Happened to me. But if you're not, it's your call wether or not to set it!

Sep 29, 2014

did the job . . . and then some!

Location: Colchester, Colchester, Essex, UK

I bought Bo-oing at Stansted as,just as I was going on holiday, I got a massive and painful spot, you know the ones, they don't have a head on them and just fester painfully under the surface. Even though it was 5am the Benefit lady was so cheerful and helped me out. Fast forward 2 days later, spot even more red so out come Bo-oing. I then had my photo taken in the hotel. "Oh no," I thought, "that spot will look awful." Well, it didn't, the spot wasn't even noticeable (until the make up came off and frightened the boyfriend). On closer inspection of the photo, still no visible spot! I'm becoming more and more of a fan of Benefit, they have truly converted me!

Sep 23, 2014

the best concealer i have ever used!

Location: United Kingdom

All I can say is... this is perfection in a pot!! It really is the best concealer I have ever used!

Sep 5, 2014

good for dark circles

Location: Kent, UK

I originally bought this for acne, but as this is slightly darker than my foundation, it isn't great for covering breakouts. However, I like to use it on my eyes - underneath to cover dark circle, and on the top to use as a primer. Boi-ing gives thick coverage and stays on well, I just wish it matched my skin better!

Sep 4, 2014

the best concealer out there

Location: Sunshine Coast QLD, Australia

i have dark circles and for my whole life i have been searching... the search is over! this really works for me. thank you!!!

Sep 2, 2014

Hate dark circles. LOVE Boing!

Location: Seattle

If Boing were a person, it would need some kind of court order to keep me away from it. It belongs with all times!!! It's mine and no one else's! So I have this problem, my genes were unkind to below my eyes. Eyes are good...below them are dark circles, bags and creases (when I convince the bags to leave creases are the mark they leave behind). I have tried for years to find a concealer that worked for me but they were all too thick and would dry out on my skin or they would be too thin and pretty much just act like a small, expensive tube of foundation. I needed something that would smooth on but stay on. Cover but not dry out. Blend but not fall into the creases. I needed Boing! I have beeing using Boing for years. I have it now and I won't let it go. EVER!!!! (Fine, I'm willing to share it with you...enjoy!)

Aug 31, 2014

Perfect to cover blemish marks

Location: Wollongong NSW, Australia

Lives up to its name, best concealer to cover dark blemish marks.

Aug 30, 2014

Love this concealer!

Location: Maine, USA

I bought this concealer over a year ago and it's still just as great as it was when I bought it! I use it every day and it seems to go on forever. Not only that, but it is the best concealer I have ever bought. It covers up the dark circles under my eyes along with my acne. It's literally just the best concealer.

Aug 1, 2014

Great for blemishes and dark circles alike!

Location: Alta Loma, CA

I'm always looking for a better, smoother concealer for my blemishes. Boi-ing concealer is the best concealer I have ever found for that job! It smooths acne away, no problem. It is also a wonder for dark circles. Just the smallest dab has you looking wide-eyed, refreshed, and bright while a small swipe here and there gets you looking flawless and acne-free. It's even better with a concealer brush to make it smoother!

Jul 30, 2014

have used this before and will use it in the future....

Location: Gloucester, Gloucester, UK

have used this before and will use it in the future. covers blemishes and blends well my favourite product.

Jul 16, 2014

Wonderful Concealer

Location: Woodland Hills, Los Angeles, CA, USA

I love this product. It covers my blemishes and I also put it on my eyes to cover the dark circles. It's lightweight and lasts a long time. A must have.

Jul 13, 2014

Not for me :(

Location: Worcestershire, UK

I found this product a little difficult to work with - I tried brushes and my fingers to apply it. It looked cakey on my skin & unfortunately drew more attention to my imperfections, rather than covering them. First product from Benefit that I've struggled with so was disappointed.

Jun 27, 2014

Lovely concealer

Location: Undisclosed

A lovely concealer for any skin tones, blends seamlessly and covers any imperfections.

Jun 15, 2014

An absolute must have!

Location: England, UK

This product is amazing! I have dark under-eye circles and have tried many different concealers to try and cover them. This product is by far the best. It is really creamy so has fabulous coverage without looking cakey. I can't live without this concealer!

Jun 9, 2014

Great product

Location: Undisclosed

I liked it because it was easy to apply and it does a great coverage of the dark circles under the eyes, redness, acne and much more

May 12, 2014

Good coverage, but not staying power!

Location: Leicester, UK

Love this product, great for my acne prone skin, covers spots and blemishes well without a cakey feel! Unfortunately after a few hours it wears off, therefore I end up having to re-apply it often.

May 2, 2014

Great colour match

Location: Loughborough, Leicestershire, UK

Boi-ing offers complete blemish cover for dark circles and those random skin breakouts. Fabulous for those who like full coverage make up, and blends really well with the Oxygen Wow foundation.

Apr 1, 2014

Just Not a Good Daily Concealer

Location: Tampa, FL

I was shopping for concealer at a retailer and was initially inquiring between Erase Paste and Fake-Up. The woman assisting me immediately dismissed those two in favor of the Boing and said, for dark circles like mine, I wanted the "better" coverage of Boing. I have very dark circles and I'm always on the hunt for "the one" as concealers go, so I listened and let her try it on me. In the store, it wasn't terrible and I bought it. Got it home and I've found that it creases horribly and between gradually wiping it off throughout the day to fix creasing and it's innate heaviness, it's just a horrible all-day wear concealer. It doesn't blend well and, after looking at it more in natural light, it looks like it's just sitting on top of my skin under my powder or BB cream and powder. I've noticed my skin also tends to feel a little greasy where I've used it (under eyes, around my nose, blemishes) and not in a creamy way, but just like it's separating after being on my face awhile and all that's left is the grease. Ultimately, if I could remember where I put the receipt to return it…I would in a HEARTBEAT.

Mar 15, 2014

Goodbye under eye darkness!

Location: Nashville, TN

This product smoothly goes on over blemishes and under the eye. You might have to run your ring finger under your eyes once a day to smooth out a few lines--other wise, a nearly perfect product.

Mar 9, 2014


Location: Columbus, Ohio

I have oily, acne prone skin and under eye circles are an issue for me. I can tell you that my husband was impressed the day that I first used this. What a difference it made! It's a thick formula that doesn't crease and certainly offers excellent coverage. I was bored with the packaging as it doesn't seem to live up to the the Benefit packaging standard. However, I'm not paying for the package. I'm paying for a high coverage foundation that helps wake me up, and this is it.

Mar 1, 2014

By far the best concealer

Location: Boston, MA

I am in love with this concealer because it provides amazing coverage and it is so easy to apply. I don't even need my concealer brush because my finger works perfectly. I love this concealer so much because it does exactly what I need it to do: cover up my dark under eye circles and any blemishes that might appear. I've tried other concealers but I haven't had any success. Either the ones I have tried don't conceal enough or I look too done up. Boi-ing provides the perfect coverage while still allowing me to achieve the natural look that I love so much! Thank you Benefit for another amazing product!

Feb 15, 2014

Great concealer

Location: Media, PA

I really like this concealer, and I got it as part of the "nice package," which is a great deal for anyone interested in purchasing several products. I got it in the light 01 color, as I had swatched 02 on my hand in Ulta previously and discovered it to be too pink (but not necessarily too dark) to match my skin tone. 01 is pretty light, so I do need to add some more color to areas where I use this on my face...whether with foundation, bronzer, or blush. When I use it under my eyes I need to make sure to blend really really well or else, it is very obvious that I have used concealer in the area. My skin also needs to be really moisturized or it looks a bit chalky. There might be better concealers out there (esp for the price), but this is a really good one.

Feb 12, 2014

Blends perfectly with perfect coverage

Location: Wanamie, Pa

Love this product. It covers perfectly and blends really well.

Feb 8, 2014


Location: Brisbane QLD, Australia

I have had a red dermatitis around my nose for years and I love this product because: - It doesn't irritate - It doesn't dry my skin out - It covers imperfections COMPLETELY - It is easy to blend if you apply on its own, with your make up or reapply throughout the day. - It lasts, really - it stays on all day This product is a must have, I wouldn't look anywhere else for a good coverage concealer

Feb 6, 2014

an instant fan

Location: Philippines

first benefit product that i fell in love with. it really blends well on my skin. super loving it!

Jan 25, 2014

Fantastic coverage

Location: Melbourne VIC, Australia

I'm on my second batch of boing and I love it. I have pigmentation and acne marks and this just erases them away. I used to use a separate eye and face concealer but this I use everywhere. I apply it straight after my moisturiser with a brush so it goes on smooth. I'm a fan...

Jan 24, 2014

I love it !!

Location: Atlanta, GA, USA

This product is amazing. Its creamy texture makes application easy, and the coverage is perfection.. literally erases dark marks and unwanted blemishes. My go to product!

Jan 19, 2014

Best concealer I've tried yet!

Location: England

I suffer with dark circles under my eyes and a few scars from old spots as well as the odd spot now and again! So I thought I'd give this a whirl and I must say it is fab! It gives just the right amount of coverage, it is not too heavy or cakey looking but it is enough to conceal my imperfections. It lasts all day I never have to re apply. I was worried this little tub wouldn't last me long, but I've had it a month now and barley touched it! When it does run out I will definitely buy it again.

Jan 6, 2014

Amazing product!

Location: Perth WA, Australia

This concealer is really good at covering dark circles and spots etc. It is quite thick but it is still amazing and I would definitely recommend it to a friend.

Jan 4, 2014

Not perfect

Location: East Sussex

I was looking for a concealer to use for both my blemishes, under eyes and my moles. This concealer works well hiding away those blemishes, and moles, but when I put it under my eye it creases (I do set with a good loose powder) such a shame as if it didnt crease I would be purchasing another but I'm going to have to try elsewhere.

Jan 3, 2014

Boi-ing has got it covered.

Location: Seattle, WA, USA

I've been using this for about five years now, and it's still the first product I apply in the morning. It's perfect for acne or reddened areas. Used to use this for dark circles, but I've found that Erase Paste tackles that one better for me. I still apply Boi-ing under that, though!!

Dec 28, 2013

Covers up all imperfections

Location: Undisclosed

I purchased this a few days ago and to be completely honest I am AMAZED with this product. It covers up all my spots for up to 3-4 hours. I have got the sample size and will defiantly purchase the full size. Amazing product, best concealer I've ever tried!

Dec 27, 2013

No use for my skin

Location: Scotland

Although this concealer covers spots/dark circles well, I find it to be causing my skin to break out also I notice that it dries areas of my face leaving me with flaky skin. I found other benefit products to also give me spots which is annoying as I love the look when freshly applied. I wouldn't recommend for sensitive or problematic skin.

Dec 23, 2013

Great for redness

Location: Florida

I have tried all concealers to cover up some of my acne and nothing seemed to be working for me. Then I found this and fell in love with it. The consistency was perfect and great if you want to apply it lightly or heavily. It covered up all my redness! A good amount of product too!

Dec 21, 2013


Location: Scotland

When I saw the price of this concealer (i usually buy the £3 ones) I was a bit put off, but I bought it anyway. the next day I woke up with a massive spot on my chin, and after using this it was invisible. Way better than I expected. 1000 STAR RATING!!!!!!!!!!!!!

Dec 16, 2013

Amazing for sunspots and acne scarring!

Location: Utah

This is a thicker concealer which sounds like it would leave your skin greasy but it doesn't. It is the only concealer that actually covers and is blend-able on my face. I've also found that if I dab a bit of powder over it, it tends to stay on a lot longer!

Dec 12, 2013

Good coverage, not so good at staying on your face

Location: Undisclosed

So my mum had this and really raved about it, and I decided that I would go out and get it as there is a benefit boutique in my hometown, I tried it and thought that it was a brilliant product, but I have found that it doesn't stay on for a long period of time, and also causes creases under my eyes and sometimes causes my mascara to smudge. I do really like it as it has great coverage but it doesn't last as long as I thought it would!

Dec 10, 2013

im not sure...

