Alexa Pope Pop-up Shop

May 21, 2013

Last Thursday I attended the Alexa Pope pop-up shop upstairs at the Shops at Mills in Halifax. As I’m sure many of you have heard, there is a new take-over in town and its online! Amy, one of the 3 co-owners of alexapope.ca and a Fashion Marketing graduate from La Salle University, told me that they really wanted their customers to have that touch and feel experience before Alexa Pope is available strictly online. She also told me that she felt Canadians are still skeptical about shopping online, so the pop-up shop was the best way of communicating on a personal level with customers. The best part about alexapope.ca is that when you purchase online, shipping is free. This is great for Canadians as high shipping costs can easily turn the customer away from making a purchase online. Similar brands such as Nasty Gal from the US have already been successful with this concept, and it’s about time that the Canadian market took a piece of that pie. The girls want Alexa Pope to be known not just in Nova Scotia, but across Canada. Alexa Pope sells accessible clothing at a reasonable price point that can be dressed up with a pair of heels, or street styled with a pair of converse sneakers.  Alexa Pope is “fashion not for the faint of heart.” I have to say, the girls really know who their customer is and have stuck with pieces that are not readily available in Halifax and across Canada. Edgy graphic T’s and accessories can easily be worn with a girly tulle skirt to give serious attitude to the Alexa Pope girl. Amazing job ladies!

IMG_8270The lovely co-owners of Alexa Pope; Amy and Marianne. (Lauren, Creative Director, is missing from the photo.)

IMG_8267Mannequins wearing the latest street style looks available online at alexapope.ca

IMG_8264So in love with these Gold circle sunglasses ($12)

IMG_8272Silver Spiked Flower Necklace ($22)

IMG_8288Probably the cutest combination ever, denim short overalls ($50) and a polka dot crop top ($22)

IMG_8285Neon colour blocked maxi (similar here $58)

IMG_8279The cutest cupcake set-up frosted in Alexa Pope signature colours of course!

IMG_8280I think this midi skirt was my favorite, aqua blue with a tulle overlay? Count me in! ($42)

IMG_8275The Hematite Body Chain would look just as amazing with jeans and a white tank as it would over a pretty party dress ($22)

IMG_8282Another favorite; Coral Beaded Tank Blouse ($38)

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