Location: New York, NY, USA

When I first got it in sephora i loved it! But then i got home and looked at my forehead and it looked orange?!? People would make coments about it and everything so i bought the lighter version. WAYYYY to light. Benefit needs to make a shade between 01 and 02...Great coverage though but a little thick

Dec 6, 2013

Works great but is thick

Location: Boston, MA, USA

This is one of my favorite concealers. I don't usually get blemishes but when I do this does the job for covering everything up. It is very thick and creamy though so when I first used it, I felt like I had cream on my face.

Nov 30, 2013

Covers my pimples and dark circles

Location: Stockholm, Sweden

I love this concealer so much! I've tried so many concealers to try hiding my really dark circles and my pimples and this product does the trick! I just love how the creamy formula stays on all day long, without making my skin feel tight or like I'm wearing tons of makeup. I prefer to apply it with a classic concealer brush or just clean fingers. If you are looking for a product that will cover anything you want - this is the right one for you!

Nov 21, 2013

I have some acne scarring so I wanted a product to hide...

Location: Undisclosed

I have some acne scarring so I wanted a product to hide that. Boi-ing does just that! It's so easy to apply; I just use my finger to apply it where I need it. So simple!

Nov 19, 2013

Good luck finding my imperfections now!

Location: Sacramento, CA

I've tried dozens of concealers (liquid, stick, paste, pots), and this is hands down, the BEST I've used. The key is getting the right color, or colors for your skin tone. It covers most EVERYTHING. It's pretty spectacular how versatile it is. The reason I say this is spectacular is because it's heavy enough to cover circles under your eyes, yet easily blend-able. I've started mixing it with a bit of liquid foundation if I need to thin it out to blend over a blemish without getting the tacky coverage of a cheap concealer. Also, this stuff seems to last a really long time, because a little goes a long way. Needless to say, I'd be devastated if they discontinued this.

Nov 2, 2013

My verdict: good product

Location: Bucharest, Romania

I've been looking for the perfect concealer for many years now and this year I've decided to tried Benefit's bo-ing. I've been using it for 6-7 months now and it's probably the best one I've had so far. For me, it gives great coverage! At first, I wasn't so sure I would get along well with its thicker formula, but if I warm the product with my ring finger at first, I can apply and blend it better than with a concealer brush. The only slightly negative comment I would add is that Benefit should offer more shades for this product. For example, I use shade #2, which matches by skin perfectly, but a concealer shoud be a shade lighter, no? All in all, I think this is a very good product!

Nov 1, 2013

The best concealer on the market

Location: Canada

This product is a MUST in my makeup bag. I have yet to find another concealer that is comparable to this one. It mimics the natural texture of my skin and you can hardly notice it is even on. So versatile and does exactly what a concealer SHOULD do, which is to hide flaws!

Oct 5, 2013

All round concealer

Location: Gloucestershire, UK

I love boing, you can use it all over your face to hide blemishes, impurities and dark circles, it's great!

Sep 18, 2013

My go to concealer!

Location: Anaheim, CA

After searching concealer after concealer, I found this one to be my holy grail. It does everything from removing dark circles, redness, dark areas. I sometimes even use it as a foundation. I love this! I have this in shade #3.

Sep 3, 2013

works extremely well

Location: San Jose, CA, USA

This is my favorite concealer. I have alot of acne scars and covers them so well. I would have given it 5 stars except for the fact that it gets a little bit dry after awhile. This causes it to chunk up a little but as long as you brush the little chunks off of your face it still works great. I like this alot better than fake-up, and its great for oily or normal skin. But if you have dry skin I would consider fake-up instead.

Aug 26, 2013


Location: Hobart TAS, Australia

I absoluty love love love this concealer! it does the best job! it is perfect for anything! I have a really red face and this covers it perfectly!

Aug 14, 2013

Favourite concealer!

Location: Melbourne VIC, Australia

I got this to hide dark circles and cover up pimples and i have to say of all the concealer i tried this is the best! I use a brush to apply onto my skin and i blend it with my fingers as advised by the make up artist at the benefit counter. I sometimes double it up as foundation to cover redness on my skin.Its creamy and blends really well as well as it has full coverage yet i dont find this heavy! PS: been using it for 4 months and i am gonna hit pan anytime now! ah well not have an excuse to go back to Benefit :P

Aug 11, 2013

Consider buying it online.

Location: UK

I think this product is great for covering blemishes and the under eye area it also lasts all day. Although be careful when buying online as I totally got the wrong shade for my skin tone! If you want to get the best out of this product then I would recommend going to your local benefit counter or a department store that carries benefit products as then you can match your skin tone to a boing shade that suits your skin tone the most. (:

Jul 12, 2013

Love it!

Location: Hampshire

I've been struggling for ages to find a concealer that's lightweight but also provides sufficient coverage for spots and blemishes and I have to say - I've found one! This concealer is great, and actually very cost effective considering the amount of use you can get out of one pot. It feels like you haven't got any make-up but also gives enough coverage that I don't need to wear foundation on top of it. It's my go-to item. Anyone who complains of it being cakey isn't applying it right; you only need a small amount and it needs to be blended well, but you'd expect that of any decent concealer and to cover up problem areas and dark circles it is PERFECT. Couldn't recommend it more.

Jun 28, 2013


Location: New York, NY, USA

So I recently purchased this product, and the only thing I can say about it is that it is totally amazing. It covers up my dark circles, my pimple spots, etc. The price is totally reasonable. With this product I don't have to wear about the appearance of my dark circles as well as my birth mark. Thanks Benefit for this such amazing product.

Jun 26, 2013

Industrial Strength!

Location: Plymouth, UK

Such a great range of colours, i am very pale and the lightest actually matches my skin tone for once! Great coverage and lasts along time!

May 15, 2013


Location: Chicago, IL, USA

This concealer really covers up blemishes. The color matches perfect to my skin. I'm glad I gave it a shot!

May 10, 2013

Best. Concealer. Ever

Location: Seattle, WA, USA

I have terrible red acne prone skin so I never have much hope when it comes to concealer, but this blew me away! It blends so it doesn't look like I have a glob of paint on my face, it goes on smooth, and the color is great. I am amazed every time I use it.

Apr 28, 2013


Location: Kent, UK

Best piece of makeup ever to be made!!!! I bought mine a few months ago and used it everyday and hardly looks like I've touched it, very long lasting! Covers everything and stays on all day! I'm very very pale and they had a shade light enough for me, result! Definitely buy it!

Apr 13, 2013


Location: Scotland

This concealer is the best I've tried so far. I actually adore it! It's long lasting, covers blemishes perfectly. It's smooth and goes on easily. It matched my skin well, I often struggle to get a good matching one because I really am so pale but it matched great. The only down side is I find when I put it under my eyes and only my under my eyes that it goes on a little bit cakey but usually it's because I put too much on. Apart from that it really is perfect.

Apr 6, 2013

Pretty good

Location: New York, NY, USA

When I first tried this i thought it would be amazing. I was not wowed. It only covered my dark circles and not much else. It did not stay long. But it covered the dark circles exceptionally well.

Mar 30, 2013

really hides dark circles

Location: Singapore

i bought this with the initial aim of covering my dark circles. Having tried it for a couple of times, i have to admit this is one of my favourite eye concealers as it 1) is not oily nor dry - perfect consistency for me, 2) does not cause any undereye lines, 3) doesnt make me appear panda-ish in photos with flashlights (seriously, some concealers do create that illusion!). the only reason i gave this a 4 is cos i dont think it covers some of the redness on my cheeks which were caused by the usual monthly acne periods. other than it, this is a highly recommended eye concealer for me!

Mar 28, 2013

I love it!

Location: Lucerne, Switzerland

Great coverage, not shiny I just love it! I'm sure gonna buy it again!

Mar 22, 2013

Da bomb dot com

Location: Iowa

I really loved this stuff. I have some pretty terrible acne scars and this covered it right up. At first I didn't like it, but that was my fault. I got the wrong shade. If you have no clue what shade you are I definitely would get it in stores where you can have someone help you find your shade. But overall it was totally worth the price!

Mar 20, 2013

The perfect concealer

Location: Western Australia, Australia

Found this to be a fantastic concealer that is light weight and feels very natural, but also provides quite a full coverage. Matches my skin tone perfectly and super easy to touch up during the day.

Mar 11, 2013

Long-lasting coverage

Location: Fort Worth, Texas

This product covers flawlessly! It lasts all day and hides any imperfections or dark circles. I use it all around my eyes, on any redness or blemishes and my T-zone. I almost use it as an all-over foundation. It is light weight and blends perfectly with my skin tone. My absolute favorite benefit product.

Mar 11, 2013


Location: uk

The best concealer i have ever owned, covers blemishes, actually covers anything and very lightweight too.

Mar 8, 2013

It's really make what it say!

Location: Cádiz, Spain

My skin is extremely white, as what I have to have care with the make up products if I don't want to look like a clown, in addition this color of skin does that my circles are totally purple, simply horribly!. Daily I have a little time to make up, always I go with hurries and cannot lose the time doing a good makeup to me, this way that Boeing helps me in this task, it is easy to apply (with my hurries I do it with my fingers yolks normally), by all appearances it seems that it is going to be a hard product but it doesn't happen, it is comfortable of using and extending, fuses perfectly with the skin and my horrible circles disappear of natural form as any granite I could have. The only one Disadvantage that I find it is that in the tones of skin so clear as mine I need to cover with another product (normally with dandelion in my case) that's the reason I did not give to it 5 hearts. Nonetheless I am charmed with it! It's a must have!! :)

Mar 7, 2013

practically perfect in every way!

Location: London, UK

I got this as I was looking for a concealer that would not only hide the dark circles under my eyes but the redness of my spots(I get hormonal acne once a month and feel a bit self conscious about the size and redness of my spots) I also got the its potent eye cream as I didn't realise that if you put concealer on dry skin it will cake and make the circles appear worse. This combination has suited me well with the eye cream helping to solve the issue of the dark circles and the concealer covering and staying put where I am a bit more self conscious about has given me a bit of a confidence boost. Will definitely be getting again and again :)

Feb 27, 2013

Very good camouflaging tool

Location: Madrid, Spain

Erase Paste was the first Benefit concealer I started using, and I still use. I began using it even for blemishes and the work it did on them was quite good, but now I've taken to mixing it with Ooh la lift for the under eye area, at least for those days when I've got more time to do my make up. For my blemishes, of which I've got quite a few due to hormonal reasons and also to stress, I prefer using Boi-ing. It's not half as dense as Erase Paste in texture, but it is very effective as well. My complexion is pretty fair, and I'd like a shade in between 01 and 02, because there are times when both look either too light (01) or a bit dark (02) on my skin. I'm pretty inclined to mixing and combining shades when it comes to makeup, because I believe that a lot of ideal combinations are hidden in those mixtures, and waiting to be found out; therefore, I mix both 01 and 02 and get my ideal concealing shade. Boi-ing is a very good concealer, both in colour range and also in texture, and I've lately discovered another use for it: it can be an improvised foundation. Since I'm quite an early riser and, sadly, haven't got as much time as I'd like for a thorough but leisurely make up, which is what I really like, because I must leave home soon for work, what I've taken to doing is as follows: first, I apply Boi-ing on my blemishes, mixing shades 01 and 02, which I can also find in two kits (Confessions of a Concealaholic and How to look the best at everything in light); then, I apply some Porefessional on my face for an additional mixture that leaves my face with a lovely aspect: concealed pores, the blemishes don't look half as angry as they did before anymore, and with a subtle, yet visible veil of colour, as if it was an improvised liquid foundation; and last, but not least, I can always use some Hello Flawless powder; therefore, I apply some of that in my choice shade, and I'm quite ready to walk out the door. Not only do I do this when I'm in a hurry to make it to my work on time and look quite alright, but I also do it when I want to be more at ease and without any hurry, enjoying every step of my make up, and in that case I add a little bit of That Gal, for a luminosity extra. I quite like Boi-ing, applying it both under and over foundation, I find it very useful and natural and, provided you choose the right shade for you, it is a very good camouflage.

Feb 21, 2013

I Enjoyed it bit doesnt last very long

Location: Undisclosed

I LOVE this product! Its creamy,hides my imperfections,very good for the price,but the only thing i dont like is the lasting power it doesnt stay on as long as i would like it too. I find myself re-applying this product throughout the day.

Feb 21, 2013


Location: Scotland, UK

I got this to cover my dark under eye circles. For me it looks really cakey and noticeable even with powder over the top. If anything it made the circles more obvious! It lives up to the industrial strength as I had cakey under eyes all day! More sleep is the best resolve! However, the product isn't wasted as it makes a brilliant base for eyeshadow. Again the industrial strength lives up to its claim, if I forget to use it my eyeshadow fades over the day but when I do use it there's little fading and it really does last. A double use product.

Feb 19, 2013

Great but pricy

Location: London, UK

I do love this - but having said that, I have tried other concealers which I like just as much and which cost far far less. Definitely worth a try and one of the few that suit my incredibly pale skin - if, like me, you struggle finding products light enough, the 01 shade will do the trick as long as you don't slather it on too thickly.

Feb 18, 2013

Overall: high quality product

Location: NC

I purchased a separate pot of Boi-ing #2 after I bought the Confessions of a Concealaholic kit. I probably use this concealer more than any other product in my daily routine. The color is a perfect match for my lightish-medium skin tone and the ease of application can't be beat--brush or finger tip, they both work great. I bought the additional pot to carry with me for daytime touch-ups. While I find that the product has excellent staying power on discolorations, age spots (ugh), or blemishes, I do have to reapply to angry or newer blemishes throughout the day (I think Erase Paste is a better concealer/correcter for under-eye circles). You also need to be sure to moisturize well before use or it will highlight skin flakes. Overall, I love this product. After years and years of searching, I think I've finally found the perfect concealer.

Feb 12, 2013


Location: Staffordshire, England

i use this to cover my bad under eye circles, i dont think it's industrial strength but its strong stuf and covers my dark cirles perfectly, it hides any shadows and makes me look fresh faced, i find it needs to be finihed with powder or it just dissaperas after a few hours but i love this and it will forever be in my make up bag!

Feb 8, 2013

Great coverage, but makes my skin flake

Location: Undisclosed

It works fantastically and has great coverage but it intensify's dry skin. Sometimes it even makes my skin look dry when it really isn't. This will work great for you if you don't have dry skin, but right now it's winter so hopefully this product will work better for me when my skin is less dry.

Feb 8, 2013

Best Concealer EVER!

Location: Undisclosed

I picked this up from Sephora about a few months ago, and I have been using this everyday since and have plenty left for another month. This is amazing at covering up all my acne and my dark circles and red spots. This is the best concealer I have ever tried.

Jan 29, 2013

Check in Store first!!

Location: London, UK

when I first got this concealer in a make up box, I absolutely loved it I had to buy it again, so when I got it online, I forgot what shade i had previously used, so i thought that medium would be fine because I have very tanned skin. So when I finally got it, it was far to dark! It's a great concealer, but not very good colours!

Jan 28, 2013

Conceals..but needs help

Location: HONG KONG

Ok so this is my first ever concelear. I use Stay dont stray as a corrector and then dab Boing on. It can be hit and miss since some days I have really weird flaking. So I used Its Potent and then used Boing directly over it. Helped. But sometimes this same technique ends up with product creasing, Really badly. So it just depends on the mood of Boing I guess. Also dabbing seems to work best, it starts to get splotchy if I try and 'wipe' it and it won't actually blend. But it has amazing staying power (or is it Stay don't stray that does the trick) even after an insane spin class it stays put:) I think I will be fine if I had a Benefit MA help me out this concelear on the right way to apply it. Right now I am nervous everyday on how it will apply, crease? Flaky? Splotchy? I am happy with it but need to master the technique

Jan 26, 2013

Never Been Happier....

Location: Pittsburgh, PA

I normally would never consider spending $20 on a single cosmetic item, however, out of sheer desperation I did. Best $20 I've ever spent in my life. I am 28 years old and my body is deciding now is the time to go through my second round of puberty. I have cyst-like acne that is typically red and inflamed and also scarring from former blemishes. This product WORKS. IT JUST PLAIN WORKS. It smooths on perfectly but is thick enough (and not oily) so that it doesn't settle into my pores and stays put and concealing all day long. I'd never go without this product.

Jan 12, 2013

Conceals, but drying

Location: Mill Valley, CA, USA

I loved this product at first, it covers all dark circles, imperfections, redness, etc. The only problem is I have super dry skin, and this caused to to flake. It still works great though. Make sure not to put on too much, it could intensify wrinkles. Just remember, a little goes a long way!

Jan 4, 2013

Amazing results with this product

Location: Arkansas, USA

I received my Boi~ing as a gift from my sister. I will never use another concealer as long as Boi~ing is available. I'm totally addicted to it. I've always had a hard time finding a concealer to cover my dark circles and make my eyes POP! Boi~ing does just that! I love to use it when I do not feel like putting on a full face of makeup to even out my skin tone around my eyes. I would highly recommend this product.

Jan 4, 2013

Super Concealer!

Location: Guam

I was an avid user of mineral concealers until I discovered boi-ing. It does a great job in hiding my slight imperfections and doesn't melt in the humidity. Great product!

Dec 31, 2012

best concealer ive ever used!

Location: Kent, UK

this is such a great concealer and is definately worth every penny. i am very pale and usually find it quite hard to find a concealer that matches my skin tone and does not leave an orangey tint over the area...i found it! I use the lightest one and apply it under my eyes before foundation as well as on any spots that i have. its like they were never there you cant even see them! even the trial sizes and the boing in gift sets lasts such a long time. well worth it

Dec 31, 2012

cant live without long lasting and easy to apply

Location: Seaford, East Sussex, UK

cant live without long lasting and easy to apply

Dec 29, 2012


Location: Devon, UK

Easy to use and provides good coverage that lasts all day!

Dec 27, 2012

You have just made a life long customer!

Location: Sequim, WA, USA

I was used to using a 2 in 1 green/yellow color corrector that would worked okay but this does both! I also have an annoying blue vein that comes by the side of my left eye and I could never find anything that covered it completely until now! You have just made a life long customer!

Dec 24, 2012

Heavy duty for blemishes!

Location: Sydney NSW, Australia

This is the best concealer I have ever used, and I have tried a lot! Ten texture is easy to blend and it gives full coverage, very reasonably priced.thanks benefit!

Dec 11, 2012

Makes your skin look amazing!

Location: Kent

This is truly flawless, it's not heavy and as you don't need to use a lot it doesn't crease! I use it to cover spots and to cover dark circles! I find all I need is a little dab and blend with my fingertip using a circle motion it hides bags and makes your skin look young and fresh again! Highly reccomend for anyone suffering with bags

Nov 29, 2012

Better than Benefit's Foundation

Location: Miami, FL

In Love!!! I began getting a bit disappointed with Benefit Cosmetics when the Oxygen Foundation made my face super shiny / oily and made me break out horribly. The Boing Concealer was the answer to my prayers! It covers better than foundation, doesn't make my face look like its drenched in oil and best of all-Doesn't Make me Breakout! I also love that's portable for touch ups if necessary (rarely needed).

Nov 19, 2012

Expected MUCH more

Location: Undisclosed

I was very excited for this product, however, when I first tried it out I found it a little bit drying. Also, it looked kind of cakey on my face. It stayed on for about and hour, after what I had to re-apply it. My skin is always very fair and most of the products are too dark. Bo-ing was surprisingly too light and it make my face look weird and not even. I didn't like the texture, in my opinion it is very thick and hard to apply. When you want to conceal a small spot, you have to blend it so much, you get the cocealer on half of your face. But because of my poor experience with concealers, I can't say it's absolutely horrible. I think it will be okay if you have oily skin or if you use a primer under.

Nov 14, 2012

Perfect colour & coverage but unfortunately greasy

Location: England, UK

I have been using boi-ing 01 as part of a 'how to look the best at everything' set I bought from Benefit. I am really pleased with the colour of boi-ing 01, it's perfect for my skin-tone even though I'm not too pale and it works well with the boi-ing 02 concealer also included. The only problem I have found is that it feels very greasy, something which lasts all day - I have wiped an area where I have used it and my finger will be all shiny as if covered by grease :( It now feels like I have spots coming on around my nose and chin area where I use it most which is a shame because it gives such a lovely coverage! Ironic that it covers my blemishes so well yet seems to be causing new ones!

Nov 5, 2012


Location: NY

this is such an awesome concealer! it hides everything- my dark circles, redness, pimples..and looks like a second skin. also wears all day. plus "boi-ing" is just plain fun to say!

Nov 3, 2012

This concealer is my life

Location: Undisclosed

i ran out and was scraping the pan and i freaked out cuz i didn't have anymore. its a little pricey but totally worth it. it covers anything and is heavy duty but not cakey. just buy it

Oct 19, 2012

Morning till Night Perfection

Location: Burbs

This concealer lasted from morning till night. The color blends with my skin tone very well. The coverage is full and looks totally natural. I have normal to oily skin. My make-up looked exactly the same when I got home from work, 11 hrs later and I never touched it up during the day! Great concealer!!

Oct 17, 2012

Best Acne Concealer Around!!

Location: Addlestone, Surrey, UK

I have had acne for half my life (I am only 20, I was unlucky enough to develop it at the age of 10!) and so have always been on the look our for something to hide my spots and make me more confident. I always got bullied as I had to cake on make up, which still didn't hide them or when I found a half decent cover up, it got discontinued! That is until I went to a Benefit counter, got recommended this and fell in love ever since! I have very pale skin but the lightest colour was perfect, it goes on easily (I use a small make up brush) and hides my acne! Please please please always continue to sell this product as I would be a different person without it!

Oct 14, 2012


Location: London, UK

amazing product i use it to conceal spots and blemishes. the only problems i find is that it clings to dry spots especially around blemishes so it highlights it -you have to keep reapplying it every few hours and the no.2 is to light but no.3 is to dark. so i am planing on buying both and mixing together...

Oct 13, 2012

Perfect for acne scars, blemishes and dark circles

Location: Matthews, NC, USA

I just got this and I'm in LOVE with it! I've heard amazing reviews about it so I had to buy it! I'm in High School and you may say I'm too young for makeup, but hey when your in High School you wanna look nice, and I sadly have dark circles (I'm Italian so that explains it all..) and boi-ing covers them bad boys up! Also almost every month I get break outs so boi-ing covers my annoying acne, also my acne scars. By the way! A little goes a LONG way. I'm in shade 02, and the tone is perfect to my skin color. Ladies if you wanna hide those annoying scars, dark circles or blemishes, go buy Boi-ing its worth it!

Oct 11, 2012

Good but it creases

Location: Wales, UK

I have always suffered with dark circles under my eyes and I have tried everything! I went to the Benefit counter and tried this and I was really impressed - it covered my circles completely so I bought it. It was only after a couple of times using it that I noticed it creases and gathers - not a good look but after a couple of pats it blends back in. I still use it cos the coverage is great but I have to keep checking the mirror to make sure it hasn't creased again.

Sep 28, 2012

good product

Location: Undisclosed

I had never brought any benefit make up before so was delighted with this product- however I've found that it doesn't last very long even with the primer.

Sep 24, 2012

It conceals everything!

Location: Venezia, Italia

This is the better concealer I've ever tried and I really think it will be my only one for ever! It is perfect for everything I need to conceale, included dark circles and spots, it perfectly matches with my skin tone, it does not add thickness, it blends perfectly and it is incredibly long lasting! What can I ask more?

Sep 23, 2012


Location: Wales, UK

I went into Benfit and wanted a good conceler, I have spot prone skin and wanted a conceler that covered my spots but didn't make my face look caked. It is amazing! It works really well and blended amazingly with my complection! A must buy concealer.

Sep 16, 2012

Easy to apply

Location: Undisclosed

I bought this product, because the bags under my eyes had been getting worse, from staying up late revising. I had previously brought two other concealers that did not work from other brands. I decided to purchase boi-ing, because I have other benefit products that work perfectly and actually match my skin. The woman at the counter helped me match the concealer, which is always helpful, as I always end up getting ones that don't have enough coverage, or are too light or dark I tested it out as soon as I bought it. It has fantastic coverage, it matches my skin (shade 4). You don't have to use a lot as well. It goes really well with hello flawless range!

Sep 13, 2012

The best concealer I've used!

Location: Nottingham, UK

After just recently getting pregnant I had a massive break out - the most sore, red, irritated spots you can imagine, all along my jawline. I was feeling less than glamourous anyway and when my normal concealer didn't do the job I gave up. Then I remembered my 'confessions of a concealaholic' kit and started using that. It worked brilliantly and once I discovered the main thing that worked in it was Boi-ing in shade 01 light, I ordered a full size version. It works on more than just angry red spots - it covers dark circles after sleepless nights and also makes a very good eye base for eyeshadow to go on top! It doesn't sit in lines/creases and is lightweight, blendable and non-greasy. I love this product as it actually works and doesn't make promises it can't deliver. Complete coverage - no heavy feeling - winner!

Sep 4, 2012

Bright Eyes

Location: South Dakota, USA

I heard some great things about this product from a good friend of mine. I finally decided to try it. When it came in the mail, I was pleasantly surprised by how creamy and light it is! Before this, I had been using tattoo concealer to cover my awful dark circles that come with a medical condition, and that was so thick and awful-smelling in comparison. This product DEFINITELY brightens up my eyes and makes me look healthier. It also doesn't look cakey when putting it on blemishes. Doesn't feel oily. I ordered it in the 01 shade (which is a good fit for the Almay Clear Complexion 100 Ivory for color comparison).

Aug 29, 2012

Simply the Best

Location: Nashville, TN, USA

I fell in love with Boiing while working at a store that carried Benefit. I enjoy searching for new products and trying new make up, so I went on a hunt to find the best concealer out there. After several purchases I found myself returning to Boiing once again! It is absolutely the best! #3 is my shade and could not be more close to my natural skin tone. Thank you Boiing and Benefit for helping always make my skin look flawless!!!

Aug 9, 2012

Good coverage od dark eye circles.

Location: Reading

This is the best concealer that i have come across for covering dark eye circles. It covers mine without looking really thick and cakey. The texture is amazing and leaves a very natural and flawless look!i would definetley recommend this to anyone who suffers from really bad dark eye circles.

Aug 5, 2012

does exactly what it says!

Location: Northern Ireland, UK

ive found a concealer that actually conceals, amazing -thanks benefit-

Aug 4, 2012

I love this concealer!

Location: Undisclosed

I'll admit that I have pretty bad skin--very sensitive, lots of acne scars, and more often than not a fresh breakout. But this concealer is the best I've ever tried. It covers all the redness, bumps and scaring, and doesn't irritate my skin. It's easy to apply & blend, and though it covers well, the formula doesn't feel heavy like a lot of other products I've used. Don't be scared off by the fact that it's called "industrial strength" makeup--it's gentle too :)

Aug 2, 2012

Industrial Strength Indeed!

Location: USA

This concealer is pretty much perfect - it covers dark circles, acne scars, and pimples. It's also super blend-able. I like to put it on underneath Hello Flawless powder. It might not seem like a lot in the little compact, but a little bit of this stuff goes a long, long way!

Aug 1, 2012

Did what I needed it to do

Location: England, UK

Very happy I bought the product and it definitely met my expectations. I went to a benefit counter as I wasn't sure whether boi-ing or erase paste would be best to cover darkness under eyes and just general blemishes but she was so helpful and advised me in the right direction! Love the product, wouldn't go without it now!

Jul 31, 2012

Very good concealer

Location: Birmingham, West Midlands, UK

this was recommended by a friend as she swears by this religiously. The lovely lady who helped me choose which shade to go for (medium) applied some to my eyes and it was a shock when I looked in the mirror. I don't normally wear concealer just foundation as I find this is enough coverage. (I do like lots of coverage sometimes) My under eye area was really flawless and looked smooth, it was great. So bought it and wear it everyday. The only let down - it does tend to crease so I would recommend applying with a brush then just smudge with your fingers. You do only have to apply it once throughout the day (excluding going out with the girls in evening) but does need the occasional wipe from under the eyes just to smooth it out as it has great coverage.

Jul 18, 2012

Best Concealer I've Ever Used

Location: Brisbane QLD, Australia

I can't say enough good things about this concealer. A little goes a long way, it conceals anything with ease and it lasts and lasts and LASTS! Couldn't be happier

Jul 12, 2012

Just The Thing

Location: Aberdeenshire, UK

This Concealer Is Great. It has excellent coverage, It stays on well, and it can hide almost anything. It does an amazing job of covering any blemishes or spots that i may have, it hides dark circles at ease and it is absolutly fabulous for fixing eyeshadow fall-out. Its a must have for a conceal-a-holic!!

Jul 12, 2012

Question on how to apply?

Location: Undisclosed

I thought I would try boi-ing. I have been using Get Even for a while - for redness. But iit can look a bit chalky at times. I also wear Bare Escentuals Mineral Foundation. I put a light moisturiser on first. I have tried putting the boi-ing under and over the top of the mineral foundation. But it looks chalky and obvious. Am I doing something wrong? Putting too much on? I try to warm it between my hands before using and pat it on. Any help would be appreciated - as I don't want to have bought it for nothing as was expecting good things - am I doing it wrong? Thanks!!

Jun 28, 2012

Its OK

Location: Grand Rapids, MI

I have this and honestly on my skin it looks a little chakey but it has great coverage. I got mine in light/medium and its a little dark but when I tried the light it was way too light for my skintone. I do use it and put it in my makeup bag for school, I find that for me its a great touch-up concealer and it works.

Jun 25, 2012


Location: Belfast, UK

I used to use this on my bad dark circles but it just wasn't working well enough for me. I expressed this to the woman on the benefit counter and she suggested erase paste for this (I think erase paste was just out at the time) after solving the under eye issue by boi-ing went unloved until someone commented on how big a spot I had on my chin was. It wasn't even that large but I did begin to notice that erase paste made spots looks almost worse so I rediscovered this. The less peachy tone of this concealer means that spots appear erased and I also use it for any red areas on my skin.

Jun 24, 2012

This product is amazing

Location: West Palm Beach, FL

I have been using this product for several years now and it is absolutely amazing. No complaints about it at all. It covers any dark spots you want to cover, overall this product does wonders

Jun 12, 2012


Location: Brazil

I got it with my Confessions of a Concealaholic kit, and I absolutely LOVED IT. It covers all my blemishes, acne or whatever I have on hahahhaha I will definitely purchase it again, but a brand new one, not in the kit! It stays all day, also.

Jun 10, 2012

Loving it!

Location: Baexem, The Netherlands

I love the boi-ing concealer! It hides my dark circles and imperfections immediately :)

Jun 10, 2012

Light but may need re-applying

Location: Undisclosed

I brought this product a couple of months ago when a benefit lady suggested it to me to help with coverage around my eyes (I have dark circles). I found myself happy with what the product did and it is now the only makeup I use! It has improved the condition of my skin as I no longer wear foundation and use it to cover up the odd spot. It dosn't irritate or make skin condition any worse (clogging up pores). Works well but I find myself having to re-apply throughout the day; this may just be my obsession with my dark circles though. Well worth the money!

Jun 8, 2012

The Boi-ing is good to hidde my spots when i have, i like...

Location: France

The Boi-ing is good to hidde my spots when i have, i like it :)

Jun 7, 2012

Great especilly when set with powder

Location: NY

I like this, more than most I have tried. I find it helps to set the area with powder. I use either Georgia or Dandelion all over for a setting powder, with or without the combonation of adding Dallas as a bronzer.

Jun 3, 2012


Location: Seattle, WA, USA

While I make every attempt to refrain from any face make-up (eyes & lips only), sometimes I work up 70+ hours and the dark circles make it inevitable. I went to Sephora to buy this - I was studying the night before regarding whether I should go for this product or the Erase Paste. The decision was pretty easy as far as that, because the Erase Paste did not match my color at all. I'm actually pretty tan with an olive complexion, so the choices didn't help me. However, this product had a little bit more variety as far as colors. I had a Sephora artist help me match and ended up with the #3. The product is super light, smooth and doesn't crease. I always wear Porefessional (or some primer) before any face make-up though, so perhaps that is what helps it not crease. I think for Benefit, the price is on the lower end and although people are commenting over the amount of product, a little goes a long way so I'm actually surprised that it wasn't more expensive. Wonderful product, Benefit impressed me again!

Jun 3, 2012

Full coverage, Covers well

Location: Undisclosed

I loved this concealor because it covers up any pigmentations or dark spots and does provides a full coverage . I like to use it all over my blemishes, dark spots or any pigmentations around the nose area . In addition to it, i wont recommend to use this product on dark circles because i like to use erase paste to cover my dark circles

Jun 2, 2012


Location: Sunderland, Tyne and Wear, UK

Ladies, this is it, simply, utterly beautiful, covers all imperfections Flawlessly with ease, does not smell, does not wear off, the best concealer ever! And by far the best product by benifit! Do NOT discontinue!!!

May 26, 2012

Won't let you down!

Location: Burbank, CA, USA

I was introduced to this product at the Benefit Brow Bar, and it's seriously long-lasting and has good coverage. Because you need to start with a good base, I start with either The Pore-fessional or Dr. Feelgood, and apply Boi-ing a little at a time with the Benefit foundation brush, using short, soft strokes like my brow girl showed me. I wash initially shocked at how little is in the container, but I have used this every day or over a month and nearly half the product remains. A little goes a long way, and covers beautifully. Depending on how dolled up I want to get, I my just stop there and dust a little powder (either Hello Flawless or Get Even) over my face, or lightly apply Hello Flawless Oxygen Wow foundation with the same brush, using the short, soft strokes.

May 24, 2012

Last a long time!

Location: Scotland

I have been using this product for 6 years! haven't found anything that works as well on spots without irritanting them. Found that it also lasts a long time sadly had to recently throw one away because it had expired not cause I finshed it! plus it small enough so fits nicely inside my hand bag!

May 23, 2012

The Perfect concealer (#5)

Location: New York

The Perfect concealer (#5). Bought it last weekend, AFRON the sales Associate @ Macys recommended it. He is awesome. Now I can't leave the house without it A+.

May 14, 2012

hugely disapointed

Location: Undisclosed

Having read the reviews, I decided to try this concealer, expecting good coverage for my dark circles. What a waste of money. Not only does it fall far short of its promises, it makes the area under my eyes look purple! To add insult to injury, it never fails to crease both under my eyes and in my eyelid crease. It is not a cheap product, and I regret having spent my money on it.

May 11, 2012

It's not a bad concealer. The pot is huge and is easy to...

Location: Quezon City, Philippines

It's not a bad concealer. The pot is huge and is easy to use (which I appreciate). But I wish there were more shades available since the one closest to the Hello Flawless Oxygen Wow foundation I bought is not a perfect match, so concealing with it and sealing with a translucent powder is tricky tricky tricky. Also, my husband keeps on nagging me that some spots still show (since it only covers 85% IMHO). But I haven't had any breakouts with this, (unlike MAC's studio finish concealer) so I'm pretty happy with it.

May 9, 2012

Creases & doesn't cover as well as Erase Paste

Location: Houston, Texas

This was the first concealer I purchased from the Benefit counter, and I was never TRULY happy with it. Still, I used it for a couple months, and I just couldn't get a decent coverage OR a coverage that didn't crease and settle into the very fine laugh/expression lines below my eyes. It didn't matter if I used this with or without a primer, or if I set it with a powder, there is just no getting full coverage or no crease. Someone finally introduced me to Erase Paste, and that stuff is MAGIC. I suppose this Boi-ing might work for you if you have very light blemishes and NO wrinkles/laugh lines at all...but how likely is that?

May 6, 2012

Good Coverage!

Location: London England

Today i purchased the Benefit Boi-Ing Industrial Strength Concealer, in colour 02. Ive only used it three times, but I love it! I have quite bad acne, (as im only a teenager so i break out alot) and i have quite alot of redness and acne on my face, and this concealer covered it well! You couldnt see any redness on my face and my spots were covered! The concealer stayed on all day through school, and the thing that suprised me was that it stayed on all the way through gym! Usually my concealer fades off when im doing sport, but it didnt! I love this concealer, and id re-purchase it and recommend it to anyone! :)

Apr 28, 2012


Location: Undisclosed

I love this stuff. I use it to cover my blemishes and dark circles. When I fist apply its a little hard to blend but when it warms up it really easy to blend and you can't see it. Its great coverage. I think its a little pricey but a little goes a long way with this product. :)

Apr 23, 2012

Fantastic concealer!

Location: Birmingham, West Midlands, UK

I bought this product a few weeks ago and have used it every day since. It gives excellent coverage for blemishes and under eye circles, looks natural and blends really nicely with a finger, and you don't need to use too much to get good coverage. Stays on all day too! Will definitely buy it again.

Apr 22, 2012

My perfect concealer match!

Location: riverside, CA

I love almost everything about this concealer. Color, coverage, creaminess - it's wonderful! I use shade 2 under my eyes for an even, wide awake look and here and there on other parts of my face for those little imperfections. My only criticism is that while the formula is very velvety and creamy, it still seems to go on a little dry at times, but nothing that can't be avoided with moisturizing before application, especially in any particular dry spots on your face.

Apr 14, 2012


Location: Louisville, KY, USA

This is the best concealer I have ever used! It is super creamy and good for covering blemishes and for under your eyes. My mom uses it under her eyes and it looks so natural. I use it over blemishes and it still comes off very natural. It never looks cakey and it is very easy to blend out. I also love that they added some new colors to the color range.

Apr 13, 2012

Absolutely fantastic

Location: England, UK

I bought this concealer in late February, and I still have loooooads left, so you really get the amount you paid for! I love how soft and easy it is too apply/blend. Covers redness and pigmentation and stays on like glue (but easy to wipe away at the end of the day). If you are thinking of buying this product PLEASE DO, ITS AMAZING - just don't rub dirty fingers in the pot (I hope you don't apply makeup with dirty hands anyway)

Apr 11, 2012

Fantastic coverage

Location: UK

This is by far the best concealer i've come across. It provides full coverage whilst blending well and not looking cakey. This can be used on top of foundation or on bare moisturised skin and is fantastic at covering redness. Boi-ing has a creamy texture which i find preferable to erase paste which can be quite sticky and thick. Definitely recommend!

Apr 11, 2012

Great coverage!

Location: New Haven, CT, USA

I have horrible acne that makes me look like an ogre, and I have been searching for years to find a product that would cover up all my blemishes. Boi-ing! is the only product I have ever tried that not only covers my spots, but makes it appear as if I never had them in the first place! A real face-saver. Thanks, Benefit, for a product that really does what it should.

Apr 7, 2012

Soo creamy

Location: Dubai - United Arab Emirates

This concealer is so creamy and great to use i love it!!

Apr 5, 2012

Best concealer ever.!!!!!

Location: Tulsa

This is the only concealer that will cover my dark circles. Plus, I don't have to use that much. I will never use another concealer again. Thanks

Apr 1, 2012

Covers everything I need it too!

Location: California

This is amazing. I get bad blemishes sometimes, and this covers them up perfectly without it looking too cakey! love love love!

Mar 26, 2012

Great Coverage

Location: California

When I pat this onto trouble spots with a concealer brush, it covers anything I need to cover without breaking a sweat. The only problem is, its not very thick or very blendable, so trying to rub it in with my finger so it matched my skin wasn't working! My solution? A stippling brush! The design is perfect for lightly blending the color into my skin without smudging the concealer and defeating the purpose. This is an awesome concealer, I can't wait to try the new #3 when I run out of the old 02. Love!

Mar 26, 2012


Location: UK

I bought this product because I had a sample size in my 'Big Beautiful Eyes' palette & I thought it worked really well as a primer for my eyeshadows as well as for under eye concealer! It works AMAZINGLY well! I love this product & it hides & lasts all day! I apply it kinder my eyes as well as over blemishes that I have! :) it kind of clears the blemishes as well but not extremely well! But because it has anti-bacterial ingredients in it, it works amazing! I love this product A LOT! Definitely will be repurchasing this product!! :)

Mar 24, 2012

Good but not amazing

Location: Manchester, UK

I bought this concealer in the summer, when I was tan, but unfortunately no2 doesnt match my skin so great anymore because im pale as snow, but that hasnt changed my thoughts on the concealer. This concealer is a really great product, it helps to hide blemishes and blends quite nicely into your skin. I prefer it to erase paste, because I find erase paste too thick and not as blendable as this. The only reason I havent given it all 5 stars is because it doesnt do a great job of covering my dark under eye circles, and there are only 3 shades available, which isnt great for me because my natural skintone is somewhere inbetween 1 and 2. Overall this is a great concealer and I cant wait for summer to come so that I can start using it again!

Mar 15, 2012

I use boi-ing w/ playsticks foundation and underneath...

Location: South Portland, ME, USA

I use boi-ing w/ playsticks foundation and underneath hello flawless powder. It blends better if it is mixed around with a brush or warmed up between finger tips. I have very pale skin and the lightest shade works for me. The biggest disappointments are that it creases easily no matter the climate (summer/winter) and doesn't cover surface bumps well.

Mar 11, 2012

All over

Location: Undisclosed

I am young enough that i don't want to wear full coverage foundation but still need some touch ups, and this works perfect. I use this to hid my acne and my acne scars. I also use this on my under eye area to make me look more awake. It works amazingly and is perfect for anything you need to cover.

Mar 2, 2012

Would give this a half heart if possible. Being a lover...

Location: Seattle, WA

Would give this a half heart if possible. Being a lover of the Benefit brand my expectations were pretty high when I purchased this. This formula is sticky, does not offer great blending abilities and is not buildable. Not to mention the coverage is minimal to hardly there at all. Couldn't find any thing to use this for where it actually delivered.

Feb 24, 2012

Great coverage

Location: Tucson, AZ

As a mother of 2, I have been fighting tired, dark circles under my eyes for a few years. Boi-ing has wonderful coverage. It hides the dark circles for a good 8-10 hours. Goes on and blends easily.

Feb 22, 2012

Boi-ing 02 !

Location: Brazil

is a perfect concealer! does not smudge and it's not hard to implement! I found really amazing, while the moisturizing "you rebel" under the corrective "02" and a fine dust "hello flawless" ("honey") skin looks great and I have dark circles well marked, covers everything!

Feb 21, 2012

Amazing concealer

Location: Undisclosed

I decided to buy this concealer after seeing good reviews about it. I was not disappointed at all. It is the best concealer that I have ever used. It gives an instant clear look to your skin and is amazing at hiding dark circles under your eyes. I would definitely recommend this product to everyone! Beaut.

Feb 18, 2012

Wonderful Concealer!

Location: York, UK

I love benefit products and this one has to be one of my favourites to take out with me. This lightweight concealer is amazing at brightening under the eyes and concealing blemishes. I recommend you to buy it.

Feb 14, 2012


Location: someplace, Iowa

I mostly use drugstore products when it comes to foundation/concealer/etc and purchase high end when it comes to skincare and such. This product isn't as great as the hype made it out to be. I've used drugstore concealers better than this. It doesn't cover my dark circles at all. And it goes on cakey and thick and looks bad. It also creases very bad and you have to re-apply. This is def not worth the $19 and I think I'm going to return it and get the mac concealer instead. Since you get more for a cheaper price. I definately would not recommend this product for dark circles. It may work for redness and such but that's not what I bought this for.

Feb 13, 2012


Location: Undisclosed


Jan 29, 2012

The Worst Ever Please Read!!!!!

Location: Ontario

Hi, i have terrible and I do mean terrible acne and I went to shoppers. The girl gave me this along with some of the other products. I would apply lemonade, boing, hoola, erase paste and thasts all. It would rub off in 2 hrs! I got a powder and it did stay on longer, With and without the powder my face still looked cakey and fake. Even when the makeup artist did it it would still look terrible. Also it didn't cover a thing. It is also very oily and made my acne worse. I suggest not buying this. I now use the clinique acne solutions. It only takes me five to ten minutes to do my makeup now because i only have to apply a light layer of oil free acne clearing foundation and Oil Free acne clearing concealer. I was very dissapointed and it was a total waste of my time and money.

Jan 22, 2012

Just perfect

Location: buenos aires

Love it, perfect. You have to put a store in buenos aires argentina!!!

Jan 20, 2012


Location: North Carolina, USA

this product is AMAZING

Jan 13, 2012

Excellent Coverage

Location: Belfast, UK

This covered all spots, blemishes, uneveness and redness.When my foundation won't cover it, I use the light one and it is perfect. It looks lovely and natural and actually stays on. It keeps all redness hidden, but I wouldn't recommend it for under eyes (dark circles). It isn't really designed for it as it is too heavy. Instead I would recommend Erase Paste.

Jan 8, 2012

Great product, but not for what I bought it for!

Location: Paris, France

I think boi-ing, for my skin at least, is perfect to conceal redness, uneven skin tone and blemishes. It really does what it says on the tin for that "industrial concealer". It has a very nice consistency and feel to it. However, I bought it to cover my dark circles. It covered them alright, but on the thin skin there it looked FAR too obvious for me. I don't wear a lot of foundation, so the difference was just a bit too much. It claims to not crease in that area, but I'm going to have to be honest, for me it really did, and I had to keep smoothing it over and reapplying. Within the first few days, I hit pan because of that reason. Despite my issues with it for under eye circles, I think it is PERFECT for everything else. Just a shame that I bought medium which is very slightly on the dark side. Next time, it'll be the light one :-)

Dec 22, 2011


Location: singapore

this is my go to concealer. it hides all my imperfections (pimples, moles, scars) and with hello flawless, it gives me the flawless look without being overdone. It really makes my face looks very natural. Most of my friends were asking why my face became better overnight and thought that i wasnt wearing make up when indeed i was. Way better than erase paste :)

Dec 15, 2011

On the Daily

Location: Chicago, IL

This product gets me through the day. I couldn't live without it!! I hate the feeling of heavy makeup and don't like the look of it either. This product is perfect for doing what I need it to do for everyday wear, it covers up and conceals and really evens out my skin tones without making my head feel 10 pounds heavier. It also works well under every other product I use from Benefit ( and I pretty much use EVERYTHING)

Dec 13, 2011

Wouldn't leave home without it ...

Location: Ottawa, ON, Canada

I first tried Boing No.2 in my "Confessions of a Concealaholic" kit and I was hooked. I have rosacea around my nose and on my chin, and Boing is the ONLY concealer to ever actually, well, conceal it. AND it doesn't make my face feel uber-greasy, nor does it cake-on like most concealers do. I have turned most of my friends onto Benefit cosmetics, and my first referral is to Boing.

Nov 25, 2011

My fave product ever! It goes on so seamlessly, last all...

Location: Toronto, Ontario

My fave product ever! It goes on so seamlessly, last all day with no creasing. The 3 shades seem to match many tones, I just wish it also came in darker shades. It is perfect!

Nov 20, 2011


Location: Undisclosed

This is the best concealer ever! I had bought the confessions of a concealholic and I really like this concealer. I have severe acne on my forehead, cheeks and chin. Also I have oily skin. I use the lemon aid on my spots. Then the erase pase under my eye. Then I use eye bright in the corners of my eye, cheek bones, brow bones and bridge of nose. After that I use boing #1 on my spots. Then I apply my clinique loose powder. Then I use boing #2. On big spots I use erase paste. Finish of with hoola and I'm set.

Nov 18, 2011

LOVE IT! Helps my under eye cirlces and acne scars!

Location: Kentucky

LOVE IT! Helps my under eye cirlces and acne scars!

Nov 18, 2011

This is my favorite Benefit product! It covers up the...

Location: Undisclosed

This is my favorite Benefit product! It covers up the dark circles under my eye like magic. I love how natural it looks and how it stays all day.

Nov 14, 2011


Location: Ontario, Canada

im gonna start of with my one and only complaint: i wish this concealer came in more darker colours for brown skin. i use number 3 the darkest shade and luckly i am a light enough brown colour that number 3 looks good on but this is the best undereye concealer ive used and itis my firstever benefit product. a little goes a looong way and it glides smoothly onto your skin. over all i am very impressed and plan on purchasing more products.

Nov 4, 2011

I was very excited about trying this concealer after...

Location: North Dakota

I was very excited about trying this concealer after reading all the reviews. Unfortunately it only comes in 3 shades and I picked the darkest shade as I am of darker complexion, latte-ish. I found it a tad stiff and didn't glide the best so used a tapping motion. I think the colour was a tad too light as it made my under eyes area a little ashy. With my pressed powder on top it didn't end up looking too bad. I will continue to use this and hope is works out better in the future... maybe I just have to mess around with it a little more.

Oct 31, 2011

A Must have for all Make up collections

Location: Bringelly NSW 2556, Australia

I have Fair/Med colouring with quiet red cheeks and large pores. I use No2 in this item and have done for about the last 5 years or maybe more. I find that it takes care of my dark circles under my eyes, blemishes, and takes the red out of my cheeks on my bad days when my foundation just doesnt cut it. I always have 2 pots of this in my make up draws, one that I use and always a spare as I just cant live without this product. I miss the old packaging of years ago that came with a mirror similar to the Lemon aid, I really did help with keeping it in my hand bag for touch ups. I currently scrap the new one out in to my old container. If you only buy one Benefit product make it this one. It was my first item I even bought and now I pretty much have their whole collection!

Oct 30, 2011

I'm not a big make up person, but I hate having dark...

Location: Hollywood, FL

I'm not a big make up person, but I hate having dark circles. For years I tried dozens of different dark circle and under-eye concealers to try and cover them up, and now my search is over! Boi-ing is a miracle worker and it lasts me all day. I apply it under my eyes by lightly dabbing it on with the tip of my ring finger, and then I just brush on a bit of "hello flawless" to blend. My makeup ends up looking so natural, I love it!

Oct 29, 2011

no match for my dark circles

Location: Australia

I bought both colors as i wasnt sure so now i use the light one under all my makeup and the dark one ontop of my makeup for touch ups . its a good concealer but no match for my dark circles. still searching for the best concealer but if you havnt got wicked dark circles under your eyes this would be perfect for you.

Oct 10, 2011

Nice consistency and coverage, too light

Location: California, USA

I like how this feels on my skin but the medium was too light and the dark was too dark for my skin. i wish there was more variety in the colors.

Oct 1, 2011

I have fairly unfortunate skin so always looking for...

Location: Brisbane, Australia

I have fairly unfortunate skin so always looking for great concealers but my search ended with this product. It hides redness and breakouts and is easy to blend. I do add a little powder on top to "set it" to ensure that it stays all day. Also great for touch ups. Would recommend using with the concealer brush but figertips also work okay. My only complaint is how quickly I use it up!

Sep 29, 2011

Even, full, and long-losting coverage; favourite

Location: New Zealand

I've tried many different concealers over the years and this is by far my favourite. This concealer fully disguises blemishes and lasts all day. Texture is perfect and works well under foundation and powders. I highly recommend it!

Sep 27, 2011

Love, Love , Love this....perfect coverage everytime :-)

Location: Bournemouth England

Love, Love , Love this....perfect coverage everytime :-)

Sep 18, 2011

If this doesn't cover it up, you're only chance to hide...

Location: Ireland

If this doesn't cover it up, you're only chance to hide it is to stay in bed and pull the covers over your head. I've not found anything anywhere to compare.

Sep 16, 2011

easy to use

Location: Darien, CT

I am not the best at applying makeup, especially concealers. However, I do not have a problem with this product it stay exactly where I want it without a problem!

Sep 2, 2011

I've been using this for 7 years now and it gets the job...

Location: San Jose

I've been using this for 7 years now and it gets the job done. I keep it in my purse in case of last minute touch ups or breakout emergencies! A wonderful light cover up!

Sep 2, 2011

Just bought Boing to replace three concealer products I...

Location: Raleigh, NC

Just bought Boing to replace three concealer products I was using (a green stick for red spots, a yellow one for undereye circles, and a liquid concealer) and I LOVE it. It's easy to use, the color works great on my skin, and it actually stays put on my very oily skin!

Aug 26, 2011

This product conceals my pores and red skin beautifully....

Location: Hoofddorp, The Netherlands

This product conceals my pores and red skin beautifully. It conceals my redness without making it look like I glazed myself. Very natural yet effective. Blends really well and the shades can easily be mixed.

Aug 22, 2011

The coverage is very nice. I'm going to get the third one!

Location: Undisclosed

The coverage is very nice. I'm going to get the third one!

Aug 22, 2011

This is honestly the best concealer I have ever used. "...

Location: Burnet, TX

This is honestly the best concealer I have ever used. "Industrial-strength" is right... this concealer covers all and works perfectly with You Rebel Lite Tinted Moisturizer and Hello, Flawless! Smooth, creamy, and SO easy to blend, it's great for not only the initial application, but any touch-ups throughout the day, as well.

Aug 18, 2011

I like to carry this one in my handbag for mid-day touch...

Location: Tewkesbury, Gloucestershire

I like to carry this one in my handbag for mid-day touch ups, it's got a lovely creamy formula which blends with everything and anything, and the coverage s great. LOVE!

Aug 14, 2011

I used bi-ing before Erase Paste came out. I like it...

Location: Undisclosed

I used bi-ing before Erase Paste came out. I like it because it does what it says, but for me I prefer Erase Paste.

Aug 11, 2011


Location: Rockford, IL

This stuff is freaking awesome, it works so well. I use this over erase paste and my undereyes are extra concealed and bright. I will never look sleepy again!!!!!!

Jul 22, 2011

LOVE IT! Blends flawlessly, conceals perfectly, and stays...

Location: Southern California

LOVE IT! Blends flawlessly, conceals perfectly, and stays smooth under my foundation!

Jul 21, 2011

Simply a MUST for anyone that has under eye dark circle...

Location: Fort Worth

Simply a MUST for anyone that has under eye dark circle problems!

Jun 28, 2011

Blends well, my first cream concealer in a little pot...

Location: Syracuse, NY

Blends well, my first cream concealer in a little pot like this. Purchased at Sephora in Vegas on my honeymoon and it was the best concealer I ever tried. Especially good at hiding blemishes!

Jun 11, 2011

makes my skin look like its peeling

Location: San Francisco, CA

Basically, I've tried lots of concealers, and none of them work on me, including this one. I exfoliate regularly and whenever i put this on it makes me skin look like its peeling. Next time I'm buying Erase Paste.

Jun 10, 2011

I love this. its doesn't break me out. it covers really...

Location: Mi

I love this. its doesn't break me out. it covers really good.

May 12, 2011

Staying power & works best with Stay Dont Stray

Location: California

Ive tried every concealer out there & this one by far works the best over & under primers. Can be worn alone too. I use a good primer, then apply this to all my area that need concealing, then I use Stay don't stray in my eye area before eye shadows & Im set for the whole day with no mess, fuss & it stays all day & doesn't need touch ups!

Apr 30, 2011

If you are looking for a great concealer, you HAVE to try...

Location: Northern Ireland

If you are looking for a great concealer, you HAVE to try Boi-ing by Benefit! I have been using it for months now on my clients. It has such a great consistency and coverage, not to mention their great colour range! Perfect for all different skin types! Check it out! I give it 5*

Apr 29, 2011

covers everything i dont want to be seen, its the perfect...

Location: staffordshore UK

covers everything i dont want to be seen, its the perfect concealer without being to heavy,perfect

Apr 16, 2011

it gives perfect non-oily finish and coverage on spots,...

Location: Kuala Lumpur, MAL

it gives perfect non-oily finish and coverage on spots, dark circles on my eyes. it sort of melt with the heat from the finger tips and easily glide on skin, doesn't cakey at all, very smooth on skin. im using #2, but i think #3 is perfect for tan skin.

Apr 11, 2011

great product at affordable price

Location: Undisclosed

bo-ing has great coverage and feels lightweight, just dab on small amount and patches are gone!

Apr 7, 2011

This product conceals perfectly.

Location: Kuala Lumpur, Malaysia

I love this product. It gives cream-to-powder effect. I apply it on my under eye area and also make it my 'eye brightening'. I used this product with POREfessional, and I'm ready to go!

Mar 24, 2011


Location: Undisclosed

idk about this concealer i really like the consistency but it doesnt cover my dark circles when it says its industrial strength

Mar 14, 2011

Cover it

Location: Forest Hills, NY

I had been using a concealer pencil and was not so impressed with the coverage I was getting. I decided to try Benefit's boi-ing in medium. I can not believe I didn't try this sooner! I also surprised that I was medium and not light! So creamy and perfect coverage. Unlike other cover ups, it wasn't cakey looking and covered just right. Took away the reddness.

Feb 24, 2011


Location: douglas

have been using this for a few years can't live without this or lemon aid !

Feb 21, 2011

a PERFECT concealer

Location: Malaysia

I bought this after my friend recommend this to me. I used erase paste to cover scars and blemishes on my skin before and it made my skin really oily. So i switch to this product and erase paste still rocks as my under-eye concealer. anyway, it has great color, blend well, covers ( like REALLY cover ) everything, stays all day and doesn't leave my skin oily! It comes in a cute packaging, small but I use it in small amount to get a great result. Apply this product and follow by hello-flawless powder for a flawless skin! :)

Jan 22, 2011

best concealer in the whole world! It hides every "little...

Location: Hamburg, Germany

best concealer in the whole world! It hides every "little" and "big" flaw!!

Jan 21, 2011

Perfect to cover those sudden imperfections! love it!

Location: Winterhaven, ca

Perfect to cover those sudden imperfections! love it!

Jan 7, 2011

i put it over lemonaide or stay don't stray. it stays on...

Location: Bloomington, IL

i put it over lemonaide or stay don't stray. it stays on all day!

Jan 2, 2011

Raccoon Eyes Be Gone!

Location: Austin, TX

This product is AMAZING! Definitely my every-day go-to-girl for concealment. It covers all of my dark circles perfectly without creasing, smearing or being noticeable. I like to layer on top of Erase Paste for maximum coverage. This is definitely a product that should be in every girl's arsenal.

Dec 31, 2010

The best concealer...

Location: San Diego

I love this concealer. It's the perfect consistency. I spent years trying to find the right concealer. Liquids never perfectly matched my skin tone and looked pale. Concealer sticks always seemed to make my skin look chalky and drew even more attention to the spots I was trying to cover up! I love Boing, it's perfect covers all the red spots, acne, and under eye circles. I can put it on with a brush or use my fingertip. It's really great for balancing out discoloration before I put on my some kind of gorgeous.

Dec 26, 2010

Best Concealer

Location: Dalton, GA

My favorite concealer of all time, I cannot live without it. Shade #2 matches perfectly with my skin and covers anything blemish I want to hide.

Dec 20, 2010

hides redness, pimples, everything!

Location: Undisclosed

I use boing almost everyday- it is the perfect concealer. When i have dark circles under my eyes, i put on a thin layer and it totally conceals the purple color with its yellow undertones. When i have a surprise pimple, its thickness completely hides it.

Dec 18, 2010

perfect concealer? look no further.

Location: Sugar Land, TX

seriously. this is THE perfect concealer you could have asked for. i have suffered from zits and under-eye circles and blemishes my whole life, and finally - FINALLY! - someone has created something that will hide all of that. i literally look perfect in this stuff. you can't tell that the imperfections are being concealed, and it blends in perfectly. so easy to apply and small enough to put in your purse for touch-ups later. love it, love it, love it.

Dec 10, 2010

The best concealer imaginable.

Location: Virginia

I've never found anything that covers like Boi-ing. Dark undereye circles, red blotches, blemish scars - it conceals them all beautifully and naturally. A little goes a long way and it never feels thick or caked-on.

Dec 4, 2010

A must-have for flawles-looking skin!

Location: Orange County, CA

I am a huge fan of Boi-ing. It is foolproof to apply with a fingertip or concealer brush. I was never been able to fully cover my dark under-eye circles until I found this product; it is also great for covering blemishes. Lasts all day when set with a little powder. I like to wear it one shade lighter than my skintone - in the summer I wear Shade 02 and the rest of the year I wear Shade 01.

Dec 2, 2010

Long-lasting Coverage

Location: North Carolina

I use Boi-ing in 01, and it blends perfectly with my fair skin. It's the first product I've found that completely covers old acne scars and new blemishes. It also lasted all day, which is very rare with concealers I've tried in the past.

Nov 30, 2010

perfect coverage, cant' tell!

Location: Kansas

I used this for a while for under my eyes, it goes on nicely and does not smear. All I need to do after that is put on some mineral foundation. The only down fall about it is it does not last as long as I would like it to.

Nov 22, 2010

Confidence ALL DAY

Location: Perth, Western Australia

Don't worry about that massive zit, scar or even under eye circles! This is a great product and I couldn't live with out it for emergency's!

Nov 22, 2010

Best Concealer I've ever used

Location: Windsor Locks, CT

I use this under my eyes, and to cover up spots. It is by far the best concealer that I have ever used. Also, a little goes a long way, which is nice. Highly recommend this product.

Nov 22, 2010

Best concealer ever!

Location: Phoenix, Arizona

Boi-ing is by far the best concealer i've ever used. It's light, with great coverage, and it blends amazingly. Could NOT live without it!

Nov 22, 2010

Best Concealer out there!

Location: Bloomington, IL

I've used just about everything to cover up my dark circles and acne scars and until now I haven't found anything that will stay all day. Boi-ing works wonders! I use it after putting on Lemon-aide which is a great primer for concealer. I prefer using my finger rather than using a brush. It does not work well on eyelids because it does crease on my eyelids but I just use Lemon-aide instead now on my eyelids.

Nov 20, 2010

Industrial strength concealer

Location: London

Want the perfect concealer in a range of 3 fabulous colours to suit any complexion? Don't look any further because Boi-ing is the one. Over the last two years I have only got through 1 & 1/2 of these industrial but effective pots! It glides on smoothly to your skin and does an excellent job of filling in those dark circles. It gives you a natural-looking finish with no creases! I take it everywhere and you should too, you will 'benefit' from it!

Nov 19, 2010

best concealer to cover redness and acne scars

Location: Kuala Lumpur, MY

i have sensitive skins with many acne. Sometimes felt embarrassing because my skin tone is fair with a lot of redness acne on my face. :( Foundation can't help to cover my acne scars alone. So, i started using boi-ing. Surprisingly, it really helps to cover my acne scars perfectly. So natural. And it does not clog pores at all. I love boi-ing. I apply it whenever i go.

Nov 19, 2010

At last!

Location: Colorado Springs, CO

I almost gave up on concealers-- especially on my "maturing" skin. They're generally cakey and fakey. But this-- wow! It goes on like velvet, doesn't crease, looks natural and has amazing staying power. This concealer is a godsend!

Nov 18, 2010

Seriously Industrial!

Location: Columbus, OH

This concealer will cover anything! And it does last for hours and hours! The only downside is that it is a bit drying (on me but my undereyes are usually very dry) and I love to use it over EYEcon.

Nov 18, 2010

Can't have enough of this concealer

Location: Hong Kong

I'm on my second pot of this concealer already, isn't that enough said? This is THE ultimate concealer for my dark circles and never fails. Doesn't crease as well!

Nov 18, 2010

Can't have enough of this concealer

Location: Hong Kong

I'm on my second pot of this concealer already, isn't that enough said? This is THE ultimate concealer for my dark circles and never fails. Doesn't crease as well!

Nov 17, 2010

great concealer

Location: London, UK

great cover up for blemishes or dark circles. Always works.

Nov 17, 2010

Makes it easy...

Location: Atlanta

Extremely easy to cover up flaws and blend for a natural look.

Nov 17, 2010

conceals well-but can crease

Location: kirkland,WA

I got this to use for spots and under my eyes. (I got it in light) it is a good color but can crease.

Nov 17, 2010

This is the one and only concealer I will ever use, it is...

Location: Whittier, CA

This is the one and only concealer I will ever use, it is just amazing and the coverage is flawless. I would recommend to anyone who is looking for the best and a concealer that won't put a whole in your pocket. Just fabulous!

Nov 17, 2010


Location: Chicago, IL

I have been using this for a few weeks now, and I love it. It covers up without being heavy and cakey. I have gotten 3 compliments from different men where I work! The best: "You look really good. Healthy! Your face and everything." He didn't even know how to describe it. The only thing I changed was adding Boi-ing to even out my complexion a little. My only complaint? 3 shades isn't enough. Otherwise, it's marvelous.

Nov 17, 2010


Location: Madrid, Spain

This is a cool undereye concealer with just the perfect hint of orange to hide those hated dark circles. ;)

Nov 17, 2010

Great product

Location: Wisconsin

Boi-ing is a great product very bendable and stays put it was one of the first products I tried from benefit, and I am glade I tried it. I will defiantly continue using this product and would recommend it to any one that has under eye circles that they are attempting to cover up, or to neutralize the eye lid color as well. This product has made me a benefit believer.

Nov 17, 2010

Best concealer I've tried

Location: Ann Arbor, MI

I have tried a number of high end concealers....and this is the best I've come across. I am almost 50 (!) and most of them end up looking cakey or they are too greasy. This one is perfect. My 25 year old daughter uses it daily also.

Nov 16, 2010


Location: TN

This product is one of the best concealers I've ever tried. I'm prone to undereye darkness, and use the #1 tone. This concealer is amazingly effective and still manages to be lightweight. A little goes a long way, so this concealer also lasts for a long time. Love!

Nov 16, 2010

Great color correction!

Location: Los Angeles, CA

This is the product i reach for if my face is acting up and i have discoloration or a pimple to cover up. IT WORKS LIKE MAGIC! Only problem is staying power. I probably just need to use better primer, but other thn that wonderful!

Nov 16, 2010

Great color correction!

Location: Los Angeles, CA

This is the product i reach for if my face is acting up and i have discoloration or a pimple to cover up. IT WORKS LIKE MAGIC! Only problem is staying power. I probably just need to use better primer, but other thn that wonderful!

Nov 16, 2010

The best under eye concealer I have found!

Location: Walnut Creek, CA

I am Italian and have dark under eye circles, regardless of how much sleep I get. I have used this product for years and it is the only thing I have found that gives me the coverage I need while still looking natural. It is absolutely the best! (Note that I haven't tried Erase Paste yet, which looks like it also has good reviews.)

Nov 16, 2010

Perfect, creamy texture!

Location: Los Angeles, CA

With only 3 colors on offer, I was a bit worried at which one to choose but I purchased the medium shade and to my delight, it blended seamlessly with my foundation and masked my dark circles. At the end of a long day, it didn't dry up on "enhance" the tiny crows feet around my eyes. Definitely a keeper!!

Nov 16, 2010

POOF! What Blemish?!

Location: Seattle, WA

This is my favorite concealer, hands down. It covers up minor, to major blemishes; just a little dab under the eyes conceals dark circles and almost seems to reflect light making your eyes glow. Best of all, BOI-ING doesn't make me break out!! Other concealers I've tried are notorious for making a bad thing worse, but not BOI-ING! If you want to convince the world you were born with a perfect complexion, give this stuff a go. You WON'T be disappointed!

Nov 16, 2010

Daily Use

Location: New York, NY

Love this product. It gives great coverage and I don't need to cake it on. I find it a little heavy for under eyes, I mostly use it for blemishes and spot concealing.

Nov 16, 2010

Daily Use

Location: New York, NY

Love this product. It gives great coverage and I don't need to cake it on. I find it a little heavy for under eyes, I mostly use it for blemishes and spot concealing.

Nov 16, 2010

Best Concealer on The Market!!! Hands Down!!!!

Location: New Orleans LA

This product has been my lifesaver on so many occasions. After a long night with friends or an unwanted blemish, this concealer can hide it all. I tried this product once and never looked back. You will definitely not be disappointed.

Nov 16, 2010

Great Coverage

Location: Miami, FL

I love this product mainly because it makes my eyes pop out. I use it for any little pimples but I mainly use it under my eyes. I notice that after I apply my eyeshadow and eyeliner and mascara, sometimes some of the eye makeup falls right under my eyes and I hate that. It makes my eyes look darker, especially if I am using a dark shadow. So, I use this at the very end of applying all my makeup and it looks GREAT!

Nov 16, 2010

Cover all darkness

Location: Los Angeles, CA

I have a birthmark under my eye. I have tried many concealers out there you can think off. A lot of time, it does not cover or the color does not match. I have to mix at least two colors in order to cover up the birthmark. Yet, it is still leave the greenish skin color on the birthmark area. Until, I started to use boi-ing from Realness to Concealness kit. I was really amazed how well it cover without applying too many layer. Yes!, my skin still can breath. I would definitely get the full size once I finish what I have.

Nov 16, 2010

Best concealer you'll ever have!

Location: Utah

This is by far, thee best concealer ever! It goes on smooth, the coverage is flawless. I would give it 5 starts, but I just need a shade between #1 and #2. Other than that, it's a must have.

Nov 16, 2010

Packaging has been cheapened

Location: CT

I use to buy this concealer exclusively, as the product itself is good. Unfortunately, Benefit cheapened the packaging considerably. It used to come in an attractive case with a mirror. I wrote to Benefit about the change and never heard back. Disappointing.

Nov 16, 2010

Lasts a long time!

Location: Seattle, WA

I have the duo of boi-ing and eye bright and I use it everyday. I have to say this is by far the best concealer I have used, and you only need to use a small amount.

Nov 16, 2010

Great coverage, lightens under eye cicles

Location: San Diego, CA

I have had this product for about 6 months and it's an essential for me. After a weekend of little sleep I can apply this monday morning and give the appearance that my eyes look rested. It brightens the undereye and sets without smudging or running if you put a little powder on top of it. Can easily make you look younger and doesn't make fine lines noticable. Great buy, lasts a long time too. My preferred application is with a concealer brush and a dab of water.

Nov 16, 2010

Not drying!

Location: chicago, il

I've used several different undereye concealers over the years for my genetic dark circles and have found most of them to be really drying. Boi-ing is different. It covers but doesn't dry out my skin! It's my new make up bag staple.

Nov 16, 2010

The best concealer ever!

Location: Los Angeles, CA

I have searched far and wide for a concealer that not only matches my skin tone but one that doesn't look cakey and creasy (is that even a word). I use this after I put on my moisturizer and either brush it on or dab it on, brush on some powder and I'm set! This really works, I use #2 and it's a perfect shade.

Nov 16, 2010

Great coverup for oil proned skin

Location: ny,ny

Covers up blemishes and under eye darkness very well. I even use it as a foundation for eye makeup; really good coverage without caking.

Nov 16, 2010

#1 Concealer

Location: Atlanta, GA

This is the best concealer ever. I can use it anywhere on my face (under eyes for dark circles, on blemishes and broken blood vessels, etc). I find it works best when I apply it and gently blend it with my finger, then set it with a tiny amount of powder. This concealer can hide all flaws, great or small! I've been thinking of trying Erase Paste, but I don't see the need when this one works great and is much more affordable.

Nov 16, 2010

Best concealer!

Location: Genoa, IL

This is the best concealer I have found, and I have used many! Once I started using this concealer I haven't considered switching.

Nov 16, 2010

The best I've ever tried, and I've tried alot!

Location: New Orleans, LA

This is my "can't live without" item. Even on the weekends, when I go more low key, this and mascara are my go-to items. The product blends flawlessly and wears well. Also, I'm 44 and let's just say that the dark circles are more pronounced than when I was 20, so this is the life-saver!

Nov 16, 2010

Covers it all!

Location: Dallas, TX

I was always on the hunt for the perfect concealer and found it in Boi-ing! I tend to have dry skin under my eyes and this is so creamy and smooth once applied that I feel like I look fresh and not cakey. Looks great on its own for a quick errand or under powder

Nov 16, 2010

great coverage

Location: MN

I have sark circles under my eyes and this is the only product that covers them and has staying power.

Nov 16, 2010

Great coverage

Location: Boston, MA

Boing has great coverage and is perfect for use on blemishes. I don't like it as much for the under eye area because it can become cakey there. Another bonus is a little bit goes a long way, so one pan of this will last quite a long time.

Nov 16, 2010

A great heavy duty concealer

Location: Fairfax, VA

This is a great heavy duty concealer that is best suited for those who need a bit more coverage than the "light" concealers provide. It is super smooth, never creases, and covers great.

Nov 16, 2010

Prefect cover-up!

Location: London, UK

Fantastic! The best concealer I've ever tried. I first used it without foundation, and it needed a little more blending. When applied on top of foundation, it's effortless to blend, and offers perfect cover. Great for dark eye circles, blemishes, redness!

Nov 16, 2010

concealing royalty

Location: Montevideo, Uruguay

After discovering this mighty wonder, there's no going back for me to wearing other concealers. I use the 02 shade and it's awesome. Say by-bye to dark circles under you eyes and redness under your nose. Definitely a multipurpose concealer for a multitasking gal : )

Nov 15, 2010

I Swear By It

Location: London

This is a must-have beauty essential for all you make up lovers! Benefit have really given us a run for our money with this one, with the perfect, silky texture. I really wish I came up with the formula I'm hooked for life!

Nov 12, 2010


Location: medford, NJ

I love love love this concealer. i have under-eye dark circles. and the ones that get dark when i'm tired and dont get enough sleep. i'm pregnant on my third baby too. SO,...go figure. :) i bought this yesterday, after being sceptical about it, i tried the erase paste first, but i actually love both, so the manager at sephora told me to use this one for my circles, and my budget was enough to buy this and some kinda gorgeous. so i went with this one. and boy do i like it! i think i'm still getting erase paste next. just to mix em both on days that i feel i need more coverage. also after i set it with hello flawless, or BE mineral veil, it stays put and doesnt settle into lines.

Nov 9, 2010

Good coverage

Location: va

I bought this in light and medium because i get lighter in the winter. This concealer cover my dark circles really good since i have intense dark circles. The only problem is after a while like throughout the day it would crease and you can see the lines under my eyes and it would fade.

Oct 31, 2010

The best under-eye concealer ever!

Location: Russian Federation

This is my favorite product by Benefit. The application is very smooth, so you don't stretch the sensitive under-eye skin by applying boi-ing. It's a true miracle worker for those who have huge problems with greeny-black under-eye circles - they become just invisible! The texture is really nice too - the product never settles in skin creases. Superb!

Oct 19, 2010

no day goes by without it

Location: Brussels, Belgium

I love this concealer! It's amazing at hiding red scarring from acne, blemishes and the best thing, it does it very naturally! I finish it off with Get Even and i'm good to go. I did buy a foundation brush with it and I would definitely recommend it. The brush makes for a soft application and you can never use too many. Boing also has a great lifespan. But don't use it to cover up dark under eye circles. After a while it gets 'stuck' in the fine lines and makes you look old. I'm sure benefit has better products to perfect your eyes after a long night out.

Oct 12, 2010

Best for face

Location: Saint-Petersburg, Russia

It's a great concealer for face, but I think that erase paste would be better for under eyes! I use boi-ing for hiding pumps and some redness, but it's too heavy for my eyes.

Oct 8, 2010

Full coverage concealer

Location: Portugal, Lisbon

This is one of the best concealers I have ever tried! It conceals everything really well and it's long lasting. It's good for cover up those pimples and red scaring without looking cakey. However, you have to use just a little bit or it can get a little bit oily through out the day. Because you only have to use just a little bit of this, it will last you a really long time.

Sep 3, 2010

I love this more than the Erase paste!! I am ADDICTED to...

Location: Brooklyn, New York

I love this more than the Erase paste!! I am ADDICTED to Benefit! :D

Aug 26, 2010

amazing! the first concealer i've found that i've ever...

Location: adelaide, australia

amazing! the first concealer i've found that i've ever gotten completely hooked on and i've tried so freakin' many. my favourite way to apply this is buffed in with the mac 130 brush, it makes my skin absolutely FLAWLESS that way... and stays on all day. what's not to love?

Aug 20, 2010

I love this for covering up discolorations in my skin and...

Location: Undisclosed

I love this for covering up discolorations in my skin and circles under my eyes. It is also great for people with sensitive skin, no problems or irritation at all!

Aug 18, 2010

I use t to cover up my horrid under eye circles. It's...

Location: Cabo Rojo, Puerto Rico, USA

I use t to cover up my horrid under eye circles. It's great! Careful not to put too much of it on. You only need a little!

Aug 17, 2010

It's the perfect concealer! Just a little bite can do so...

Location: Montreal, Canada

It's the perfect concealer! Just a little bite can do so much ! It completely hides everything you want it to. A must-have!

Aug 16, 2010

Many people say that this concealer works perfectly for...

Location: Madison, WI

Many people say that this concealer works perfectly for them, but not for me. First, it doesn't even fit my skin tone. It looks a little better when it's blend in, but then, it covers nothing. I tried this because of my dark circles, but it didn't work, never.

Jul 28, 2010

My go to concealer used to be Erase Paste, until I bought...

Location: Dallas

My go to concealer used to be Erase Paste, until I bought the Confessions of a Concealaholic. Now boi-ing is one thing I absolutely CAN'T live without. I had to make my girlfriends buy their own, because they were using all of mine, and it's my must have!

Jul 27, 2010

I use it everyday! Natural finish,nice texture,great...

Location: Montreal

I use it everyday! Natural finish,nice texture,great coverage! For a ''waterproof'' effect for eye circle,use stay don't stray underneath,it will last for an entire day ;).

Jul 27, 2010

This is by far the best concealer.. it actually covers.....

Location: PA

This is by far the best concealer.. it actually covers.. and ive used other products like clinique.. nothing works like boi-ing =D love love love it!! will always be a faithful buyer!

Jul 25, 2010

looooove it! medium in the summer, light in the winter......

Location: Michigan

looooove it! medium in the summer, light in the winter...gotta have it!

Jul 25, 2010

This is a MUST have for me! There are very few items that...

Location: Texas

This is a MUST have for me! There are very few items that I continue to buy and buy, but this is one of them! My Mom is also addicted to the boi-ing and she rarely likes anything I give her to try! Love it!

Jul 25, 2010

Have tried many-a-conccealer. This one is really...

Location: Westchester County, NY

Have tried many-a-conccealer. This one is really lightweight and literally is like an "airbrush pot." I use it for my under-eye darkness every day and it just wipes all traces of circles away. Just a quick dab of a finger is all you really need for each eye. I have a feeling it will last me well. Looks incredibly natural, blends well, doesn't crease and certainly lasts all day. Boi-ing, is the perfect name...instantly wakes up your skin!

Jul 23, 2010

I have searched high and low for a concealer to do what...

Location: California

I have searched high and low for a concealer to do what it is supposed to do, conceal! I am mad about boi-ing. It actually does the job! It makes me picture perfect.

Jul 15, 2010

It is the quickest, easiest concealer I've ever used....

Location: PA

It is the quickest, easiest concealer I've ever used. Just pat on with a finger and you're good to go!

Jul 15, 2010

They mean industrial strength! I find the best way to put...

Location: Maine

They mean industrial strength! I find the best way to put it on is with my finger after putting a bit on the back of my hand to soften it up. Then pat it into the circles under my eyes. Sometimes it will get lines under my eyes, but they disappear if you gently pat the area to smooth out the product.

Jul 15, 2010

This is the one Benefit product I will keep coming to:...

Location: Richmond, TX

This is the one Benefit product I will keep coming to: It's the perfect shade of a toned down flesh color (a little something like beige-nectarine with subtle hints of gray-taupe) which makes it seem natural and not POP like an Oompa Loompa. Texture's not too thick or thin--it feels like an eyeshadow cream that gradually dries to a powder. Heavy to light coverage is easy and it'll last you for five months at best--what's even better is that it sets eyeshadow and eyeliner (try it!). Rub it in its container and it feels like silk--better than Erase Paste which in my opinion is more thicker and harder to blend in.

Jul 15, 2010

This is as close as its gonna get to perfect eye...

Location: Dayton, OH.

This is as close as its gonna get to perfect eye concealers. I have tried alot of them and this one works!!!

Jul 9, 2010

This will always be my favorite concealer. I'm very fair...

Location: Greensboro, NC

This will always be my favorite concealer. I'm very fair skinned so it's hard for me to find a concealer that isn't too orangey, and this is perfect. It isn't goopy or oily, and it conceals everything!

Jul 9, 2010

Best. Concealer. Ever. Not kidding, this covers...

Location: Undisclosed

Best. Concealer. Ever. Not kidding, this covers everything you could ever want covered.

Jul 7, 2010

Heavier coverage than Erase Paste, but not cakey .....

Location: Kansas

Heavier coverage than Erase Paste, but not cakey .. highly recommended!

Jul 7, 2010

Boi-ing is the most perfect cover up, as long as you get...

Location: Bristol

Boi-ing is the most perfect cover up, as long as you get it in the right colour for you. It hides blemishes effortlessly, and blends well, so your never that far away from flawless looking skin.

Jul 4, 2010

I mix light and medium together and blend to perfection!

Location: Undisclosed

I mix light and medium together and blend to perfection!

Jul 3, 2010

I had adult acne just before I hit 30 and literally could...

Location: Greensboro, NC

I had adult acne just before I hit 30 and literally could not find any products to get rid of it. Believe me when I say that when I switched my makeup to Benefits it made all the difference! Bo-ing is the most amazing coverup...I can't even explain what all it can do! I can now wear bo-ing medium and very little powder and feel fantastic! I seriously feel like I don't have any flaws when I use it!!!

Jul 2, 2010

This concealer is heavier than erase paste so it is...

Location: Denton, TX

This concealer is heavier than erase paste so it is better if you have more to cover. It's great!

Jul 2, 2010

This is the best performing concealer I have ever used. I...

Location: Undisclosed

This is the best performing concealer I have ever used. I normally stay away from concealers b/c of poor quality/performance. This has a smooth consistency, amazing coverage capability and it lasts. It can be applied over the Eye Bright stick for those serious dark circles. This product stays all day! Apply over your dark circles or blemishes, allow to sit for a few minutes to soften and blend blend blend--truly amazing!

Jul 1, 2010

Boi-ing is my absolute favorite concealer for under-eye...

Location: CA

Boi-ing is my absolute favorite concealer for under-eye circles and blemishes! It's really easy to glide on wherever I need it and I only need a little bit. Under some translucent powder, it stays all day even when I exercise. It also works well with my foundation, or without if I want to go with a bare face. 100% reccomended!

Jul 1, 2010

This is my favorite concealer. I use it everyday to cover...

Location: Boston

This is my favorite concealer. I use it everyday to cover up undereye circles and any skin impurity that I might have. I would recommend it to anyone.

Jul 1, 2010

Words cannot describe how amazing this concealer is for...

Location: Sugar Land

Words cannot describe how amazing this concealer is for me. I have had problems with acne and have been searching for a concealer that will actually conceal, and this does the trick. It is PERFECT. It looks so natural and stays on all day, and is so easy to apply! I am not sure how it works on things like undereye circles, but for what I need it for it is perfect. And I love the price as well. It is without a doubt the best concealer I have ever tried and I will recommend it again and again!

Jul 1, 2010

I have pretty good skin, minus dark circles under my eyes...

Location: Eugene

I have pretty good skin, minus dark circles under my eyes and the occasional pimple or two...Boi-Ing Concealer never fails to conceal, leaving me with flawless looking skin all day long!

Apr 26, 2010

It does what it says on the tin! Definitely industrial...

Location: Inverness

It does what it says on the tin! Definitely industrial strength, but doesn't look caked on, and it will cover anything. I heard there was witch hazel in it, which is a bonus!

Apr 26, 2010

I've tried more expensive, high-end brands of concealers,...

Location: Undisclosed

I've tried more expensive, high-end brands of concealers, even the ones the make-up artists are meant to use. My personal favourite is definitely Boi-ing in light. I use it especially to conceal dark circles and find it is the perfect shade (I am medium-pale) and in particular the perfect coverage and texture while looking natural. It's not as expensive as others which are meant to be better, although for daiy use it could come in a bigger pot (more amount of concealer, for value for money).

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Thanks gorgeous!